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The Elite 1960 Cadillac Series 6900 Eldorado Brougham

The formidable Eldorado legend continues…

…in the continuing saga of “As the Standard of the World Turns.”

Once upon a time in America there was a thing called the luxury automobile. These fabulous cars are a city block long and half a city block wide. They float along the road like a big ‘ole rollin’ Barco lounger. The elegance and prestige lineages evolved through impeccable craftsmanship, America was renowned for such. The Cadillac motorcar became the most enviable of all automotive legacies. The Cadillac name was a byword for superlative in any field of endeavor…

The Fleetwood division meticulously handcrafted the finest automobiles to motor out of Detroit, Michigan. The most eminent and revered models were Fleetwood-bodied Cadillacs. They are the last of the hand-built motorcars. The Brougham augmented the Fleetwood model hierarchy as the epitome of elegance. They were the most luxurious owner-driven sedans from the brand. The 1960 Cadillac Series 6900 Eldorado Brougham is the last of this distinguished coachbuilt series. NotoriousLuxury presents an encore performance…in the continuing saga of “As the Standard of the World Turns.”

Eldorado Broughams are among the rarest of all Cadillac motorcars. They were coachbuilt by Fleetwood for the 1957 through the 1958 model years in Detroit. These luxury sedans required countless hours of manpower while in theatre, because of the extensive handcrafting that was involved in order to build them. They slowed the Fleetwood assembly line tremendously. These magnificent Broughams sold for an ostentatious $13,074. Due to the nature of their build, Cadillac didn’t make a profit.

A decision was made to farm out their production to Pininfarina of Italy who are prominent coachbuilders specializing in the world of bespoke craftsmanship. This decision by GM freed the Fleetwood assembly hall to build more of the top-selling Fleetwood models such as the Series Sixty-Special. It was more cost efficient for Cadillac. Pininfarina handbuilt the Brougham for the 1959 and 1960 model years.

Very little has ever been written about the 1960 Eldorado Brougham. Many automotive enthusiasts have never even seen one. They are elegantly exotic in appearance. It takes the eagle eye to discern them from the standard Cadillac models for 1960. These were the most opulent custom crafted models in the Cadillac model range. The Eldorado Brougham was so swank, it was only briefly mentioned in the sales brochure. Interested clients were advised to contact a Cadillac dealer for details because the car was so highly bespoke –

It’s the Cadillac of Cadillacs and the finest expression of the new era in automotive design. The 1957-1958 Detroit-built Series 70 Eldorado Broughams were totally exclusive from other Cadillac models sharing no sheet metal or trim. The 1959-1960 Series 6900 Eldorado Broughams shared mechanical components, floor platforms, dash panels, wheels, bumpers, fender skirts, and headlamp bezels with other Fleetwood models.

1957-1958 Cadillac Series 70 Eldorado Brougham

1960 Cadillac Series 6900 Eldorado Brougham

Pininfarina hand-built the custom bodyshells. This added a romantic aura to this ultra-exclusive model…what could be more alluring than an Italian hand-built Cadillac? None of the standard Cadillac sheet metal was integrated into the Brougham. The roofline and glass are totally unique to the glamorous Italian-built Broughams.

The 1960 Brougham is the styling-lead to the 1961 Cadillac model design. This is apparent in the windshield, roof design, and lower overall silhouette. The Brougham’s sleek pillarless design is highlighted by smaller power rear quarter windows that automatically open when the coordinating rear door opens for ease of entry and exit. The Broughams are crafted a tad bit lower than standard Cadillac models.

1960 Cadillac Series 6400 Eldorado Seville hardtop coupé

1960 Cadillac Series 6900 Eldorado Brougham

There’s very little to distinguish the Brougham from a head-on view. Many dispute the fact the 1960 Eldorado Brougham isn’t totally unique from the rest of the standard Cadillac and Eldorado models. Due to the fact that the Broughams were not top-selling models, it wasn’t feasible to make them as exclusive as the 1957-1958 Detroit-built models. They had their own separate set of production tooling and dies than the standard 1957-1958 Cadillac models. The proof is in the photos, YOU be the judge.

The custom crafted 1960 Series 6900 Eldorado Brougham has an intriguing rear end design. It has tail lamps that are modified slightly and built into the bumper nacelles elegantly. The upper slim recessed taillamps from the standard models are eliminated. The Brougham’s tail fins are trimmed lower. It introduced lower body fins called “Skegs” which would be featured on all Cadillac models for 1961 and 1962. The Eldorado has always featured styling that would eventually be found on other Cadillac motorcars.

Cadillac featured a gracious styling continuity when it reigned as the “Standard of the World.” The 1961 Cadillac Series 6300 Sedan deVille shown displays the 1960 Eldorado Brougham inspired roofline and glass.

The lower fins aka “kegs” balanced the styling theme gracefully

The Brougham’s expanse of glass influenced the 1961 Cadillacs

The tail fin design of the 1960 Eldorado Brougham isn’t as radical as the standard Cadillac models. The iconic tail fins were starting to disappear. The Eldorado Brougham has an overall lower profile.

The Eldorado Brougham is almost verbatim up front

The Eldorado Brougham has a customized appearance

1960 Cadillac Fleetwood Series Sixty-Special

The 1960 Eldorado Brougham is built as body on frame construction. Cadillac’s rugged tubular-center X-frame permits a lower body design for improved appearance, and enhanced stability with a lower center of gravity. The majestic Eldorado Brougham has the same dimensions as the Eldorado Biarritz and Eldorado Seville except for its height. It has the luxury length of 225” with a low 55” height and is 79.9” wide. It rides upon a long 130” wheelbase. Model #60-69 body style #6929P 1960 Series 6900 Eldorado Brougham four-door hardtop sedan had a base price of $13,075 and only 101 were built.

The 1960 Eldorado Brougham was the most expensive American automobile for the day. There was no better symbol of one’s success than to view the world from behind the wheel of an Eldorado Brougham. This was a supreme achievement in motoring. Bigger is better was the premise behind these luxury land yachts. It was all about those “Car wars” – every American automobile manufacturer stretched the limits in design. Luxury was the theme. No one really cared about fuel economy because the cost of a gallon of petrol was insignificant.

Cadillac was the undisputed luxury leader. Harley Earl and Bill Mitchell, chief designers for GM, created automotive masterpieces for the 1950s – 1960s. The Eldorado Brougham epitomized the Cadillac brand with an eloquence no other motorcar could replicate. These handcrafted beauties command top dollar, many of which fetch at least six figures today. They will never be forgotten. Cadillac at the time, was considered as prolific opulence…the envy of the driveway…the “Standard of the World” was the most desired luxury automobile in the entire world.

