Archive for the Extreme Luxury Category

2018 Rolls-Royce Phantom EWB – Bespoke Couture

Posted in Extreme Luxury, Grande Marque, Rolls-Royce with tags , , , , , , , , , , on March 11, 2018 by 99MilesPerHour

“Nil Fato Relinquemus…”

A Rolls-Royce Phantom EWB is the closest thing to nirvana one will ever experience in motorcar form. It’s writing its own legacy one magnificent model at a time. For 2018, Rolls-Royce engineers used a clean sheet approach endowing Phantom with extraordinary new levels of comfort and sophistication resulting in the most technologically advanced motorcar in the history of the brand.

Phantom EWB remains true to its eloquent heritage offering deep-seated luxury, spaciousness, and performance of the highest order. It has maintained an enviable reputation of being the finest handcrafted saloon in a very elite market niche. The 2018 Rolls-Royce Phantom EWB continues the formidable tradition as the pride of the UK…and the envy of the entire world –  

A Rolls-Royce Phantom ferries its passengers along completely oblivious to the world outside the vehicle. Phantom EWB escalates this elite sophistication to a new level of exclusivity… 

The ultimate improved upon…

Phantom’s silhouette has been completely redefined…what didn’t change is the fact it retains the unmistakable hallmarks of the marque with its new poised dignity, sheer opulence, and impeccable handcrafting. The Phantom EWB shares identical coachwork with Phantom SWB. The added length is discretely incorporated into the rear portion of the bodyshell. Elegant forward-opening rear coach doors augment Phantom EWB’s eminence. Modular componentry of “The Architecture of Luxury” is modified refining the SWB into the EWB luxury saloon.

All future Rolls-Royce models will be underpinned with the new all-aluminium spaceframe architecture. New model Research & Development will benefit enhanced functionality from blueprint to production efficiency with greatly reduced timeframes. When the new generation Phantom MK VII was released in 2003, the EWB version didn’t come about until the 2005 model year. The Architecture of Luxury allowed Rolls-Royce engineers to release both Phantom MK VIII SWB and EWB together. Phantom is the perfect synthesis of Rolls-Royce virtues and 21st Century engineering prowess. 

Rolls-Royce Phantom VIII special edition “A moment in time”

Advanced technology unobtrusively makes its contribution. The next generation of the Rolls-Royce motorcar is built upon all-new “Electronic Architecture” the largest and most complex electronic platform ever made by the BMW Group. The entire car networks together optimizing the Rolls-Royce experience.

Electronic engine controls coordinate functions under the bonnet while a GPS aided 8-speed electronic ZF gearbox scans digital maps preparing the car for the road ahead. Phantom’s electronic ‘thinking’ suspension levels itself automatically maintaining its poise under all driving conditions. Phantom EWB ‘floats’ on a cushion of air further enhancing the famous “Magic Carpet Ride.” If you’ve ever driven a Rolls-Royce motorcar, you’ll agree…it’s truly a performance of considerable virtuosity –  

Legendary luxury and eloquence…

1959 Rolls-Royce Phantom V with Park Ward coachwork

Historically, Rolls-Royce Phantom models represent limousines of distinction. Each one has been handcrafted into bespoke resplendence. Once upon a time these eminent saloons exited the assembly hall at the famous Crewe facility in the UK. These luxury icons established pride in perfection with a poised dignity which became the hallmark of every Rolls-Royce motorcar.

The world’s leading luxury item is now in theatre in the UK at the high-tech Goodwood facility continuing the formidable Rolls-Royce legacy. Times have changed but one Rolls-Royce mission statement has not: “The quality will remain long after the price has been forgotten…”  

Rolls-Royce Phantom MK VII

Contemporary limousines are designed with shorter, lower exterior dimensions and more sophisticated upscale cabins. These radical new designs have spacious interiors to repose in luxurious comfort. Phantom EWB redefines luxury travel with “The Suite” a highly bespoke approach in personal commissioning.

Long wheelbase saloons by Rolls-Royce typically focus on the rear passenger compartment. Phantom EWB may be equipped as a rolling boardroom for executives that work as they travel. It may also be configured with premium entertainment and communication systems enhancing the car’s interconnectivity with the world-wide web making each journey as rewarding as its destination. 

Rolls-Royce Phantom VIII EWB special edition”Whispered Muse”

“The Gallery” expresses the patron’s individuality…

The Phantom EWB is the ultimate flagship saloon. Upon initial contact, one’s sense of touch is delighted by the feel of the hand-polished stainless-steel exterior door handles. This car has an elegance no other motorcar can match. Once inside the car, the assistant or valet steps toward the door…a light touch of the sensor in the door handle quietly whisks the door closed.

All four doors may be effortlessly closed at the touch of a button from the inside the cabin by each occupant. “The Embrace” virtually surrounds passengers in the epitome of luxury. A vast array of handcrafted wood veneers, hand-cut/hand-stitched natural grain leather, and deep pile carpet are made available to the client through comprehensive personal commissioning. Clients may log in via internet portal to observe their car’s stage of build. 

Beneath Phantom EWB’s handcrafted aluminium coachwork is an athletic grand touring limousine. The ceremonious entrance of this new generation Rolls-Royce motorcar includes a freshly minted 6.8 litre twin-turbocharged V12 engine. This elegant saloon produces an impressive 563 hp packing a prolific punch with 900 Nm of peak torque.

Luxury not only assumes an entirely new identity but a spirited new attitude as well. Both engine and transmission retain their anonymity during Phantom EWB’s effortless motoring virtues. Why waste this exhilarating limousine on a chauffeur? 

Rolls-Royce is synonymous with bespoke…

Every Rolls-Royce motorcar is handcrafted per owner requisites. You will never see two alike. Limited editions, exclusive one-off creations, and a “sky’s the limit” approach to personal commissioning make Rolls-Royce motorcars uniquely distinctive. There’s one thing all Rolls-Royce patrons share collectively, they appreciate the degree of craft that goes into the build of “The Best Car in the World.” The latest edition is another superlative in the elite continuing saga of The Spirit of Ecstasy – 

The result of Rolls-Royce endeavors once again yields a motorcar of absolutes sharing neither engine, transmission, suspension, brakes, nor coach crafting with its predecessors. A new Rolls-Royce motorcar redefines the attributes that have made the marque famous escalating them to new heights in exclusivity and supremacy. The 2018 Rolls-Royce Phantom continues the eminent heritage. In the making of a Rolls-Royce motorcar, every detail must have its function and the beauty of form must derive from its fitness for purpose.  

Photos/specifications courtesy Rolls-Royce Press Club

The 2018 Rolls-Royce Phantom EWB is NotoriousLuxury © 2018

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2018 Rolls-Royce Phantom – A Serendipitous Adventure in Paradise

Posted in Editorials, Extreme Luxury, Grande Marque, Rolls Royce, Symbol with tags , , , , , , , , , , , on March 4, 2018 by 99MilesPerHour

A New legend is launched…

The iconic “Spirit of Ecstasy” adorns an all-new interpretation of the Rolls-Royce Phantom for the 2018 model year. Introduction of a Rolls-Royce motorcar never comes as the result of a blinding flash of inspiration. Through evolution, each new model is built upon the laurels of its predecessor adding the latest technology available. Only after inexhaustible research and testing, it is further refined to sheer magnificence.

This total redesign is the second completely new edition under BMW management for the 21st Century. Now that’s progressive, the marque has refined a legend while gaining new acclaim in such a short length of time. Phantom is powered by a newly minted 6.8 litre twin-turbo V12 engine. The new saloon is built upon the Rolls-Royce patented “Architecture of Luxury” a new concept making the car lighter, quieter, more rigid and technologically advanced than the previous model. A new legend is launched…

Automobile journalists world-wide whip out the ruler once again. The Rolls-Royce Phantom is the standard by which ALL other ultra-luxury cars are judged. Any Rolls-Royce motorcar is one class act…and an extremely tough act – which no other luxury car – can follow. The eighth generation Phantom introduces a Luxury Suite approach redefining comfort and convenience escalating opulence to new heights in exclusivity and supremacy.

Thoughtful amenities such as “The Embrace” of its self-closing doors and “The Gallery” imposed into the elegant newly designed dash fascia of the control center, alerts one to the fact this is no ordinary automobile. Phantom’s new look highlights an impressive new interpretation of Rolls-Royce luxury. However; some things will never change:” The loudest sound one will ever hear inside the cabin of a Rolls-Royce motorcar – is the beating of their heart…”

Rolls-Royce Phantom MK VIII

Phantom is graciously designed with 21st Century virtues. The exquisitely handcrafted architecture has been totally restyled to reflect the distinctive character of Phantom’s tasteful heritage. It is also designed so as not to render the previous models redundant out of owner loyalty and respect.

Rolls-Royce Phantom MK VII

An aluminium space frame design ends the love affair between Rolls-Royce and monocoque construction. The big news for the Phantom VIII is the “Architecture of Luxury.” The integrated network further refines the “Magic Carpet Ride” ride into superlatives. This revolutionary new approach for the automotive industry has been designed and engineered from the ground up to adapt to the size and weight requirements for future Rolls-Royce model logistics.

This platform is 30% more rigid than previous applications. Its lightweight design, increased torsional rigidity, and modular componentry can be adapted to the next generation of Rolls-Royce motorcars that will follow. Suspension dynamics are further optimized by innovative new processes which enhance the sensation of soaring – one of the true hallmarks of a Rolls-Royce motorcar.

The Rolls-Royce relentless pursuit of exemplary coachbuilding and engineering par excellence once again yields “The Best Car in the World.” To say Phantom set new benchmarks in the industry is grossly understated. Its Electronic Architecture is the largest and most sophisticated component produced by the BMW Group.

