Archive for the Rolls-Royce Category

2018 Rolls-Royce Phantom EWB – Bespoke Couture

Posted in Extreme Luxury, Grande Marque, Rolls-Royce with tags , , , , , , , , , on March 11, 2018 by 99MilesPerHour

“Nil Fato Relinquemus…”

A Rolls-Royce Phantom EWB is the closest thing to nirvana one will ever experience in motorcar form. It’s writing its own legacy one magnificent model at a time. For 2018, Rolls-Royce engineers used a clean sheet approach endowing Phantom with extraordinary new levels of comfort and sophistication resulting in the most technologically advanced motorcar in the history of the brand.

Phantom EWB remains true to its eloquent heritage offering deep-seated luxury, spaciousness, and performance of the highest order. It has maintained an enviable reputation of being the finest handcrafted saloon in a very elite market niche. The 2018 Rolls-Royce Phantom EWB continues the formidable tradition as the pride of the UK…and the envy of the entire world –  

A Rolls-Royce Phantom ferries its passengers along completely oblivious to the world outside the vehicle. Phantom EWB escalates this elite sophistication to a new level of exclusivity… 

The ultimate improved upon…

Phantom’s silhouette has been completely redefined…what didn’t change is the fact it retains the unmistakable hallmarks of the marque with its new poised dignity, sheer opulence, and impeccable handcrafting. The Phantom EWB shares identical coachwork with Phantom SWB. The added length is discretely incorporated into the rear portion of the bodyshell. Elegant forward-opening rear coach doors augment Phantom EWB’s eminence. Modular componentry of “The Architecture of Luxury” is modified refining the SWB into the EWB luxury saloon.

All future Rolls-Royce models will be underpinned with the new all-aluminium spaceframe architecture. New model Research & Development will benefit enhanced functionality from blueprint to production efficiency with greatly reduced timeframes. When the new generation Phantom MK VII was released in 2003, the EWB version didn’t come about until the 2005 model year. The Architecture of Luxury allowed Rolls-Royce engineers to release both Phantom MK VIII SWB and EWB together. Phantom is the perfect synthesis of Rolls-Royce virtues and 21st Century engineering prowess. 

Rolls-Royce Phantom VIII special edition “A moment in time”

Advanced technology unobtrusively makes its contribution. The next generation of the Rolls-Royce motorcar is built upon all-new “Electronic Architecture” the largest and most complex electronic platform ever made by the BMW Group. The entire car networks together optimizing the Rolls-Royce experience.

Electronic engine controls coordinate functions under the bonnet while a GPS aided 8-speed electronic ZF gearbox scans digital maps preparing the car for the road ahead. Phantom’s electronic ‘thinking’ suspension levels itself automatically maintaining its poise under all driving conditions. Phantom EWB ‘floats’ on a cushion of air further enhancing the famous “Magic Carpet Ride.” If you’ve ever driven a Rolls-Royce motorcar, you’ll agree…it’s truly a performance of considerable virtuosity –  

Legendary luxury and eloquence…

1959 Rolls-Royce Phantom V with Park Ward coachwork

Historically, Rolls-Royce Phantom models represent limousines of distinction. Each one has been handcrafted into bespoke resplendence. Once upon a time these eminent saloons exited the assembly hall at the famous Crewe facility in the UK. These luxury icons established pride in perfection with a poised dignity which became the hallmark of every Rolls-Royce motorcar.

The world’s leading luxury item is now in theatre in the UK at the high-tech Goodwood facility continuing the formidable Rolls-Royce legacy. Times have changed but one Rolls-Royce mission statement has not: “The quality will remain long after the price has been forgotten…”  

Rolls-Royce Phantom MK VII

Contemporary limousines are designed with shorter, lower exterior dimensions and more sophisticated upscale cabins. These radical new designs have spacious interiors to repose in luxurious comfort. Phantom EWB redefines luxury travel with “The Suite” a highly bespoke approach in personal commissioning.

Long wheelbase saloons by Rolls-Royce typically focus on the rear passenger compartment. Phantom EWB may be equipped as a rolling boardroom for executives that work as they travel. It may also be configured with premium entertainment and communication systems enhancing the car’s interconnectivity with the world-wide web making each journey as rewarding as its destination. 

Rolls-Royce Phantom VIII EWB special edition”Whispered Muse”

“The Gallery” expresses the patron’s individuality…

The Phantom EWB is the ultimate flagship saloon. Upon initial contact, one’s sense of touch is delighted by the feel of the hand-polished stainless-steel exterior door handles. This car has an elegance no other motorcar can match. Once inside the car, the assistant or valet steps toward the door…a light touch of the sensor in the door handle quietly whisks the door closed.

All four doors may be effortlessly closed at the touch of a button from the inside the cabin by each occupant. “The Embrace” virtually surrounds passengers in the epitome of luxury. A vast array of handcrafted wood veneers, hand-cut/hand-stitched natural grain leather, and deep pile carpet are made available to the client through comprehensive personal commissioning. Clients may log in via internet portal to observe their car’s stage of build. 

Beneath Phantom EWB’s handcrafted aluminium coachwork is an athletic grand touring limousine. The ceremonious entrance of this new generation Rolls-Royce motorcar includes a freshly minted 6.8 litre twin-turbocharged V12 engine. This elegant saloon produces an impressive 563 hp packing a prolific punch with 900 Nm of peak torque.

Luxury not only assumes an entirely new identity but a spirited new attitude as well. Both engine and transmission retain their anonymity during Phantom EWB’s effortless motoring virtues. Why waste this exhilarating limousine on a chauffeur? 

Rolls-Royce is synonymous with bespoke…

Every Rolls-Royce motorcar is handcrafted per owner requisites. You will never see two alike. Limited editions, exclusive one-off creations, and a “sky’s the limit” approach to personal commissioning make Rolls-Royce motorcars uniquely distinctive. There’s one thing all Rolls-Royce patrons share collectively, they appreciate the degree of craft that goes into the build of “The Best Car in the World.” The latest edition is another superlative in the elite continuing saga of The Spirit of Ecstasy – 

The result of Rolls-Royce endeavors once again yields a motorcar of absolutes sharing neither engine, transmission, suspension, brakes, nor coach crafting with its predecessors. A new Rolls-Royce motorcar redefines the attributes that have made the marque famous escalating them to new heights in exclusivity and supremacy. The 2018 Rolls-Royce Phantom continues the eminent heritage. In the making of a Rolls-Royce motorcar, every detail must have its function and the beauty of form must derive from its fitness for purpose.  

Photos/specifications courtesy Rolls-Royce Press Club

The 2018 Rolls-Royce Phantom EWB is NotoriousLuxury © 2018