These magnificent motorcars were decadently luxurious. The custom tailored interiors were completely in character with Cadillac. This is eloquence in the grand Cadillac tradition. There were two sumptuous broadcloth styles and all leather trim available. Deep plush nylon or mouton carpets were available to lavishly complete the experience tastefully. As far as appointments and amenities – it was a luxury car complete.

Virtually every comfort and luxury feature was provided in the grand Cadillac manner. Standard equipment includes: a heating and air conditioning system, electric door locks, power trunk release, signal-seeking radio with power antenna, two electric clocks (one for front seat passengers and another for the rear compartment), remote control outside rearview mirror, power windows, power vent windows, cruise control, power 6-way front seat, automatic parking brake release, Guidematic headlamp dimmer, power steering & brakes, and air suspension.

The Eldorado Brougham epitomized the Cadillac brand…

The Brougham was the most luxurious owner-driven model

The 1960 Eldorado Brougham is powered by the Cadillac 6.4 litre 16-valve 390 CID V8 engine. This naturally aspirated powerplant is equipped with three Rochester 2-bbl carburetors in the formidable Eldorado tradition with equalized manifolding, mechanical fuel pump, dry-pack type air cleaner, overhead valves, hydraulic lifters, intake silencer and automatic choke. The engine is mounted at three points in rubber.

This superb Cadillac V8 cranked 345 hp @ 4,800 rpm with 590 Nm of peak torque @ 3,400 rpm. Longitudinal acceleration is rated as 0-60 mph in 10.7 seconds, 0-100 mph in 29.7 seconds with a top speed in the 124 mph ungoverned range. It can do the ¼ mile @ 82 mph in just 17.9 seconds. Remember, this is a 5,420 pound all-iron land yacht with NO aerodynamics. Eldorado models were always tuned to be the most spirited performers of all Cadillacs.

The engine is mated to GM’s Jetaway/Flashaway Hydra-Matic 4-speed automatic transmission without torque converter. Hydra-Matic Drive is the step-gear type with controlled fluid coupling on the forward gear-set which delivers nearly imperceptible shifting. These transmissions provided two drive ranges – the left hand position reduces engine speed to increase economy.

For more efficient hill climbing and descending, the right hand position is used to improve acceleration with the first, second, and third gears available. This selection is used to increase the engine braking effort when descending grades. Lo-range is available for driving in deep sand, mud, or snow. This range is also useful for very steep inclines where only first and second gears are required. The famous Hydra-Matic Drive is a highly efficient and reliable transmission…in fact, this was so reliable and efficient that Rolls Royce adapted it into their automobiles back in the day –

The famous Cadillac Red-Carpet ride was also the envy of the industry. The front suspension uses the traditional upper and lower control arms with spherical joints and helical coil springs. The rear suspension is the Cadillac 4-link drive with helical coil springs. The Eldorado Brougham came standard with air suspension. It is set up with individual air springs in rubber bags at each wheel that would automatically maintain the correct ride height for optimum performance and perfect poise regardless of load or road conditions.

The rubber bags were pressurized by an electric motor regulated by leveling valves. It also had manual height control to adjust for steep sloping driveways and inclines. Sadly, this idealistic system was unreliable and prone to fail at embarrassing times forcing the driver to “limp” into the dealership for repairs that did not last. The 1960 model year was the last time Cadillac used air suspensions.

The Eldorado Broughams were more of an “image car” for General Motors. They are among the few Cadillac models that did not make a profit for the division. They are also the rarest of the rare Cadillac models with 400 built for the 1957 model year, 304 for 1958, 99 built for 1959, and 101 built for 1960. The 1957-1958 Detroit-built Eldorado Broughams are certified milestone vehicles by the Milestone Car Society which is dedicated to distinctive domestic and foreign motorcars built during the first two post-war decades.

1957-1958 Cadillac Series 70 Eldorado Brougham

1959 Cadillac Series 6900 Eldorado Brougham

Special thanks to Jim Hailey & Daniel Schmitt & Bob Adams

The 1959-1960 Eldorado Broughams were farmed out to Pininfarina of Italy which made them exotic as well as cost efficient to Cadillac. This move freed the Fleetwood assembly hall to build more of the Series Sixty-Special, Eldorado Biarritz, and Eldorado Seville models which outsold the Broughams. The 1959-1960 Italian-built models did not have the superior build quality of the Detroit-built models. They required a lot of extra hand finishing and electrical work by the Fleetwood division once the cars were returned to the USA.

They were more of a liability than an asset at the time. These cars have a charisma among collectors despite the issues they had. Ultra-luxury cars such as these are examples of American extravagance for the day. They epitomized the Cadillac brand with their coachbuilt enigma. The 1960 Eldorado Brougham leaves its indelible impression…in the continuing saga of “As the Standard of the World Turns.”

Cadillac: The Standard of Excellence

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans with tags "As the Standard of the World Turns", Brougham, Cadillac, Cadillac Brougham, Cadillac Convertible, Cadillac Style, Classic Cadillac, Coupe deVille, DeVille, Eldorado, Fleetwood, Fleetwood Brougham, Limousine, luxury cars, Luxury Sedans, NotoriousLuxury, Sedan deVille on September 27, 2015 by 99MilesPerHour

A tribute to the traditional Cadillac

…in the continuing saga of “As the Standard of the World Turns.”

Cadillac was once a formidable brand in the automotive industry. It was the standard of excellence in every aspect…superb fit & finish, remarkable engineering, absolute power…and prestige beyond belief world-wide. No automobile in the world achieved the admiration and respect as a Cadillac. Whatever one desired in a high-end luxury automobile…Cadillac either offered it or was in the process of building it. Always the innovator…always the epitome of luxury…and always the leader!

Fleetwood-bodied, hand-crafted automobiles catapulted the brand to an even higher standard of automotive excellence. The Cadillac DeVilles were and remain America’s favorite luxury cars. The formidable Eldorado had the entire industry in awe…with its poised dignity which was the hallmark of every Cadillac. Whether one chose the elegant open tourer, a spacious four-door sedan, the personal luxury of a two-door hardtop coupé, or a luxurious limousine…Cadillac designed and built the industry’s finest. NotoriousLuxury rekindles the passion of this lost art… in the continuing saga of “As the Standard of the World Turns.”

The Cadillac crest

1963 Cadillac crest

The famous insignia that adorns the legend is a coat of arms from the French de la Mothe Cadillac family. It was registered as an American trademark on August 6, 1906. In the language of ancient heraldry it’s described as: “Quarterly, the first and fourth gold…a fess sable between three Merlettes of the same – posed two in chief and one in base. Second and third gules quartering argent…three bars azure.”