This highly intelligent system networks together coordinating every function of the entire vehicle from its overall operational dynamics to the latest navigation and entertainment systems. The eighth generation of the formidable Phantom series is the preface to a new breed of Rolls-Royce motorcars. Phantom is the very essence of the brand…

The formidable new look of authority…

The Architecture of Luxury is augmented by exquisite coach crafting. Modular symmetry integrated into Phantom’s engineering DNA is adaptable for future applications. Monocoque construction throughout the Rolls-Royce model range will ultimately be replaced by this new technology. Phantom’s poised dignity is embodied within a totally new yet familiar design completely in character with a flagship of its stature.

Phantom’s aluminium bodyshell is crafted using a precision body pre-joining process. A single stamped body panel takes the place of multiple components. This refinement not only reduces visible seams between body panels, but also aids aerodynamics. The result is a radical contemporization of the illustrious Phantom saloon. The new edition through historic evolution, is a visual composition hinting at the classic Silver Cloud borrowing styling cues from the Silver Shadow, Silver Spirit, as well as the Silver Seraph saloons. The 2018 Rolls-Royce Phantom is a tasteful new rendition of a time-honored legend. Its beauty is exceeded only by the prestige of ownership…

The iconic ‘Spirit of Ecstasy’ and signature radiator grille have been refined for the new flagship. We cannot forget the flying lady mascot which has adorned Rolls-Royce motorcars since 1911. “Emily” the silver goddess, was created by Charles Sykes to keep the Rolls-Royce motorcar appearance uniform as a thing of beauty. She has undergone many changes during her tenure.  The new Phantom captures the essence of the original in a stunning contemporary form.

Phantom’s classic inspiration is the basis of its timeless beauty, making it the epitome of luxury. The hand polished radiator grille has been integrated into surrounding bodywork. The taller, more upright dominance creates an elegant new look of authority. A new headlamp design gives daylight running lamps a holographic look from a graphic laser light system. Phantom electronically casts light 600 metres down the road to assist driving after dark. This is the most advanced lighting system of any automobile on the road today.

Phantom is synonymous with technology. The entire automobile networks together in electronic harmony and sophistication.  A 4-camera system around the vehicle includes panoramic and helicopter views for optimal all-around visibility and security. Night Vision, Vision Assistant, Active Cruise Control, Collision Warning, and lane departure/lane change notification are just a few of the many features and accessories that contribute to Phantom’s overall operational efficiency. High-resolution head-up display, digital on-board electronics, Wi-Fi hotspots, and state of the art navigation/entertainment systems all aid the car’s interconnectivity into today’s world.

The electronic interface within Phantom is an endless array of technical insight. Electronic Stability Control (ESC), with ABS and driveline traction control systems constantly monitor and calibrate each wheel individually as the transmission scans geographical maps preparing the car for the road ahead.

Phantom’s electronic self-leveling system allows the car to ‘glide’ on a cushion of air enhancing the famous “Magic Carpet Ride.” The system is so sensitive it adjusts the ride height to compensate for fuel used from the tank as well as changes in load. Ingenious 4-wheel steering provides unrivaled steering precision…allowing the car to remain poised minding its manners at all times. A Rolls-Royce does everything a little better than its ultra-luxury competitors. Effortless…totally effortless operation is what one has come to expect from the brand.

Phantom’s highly bespoke nature gives the client limitless possibilities for both comfort and convenience. The all-new Luxury Suite approach redefines the cabin’s exclusivity. Individual lounge-type seating with a fixed center console includes carefully angled seating positions enabling occupants to converse without strain.

An elegant bench-type seat with sofa-like proportions has a wide folding center armrest. A newly designed sleeping-seat arrangement is available for extraordinary comfort on extended journeys. The seats have been refined and handcrafted using the seating ‘bullet’ previously used on the Rolls-Royce Dawn and Wraith models.

In order to fully appreciate today’s Rolls-Royce, one must see how this grand marque evolved…the progression is tasteful, gradual, never outlandish nor shockingly out of sequence.

This is the first contemporary redesign…Phantom VII

Silver Seraph is the last new model of the 20th Century…

Silver Spirit and the EWB version Silver Spur

Silver Shadow and the EWB version Silver Wraith II

Silver Cloud I, II, & III. (Phantom V & VI) This iconic presence is the single most immediately identifiable of all Rolls-Royce model series. It’s classic eminence which endures…

Here’s Rolls-Royce refinement during the early 1950s. These automobiles have become cherished collectibles among connoisseurs all over the world. Rolls-Royce pre-eminence ages gracefully. “A thing of beauty is a joy forever – “

1933 Phantom III is among the purveyors of motoring eloquence

A New legend takes shape…

Phantom’s overall exterior design sports a slightly lower silhouette than its predecessor creating its own signature. Elegant forward-opening rear coach doors remain Phantom’s focal point. For added convenience, all four doors may now be closed automatically at the touch of a button. It’s the most exclusive “Embrace” in the industry.

This is a striking example of contemporary abstract automotive art. Phantom exudes a contemporary understated elegance. Restrained use of ornamentation is tasteful. The makers of “The Best Car in the World” have once again created an automotive masterpiece that doesn’t require pomposity to impress with crude assertions of status and wealth. It is satisfying as a fine Chateau Lafite Rothschild or a Cohiba Behike…rich and rare.

A Rolls-Royce is ride-engineered for outstanding comfort and convenience. Phantom’s independent suspension is equipped with double wishbones up front and a 5-link system at the rear. It rides on large 22 X 9.5” forged aluminium wheels. The tires are developed with Continental and are filled with 2kg of “Silent Seal” foam to eliminate even more road noise and vibration. The 2018 Rolls-Royce Phantom SWB saloon has the luxury length of 226.8” and rides upon a long 140.6” wheelbase. The Phantom EWB has an even longer length at 235.5” riding upon a longer 148.5” wheelbase.

The Silent motorcar returns…

Phantom’s all-new V12 with advanced electronic engine controls produces more low-end output at lower revs to cancel even more noise and vibration than previously achieved. The lightweight aluminium 6.8 litre twin turbocharged engine yields an impressive 563 hp @ 5,000 rpm packing a prolific punch with 900 Nm of peak torque @ 1,700 rpm. The engine is mated to an electronic GPS aided 8-speed ZF automatic gearbox. The 2018 edition of The Best car in the World is configured as front engine rear-wheel drive. (Whisper…tick…soar)

A Rolls-Royce Phantom is “The Rolls-Royce of Rolls-Royces.” These prestigious flagship saloons have always been hand-built at a highly restricted pace from their inception in 1925. It simply upends the theory of the inability to “have it all.” The new Rolls-Royce Phantom by tradition, is a blank canvas for the client to create their very own unique work of automotive art.

Each and every Phantom is a highly bespoke masterpiece. No other ultra-luxury motorcar garners the respect and admiration afforded this supreme achievement in motoring. The next generation of the ultra-luxury saloon will exceed the parameters of bespoke elegance once again raising the bar of success even higher in this exclusive market niche…

The “Gallery” is an area for personalization. Intricately detailed marquetry may also reflect the requisites of the client. The 2018 Phantom’s new fascia makes an elegant new manner in which to express one’s self. All switch gear is rendered luxuriously in metal, glass, or wrapped in leather. Everything is designed to be beautiful with a jewel-like crystal effect.

All controls and gauges are on display behind an expanse of glass…as if they were in an art gallery or in a display case at Tiffany & Co. Leather and wood appointments will always be totally unique from vehicle to vehicle. Technology is hidden until required…screens, keyboards, and the like are stored away behind hidden panels. No two Rolls-Royce Phantoms will ever be alike because of natural materials and the extensive use of hand-finishing throughout the vehicle.

1915 Silver Ghost

“The Best Car in the World” award is bestowed upon superlative endeavors in the industry. Rolls-Royce Silver Ghost is a sparkling example. ‘Autocar’ named it as such in 1907 because of its revolutionary concept…Silver Ghost’s virtual silent operation and its notorious reliability gained world-wide acclaim. Chassis # AX201 is valued at $35,000,000 USD garnering the title of “Most Valuable Car in the World” in 2005.

The Rolls-Royce Phantom was judged “The Best Car in the World” upon its inception in 1925. This eminent automotive series historically is classified as a very, very special automobile reserved for very, very special clientele. The 2018 edition escalates this exclusivity while retaining the poised dignity which is the hallmark of every Rolls-Royce motorcar. Modern day accolades include the prestigious “Luxury Car of the Year” award in the UK  from BBC Top Gear Magazine received just weeks after the Phantom debuted on lovely Lake Lucerne in Vitznau, Switzerland on November 27, 2017.

1929 Rolls-Royce Phantom I Ascot Sport Phaeton

1933 Rolls-Royce Phantom II

Field Marshal Bernard Law Montgomery…

“Monty’s” 1936 Rolls-Royce Phantom III by Freestone & Webb

“A keen believer in the power of the image, Montgomery used his Rolls-Royce Phantom to communicate permanence, solidity and reliability – a signal to his men that he was there to stay.”

Rolls-Royce Phantom IV chassis #4AF6 scrapped in 1959

1963 Rolls-Royce Phantom V coachbuilt by Mulliner Park Ward

1992 Rolls-Royce Phantom VI coachbuilt by HJ Mulliner

Rolls-Royce Phantom VII (Celestial Phantom 1 of only 1)

Phantom’s graciously refined resplendence heralds a dramatic new era in luxury motoring. Its unpretentious opulence doesn’t scream accomplishment it simply whispers success. The 2018 Phantom is the most technologically advanced model in Rolls-Royce history setting new industry benchmarks.

“The Architecture of Luxury” is the basis of an entirely new concept in luxury motorcar manufacturing. This modular platform will be used for future Rolls-Royce models replacing monocoque construction. The revolutionary new approach will adapt to size and weight requirements evolving to meet the corporate mission.