What does this mean? Translated, it describes a quartered shield with the uppermost left and lower right corners gold containing black bands with two legless birds above and one below the band. The uppermost right and lower left corners contain two red quarters, and two silver quarters with blue bars. The “couronne” or coronet is for the six counts of France. For symmetry, the original de la Mothe Cadillac family arms and the trademark of 1906 contain seven round pearls. Evolution of the crest through the years has displayed as many as 18 but no less than seven.

1941 Cadillac crest

1955 Cadillac crest

The first and fourth quarters represent the de la Mothe arms. The Merlettes are ancient heraldic adaptations of the Martin and are shown without beaks and legs. The Merlettes are given for a difference to young brothers to signify, in order to raise themselves they are to look to the wings of virtue and merit; and not to rely on the legs having but little land to set their feet upon. The second and third quarters were added to the de la Mothe arms to signify the favorable marriage which increased their estates. The red stands for prowess and boldness in action…the silver for purity, charity, virtue, and plenty. The azure blue signifies knightly valor –

Fleetwood laurel wreath and Cadillac crest

The laurel wreath augmenting the crest was used for Fleetwood…the senior most models in the hierarchy. DeVilles, Calais, and Series 62 models used a prominent “V” under the crest in either gold or silver. Contemporary Cadillac models use an abstract interpretation of this legendary design. Some agree this new design separates the make-believe Cadillacs from the genuine “Standard of the World” editions…

1965 Cadillac crest

1974 Cadillac DeVille crest

The formidable fins –

1948

1949

Cadillac’s chief designer Harley Earl “started the dance” of which the entire automotive industry followed suit. This man designed Cadillac masterworks. It was his 1948 Cadillac creation that started it all – he designed the 1948-1949 Cadillacs patterned after the Lockheed P-38 war-time aircraft.

The beautifully tailored fins are artfully integrated into the rear fenders. These are separate bolt-on features which flow gracefully into the doors. Within a few years, tail fins sprouted in every division at GM…not to mention how the rest of the industry emulated but could not replicate the design. Harley Earl and Chrysler’s chief designer Virgil Exner instigated the “Tail Fin Wars” of the 1950s.

1952

1953

The next tail fin design appeared on the 1950-1953 Cadillacs. They have the same basic style only a bit more elegant and refined. Back-up lamps were moved from below the rear deck lid and repositioned beneath the taillamps for the 1951 model. Cadillac is one of the early pioneers of back-up lamps. The basic theme of the taillamp/back-up lamp combo ran through the 1956 model year designs.

1954

1955

1956

The 1954 model year introduced a higher tail fin to offset the overall lower silhouette. Cadillacs were redesigned to be longer, lower, and wider than previous models. The fins are more “kicked-up.” This is the most remembered style establishing Cadillac as the tail fin leader. This design went basically unchanged from 1954 until 1956. Cadillac didn’t redesign their offerings from a blinding flash of inspiration…change was evolutionary. The 1955 Eldorado sported its own unique shark-fin design which inspired the next model year for the standard Cadillac.

1955-1956 Eldorado

1957

1957-1958 Eldorado “Chipmunk-Cheeks”

For the 1957 model year the tail fins were completely redesigned for the standard Cadillac models. They are a modified version from the 1955 Eldorado. The fins are lower and tapered into the architecture fashionably. The 1957 Eldorados received their own distinctive tail fin redesign. They are a bit sharper and more prominent than the previous version.

Rounded faired-in fenders received the nickname “Chipmunk-Cheeks” because of the appearance for the rear-end design of the Eldorados. The 1957-1958 Eldorado Seville and Biarritz used their new design; however, this was not inherited by any other Cadillac models. The 1957-1958 Cadillacs sported an even lower silhouette than previous designs. Automobiles were becoming more streamlined…Cadillac led the way in the entire industry with elegant designs, impeccable craftsmanship, and that poised dignity which was the hallmark of every Cadillac.

1958

1957-1958 Series 70 Eldorado Brougham

1959

Tail fin drama continued. The tail fin shocker came with the 1959 redesign. The iconic 1959 Cadillac tail fins are the tallest and the largest in the industry. All Cadillac models shared the same design. They represent American excess to the hilt. Either you love ‘em or you hate ‘em…there is no in-between. Some say they are the summit of gaudiness…some say they are elegant, and then there are some who are undecided. Because of this controversy – 1959 Cadillacs especially Eldorados, fetch six figures easily on the auction block.

1960

1961

1962

Refinement for the mighty tail fin began the 1960 model year. The designers knocked them down a notch planing them into the architecture for a cleaner look. The restrained use of ornamentation also provided an understatement of Cadillac elegance. From 1960 onward, the tail fin began to disappear into oblivion. The 1961 model trimmed the fins tastefully and added lower fins called “Skegs” to the redesign. They were trimmed again for the 1962 model year. The finale for the beloved fins are the 1963-1964 model years. They disappeared completely for the all-new 1965 redesign. Cadillac will always be remembered for luxury, opulence, and tail fins!

1963

1964

1965…tail fins are banished into history

1966

1967 Calais, DeVille, and Fleetwood

1967-1969 Fleetwood Eldorado

1968 Calais, DeVille, and Fleetwood

1969 Calais, DeVille, and Fleetwood

1970 Calais, DeVille, and Fleetwood

1970 Fleetwood Eldorado

1971-1972 Calais, DeVille, and Fleetwood

1971-1972 Fleetwood Eldorado

1973 Calais, DeVille, and Fleetwood

1973 Eldorado

1974-1976 Calais, DeVille, and Fleetwood

1974-1976 Eldorado

1977-1978 Eldorado

The luxury of choice

The traditional Cadillac offered more body styles than any other luxury car manufacturer. There is no more romantic architecture than a Cadillac convertible. They are the glamour cars of the stars. The elegant open tourers are still the most desired convertibles in the entire world. These elegant Cadillac creations have inspired music by Aretha Franklin and Elvis Presley with “Pink Cadillac.” They have inspired movies such as “The Solid Gold Cadillac” with Judy Holiday in 1954. They were also used in parades such as the very first Cadillac Eldorado of 1953 driven in the inaugural parade for Dwight D. Eisenhower.

And we cannot forget the 1973 Eldorado convertible pace car for the 57th 500 Mile International Sweepstakes held at the Indianapolis Motor Speedway on Wednesday May 30, 1973. There is no more dramatic manner in which to travel Cadillac-style than open air motoring in an elegant Cadillac convertible coupé. Whether it be the classic Series 62…the classic DeVille…or the “Gilded One” it is the ONLY way to travel…Cadillac-style –

1959 Series 62 convertible

1957 Fleetwood Series Sixty-Special

The most distinguished automobiles in all of motordom are the impeccably hand-crafted Fleetwood-bodied Cadillacs. This is luxury on the grand Cadillac scale…in the grand Cadillac manner. These most revered models are more than austere, ostentatious bling as today’s kitschy-faux make-believe luxury cars. The Fleetwood-bodied Cadillacs are the most luxurious owner and chauffeur-driven models in the history of the brand. All Fleetwood crafted cars were built on their own dedicated assembly lines. Their individually longer wheelbases provide more rear seat passenger room.

The magnificent Fleetwood Series Sixty-Special Broughams are decadently luxurious with ultra-exclusive accommodations that offer limousine-style luxury in an owner-driven sedan. It is the Fleetwood Series Sixty-Special that reinforced the “Standard of the World” title. Unfortunately…there will never, ever, be another hand-crafted Cadillac Fleetwood…they epitomized the brand’s integrity as the finest automobiles on the planet. No car in the luxury automobile arena could have been made more personally yours than a Cadillac Fleetwood. Will there ever be another LUXURIOUS Cadillac to be the pride of the US…and the envy of the world?

1959 Fleetwood Series Seventy-Five

The most eloquent sedans in the world are the Cadillac Fleetwood Series Seventy-Five nine-passenger sedan and Imperial formal limousine. Executive-style grace with spacious accommodations is expedited in a refined and most dignified manner. This is the ultimate expression of the “Standard of the World.” These opulent sedans are still seen at foreign embassies, palaces, and in the driveways of luxurious estates. Some things are just too good to be forgotten.

These hand-crafted Fleetwood-bodied masterpieces will still be in service…when today’s make-believe luxury cars are rusting in peace at the local scrap yard. Cadillac commercial chassis were popular as ambulances during the 1950s throughout the 1970s because of their notorious reliability and high-speed capabilities. They were also built as hearses of the utmost dignity. Some mortuaries still have them in service just because…there is nothing in today’s market that even comes close to the poised dignity that was the hallmark of every traditional Cadillac Fleetwood –

1976 Fleetwood Series Seventy-Five

Good taste never goes out of style…

1970 Coupe deVille

America’s sweethearts –

The Cadillac DeVille remains America’s favorite luxury car. They are available as the Coupe deVille, Sedan deVille, and the DeVille convertible. They enjoyed the highest resale value and repeat ownership of any American-built luxury car. The elegant Coupe deVille and Sedan deVille sold more automobiles than the combined aggregate totals of the competitors.

The Cadillac DeVille ruled the industry from 1949 until the 2004 model year when it became the DTS; maintaining the poised dignity Cadillac invented. The Cadillac DeVilles are among the most successful and longest production runs in the history of the brand. Their preeminence in the luxury car arena is achieved through years of growth and innovation. These elegant motorcars stole the hearts of enthusiasts world-wide in one svelte swoop.

1976 Sedan deVille

Their six-passenger roominess combined with legendary Cadillac comfort and conveniences are what retained their following annually. They are smooth, responsive, and quiet beyond belief. The Coupe deVille is the only two-door luxury car that offers as much interior room as the competitor’s four-door sedan. It was the primary choice among the ladies with its intimate personal luxury and high style. Features and accessories were available to make it as unique as its driver.

The Sedan deVille is the luxury sedan that doubles as a family sedan. With its four-door convenience, it is like your own personal limousine. It was the perennial favorite among luxury car buyers. The Sedan deVille offered more comfort and convenience features and accessories as standard equipment than its competition. Open air touring with a youthful zest makes the DeVille convertible the number one choice among convertible lovers. Its fully automatic, power folding fabric roof disappeared at the touch of a button. The DeVille is the grandest of all open tourers…Cadillac-style. Its luxury has no peer. The Cadillac DeVille was the only luxury convertible built in the land at the time. It is one of the world’s most dramatic automobiles.

1970 DeVille convertible

1976 Eldorado convertible

No story regarding Cadillac could be complete without mention of “The Gilded One.” The totally avant-garde Eldorado was the Flagship from Cadillac the entire world will never forget. They became the most dramatic models in the history of the brand. Elegance, innovation, and engineering excellence made them one of the world’s most desired dream cars. The Eldorado introduced styling, features, and accessories that eventually found their way to other future models.

The superb Cadillac engineering, advanced design and dedication to excellence spawned the formidable 1967 Fleetwood Eldorado. It is the ultimate personal luxury automobile. The Fleetwood Eldorado is the only car in the world to successfully combine the positive traction of front-wheel drive, the agility of Variable Ratio Power Steering, and the perfect balance of Automatic Level Control. During its tenure, the Cadillac Eldorado was available as a convertible coupé, a two-door hardtop coupé, and an ultra-luxurious four-door hardtop sedan. They were the glamour cars of the 1950s through the 1970s…and remain so –

1956 Series 62 convertible

The traditional Cadillac was the most desired automobile in the entire world. It was the standard of excellence and second to none in the manufacture of luxury motorcars. It is a legend, and an American institution. A Fleetwood-bodied Cadillac is a hand-crafted masterpiece from the master craftsmen that garnered the title of the “Standard of the World.” The DeVilles remain America’s favorite luxury cars in every respect. The Eldorado began as the Flagship and evolved into the finest personal luxury car in the world. Cadillac had a luxury car for every luxury car buyer…whether coupé, convertible coupé, sedan, or an opulent limousine – the only way to travel…was Cadillac-style. NotoriousLuxury salutes the traditional Cadillac…in the continuing saga of “As the Standard of the World Turns.”

Special thanks to the finest classic automobile dealers in the business: Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Jim Hailey’s Classic Cars, MJC Classic Cars, Park Ward Motors Museum, and Matt Garrett & GM Classics. You are the best in the industry!

“As the Standard of the World Turns”

NotoriousLuxury IS Greg’s World…

1978 Cadillac DeVille Coupe d’Elegance

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury with tags "As the Standard of the World Turns", Cadillac, Cadillac Coupe deVille, Cadillac Special Editions: 1978 DeVille Coupe d'Elegance, Cadillac Style, Classic Cadillac, DeVille, luxury cars, NotoriousLuxury on September 13, 2015 by 99MilesPerHour

The ultimate expression of Cadillac opulence…

…in the continuing saga of “As the Standard of the World Turns.”

The Cadillac DeVille has always been America’s favorite luxury car. The Coupe deVille is a luxury car of elegant refinement…roomy, distinctive, and consistently a leader in both resale value and repeat ownership. The 1977-1979 model years are the first totally new redesign and downsizing known as “The next generation of the luxury car.”

The excitement of owning a Coupe deVille is augmented by Cadillac special editions which are a unique manner to express one’s individuality. Rarely does an automobile become a classic in its own time as the DeVille series gaining respect and admiration world-wide. The 1978 Cadillac DeVille Coupe d’Elegance presents a stunning encore performance…in the continuing saga of “As the Standard of the World Turns.”