Phantom’s technology includes “Electronic Architecture” rated as the largest and most complex electronic platform ever built by the BMW Group. Advanced electronic intelligence aids Rolls-Royce Phantom’s overall operational logistics, active and passive accident avoidance systems, as well as state of the art navigation and entertainment systems.

This is the company flagship that’s extremely rewarding to own…and fine enough to preclude the restless quest for something finer to replace it. The 2018 Rolls-Royce Phantom EWB is the one thing missing from me right now to achieve total happiness –

Special thanks to Park Ward Motors Museum, and Daniel Schmitt Classic Cars for classic Rolls-Royce photos. Special thanks to the Rolls-Royce Press Club for press releases, specifications, and photos for the 2018 Phantom.

The 2018 Rolls-Royce Phantom is NotoriousLuxury  © 2018

2017 Bentley Mulsanne: A Trilogy of Luxury

Posted in Bentley, Editorials, Extreme Luxury, Luxury Sedans with tags , , , , , , , , , , , , , , , , on December 10, 2016 by 99MilesPerHour

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“Big Ben’s” rise to ultimate success reads like a modern-day “Cinderfella” story. Poor little understudy, Bentley…was always in the shadows. As its wicked step sibling – Rolls Royce – rode off on its high horse stealing the publicity and limelight…Bentley was left behind to clean the stables. The once formidable track star – which negotiated the chicanes and the Mulsanne Straight winning numerous events in the grueling 24 hours of LeMans – was reduced to a badge engineered clone. Today’s Bentley…the all-new Bentley – is now at home behind gated estates AND is parked right beside Rolls Royce at the country club sharing the spotlight equally.

Bentley has catapulted from being a humble Rolls Royce throwback…straight to eminent immortality. The flagship of the fleet is the iconic Bentley Mulsanne. It has swiftly established its reputation in the ultra-luxury car segment being part limousine and part performance saloon. The ultra-exclusive Bentley Mulsanne is one of the world’s fastest four-door saloons. “Big Ben” is back with a vengeance and a thirst for adventure. It has carved its own niche as a new breed of luxury with three distinctive models: Mulsanne, Mulsanne Extended Wheelbase, and Mulsanne Speed. This is a unique Trilogy of Luxury – each offers its own poised dignity which is a hallmark of the brand.

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Alluring new beauty

The Mulsanne totally disregards status quo. Since its inception, it has created its own unique manner of exclusivity in a niche no other motorcar can fill. For 2017, the Bentley Mulsanne features refined new beauty. Its coachwork has been re-tooled for a familiar yet dramatically new appearance. The long, low, wind-cheating architecture draws from its retrospective heritage. The bodywork is etched with a symphony of lines that appear never beginning and never-ending forcing the eyes to roam its entirety in a single appraisal.

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Its facelift creates even more exquisite beauty. Mulsanne represents the pinnacle of elegance in ultra-luxury motoring. Its new refinement begins with a restyled front end ensemble. Everything in front of the “A” pillars has been refreshed adding graceful definition. Mulsanne’s signature styling has been retained yet tastefully updated.

The elegant redesign echoes classic Bentley styling cues. The bold new attributes features all-new front wings and bonnet. Its classic grille work has changed from the previous matrix design to a distinctive wider framed design with dominant vertical stainless-steel vanes. Its familiar LED projector headlamps proudly features the Bentley name. The grille work repeats below the impact-resistant bumper with symmetrical vents for the air induction system.

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Subtle refinement adds panache to the rear end ensemble. Newly designed taillamps highlight Mulsanne’s sculpted look. The previous ellipse style taillamps are replaced with a dramatic LED design which reveals the famous “B” motif. The discreetly modified profile gives Mulsanne a prominent, more upright appeal. Understated dual stainless-steel exhaust ports adds the finishing touch of class.

Superb engineering

The familiar silhouette has undergone a subtle enhancement. Its chiseled new definition adds unique character. Its shoulders are squared off to augment a sweeping new elegance. The side strake vents sports an integrated “B” into its stainless-steel charm. Mulsanne’s beauty is composed of a galvanized steel bodyshell with its front wings, hood and doors made from aluminium. The SMC (Sheet Molding Compound) composite bootlid has an integrated antenna.

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Mulsanne is built like no other. Bentley’s process of hand-brazing yields perfect joins around intricate curves. The bonnet, boot lid, doors, and front wings are crafted using the “Superform Process.” This patented system creates complex panels from a single sheet of product to eliminate body seams and welds. This feature not only eliminates areas for corrosion but also aids aerodynamic efficiency. Each Mulsanne is a consummate blend of design excellence, advanced engineering, and of course… exemplary fit and finish.

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Luxury and innovation

Mulsanne is a showcase of Bentley superlatives. Evolution plays an important role in the continual strive for excellence. The company flagship is one of the world’s most spacious and splendidly appointed saloons. It offers more than inert luxury; it cossets its passengers in technological sophistication. Intelligent electronics and controls assist the driver and elevates passenger comfort.

Advanced chassis refinement with more efficient air springs and hydraulically damped sub-frames eliminates noise 4 decibels more than the previous model. Noise absorbing technology in the tires results in a 50% decrease in peak rolling noise. Mulsanne’s formidable V8 does its part by reducing noise another 25 decibels using a closed loop system to cancel vibration.

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The most elegant occasion seldom surpass the splendor of the journey in the Bentley Mulsanne that took you there. The epochal Bentley brand is epitomized by the luxury and distinction of the Mulsanne. Its world-class attributes are further exemplified offering three unique expressions of this elite flagship. Each shares the unparalleled opulence that is the essence of the brand.

Mulsanne…Mulsanne Extended Wheelbase…and Mulsanne Speed all create a delightful agony of choice. Whatever model is chosen, rest assured…it will move over the road with an effortless feeling of mastery that confirms its place as the ultimate statement of Bentley engineering. They are three of the most ambitious four-door luxury saloons the world has to offer –

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Mulsanne standard wheelbase is contemporary luxury that methodically repeals the laws governing saloons in its class. This is high performance cloaked in absolute respectability. It cossets its occupants in an exclusive world of supple natural grain leather and rich handcrafted veneers. Most every power assist imaginable is standard fare to augment comfort and convenience.

The Mulsanne received cabin updates for the 2017 model year. Redesigned seats, door trim, armrests, and unique glass switch gear makes it even more opulent. In addition to 24 exquisite hide colors, Mulsanne features an all-new infotainment system and navigation technology. State of the art audio and visual equipment is available to tailor the entertainment system to the owner’s requisites. The Bentley Mulsanne can serve with equal distinction as a high performance touring saloon or the varying roles demanded of a family sedan.

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Luxury with an emphasis on the rear passenger compartment is important to those who prefer to be driven about in style. Mulsanne Extended Wheelbase is 9.8” longer than the standard saloon. This means…rear seat passengers have more legroom and room for special appointments.

Limousine-style seating makes use of the extra inches by incorporating power assisted leg rests into the base of the aircraft inspired lounge seats. These extend outward pivoting as recliners. They make the special world of Mulsanne even more so. This extra exclusive cabin is a 2+2 configuration with front and rear center consoles.

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The exclusivity is augmented with options to make the Mulsanne EWB saloon a highly bespoke masterpiece. Electric rear seat curtains may be requested with a black or champagne lining for the ultimate in privacy. Both rear seats can be ordered with deployable folding tables. A large glass sun roof over the rear cabin may be operated by passengers or the driver. It tilts and slides with an Alcantara sun blind to control light entering the cabin. The extra special accoutrements focused upon the rear seat passenger compartment sets this personal limousine apart from the standard saloon. Bentley Mulsanne is the quintessential flagship replete with an elegant flair all its own. The Mulsanne EWB saloon is luxury and elegance on the grand Bentley scale…in the grand Bentley manner –

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…welcome to elite sophistication

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Rear seat passengers benefit from the all-new “Bentley Entertainment Tablet.” A pair of 10.2” Android devices with 4G Wi-Fi and Bluetooth capability are integrated into the front seat backs and deploy at the touch of a button. The Android powered tablets feature Bentley-specific interface with access to over one million Android Apps.

They may also be used away from the car. Each tablet has 32GB on-board storage capability. The system interfaces with the car’s navigation system. Audio/Visual streaming capability is included as part of the Mulsanne’s inter-connectivity along with internet browsing. With a motorcar as highly bespoke as Mulsanne, the client may design their own exclusive suite of infotainment to interface with home or office systems.

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Mulsanne EWB is the epitome of executive-class luxury

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The famous 1929 “Blue Train” Bentley

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Introducing one of the fastest production limos in the world

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The formidable Mulsanne Speed

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The return of the silent sports car…

Mulsanne nomenclature adorned a new breed of Bentley supercars beginning the 1981 model year. Bentley Mulsanne was marketed as “The return of the silent sports car.” This spectacular motorcar revived the Grand Touring tradition with high style and a prolific presence few cars can compete… 

It targets the driver who demands luxury with extraordinary performance combined with European handling and finesse. This is the ultimate statement of Bentley sporting philosophy. The Mulsanne is named after a portion of the tracks at LeMans where drivers reach their highest speeds known as “The Mulsanne Straight.”

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The 2014 Mulsanne Speed blew the doors off its competition

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This is the ride for executives who work…quickly – 

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The illustrious Mulsanne Speed became the most spirited contemporary Bentley model joining the ranks for the 2014 model year. Mulsanne Speed for 2017 is a pulse-invigorating performance saloon that offers substantially more than performance. Talented artisans handcraft rare veneers, high quality natural grain hides, and plush pile carpets into a cabin of unsurpassed comfort and distinction.

Mulsanne Speed remains true to form being a fast sporting machine built in the classic European tradition. Performance, impressive road capabilities, silence, and superb comfort come together in the newest of a historic and elegant line of motorcars that have made Bentley the definitive choice among enthusiasts for well over half a century.