Opulent, sophisticated, and decadently luxurious is Cadillac’s d’Elegance luxury package. It began as a special edition for the Fleetwood Series Sixty-Special Brougham for the 1973 model year and was available for the DeVille series beginning in the 1974 model year. These lavishly equipped luxury cars are the epitome of Cadillac elegance.

The DeVille d’Elegance is trimmed exquisitely in the grand Cadillac tradition. This special edition features subtle refinements that escalates the elegance of the Coupe deVille and Sedan deVille to new heights of luxury and distinction. This stunning luxury package was built at a highly restricted pace to retain exclusivity and stature.

For the 1978 model year the exclusive limited edition d’Elegance option was $689. It includes contoured pillow-style seating sumptuously upholstered in Random velour and was available in five dramatic colors. Power assisted 50/50 dual comfort front seats and plush deep-pile carpet completes the interior’s refinement.

Signature exterior features include opera lamps, special pin striping, and color-keyed vinyl body side moldings. Exclusive “d’Elegance” nomenclature adorns the rear sail panels and interior glove box door to deftly identify it as a Cadillac special edition. The 1978 DeVille Coupe d’Elegance is the ultimate expression of America’s favorite luxury car.

The first generation Cadillac Seville was built from 1976-1979

The 1977-1979 DeVilles were redesigned in a new precision size based upon the highly successful first generation Cadillac Seville. They retained the legendary Cadillac luxury, security, and roominess. The new size makes them more maneuverable with surprising performance not usually found in a luxury car.

Their advanced engineering is developed with computer technology which also makes them easier to service. Cadillac introduced them as “The next generation of the luxury car.” They ride upon a long 121.5” wheelbase, have the luxury length of 221.2”, and are 76.4” wide. Despite the drastic downsizing from their 1976 counterpart, they dwarf modern-day automobiles by a long shot –

The next generation DeVilles are built as body on frame construction. They have a traditionally mounted engine in front with rear-wheel drive. This type of construction is engineered for structural integrity. Specially hardened friction plates assure strut-to-body joints remain tight and rattle-free. The body is married to a rigid ladder-type frame with welded cross members for extra strength.

The 1978 Cadillac DeVille was in the second year of the major redesign. It was refined and freshened mildly. The front end design received a new grille. The rear end ensemble received new bumper end caps with slim taillamps. The aerodynamic, wind-cheating design of the 1977-1979 models achieved the greatest fuel economy in the history of the brand at the time. The styling is crisp, timeless, and completely in character with Cadillac.

The totally new restyled Cadillac unites its traditional dignity with a youthful new look. The size is particularly attractive to the ladies. Model # 6C style code # D47 1978 Coupe deVille had a base price of $10,444 with a base shipping weight of 4,163 pounds. There were 117,750 Coupe deVille models built for the model year. Superb luxury and Cadillac elegance made it America’s favorite luxury car annually –

The 1978 Cadillac DeVilles are powered in the traditional Cadillac manner. America’s favorite luxury car offers highly spirited performance with its 7.0 litre 16-valve 425 CID V8 engine. This is one of Cadillac’s last reliable V8 engines. The 425 CID V8 is based upon the old 7.7 litre 472 CID V8 architecture but uses a smaller 4.08” bore and a shorter 4.06” stroke. It is also 100 pounds lighter. The 7.0 litre is the 90 degree V-type running in five main bearings mounted in three points in rubber.

It has overhead valves with a cast iron block and cylinder heads for longevity. The beautifully responsive engine is equipped with a Rochester 4-bbl carburetor, a mechanical fuel pump, and a 25.4 gallon fuel tank. The engine is mated to GM’s versatile THM-400 Turbo Hydra-Matic 3-speed automatic transmission. Emission controls include Positive Crankcase Ventilation (PCV), Air Injection Reactor (AIR), Exhaust Gas Recirculation (EGR), Early Fuel Evaporation, Evaporative Control, and Oxidizing Converter.

The naturally aspirated L33 7.0 litre carbureted version produces 180 hp @ 4,000 rpm with 434 Nm of peak torque @ 2,000 rpm. Longitudinal acceleration is rated as: 0-60 mph in 11.2 seconds, 0-100 mph in 36.8 seconds with a top speed in the 115 mph range. It does the ¼ mile @ 77 mph in 18.7 seconds.

One could also opt for the Electronic Fuel Injected version for an additional $744. The naturally aspirated L35 EFI 7.0 litre V8 produces 195 hp @ 3,800 rpm with 434 Nm of peak torque @ 2,400 rpm. Longitudinal acceleration is rated as 0-60 mph in 10.9 seconds, 0-100 mph in 33.9 seconds with a top speed in the 117 mph range. It can do the ¼ mile @ 78 mph in 18.5 seconds.

There really isn’t that much of a difference as far as speed, but the EFI version operates a lot smoother and can actually get better mpgs than the carbureted version. Fuel injected versions and cars built for the California market include Air Injection Reactor (AIR) and Exhaust Pressure Transducer for EGR.

Standard features and accessories for the 1978 DeVilles exceed the competition. Automatic Climate Control heats, cools, and ventilates with one touch of a button without further intervention. Power windows and door locks, power six-way front seat, and AM/FM Signal-Seeking Stereo Radio with power antenna add comfort and convenience to America’s favorite luxury car. These are just a few of the myriad standard amenities. Cadillac also offered more optional features and accessories than the other luxury brands. This is why Cadillac was the leader in the industry for high-end automobiles.

Cadillac special editions are a unique manner to express one’s individuality. The DeVille series remains America’s favorite luxury car. For the 1978 model year, the DeVille Coupe d’Elegance option offered subtle refinements that set it apart from the stock Coupe deVille. This exclusive luxury package is designed to satisfy the most discerning Cadillac buyer. DeVille d’Elegance is the ultimate expression of opulence and exclusivity. The trim, precision size and powerful 7.0 litre V8 engine makes it a spirited performer on the road.

The 1977-1979 DeVilles achieved the greatest mpgs in the history of the brand at the time. Legendary Cadillac luxury, security, and roominess are dramatically evident. The elegant Cadillac Coupe deVille was consistently the leader in repeat ownership and resale value. The 1978 Cadillac DeVille Coupe d’Elegance is another exciting and highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

Special thanks to Rodd Sala at Park Ward Motors Museum

1979 Cadillac Phaeton special edition

Special thanks to Bob Adams Classic Cars

“As the Standard of the World Turns.”

1994 Cadillac Fleetwood Brougham: The end of an illustrious era in motoring

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Notorious with tags "As the Standard of the World Turns", 1994 Cadillac, 1994 Cadillac Fleetwood Brougham: The End of an Era, Brougham, Cadillac, Cadillac Brougham, Cadillac Fleetwood Brougham, Cadillac Style, Fleetwood, NotoriousLuxury, Those Fabulous Fleetwoods on September 1, 2015 by 99MilesPerHour

“As the Standard of the World Turns” presents…

…Those Fabulous Fleetwoods

The finale to Cadillac’s full-size rear-wheel, big-bodied luxury sedans is the 1993-1996 Fleetwood. The 5.7 litre V8 powered the last of Cadillac’s Flagship luxury grand tourers in true Cadillac-style. For the 1994 model year the Fleetwood received the 5.7 litre LT1 V8 from under the hood of the formidable Corvette. The eminent Fleetwood Series WAS the Cadillac of Cadillacs. In stature, in presence, and power, the Fleetwoods were the end of an illustrious era in motoring luxury.

The Brougham epitomized the brand being the most luxurious owner-driven Cadillac luxury sedan in the model hierarchy. It is the Fleetwood Series Sixty-Special that garnered the “Standard of the World” title for Cadillac. The Brougham option was so popular for the 1965 model year that it became its own series. The fabulous Fleetwood Brougham has a poised dignity which was the hallmark of every Cadillac. The 1994 Cadillac Fleetwood Brougham leads the flashback performance of “Those Fabulous Fleetwoods”…in the continuing saga of “As the Standard of the World Turns.”

Power…prestige…and presence are the attributes to the 1994 Cadillac Fleetwood. Model #DW5 style code #W69 1994 Fleetwood sedan was base priced between $33,990 and $34,615. The base sedan is a hefty 4,478 pounds and with the Brougham option it becomes 4,506 pounds. The Brougham option with the handsomely tailored Prestwick cloth interior was an additional $1,680. The Brougham option with glove-soft leather upholstery was $2,250 extra. These are the big-bodied Fleetwoods built on the “D-body” platform that was shared with Chevrolet for the Caprice Classic, Buick for the Roadmaster, and Oldsmobile for the Custom Cruiser wagon. This is the last full-size platform from General Motors. Cadillac built 27,473 Fleetwoods for the 1994 model year.

1930 Fleetwood V16 convertible sedan

The eminent Fleetwood series began as a pet project by Larry Fisher, one of the famous Fisher brothers that formed the Fisher Body Division of General Motors. He was intrigued by luxury bodied Cadillacs. Fisher Body was formed in 1916. Larry Fisher became GM general manager in 1925. He coordinated the Fleetwood Metal Body Company acquisition in 1925.

Fleetwood no longer produced bodies for a variety of luxury brands now that it was owned by GM. The Fleetwood Division bodied cars exclusively for the Cadillac brand. From 1927 through 1934 any Cadillac could be ordered with a Fleetwood crafted body. By 1938, Cadillac became more exclusive with Fleetwood-bodied cars. The only way to get a Fleetwood was to order the Series 75 or Series 90.

1938 Fleetwood Series Sixty-Special

For the 1938 model year Harley Earl and Bill Mitchell, both top design managers for GM, introduced the eminent Fleetwood Series Sixty-Special. The name became synonymous with the most luxurious Cadillacs. Beginning in 1940 onward, the Series Sixty-Special would bear the high-end trim. For 1941 the Series Sixty-Special gained an exclusive 133” wheelbase and a uniquely stretched “C-body” platform for the next 28 of the 34 model years. These special cars had special trim, with greater head and legroom, with the exclusive wheelbase. The fabulous Fleetwood-bodied cars catapulted Cadillac into the “Standard of the World” which is a formidable title Cadillac would hold until the late 1970s.

1939 Fleetwood Series Sixty-Special Derham Town Car

1941 Fleetwood Series Sixty-Special

1952 Fleetwood Series Sixty-Special

The Fleetwood Series Sixty-Special continued to flourish throughout the 1940s and 1950s. No motorcar in history has captured the admiration of luxury car buyers as the fabulous Fleetwoods. Whatever the occasion, there was no more gracious manner in which to arrive. This is luxury on the grand Cadillac scale…they are outstanding even among Cadillacs. Fleetwood crafted the interiors of all Cadillacs; they hand-crafted the entire car for the eminent Fleetwood Series…on a dedicated assembly line –

The custom crafted design and superb Fleetwood coachwork speak eloquently of its owner’s impeccable taste. Never has the Cadillac emblem adorned more impressive automobiles than the Fleetwood Series Sixty-Special sedans. In every aspect of motorcar superiority, the fabulous Fleetwoods are truly masterworks of the motoring age – it was unlikely that any material possession reflects good taste and achievement more than the distinctive Fleetwood Series Sixty-Special.

1954 Fleetwood Series Seventy-Five

Now, fast-forward to the 1965-1970 Fleetwood Series that reinforced the image of these eminent automobiles. They were the Flagships annually in the model hierarchy. The Fleetwood is the last word in exclusivity and supremacy. If you see one of these distinguished models, it is instantly recognizable. They have an individually longer wheelbase and signature styling features that were not shared with other Cadillac models. And if the Fleetwood Series Sixty-Special wasn’t grand enough for you in 1965, you could have ordered the Brougham option.

The Brougham was so successful in 1965 that it became its own stand-alone series in the model hierarchy for the 1966 model year. The Brougham is the most luxurious owner-driven Cadillac luxury sedan. Signature styling features include a formal padded vinyl roof, “Brougham” nomenclature inside and affixed to the rear “C” pillars, carpeted rear seat footrests, adjustable reading lamps, and a 60/40 dual power front seat. The 1965-1967 Broughams have folding wooden tables attached to the backs of the front seats. Fleetwoods up to and including the 1970 model year have genuine walnut trim inside. A Fleetwood Series Sixty-Special Brougham is a car that wasn’t seen at every stop light.

The 1965 Fleetwood Series Sixty-Special Brougham

1970 Fleetwood Series Sixty-Special Brougham

A dual 60/40 power front seat, carpeted rear seat foot rests, and adjustable rear seat reading lamps…were all signature styling features of the Sixty-Special Brougham, the 1970 model is shown here.

1972 Fleetwood Series Sixty-Special Brougham

1976 Fleetwood Series Sixty-Special Brougham

The 1971-1976 Fleetwoods are the last to be in the Sixty-Special model series. These are the last of the hand-crafted Fleetwoods built on their own dedicated assembly line. They are the last to have the distinctive 133” wheelbase built on an exclusive platform. The Fleetwood Series Sixty-Special is known for its glitzy, chrome-laden presence…1976 is the last true Sixty-Special Brougham. The 1971-1976 Fleetwoods were now all Fleetwood Broughams; there were no more base Sixty-Special sedans. Special editions of the Fleetwood Series Sixty-Special include the Brougham d’Elegance above and the Fleetwood Talisman.