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Mulsanne Speed has its own prominent character

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Here’s a grand touring saloon that does 0-60 in 4.8 seconds

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Mulsanne Speed is one of the most tastefully appointed sporting saloons in the world. A coined finish to door handles, knurled gear shift lever, and “organ stop” ventilation controls gives the cabin its own unique personality. The drilled alloy foot pedals proves the Mulsanne Speed’s pedigree as the ultimate grand tourer. The cabin is as luxurious as it is sporting –

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1929 Bentley 6.5 litre

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The heart and soul of this British masterpiece beats the 6.75 litre light alloy 16-valve OHV twin-turbocharged V8 engine. High revs at low rpm is a Bentley hallmark. This legendary powerplant cranks an astounding 530 hp @ 4,000 rpm packing a prolific punch with 1,100 Nm of peak torque @ 1,750 rpm for the Mulsanne Speed. Mulsanne and Mulsanne EWB offers equally impressive performance pumping 505 hp @ 4,000 rpm with an astounding 1,020 Nm of peak torque at 1,750 rpm.

Its chassis is equally aggressive to accommodate this masterful motorcar. Advanced technology delivers one of the world’s most refined rides with effortless comfort via selectable sports suspension to fine tune the ride to the driver’s preference. This luxury brute is highly capable of performance that would shame a sports car. Longitudinal acceleration for the Mulsanne Speed is rated as 0-60 mph in a mere 4.8 seconds with a top speed in the 190 mph range. While Mulsanne and Mulsanne EWB has longitudinal acceleration rated as 0-60 mph in just 5.1 seconds with a top speed in the 184 mph range.

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High performance is nothing new to any Bentley. From its humble beginnings with its creator W.O. Bentley who initiated the legend to the notorious Bentley Boys that earned consecutive wins from 1927 to 1930 at the grueling 24 hours of LeMans – Bentley EARNED its respect.

Bentley has always been a tad bit more spirited than its Rolls Royce counterpart. It was considered the sporting version of Rolls Royce for the owner who wished to maintain a low profile. Walter Owen Bentley’s motto was “To build a good car, a fast car, and the best in its class.” His cars raced climbing hills at Brooklands…scorching the tracks at the Indy 500, and those famous wins kickin’ up a little dust at LeMans.

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The famous Calais-Méditerranée Express race

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1 of 30 Bentley Arnage Blue Train Limited Editions

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Aside from Mulsanne’s luxurious appeal, there is also a practical sense. Its powerful V8 engine is geared for today’s world. “Big Ben” is the unexpected economy car. The Mulsanne uses technology to reduce overall fuel economy via cylinder deactivation to allow the car to cruise on four cylinders under light vehicle loads.

Cam phasing is also big news in the auto industry. Cam phasers help to increase fuel efficiency by decreasing the power needed to turn the engine over and keep the camshafts in optimal positions at all times. The engine is mated to the energy-efficient 8-speed ZF automatic transmission as part of Mulsanne’s electronic network aimed at reducing fuel consumption. (ahem…if one can afford the car, obviously fuel economy is insignificant…right?)

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Note the styling continuity, the previous Mulsanne saloon remains as tasteful and elegant as the current model. This only proves that good taste is never rendered redundant.

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1973 Bentley T saloon

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“Big Ben” is a highly intuitive luxury saloon equipped with a thinking suspension. It uses an air cushioned system with Continuous Damping Control (CDC) to refine the ride at lower speeds for comfort. It automatically lowers the car’s ride height at higher speeds to aid stability while enhancing vehicle downforce.

Drive Dynamics Control System allows the driver to program the ride operated by a rotary switch mounted next to the gear shift lever. The driver may choose from Bentley, Sport, or Comfort. And if this isn’t sufficient…there is a 4th selection. Custom mode enables the driver to select bespoke settings through Mulsanne’s multimedia system to further fine tune this luxury limo to suit their individual exigencies.

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Mulsanne is a continual source of unparalleled excellence with comfort and convenience beyond the realm of ordinary luxury motorcars. For example…Mulsanne’s “High Beam Assist” automatically dips its high beam headlamps when oncoming vehicles approach to avoid dazzling the eyes of motorists at night.

This electronic system adapts the shape of the light beam according to vehicle speed operating in 4 modes from which to select: Town, Country, Motorway, and High Beam. An ingenious “Blind Spot Warning System” detects vehicles behind the car in its blind spots to predict the possibility of collision. It flashes lights in the door mirrors. Another of Mulsanne’s collision mitigation features is Advanced Automatic Stability Control (ASC) to maintain optimum vehicle poise when needed.

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…The opulent Mulliner Touch

Bespoke is a sine qua non for Mulsanne. Each Bentley is handcrafted to reflect the requisites of its owner. The ultra-exclusive world of Mulsanne is further exemplified by Bentley through an extensive personal commissioning program. Mulliner is the in-house coachbuilder to design an automotive masterpiece that is as uniquely individual as one’s own finger prints. The majestic Mulliner personal commissioning service is limited only by one’s imagination…

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The Mulliner touch immediately escalates Mulsanne to new heights in exclusivity and supremacy which becomes the pinnacle of Bentley luxury and elegance. One such example has been created for George Bamford of Bamford Watch Department. Bamford specializes in the bespoke customization of elegant timepieces.

The Bamford X Bentley Mulliner Mulsanne Speed was designed in an elegant monotone of chic dark hues which is a true reflection of his very own savoir-faire. His signature panache coordinates black and dark tinted elements with a Beluga finish to all interior and exterior bright ware.

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Once the Mulliner magic has been cast, the motorcar becomes a highly collectible heirloom. Apart from custom handcrafted four-door saloons and limousines, Mulliner has created two-door fixedhead and drophead coupé models. Only those who know the bona-fide meaning of success can fully comprehend the true nobility of a Mulliner masterwork.

Before the spit between Bentley and Rolls Royce, HJ Mulliner, and Mulliner Park Ward handcrafted all two-door models exclusively. Bentley and Rolls Royce were at the time, built primarily as four-door saloons. The coupé models had to be coachbuilt. The elusive Corniche models became the dernier cri in grand touring coupés.

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Mulliner creates exclusivity, pedigree, and élan. Each masterwork becomes a crowning achievement in all of motordom. The pleasure of owning such a magnificent example of automotive art is reveling in the fact that no other motorcar will be exactly the same… 

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Mulsanne “L” one of only 2 built between 1984 & 1988

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1997 Bentley Turbo R 400 Mulliner Park Ward Newport Edition 

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note the impeccable fit and finish

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1963 Bentley Continental S3 Flying Spur by Mulliner

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1960 Bentley Mulliner coachbuilt coupé

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Here’s the world’s only Bentley badged Camargue

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1959 Bentley S1 standard saloon

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1964 Bentley S3 standard saloon

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The eloquent 1977 Bentley T2 standard saloon

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…do I give you the business or what?

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…The finale – this is the end of a magnificent era in luxury motoring. Here is the last time a body shell would be shared between these two legends. The Bentley Arnage and the Rolls Royce Silver Seraph is the end of the line. After these two icons rolled out of the assembly hall at Crewe…there became a distinct difference. “Just in fun…the fight begun, before long a web of hate was spun! Bentley pretended…same as Rolls Royce – but friends again they’d never be…so they scandalized, and criticized, and then they learned how to despise – “

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Bentley Arnage exhibits understated preeminence

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Arnage is the summit of unpretentious glamour

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…Epilogue

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Bentley 8 litre

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“Big Ben” stands alone today and is no longer foreshadowed by you-know-who! It’s a masterpiece that could only come from the master craftsmen. No car in years has so captured the admiration of the ultra-luxury market segment as the Bentley Mulsanne. Whatever the occasion…there is no more magnificent manner in which to arrive. This is luxury on the grand Bentley scale…unique even among other Bentley models.

The Mulsanne is rich in power assists, conveniences, appointments, and lavishly elegant interiors. The famed 6.75 litre twin-turbocharged V8 engine has one of the largest displacements in the industry. Mulsanne, Mulsanne EWB, and Mulsanne Speed each possess a distinctive character of its own. Whichever sumptuous saloon you select, rest assured…you own the world’s standard of excellence in luxury motoring. Stunning elegance, extraordinary power, and exceptional handling characteristics are just a few of the outstanding attributes one may expect from a Bentley Mulsanne – (applause…applause)

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Many thanks to my friends at Bentley Crewe http://www.bentleymotors.com/. Special thanks to my buddy Rodd Sala at Park Ward Motors Museum http://www.parkwardmotorsmuseum.com/. Hello to one of the finest Luxury Car dealers in the world Balmoral UK http://www.balmoraluk.com/. And I can’t thank Daniel Schmitt Classic Cars enough http://www.schmitt.com/. Thanks again for making this special tribute to the 2017 Bentley Mulsanne and Bentley history possible.

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…welcome once again to Greg’s World

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Greg’s World IS NotoriousLuxury  © 2016–2018

Bentley Mulsanne Grand Limousine by Mulliner

Posted in Bentley, Editorials, Extreme Luxury, Notorious with tags , , , , , , , , , , , , , , , on October 21, 2016 by 99MilesPerHour

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The iconic Bentley motorcar needs no dramatic rhetorical preface. It’s the ultra-luxury saloon for the enthusiast or connoisseur who desires to maintain a low profile. Each is a highly bespoke automotive masterpiece. The elite Bentley Mulsanne is the company flagship designed for discerning clientele that demands high-performance without sacrificing luxury. So…what about the aristocrat that wants even more? Enter stage right…Mulsanne Grand Limousine. This contemporary coachbuilt saloon is Bentley’s magnum opus –

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Bespoke…is Bentley, the two are synonymous. This is why one will never see two exactly alike. Natural materials and the skill of the coachbuilder yields a superlative among superlatives. Mulliner, Bentley’s in-house personal commissioning division works with the client to create a motorcar of distinction that is as unique as one’s own fingerprints.

The Mulsanne Grand Limousine is handbuilt by Mulliner in the grand tradition of this eminent coachbuilder. Unlike traditional “stretch” conversions, Mulliner designed the Grand Limousine to preserve the Mulsanne’s aesthetic purity. This is the longest manufacturer-built limousine in the world. Here’s another one-up for “Big Ben” against you-know-who…

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This resplendent custom crafted limousine retains its beauty as a Mulsanne saloon. Its added dimensions are cleverly built into the architecture. The 39.4” extension to the Mulsanne’s length is discretely added into the bodyshell using a custom crafted panel at the “B” pillars. The rear doors are enlarged to accommodate easier entry and exit to the passenger cabin.

Headroom has been increased by a 3.1” addition into the roof structure. The long, low, sweeping silhouette of the Mulsanne adapted beautifully to the transformation. Nothing appears added-on or out-of-place. The achievement of Mulliner’s coachcrafting makes the Mulsanne Grand Limousine look balanced and well-proportioned with poised dignity from any angle.

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Technology unobtrusively makes itself available to the posh rear passenger suite. The elegant inner world of the Mulsanne Grand Limousine spans beyond polished metal, supple hides, and hand finished veneers. There are many bespoke digital features to bring all the amenities of home to this very special saloon. There’s an intercom system to communicate with the driver. A unique electrochromic “Smart Glass” partition separating the rear suite from the driver’s compartment converts from transparent to opaque at the touch of a button.

The HVAC heating, ventilation, and air conditioning system designed and built by Mulliner enables each rear seat occupant to control their own temperature setting. With the highly bespoke nature of this distinguished saloon, there are myriad on-board computer and communication configurations available to fashion a rolling boardroom for the executive who must work while traveling.

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As far as comfort and convenience…the rear passenger suite houses four of the most desirable seats in the entire industry. The Mulsanne Grand Limousine rivals the luxury of a guest suite at the Burj Al Arab – the rear suite evokes serenity from the outside world with the richness of materials, contrast of color, and harmony of surfaces to provide tactile and visual stimulation. Ultra-exclusive aviation-inspired seating allows passengers to converse face to face. Each lounge seat is electrically controlled to adjust to each occupant’s desired setting; they are also heated and cooled.

There are crystal flutes and a wine bottle cooler located between the front facing seats. Between the rear facing seats is a soft drink cabinet with bespoke crystal tumblers. Mulliner Coachbuilders offers the exercise of choice. This decadently luxurious new offering is available to suit its owner. In order to create a new benchmark for the brand, Mulliner widened choices to infinity making the process of commissioning a most rewarding experience…just as Henry Jervis Mulliner (1870-1967), founder of the esteemed coachbuilding firm, intended it to be –

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The Mulsanne Grand Limousine is powered as no other limousine on the road today. Mulliner re-engineered the powertrain, transmission, chassis, and suspension to accommodate the longest ultra-luxury manufacturer-built saloon in the world. The formidable 6.8 litre aluminium twin-turbocharged V8 engine produces 530 hp with an astounding 1,100 Nm of peak torque to move this magnificent motorcar with aplomb. The chassis and suspension components are refined to withstand the added weight and high torque output of the high performance powerplant.

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The Mulliner coachbuilt Mulsanne Grand Limousine is a splendid highly bespoke motorcar. The pleasure of owning such a magnificent example of Mulliner automotive art is reveling in the fact that no other ultra-luxury saloon on the planet will ever be exactly the same…not even another Mulsanne Grand Limousine. For decades, Bentley is renowned for engineering and design excellence, exemplary craftsmanship, and quality led by a visionary approach.

These are the qualities one is entitled to expect of a Bentley motorcar. From the iconic flying “B” mascot engraved with the words “Coachbuilt by Mulliner” through the extraordinary coachcrafted bodywork…the Mulsanne Grand Limousine is the epitome of grandeur and elegance escalating the Bentley brand to new heights in exclusivity and supremacy in ultra-luxury motoring…a new era has begun –

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Photos courtesy Bentley Media

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2002 Bentley State Limousine for Queen Elizabeth II

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Welcome to Greg’s World of NotoriousLuxury…

The Continental Life: 1978 Lincoln Town Coupé

Posted in Classic American Marques, Editorials, Extreme Luxury, Lincoln, The Bold and the Beautiful Lincolns, The Continental Life with tags , , , , , , , , , on December 26, 2015 by 99MilesPerHour

“Nil fato relinquemus…”

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The finale to the American luxury car is the 1978 Lincoln Continental. These are the last full-size automobiles that offered pure, unadulterated prestige. The Lincoln Continental Town Coupé is the fancy alternative to the elegant four-door Town Car. These stunning automobiles are large enough to qualify as limousines.

American luxury cars were the purveyors of automotive art no other country could replicate. The limited edition Town Coupé two-door hardtop offers eminent personal luxury with spacious six-passenger roominess. It is for the luxury car connoisseur that prefers a formal look in coupé configuration.

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A Lincoln was always a highly desirable luxury automobile. With the Town Car option available for the Continental, it made the brand even more desirable. The Lincoln Continental two-door was built at a highly restricted pace which makes them highly attractive to collectors world-wide.

The Town Coupé option escalated luxury to an even higher level of distinction. It is Lincoln’s answer to Cadillac’s Coupe deVille. The 1978 Lincoln Town Coupé is especially appealing to the ladies with its two-door elegance.

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The sumptuous interior makes the difference. The 1978 Lincoln Town Coupé offers exclusive button-tufted floating pillow-style seating. These luxurious lounge seats are extremely wide and deep-seated for comfort. They make a long distance jaunt enjoyable. It is a private guest room on wheels.

A Lincoln was always large and exquisitely appointed. The 1978 Town Coupé continued the tradition with high style and a distinctive appeal all its own. The front seats are 50/50 twin comfort lounge seats with individual six-way power and separate folding center arm rests for each front seat passenger.

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The spacious rear seat compartment has a folding center armrest and a bench seat that accommodates three passengers in the lap of luxury comfortably. This elegant interior was available in extra-luxurious velour or glove-soft leather.

Handsome fixed rear quarter coach windows carried a Continental star and afforded extra privacy to rear seat passengers.  Deep 17 oz. cut-pile carpet is lavishly under foot. It also lines the deep 22.4 cubic foot trunk. This is two-door personal luxury with four-door virtues…

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The Lincoln Continental Town Coupé offered many features and accessories as standard equipment; the competition offered as optional equipment. A full vinyl roof with coach lamps was standard. Power windows, power steering and brakes, Cartier Digital Timepiece, courtesy lighting, Select-Shift 3-speed automatic transmission, Automatic Temperature Control, power front disc brakes, whitewall radial ply tires, tinted glass, dual-note horn, and Anti-theft rear deck lid were among the myriad features standard for the Continental.

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The Town Coupé option is an additional $1,440 and includes all Continental features plus: power mini-vent windows. The Town Car option has unique interior door and quarter panel trim and “Town Car – Town Coupé nomenclature affixed to the dash and outside rear sail panels.

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The 1978 Lincoln Continentals were engineered for excellence. A triple sandwich of steel beams is built into each door structure. The steering wheel is energy absorbing and is designed to collapse under heavy impact. Available Sure-Track anti-lock braking system controls all four wheels.

New for the 1978 model year was an electronic ignition system, and a maintenance-free battery. Its AM/FM radio system is redesigned using fewer components. Even after the Lincoln Continental Town Coupé is built, it is further scrutinized. Rigorous road simulation is a testing feature using the “Burke-Porter” machine.

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1939 Lincoln Zephyr

1939 Lincoln Zephyr convertible coupé

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1940 Lincoln Continental convertible coupé

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This scrutiny goes to the Continental’s exterior as well. Fit and finish examination ensures the exterior sheet metal panels are within tolerances. Exterior lamps and ornamentation are all under the toughest scrutiny. This is why the finished car is absolutely gorgeous. I will always keep my 1979 Town Car, it’s the only car I ever owned besides my DeVille that I loved enough not to trade in when I bought new cars.

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1946 Lincoln Continental

1946 Lincoln Continental convertible coupé

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You could have added distinctive options to your 1978 Town Coupé such as the popular “Illuminated Entry System.” It is activated when either door handle is lifted. This feature lights the interior for night-time safety. The available “Interior Light Group” adds lighted vanity mirrors, and dual beam map lights.

The “Headlamp Convenience Group” option has the “Autolamp” feature which would leave the head lights on up to three minutes to light your path safely. It also includes an automatic headlamp dimmer for night-time driving. A standard “buzzer” alerts the driver if they exit the vehicle with the manual headlamp switch activated.  The “Power Lock Group” includes central locking for doors and deck lid with power release. The 1978 Lincoln Continental Town Coupé pampers its occupants.

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Sumptuous, prestigious, elegant, opulent…I could go on and on about its distinguished exterior styling. The two-door version of the four-door counterpart has the same mission; providing spacious six-passenger luxury. The long knife-blade fenders sweep the length of its prominent silhouette.

The luxury of a Lincoln Continental is legendary. Its timeless design will challenge the years gracefully. I will always adore this last big-body Continental, these cars are keepers. I like the sheer size and the car’s road-holding attributes. The 1978 Continental two-door Town Coupé lends an air of aristocracy and elite sophistication adding to its exclusivity and supremacy –

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1957 Lincoln Premiere

1957 Lincoln Premiere

1958 Lincoln Continental MK III

1958 Lincoln Continental MK III hardtop sedan

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Elwood Engel gave the Continental its identity

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The 1978 Lincoln Continentals are stunning with their elegant front end ensemble augmented by hide-away headlamps and a Rolls-Royce inspired grille. The large wrap around bumper yields a five mph impact with no sheet metal damage. The parking/turn signal lamps are vertically placed for high visibility. Standard cornering lamps affixed to the lower front fenders below the side marker lamps light the way into turns to increase night-time visibility.