1976 Fleetwood Talisman

The interior of the sumptuous Fleetwood Talisman

1976 was the last of the full-size Cadillac luxury sedans…

1977 Fleetwood Brougham

From 1977-1979 the Fleetwood lost its distinction. The Sedan deVille and Fleetwood Brougham were now trim levels for a base product. The only exterior augmentation distinguishing the Fleetwood Brougham is a uniquely padded vinyl roof treatment with a Frenched-in limousine style rear window, special nomenclature, and stainless-steel lower rocker moldings. All of the enigmatic “Fleetwood” stature had vanished. The major difference was the interior trim level.

1980-1989 Fleetwood Brougham

From 1980 until 1984, the Sedan deVille and the Fleetwood Brougham shared the same body shells also. The Fleetwood Brougham continued to be the Flagship. It is simply known as the “Brougham” from 1988 until 1992. The Fleetwood Brougham is basically the same car from 1980 until 1992. The Brougham received refined new styling for the 1990-1992 models, but it is still the same basic bodyshell. The 1990-1992 models are the classiest of the 1980-1992 versions.

1990-1992 Cadillac Brougham

For the 1993-1996 production years, the Fleetwood was revamped as a rear-wheel drive luxury sedan sharing neither sheet metal nor drive train with any other Cadillac. It was the largest rear-wheel drive automobile made in America at the time…and the last of the big-bodied behemoths that spoiled Americans.

The 1994 Cadillac Fleetwood is the king of the road. It has a front mounted engine and rear-wheel drive. It rides upon a long 121.5” wheelbase, has the luxury length of 225.1”, and a wide 78” stance which makes it superior in ride quality. This is traditional Cadillac luxury at its finest – The optional Brougham package includes a fully padded vinyl roof, special “Brougham” nomenclature, exclusive aluminum wheel design, and contoured seating with a special sew-style. This option makes the 1994 Brougham even more distinctive. The Fleetwood Brougham continues the tradition of being the most luxurious sedan in the model hierarchy.

The base Cadillac Fleetwood for 1994 is equipped with: power windows, automatic power door locks, Pass Key II theft deterrent system, Electronic Climate Control (uses R-134a refrigerant), Solar Ray tinted glass, front and rear center folding arm rests with storage bins inside, digital instrument cluster, Illuminated Entry system, driver’s memory seat with two settings, power six-way front seating which includes power triple element lumbar controls, manual articulated front head restraints, split frame construction 55/45 dual comfort front seats (seat cushion and back rest are both individually adjustable), Cruise Control, and a leather wrapped tilt steering wheel. These are just a few of the myriad comfort and convenience features offered by America’s largest and most comfortable luxury sedan. A number of options were available to make the 1994 Cadillac Fleetwood as unique as its owner’s finger prints –

The Cadillac Fleetwood was the primary choice of premiere coachbuilders. The coachbuilder limousine package was $755. A funeral coach package offered a $910 credit because only the front end of the Cadillac Fleetwood was used; the coach work completely revised the rear of the car. The heavy-duty livery package was $150. When Cadillac discontinued the Fleetwood, the coachbuilders scrambled to buy the last of them…after the Fleetwood and the Lincoln Town Car ceased production, the coachbuilding industry suffered.

They converted vans into hearses, Hummers were stretched into limousines, gaudy yes, but there was nothing else large enough to stretch into a professional vehicle. The new Cadillac XTS stretched into a hearse is “homely” to the point of looking like a caricature; their limousine versions are equally as tacky. The XTS looks awkward from most angles; this is exemplified when they are stretched…shame on Cadillac for building such crap –

The ferocious LT1 engine from the Chevrolet Corvette became standard for the 1994 Cadillac Fleetwood. It is the GenII 5.7 litre V8 with 16-valves and a displacement of 350 CID. This naturally aspirated V8 engine used sequential port fuel injection and new Opti-Spark Ignition. This is an angle-based spark delivery system that ensures a precisely timed high-energy spark for optimum fuel efficiency and low exhaust emissions. It uses dual-platinum-tipped spark plugs that can go up to 100,000 miles before changing. (I personally went 120,000 before replacing the plugs, and really didn’t have to at that point. I always burn premium gasoline that keeps the injectors cleaner which in turn adds life to the spark plugs.)

The LT1 cranks 260 hp @ 5,000 rpm with 454 Nm of peak torque @ 2,400 rpm. The engine is mated to GM’s electronically controlled 4L60-E Turbo Hydra-Matic 4-speed automatic transmission with overdrive and torque converter clutch. The transmission features altitude compensation and over-rev protection. The transmission shares the same key information with the Powertrain Control Module as the engine to maintain consistent shifting even in higher altitudes as well as automatically upshifting out of D1 (first gear) to second to protect the engine. It also has a stainless-steel exhaust system for longer life.

The 1994 Fleetwood is a powerful luxury sedan. Longitudinal acceleration is rated as: 0-60 mph in 8.5 seconds, 0-100 mph in 22.6 seconds, and 0-120 mph in 40.3 seconds. It does the ¼ mile @ 88 mph in just 16.1 seconds. If this engine kicks-butt in a Vette…can you imagine this same powerplant in a luxury barouche like the Cadillac Fleetwood? If you are like me who likes a big, fast, and extremely well-mannered luxury sedan, the 1994 Cadillac Fleetwood sedan is the automobile for you.

This car is not only fast but efficient as well. The large 23 gallon fuel tank allows it to go longer between fill ups. Fuel economy is rated as 17 mph city/25 mpg highway. I personally have gotten 35 mph doing straight highway driving; burning 93 octane gasoline while driving at speeds between 70-80 mph. (kids do not try this at home). These cars are magnificent performers.

The 1994 Cadillac Fleetwood is built as body on frame construction. The front suspension is fully independent with short/long arm upper and lower control arms, coil springs, deflected disc shock absorbers, and stabilizer bar. The rear uses Cadillac’s four-link drive, coil springs, stabilizer bar, and Electronic Level Control system. The Cadillac Fleetwood has a Powertrain Control Module and computer diagnostic system for extended service and fewer maintenance requirements.

Standard is the Bosch ABSIIU, the patented three-channel anti-lock braking system with power assisted discs to the front axle and drums to the rear axle. To aid in its overall operation ASRIIU full range Traction Control with throttle relaxer is also standard. Power Speed Sensitive Steering is recalibrated to balance highway and parking feel. The Electronic Variable Orifice (EVO) valve is a key component in variable assist systems.