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The rear end styling ensemble is equally as dramatic as the front end design. Extra-large tail lamps are built into the rear fenders and a full-width red reflector that runs beneath the deck lid from fender to fender assures high visibility for night-time safety.

The wide wrap around rear bumper also accepts a five mph impact without damage to the sheet metal. These cars are built to protect themselves eminently. And one must be extra careful driving these luxury behemoths; it is dangerous to run into a smaller vehicle as it would completely destroy it upon impact. This is the last of the real cars.

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The 1978 Continental Town Coupé is designed to satisfy the most discerning owner in terms of styling, solidity, and overall quality. It’s saddening to realize there will never be another automobile such as this to roll off the assembly lines. The capacious interior and its extra-long wheelbase attributes to the Town Coupés popularity among the world’s finest automobiles.

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In comparison to other luxury cars, riding comfort and ease of operation, the Lincoln Continental had a more comfortable ride and was easier to drive than its competition. These luxurious automobiles have a ride all their own…they seem to just glide along with an integral integrity impervious to road conditions. This is due in no small part to its solid body on frame construction.

The 1978 Lincoln Continental Town Coupé has the luxury length of 233”, rides upon a long 127.2” wheelbase, and is 79.6” wide. The Town Coupé has a roofline and rear quarter windows that make it more glamorous than ever. It is designed to offer a greater degree of luxury. This is the largest passenger production car ever built in America. It’s even larger than the 1976 Cadillac Fleetwood Series Sixty-Special Brougham sedan. The Brougham has a larger wheelbase at 133”.

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1966 Lincoln Continental two-door coupé

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The 1978 Lincoln Continental was available with either the 6.5 litre 400 CID 16-valve Cleveland V8 or the “proper” 7.5 litre 16-valve 460 CID V8 engine. The Ford 385 Series 460 CID V8 is equipped with a Motorcraft 4350 4-bbl carburetor. The engine cranks 210 hp @ 4,200 rpm with 484 Nm of peak torque @ 2,200 rpm.  The engine is mated to the Ford C6 Select-Shift 3-speed automatic transmission.

It has a top speed in the 116 mph range.  Longitudinal acceleration is rated as: 0-60 mph in 11.6 seconds, 0-100 mph in 36.9 seconds, and 0-110 mph in 68.9 seconds.  It can do the ¼ mile @ 78 mph in 18.6 seconds. The Select-Shift transmission was improved with a new torque converter which refined the overall operating efficiency. As for the 160 hp 6.5 litre Cleveland V8…we won’t even go there…

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It looks strange to see a real engine doesn’t it?

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It is sad to see the classic cars such as the full-size Lincoln Continentals. I grew up driving cars like these. The elegant puddle jumpers we are forced to drive today lack the formal elegance of cars from the 1960s and 1970s. The full size 1978-1979 Lincoln Continentals are the last of the gangster rides. NotoriousLuxury is all about the beautiful gas guzzling land yachts from the illustrious past.

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1968 Lehmann-Peterson Limousine

1968 Lehmann-Peterson stretch limousine

1979 Lincoln Continental Williamsburg Town Car

1979 Lincoln Continental Williamsburg Town Car

1979 Lincoln Continental Collector's Series 3

1979 Lincoln Continental Collector’s Series Town Car

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1979 Lincoln Continental Collector's Series 2

1979 Lincoln Continental Collector's Series

The 1978 model year celebrated Lincoln’s 75th Anniversary. Its heritage of luxury is illustrious. The advertising slogan was “Lincoln…what a luxury car should be.” “The Lincoln Continental was truly a standard by which American luxury cars were judged.” This was evident in these highly impressive automobiles. The Continental for 1978 offered traditional American luxury with high-style. The sheer size and comfort…the power…the accessories and features all came together in an automobile of grace and dignity…this was the hallmark of one of the greatest luxury automobiles built in America.

The Town Car and Town Coupé options escalated the Lincoln Continental two and four-door sedans into a higher level of sophisticated elegance. The 1978 Town Coupé offers a personal luxury car embodied as a two-door configuration with the sheer size of four-door roominess. The Town Coupé was built at a highly restricted pace…as all two-door Lincolns. NotoriousLuxury pays homage to the 1978 Lincoln Continental Town Coupé…it’s a private paradise…

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Special Thanks to Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Leftcoast Classics, Wallpaperup, and Lincoln Motor Division Press Club.

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The Lincoln Continental Concept

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Lincoln Continental Concept 2

Lincoln Continental Concept 3

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Welcome to Greg’s World…NotoriousLuxury

1978 Lincoln Town Coupe 27

The 1978 Lincoln Continental Town Coupé

1973 Cadillac Eldorado Custom Cabriolet

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury with tags , , , , , , on November 22, 2015 by 99MilesPerHour

The Eldorado legend continues

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…in the continuing saga of “As the Standard of the World Turns.”

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One of the world’s most exciting automobiles is the 1973 Cadillac Eldorado Custom Cabriolet coupé. Only an automobile as unique as the Eldorado combines the largest V8 engine to power a passenger production car, Automatic Level Control to maintain its poise at all times, the assured traction of front-wheel drive, and Variable Ratio Power Steering which changes according to the driving situation to aid in its excellent overall operation. It is as rugged as it is rewarding. The 1973 Eldorado Custom Cabriolet coupé more than exemplifies the great Cadillac heritage. The legend becomes a lifestyle…in the continuing saga of “As the Standard of the World Turns.”

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For the 1973 model year, the Cadillac Eldorado was available as a coupé, the elegant Custom Cabriolet coupé, and the only luxury convertible built in the land. Cadillac offered the luxury of choice with these totally unique motorcars. The Eldorado has always been Cadillac’s glamour car. The 1971-1976 models were larger, rounder, and more glamorous than ever.

The fabulous fender skirts adorned 1971 through 1974 Eldorados. They lost their rear quarter windows but gained fixed opera windows which makes them even more unique in the luxury car arena. These Eldorados grew 2”+ in length and 6” in their wheelbases when they were re-designed for the 1971-1976 model years. The 1973 Eldorado convertible was chosen as the Official Pace Car for the 1973 Indy 500.

Indy 500 Pace Car

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Model #693/L style code #L-47-H, 1973 Eldorado coupé was base priced at $7,360. The base shipping weight is 5,094 pounds. Out of a 304,839 1973 production total for the Cadillac Motor Division, 42,136 are built as Eldorado coupés, and an additional 9,315 built as convertibles. This was the first time Eldorado production totals exceeded 50,000 units built. The 1973 production year total was an incredible record-setting year for the “Standard of the World.” Cadillac introduced automobiles during the Spirited Seventies that would forever change the American luxury car segment.

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Cadillac gave the Eldorado a discrete “beauty treatment.” It still had the basic design of the 1971-1972 models but was further refined to look completely different. The front end ensemble is augmented by a new, stronger front bumper system capable of withstanding a 5 mph crunch with no damage to sheet metal. The new grill is mounted to the bumper, both of which telescope into the front cavity out of harm’s way.

A new beveled hood adds to its luxurious styling. The stand-up Cadillac wreath and crest hood ornament boldly presents the Eldorado as a senior model in the hierarchy. The rear end design is totally new. A beveled deck lid and new taillamps are immediately noticeable and are completely in character with Cadillac prestige. The new rear bumper can also withstand a 5 mph collision without sheet metal damage.

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Luxury such as this will never, ever, be built again. Vehicles of this stature offer resplendent elegance and a style that only Cadillac could provide – the 1973 Eldorado Custom Cabriolet coupé has a special half vinyl roof treatment crowned with rich padded elk grain vinyl haloed by a sheer chrome molding. This special limited edition version of the Eldorado was a $360 option. It was available with or without the optional sunroof. The only way to travel…was Cadillac-style.

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Comfort and elegance abound inside the 1973 Cadillac Eldorado. Appliques with a carved wood look of Spanish filigree and new “soft-pillow” door panels are unique to the model. A wide choice of upholstery fabrics including Manchester, a new houndstooth pattern was available in seven color combinations.

Soft and supple Sierra grain leather was also available in twelve different color combinations. Cadillac always offered bespoke elegance matched by no other luxury automobile in its class…the 1973 edition of the Cadillac Eldorado continued the proud Eldorado legend of being the world’s finest personal luxury automobile –

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The 1973 Eldorados are powered by the Cadillac 8.2 litre 16-valve 500 CID V8 engine. The engine’s camshaft is designed with a greater overlap between intake and exhaust valve timing to reduce nitrous oxides in the exhaust. The engine is equipped with a Rochester 4MV 4-bbl downdraft Quadrajet carburetor, automatic choke, intake silencer, and dry-type air filter. A GM Turbo Hydra-Matic THM-425 3-speed automatic front-wheel drive transmission with torque converter/fixed stator is mated to the engine. The converter multiplies engine torque for increased driving thrust to drive wheels in any forward gear.

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The 8.2 litre V8 engine produces 220 hp @ 3,800 rpm with 495 Nm of peak torque @ 2,400 rpm. Longitudinal acceleration is rated as 0-60 mph in 11.1 seconds, 0-100 mph in 35 seconds with a top speed in the 118 mph range. It can do the ¼ mile @ 79 mph in 18 seconds. Cadillac Eldorados were notable for their spirited performance. The integration of pollution controls to satisfy the EPA robbed this powerful engine of its horsepower. The Exhaust Gas Recirculation and Air Injection Reactor systems were the culprits.

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The 1973 Eldorados are built as body on frame construction. The perimeter frame has heavier gauge boxed side rails. New front members offer added protection with increased energy absorption. The front suspension has upper and lower control arms with an integral steering knuckle for dependability and longer life. The Cadillac magic carpet ride is further refined by helical coil springs.

Cadillac Eldorados use a torsion bar type suspension with rubber bushings to not only absorb road impact but also isolate road noise before it reaches the passenger cell. Shock absorbers with Teflon pistons fine tune the Cadillac ride. The rear suspension is equipped for automatic (hydraulic) leveling. These are among the last of the traditional Cadillacs. The 1973 Eldorados has the luxury length of 222”, rides upon a long 126.3” wheelbase and is a hefty 79.8” in width. (Get hit by this in your 2015 Cadillac XTS and you are toast)

1973 Cadillac Eldorado

Standard was Cadillac’s triple power braking system with self-adjusting feature. It has discs fitted the front axle and finned composite drums fitted to the rear axle. Brakes automatically adjust themselves when the car is driven in reverse and the brakes are applied.

It uses a dual hydraulic master cylinder to facilitate independent operation of front and rear braking systems. The parking brake is vacuum operated and releases automatically when the car is shifted into a drive gear. This is a true auxiliary brake since it will not lock with the engine running and car in gear.

1953 Cadillac Eldorado

The 1973 model year marks the 20th Anniversary of the original Cadillac Eldorado of 1953…no one even mentioned it in sales brochures and campaigns. The ultra-exclusive Cadillac Series 62 Eldorado was an exclusive trim option that became its own series in 1954. The 1953 Eldorado was driven January 1953 at the Inaugural parade for Dwight D. Eisenhower.

Yes, the 1953 Eldorado had the spotlight! Each subsequent Eldorado became even more luxurious than the model it replaced. Cadillac’s Flagship model was a winner. Between the Eldorado and the Fleetwood Series Sixty-Special…life was good at Cadillac. The “Gilded One” was one of the world’s most desired automobiles.

Presenting 30 Years of the Cadillac Eldorado

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1954 Cadillac Series 62 Eldorado convertible

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1964 Cadillac Eldorado Biarritz convertible

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The 1964 Eldorado has genuine walnut trim

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1974 Cadillac Eldorado Custom Cabriolet

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Can you remember the imposing stature of a Cadillac Eldorado from the Spirited Seventies? You opened the door and got into what resembled a summer home in the South of France. The self-closing door shut with a vault-like click. Then you looked out through the windshield over a hood that resembled a billiard table.

You turn the key and the engine responds so quiet and vibration-free that you had to check the gauges to make sure it was running. It is completely oblivious to the outside world…the interior is very quiet; it is just you and your Cadillac Eldorado. The engine shifts into gear without resistance…now; savor the ride that’s the envy of the entire world. It drives straight as an arrow, it steers effortlessly. It has gear changes that are totally imperceptible.

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Boulevard travel intrusion is negligible. These cars smash any road flat for a ride that would shame today’s limousines. A 1973 Cadillac Eldorado is one of the few automobiles that one can drive from The Hamptons to Boca Raton and still be refreshed at journey’s end…try this today in Cadillac’s cramped puddle-jumpers and the other assorted death traps we are FORCED BY THE OIL COMPANIES TO DRIVE.

The back seat riders in today’s cars must either be contortionists or have their limbs amputated for ease of entry/exit and the ride. Do you remember the nick-name for a traditional Cadillac? It was called a “Hog” because of its imposing stature and the way it took up most of the road just to maneuver it…welcome to Greg’s World…in the continuing saga of “As the Standard of the World Turns.”

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Special thanks to Bob Adams Classic Cars, Daniel Schmitt Classic Cars, Matt Garrett/GM Classics, and Jim Hailey for the photos of these rare automobiles…

1960 Eldorado Brougham 1

1960 Cadillac Series 6900 Eldorado Brougham

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1967

1967 Cadillac Fleetwood Eldorado

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Retro

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“As the Standard of the World Turns”

The Magnificent Series 70 Eldorado Brougham by Cadillac

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Uncategorized with tags , , , , , , , , on November 18, 2015 by 99MilesPerHour

A Rhapsody in motion

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…in the continuing saga of “As the Standard of the World Turns.”

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Cadillac is the most famous luxury brand of all the classic American Grand Marques. The brand is underrated because there are so many on the highways all over the world. Cadillac introduced so much throughout its tenure that it has been taken for granted by the entire automotive industry. Cadillac has built luxury cars in such high numbers; it makes the competition green with envy. The brand is currently undergoing an existential identity crisis – it is trying to be too many things in too many classes where it should not belong. Cadillac should realize its commercial importance in the luxury car class – and leave it as such.

The brand is an ultra-luxury icon that became a legend…unfortunately; its contemporary plebian approach has diluted its illustrious image tarnishing the heritage its magnificent predecessors set into place. The absolute last word in Cadillac luxury, elegance, and pre-eminence was the fabulous Series 70 Eldorado Brougham. This highly coveted classic was the most expensive domestic automobile during its tenure from 1957 until 1958. NotoriousLuxury takes you down memory lane with the Series 70 Eldorado Brougham…in the continuing saga of “As the Standard of the World Turns.”

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The Series 70 Eldorado Brougham introduced a new realm in motoring majesty. These resplendent automobiles are the logical successors to the illustrious Cadillacs that preceded them.  The fabulous Eldorado Brougham has all the virtues that made Cadillac the “Standard of the World.” They satisfied the most discerning luxury car buyers. And…who would have thought such awesome jaw-dropping power would come from a luxury sedan?

The Cadillac…the TRADITIONAL Cadillac didn’t stint on luxury or performance. It is truly a masterpiece from the master craftsmen – a masterpiece that could only come from the undisputed “Standard of the World.” Whatever the occasion, there was no more gracious manner to arrive…than in a Fleetwood crafted Cadillac. The Series 70 Eldorado Brougham is NotoriousLuxury in every respect.

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These elegant ultra-luxury four-door hardtop sedans remain popular with fine automobile connoisseurs world-wide. The 1957-1958 Detroit-built versions have become the most desired of all post-war Cadillacs. Prices for these classics demand six figures and there is always a long line of enthusiasts waiting to purchase them.

The Series 70 Eldorado Brougham was built at a highly restricted pace which makes the survivors command top dollar on the auction block. A Cadillac Brougham has always retained the attribute of being the most luxurious owner-driven luxury sedan throughout the different model series configurations; with the ultimate versions built as the Fleetwood Series Sixty-Special Brougham.

1965 Fleetwood Brougham

1965 Fleetwood Series Sixty-Special Brougham

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1970 Fleetwood Series Sixty-Special Brougham

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1972 Fleetwood Series Sixty-Special Brougham

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1976 Fleetwood Series Sixty-Special Brougham

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Model #57-70 style code #7059X 1957 Series 70 Eldorado Brougham four-door hardtop sedan had a base price of $13,074 with a base shipping weight of 5,315 pounds and only 400 were built. Model #58P-70 style code #7059X 1958 Series 70 Eldorado Brougham four-door hardtop sedan had a base price of $13,074 with a base shipping weight of 5,315 pounds and only 304 were built.

With a total production of only 704; the Series 70 Eldorado Brougham is a highly coveted collectible automobile. Cadillac opulence made the other luxury brands blush from sheer embarrassment. The Series 70 Eldorado Brougham gangster-slapped the automotive industry with power, presence, performance, and prestige – This was the counter to Lincoln’s Continental MK II which had a base price of $10,000 built in 1956-1957.

Continental MK II

1956-1957 Continental MK II

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Arrogance but not conceit…as luxury cars they are complete – they epitomize the Cadillac brand in its most magnificent form. These limited edition Flagships were modern in every aspect for the day. The Series 70 Eldorado Brougham is highlighted by a sleek pillarless design with elegant forward-opening rear coach doors. The extremely low overall height is just 55.5” high. Its low-slung silhouette is augmented by a brushed stainless-steel roof. They shared sheet metal with no other Cadillac; the design features a customized appearance.

In the Fabulous Fifties…cars were lowered with chopped tops, frenched headlamps, unique tail lamp treatments, and futuristic bumperettes…the 1957-1958 Detroit-built versions had all of these unique styling tricks – and engineering features that were never before incorporated into any automobile at the time. The “Standard of the World” was synonymous with the word “first.” The Series 70 Eldorado Brougham marks one of the most important “firsts” in automotive history. The impeccable custom, hand-crafting by Fleetwood made it the finest luxury automobile in its class. This is one of the last hand-built Fleetwood-bodied Cadillacs. This is the first luxury sedan with virtually every feature and accessory offered as standard equipment.

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The chic brushed stainless-steel roof was a favorite of Harley Earl

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The Series 70 Eldorado Brougham was described as being symbolic of Cadillac’s leadership in the fine automobile segment. There was nothing else on the road like it. Cadillac engineering prowess is what made it exclusively the “Standard of the World.”

The fabulous Series 70 Eldorado Brougham embodies styling features and accessories that had never been offered before in the automotive industry. The Eldorado Brougham’s customized body is designed specifically for this model. The driver may open and close the trunk lid without leaving the seat by a master switch located in the glove box. All doors can be locked and unlocked by controls in the front passenger compartment.

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The six-way power seat has a memory control; the front seat automatically moves forward to aid access to the spacious rear passenger compartment when either rear door is opened – the front seat automatically positions itself down and back for front seat passengers when either front door is opened…when all doors are closed; the front seat automatically returns to the driver’s pre-set favorite position. The antenna automatically rises when the radio is turned on. Beneath the all-new quad headlamp system is a sound wave opening for the triple note horn. The standard air conditioning system includes two rear under seat heaters that can be operated individually by the rear seat passengers.