At speeds below 40 mph the EVO valve is completely open allowing full hydraulic flow from the power steering pump through the steering unit for maximum power assist. At higher speeds the control module commands the EVO to partially close which restricts the hydraulic flow reducing assistance to improve the road feel while providing greater directional stability.

Custom Carriage Roof treatment

The Cadillac Fleetwood is no mere luxury factotum. All Fleetwoods are full-fledged luxury sedans that are highly sought among collectors world-wide. The 1994 Fleetwood goes to great lengths to provide the attributes that are so important to luxury car buyers. It retains the classic elegance and style of which Cadillac is so prominent. The Fleetwood’s preeminence in the luxury car arena is unequalled among its competitors.

The 1994 Cadillac Fleetwood is one of the roomiest cars you can buy. This is a luxury sedan with the heart of a sports car. Powered by the formidable 5.7 litre LT1 V8 from the Corvette, it can pounce from 0-60 mph in a mere 8.5 seconds. The Cadillac Fleetwood evolves from a tradition of eloquence. A Fleetwood has that poised dignity which was the hallmark of every Cadillac. The fabulous Cadillac Fleetwoods are another successful chapter…in the continuing saga of “As the Standard of the World Turns.”

1957 Cadillac Eldorado Brougham hand-crafted by Fleetwood

Special thanks to Sarasota Classic Car Museum, Park Ward Motors Museum, RLB Auto Group, MJC Classic Cars, Matt Garrett and GM Classics, Jim Hailey, and Bob Adams Classic Cars for these beautiful photographs.

1958 Fleetwood Series Sixty-Special

1959 Fleetwood Series Sixty-Special

1959 Fleetwood Series Seventy-Five

1964 Fleetwood Series Sixty-Special

1974 Fleetwood Talisman

1976 Fleetwood Series Seventy-Five

The Cadillac Fleetwood Brougham is NotoriousLuxury

The only way to travel was Cadillac-style…will there ever be another?

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1970 Cadillac DeVille Convertible

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical with tags 1970 Cadillac, 1970 Cadillac DeVille Convertible, Cadillac DeVille Convertible, Cadillac Style, Classic Cadillac, DeVille, NotoriousLuxury on December 27, 2013 by 99MilesPerHour

…..and the DeVille legend continues

The pleasure of owning a Cadillac was exceeded only by that of driving it

There was no more magnificent way to experience the spirited seventies than viewing the world from behind the wheel of a 1970 Cadillac DeVille convertible. The “Standard of the World” offered eleven models in three series. The distinctive beauty of its long sweeping lines expressed eloquence and style with a poised dignity that was the hallmark of every Cadillac.

America’s perennial favorite luxury car was the Cadillac DeVille series. The 1970 DeVille convertible offered a youthful expression of the spirited seventies. Little did America know, we were nearing the finale of the traditional Cadillac motorcar. This was the last production DeVille convertible.

The youthful beauty of its design complete with all its Cadillac elegance and dignity gave the DeVille convertible wide affection. This was a whole new era of motoring. We were leaving the “Ward & June Cleaver/Ozzie & Harriet Nelson” generation behind embarking upon a new way of thinking….a new lifestyle. A wide array of optional features added to the already lengthy list of standard accoutrements made the 1970 DeVille convertible one of the most enviable seats in the luxury car world.

The interior of the 1970 Cadillac DeVille convertible was upholstered in luxurious Sierra grain leather by Fleetwood. It featured the rich look of oriental tamo wood applied to the dash, door and rear trim panels. There were ten choices of leather/carpet combinations available including white leather.

The high-back front lounge seats were power assisted, two-way, with six-way optional. Other standard features included: a fully automatic power folding fabric roof, power windows, variable ratio power steering, and cornering lamps to name a few of the many. The interior reflected the same youth and vitality as the exterior.

With the smooth and responsive V8 engine, the 1970 DeVille convertible became the unexpected sporting grand tourer. This elegant convertible was powered by the formidable Cadillac 7.7 litre 472 CID 16-valve OHV V8 engine. It was equipped with a Rochester 4MV 4-bbl down-draft Quadrajet carburetor with equalized manifold, mechanical fuel pump, dry-type air filter, improved automatic choke, and a controlled combustion system that reduced hydrocarbons in exhaust.

This engine performed smoothly and quietly with plentiful power in reserve. The 472 produced a whopping 375 hp @ 4,400 rpm with 712 Nm of peak torque @ 3,000 rpm. This spirited grand tourer sprinted from 0-60 mph in 8.1 seconds, 0-100 mph in 22.4 seconds; with a top speed of 127 mph. it did the ¼ mile @ 88 mph in 15.8 seconds. The engine was mated to GM’s Turbo Hydra-Matic THM 400 3-speed automatic transmission. With the quality and performance being paramount, it was no mystery why the DeVille series accounted for the 76% of the 181,719 production total for the 1970 model year.

The Cadillac magic carpet ride was due in no small part to its sturdy body on frame construction. It utilized a fully boxed perimeter frame with hidden bulkheads to increase torsional rigidity. The front suspension used the traditional upper and lower control arms with a newly developed integral steering knuckle for increased reliability and longevity. The helical coil springs, rubber mounted strut rods, and rubber bushings absorbed impact and isolated road noise. Its rear suspension used a four-link drive, helical coil springs and rubber bushings to improve ride quality. A new heavier, stronger, rear axle and differential improved stability.

The Controlled Differential was optional and directed power to the rear drive wheel with the best traction. Standard were Cadillac hydraulic power brakes with self-adjusting feature, composite finned rear drums, 11.9” front discs, a dual hydraulic master cylinder with separate pistons and fluid reservoirs for both front and rear brake systems. This heavy-duty braking system provided consistent, efficient control at all times. The 1970 Cadillac DeVille convertible rode on a long 129.5” wheelbase and had the luxury length of 225” and was 79.8” wide. The 1970 Cadillac DeVille convertible made the only to travel….Cadillac style.

In all the world, the 1970 Cadillac DeVille convertible was preeminent among luxury cars. A Cadillac convertible was the epitome of open tourers. The 1970 model year was the last production of the DeVille convertible which was replaced by the 1971 Fleetwood Eldorado convertible. Its sweeping beauty and open roominess combined with that poised dignity that was the hallmark of every Cadillac, made the DeVille the main choice for a luxury convertible among luxury car enthusiasts.

The spirited performance of its 472 CID V8 engine provided 375 hp. It was a spirited motorcar of magnificence. This popular model exemplified the spirited elegance that made the Cadillac owner the most loyal of all luxury brands. We were nearing the end of an era for the masterful motorcars. Cadillac used to be a truly distinguished automobile, with taste, meticulous craftsmanship, and refinement apparent in every manner….whatever happened to Cadillac?