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The interior is every inch a Cadillac. The Brougham came equipped with distinctive mouton carpets or deep pile Karakul. There was a choice of over 45 interior trim combinations. Upholstery trim was available as glove soft leather or luxurious high-quality broadcloth. The rear armrest has a storage compartment for a note pad, pen, a portable vanity mirror, and perfume atomizer.

The front compartment’s glove compartment contains gold finished magnetized tumblers, an Arpege or Lanvin perfume atomizer, a vanity mirror, powder puff, cigarette case, and tissue dispenser. The Brougham pampered its occupants with luxury that includes an electric clock and polarized sun visors. Everything was power from the windows, seats, to door locks. Automatic transmission, power steering and brakes added to the Brougham’s long list of standard equipment. Exclusivity and supremacy in a motorcar is exemplified with the 1957-1958 Series 70 Eldorado Brougham.

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Another industry first by the “Standard of the World” is the four headlamp lighting system. This headlamp system was pioneered by Cadillac for the Series 70. The low beams provide greater wattage than traditional single beam headlamp systems for the day. The high beams produce an accurately aimed bright spot light. The combined wattage of all four headlamps was greater than the wattage for single high beam headlamps of the traditional incandescent bulbs.

The lights are designed to project light for maximum vision at night without dazzling the eyes of drivers of on-coming vehicles. The four headlamp system was illegal in some states in 1957; they were legalized in 1958. Legislative action passed and it was the last time a law was passed to accommodate an automobile manufacturer. The rest of the automotive industry scrambled to catch up with this ingenious design.

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The most important innovation of the Series 70 is its air suspension leveling system. This is the first time a system such as this was used for automobile adaptation. It uses an individual air spring (air bag) unit at each wheel. This is a primitive version of the independent suspension of later model years. The air is supplied by a compressor through leveling valves to maintain optimum poise under any road or load condition. This not only contributes to a consistently luxurious ride quality but also aids the Brougham’s overall appearance to keep its luxurious poise at all times.

The down side to this technology is the fact that the system was unreliable and the air bags were proned to blow-out at embarrassing moments. This issue led Cadillac engineers to introduce a coil spring override system which most Series 70 owners switched to. Many Eldorado Brougham owners have presently restored their cars’ air suspension regardless of the problems; many of which have been eliminated through modern technology. A Series 70 Eldorado Brougham with an operating air suspension system commands a higher price on the auction block than a converted coil spring version.

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Through consistent research and development, this primitive air suspension evolved into Cadillac’s exclusive Automatic Level Control in 1965 standard on all Fleetwood models, optional at extra cost for the other models. Automatic Level Control evolved into Electronic Level Control for later model years as cars became computerized. The electronic systems weighed less than the hydraulic leveling system with their bulky components. (Poor Lincoln never should have adopted this for their contemporary luxurious Town Cars…as they became “unexpected low-riders” at inopportune moments…)

The 1957-1958 Series 70 Eldorado Brougham is built as body on frame construction using Cadillac’s rugged tubular X-frame, one of the results of the car’s extensive research advancements. With this type of construction, the body is married to outrigger mountings as compared to previous designs where the body was mounted to side rails. The X-frame is stronger because its rigid backbone includes “V” type arms fore and aft. The outrigger mounts have brackets that protrude from the box-type beams. This is Cadillac engineering at its finest. The Series 70 rides upon a long 126” wheelbase with the luxury length of 216” and is 78.5” in width…Cadillac-style. It came equipped with an early version of the wide oval low-profile tires with narrow 1” white walls.

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General Motors announced the Series 70 Eldorado Brougham in December of 1956 as a limited edition luxury sedan. It went on sale March 1957. It is based upon the 1953 Orleans and 1954 Park Avenue concept cars introduced at GM’s Motoramas. The Eldorado Brougham concept car was introduced at the 1955 Motorama at the Waldorf Astoria Hotel. It is the first American completely pillarless four-door hardtop sedan.

The brochure that was handed out at the presentation read: “The Eldorado Brougham has been created with the intent of capturing the appeal of those who demand the finest…a compact, personalized automobile, easy to operate, and employing our latest knowledge of styling and engineering. Only 54 inches in height and 210 inches in length, it features low sweeping lines…graceful contours of roof and hood, a unique pillarless design…and great areas of vision. Among its interior innovations are specially designed lounge seats, a distinctive vanity case and a unique instrument panel. Its performance is highlighted by a special high-powered Cadillac engine.”

1953 Orleans at the Waldorf Astoria GM Motorama

1953 Cadillac “Orleans” Show Car with a pillarless hardtop design

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1955 Cadillac Eldorado Brougham Show Car Concept

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Cadillac was the only luxury brand famous for engines that produced prodigious power. Cadillac was also the master builder of the V8 engine. The Series 70 Eldorado Brougham is no exception.  Its power is derived from a 5.9 litre 16-valve V8 engine. The engine is equipped with equalized manifolding, mechanical fuel pump, intake silencer, overhead valves, modified intake manifold, and automatic choke. The engine is mated to GM’s Hydra-Matic (Jetaway/Flashaway) 4-speed automatic transmission without torque converter.

For the 1957 model year it was equipped with two Carter (WCFB 2583 & WCFB 2584) 4-bbl carburetors which generates 325 hp @ 4,800 rpm with 542 Nm of peak torque @ 3,300 rpm. Cadillac Eldorados were always the “wild and turbulent ones.” They were renowned for their spirited performance. Longitudinal acceleration is rated as 0-60 mph in 11.3 seconds, 0-100 mph in 32.6 seconds with a top speed in the 121 mph range. It does the ¼ mile @ 80 mph in just 18.3 seconds.

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For the 1958 model year the two 4-bbl set-up was replaced by three Rochester #7015801 2-bbl carburetors some refer to as a triple deuce, Pontiac called it Tri-Power. This set-up produced 335 hp @ 4,800 rpm with 542 Nm of peak torque @ 3,200 rpm. Longitudinal acceleration is rated as 0-60 mph in 11.2 seconds, 0-100 mph in 31.8 seconds with a top speed in the 122 mph range.

It does the ¼ mile @ 81 mph in just 18.2 seconds. The triple deuce was a tad bit less fuel thirsty than the dual quad carburetor set-up…but who cared about the cost of petrol when it was far less than a buck per gallon? Cadillac had such a formidable reputation among luxury automobiles that just the mere mention of the “Standard of the World” had the competition limping home on one axle!

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1959 Series 6900 Eldorado Brougham 1

1959 Cadillac Series 6900 Eldorado Brougham

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The Series 6900 Eldorado Broughams built from 1959 until 1960 were hand-built in Italy by Pininfarina and lacked the Cadillac quality as the Detroit-built Fleetwood hand-crafted 1957-1958 versions. Production was farmed out to Italy to be more cost efficient. This move freed the Fleetwood assembly line. The Series 70 was built completely by hand and slowed the processing of the other Fleetwood models. They could build the Fleetwood Series Sixty-Special a lot faster, it outsold the Series 70.

There were issues with the 1959 & 1960 Series 6900 Eldorado Broughams which required a lot of post-build hand finishing once they arrived back to Detroit from Italy. The lacquer paint cracked in spots where lead was used as a filler. Their overall styling wasn’t as exquisite as the Detroit-built Broughams. The Detroit-built Series 70 Eldorado Broughams are Certified Milestone Vehicles. The Milestone Car Society is dedicated to the distinctive domestic and foreign motorcars built during the first two post-war decades.

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The 1959 Series 6900 Eldorado Brougham was really a hodge-podge of remnants from the standard Cadillacs. They were nowhere near as exclusive as the Series 70 Eldorado Broughams. The styling is rather nondescript. It took the eagle-eye to denote the difference between The Broughams and the standard Cadillac models. Only 99 were built for the 1959 model year.

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See how hard it is to tell the difference between the 1960 Series 6900 Eldorado Brougham and the standard models? There were only 101 sold for the 1960 model year. This was the last year for the Eldorado Brougham.

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Cadillac Eldorado Broughams are among the rarest of all Cadillac models. Either Series 70 or Series 6900 are excellent collectibles; however, the Series 70 Eldorado Broughams being Certified Milestone Vehicles, command top dollar on the auction block and are highly sought among connoisseurs of fine automobiles world-wide.

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The Series 70 Eldorado Brougham introduced many features and accessories to the industry that had never before been integrated into automobiles. Cadillac was the innovator, the luxury leader in the high-end automobile segment. The competition was not only green with envy but paled by comparison with the “Standard of the World.” The opulent Series 70 Eldorado Brougham was the most expensive domestic automobile for its day at $13,074.

Only 704 were built during its tenure from 1957-1958 which makes it a highly desirable collectible for the Cadillac connoisseur. With all of its “firsts” to the automobile industry, the Series 70 Eldorado Brougham became a Certified Milestone Vehicle. If Cadillac could decide upon a luxury concept; it can shed its existential identity crisis and once again become the pride of the U.S. and the envy of the world. The magnificent Series 70 Eldorado Brougham is another highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

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1956 Eldorado Brougham Town Car 1

This is the 1956 Eldorado Brougham Town Car. It is a one-off fibre glass bodied concept car that never went into production. Its classic lines and authoritative demeanor epitomized luxury cars from the 1950’s. Will there ever be another “Standard of the World?”

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1990-1992 Brougham 1The 1990-1992 Cadillac Brougham

1993-1996 Fleetwood Brougham

The 1993-1996 Fleetwood Brougham is the last of the breed…

Cadillac Style

Cadillac Style…

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“As the Standard of the World Turns”

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GM Heritage Center

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finale

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Special thanks to Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Sarasota Classic car Museum, Wikipedia, Fav Cars.com, and the GM Heritage Center for the use of the lovely photographs of these rare and beautiful automobiles.

Eldorado Brougham ad

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The End

NotoriousLuxury is Greg’s World…