Archive for the Extreme Luxury Category

2017 Bentley Mulsanne: A Trilogy of Luxury

Posted in Bentley, Editorials, Extreme Luxury, Luxury Sedans with tags , , , , , , , , , , , , , , on December 10, 2016 by 99MilesPerHour



“Big Ben’s” rise to ultimate success reads like a modern-day “Cinderfella” story. Poor little understudy, Bentley…was always in the shadows. As its wicked step sibling – Rolls Royce – rode off on its high horse stealing the publicity and limelight…Bentley was left behind to clean the stables. The once formidable track star – which negotiated the chicanes and the Mulsanne Straight winning numerous events in the grueling 24 hours of LeMans – was reduced to a badge engineered clone. Today’s Bentley…the all-new Bentley – is now at home behind gated estates AND is parked right beside Rolls Royce at the country club sharing the spotlight equally.

Bentley has catapulted from being a humble Rolls Royce throwback…straight to eminent immortality. The flagship of the fleet is the iconic Bentley Mulsanne. It has swiftly established its reputation in the ultra-luxury car segment being part limousine and part performance saloon. The ultra-exclusive Bentley Mulsanne is one of the world’s fastest four-door saloons. “Big Ben” is back with a vengeance and a thirst for adventure. It has carved its own niche as a new breed of luxury with three distinctive models: Mulsanne, Mulsanne Extended Wheelbase, and Mulsanne Speed. This is a unique Trilogy of Luxury – each offers its own poised dignity which is a hallmark of the brand.






Alluring new beauty

The Mulsanne totally disregards status quo. Since its inception, it has created its own unique manner of exclusivity in a niche no other motorcar can fill. For 2017, the Bentley Mulsanne features refined new beauty. Its coachwork has been re-tooled for a familiar yet dramatically new appearance. The long, low, wind-cheating architecture draws from its retrospective heritage. The bodywork is etched with a symphony of lines that appear never beginning and never-ending forcing the eyes to roam its entirety in a single appraisal.



Its facelift creates even more exquisite beauty. Mulsanne represents the pinnacle of elegance in ultra-luxury motoring. Its new refinement begins with a restyled front end ensemble. Everything in front of the “A” pillars has been refreshed adding graceful definition. Mulsanne’s signature styling has been retained yet tastefully updated.

The elegant redesign echoes classic Bentley styling cues. The bold new attributes features all-new front wings and bonnet. Its classic grille work has changed from the previous matrix design to a distinctive wider framed design with dominant vertical stainless-steel vanes. Its familiar LED projector headlamps proudly features the Bentley name. The grille work repeats below the impact-resistant bumper with symmetrical vents for the air induction system.





Subtle refinement adds panache to the rear end ensemble. Newly designed taillamps highlight Mulsanne’s sculpted look. The previous ellipse style taillamps are replaced with a dramatic LED design which reveals the famous “B” motif. The discreetly modified profile gives Mulsanne a prominent, more upright appeal. Understated dual stainless-steel exhaust ports adds the finishing touch of class.

Superb engineering

The familiar silhouette has undergone a subtle enhancement. Its chiseled new definition adds unique character. Its shoulders are squared off to augment a sweeping new elegance. The side strake vents sports an integrated “B” into its stainless-steel charm. Mulsanne’s beauty is composed of a galvanized steel bodyshell with its front wings, hood and doors made from aluminium. The SMC (Sheet Molding Compound) composite bootlid has an integrated antenna.



Mulsanne is built like no other. Bentley’s process of hand-brazing yields perfect joins around intricate curves. The bonnet, boot lid, doors, and front wings are crafted using the “Superform Process.” This patented system creates complex panels from a single sheet of product to eliminate body seams and welds. This feature not only eliminates areas for corrosion but also aids aerodynamic efficiency. Each Mulsanne is a consummate blend of design excellence, advanced engineering, and of course… exemplary fit and finish.









Luxury and innovation

Mulsanne is a showcase of Bentley superlatives. Evolution plays an important role in the continual strive for excellence. The company flagship is one of the world’s most spacious and splendidly appointed saloons. It offers more than inert luxury; it cossets its passengers in technological sophistication. Intelligent electronics and controls assist the driver and elevates passenger comfort.

Advanced chassis refinement with more efficient air springs and hydraulically damped sub-frames eliminates noise 4 decibels more than the previous model. Noise absorbing technology in the tires results in a 50% decrease in peak rolling noise. Mulsanne’s formidable V8 does its part by reducing noise another 25 decibels using a closed loop system to cancel vibration.


The most elegant occasion seldom surpass the splendor of the journey in the Bentley Mulsanne that took you there. The epochal Bentley brand is epitomized by the luxury and distinction of the Mulsanne. Its world-class attributes are further exemplified offering three unique expressions of this elite flagship. Each shares the unparalleled opulence that is the essence of the brand.

Mulsanne…Mulsanne Extended Wheelbase…and Mulsanne Speed all create a delightful agony of choice. Whatever model is chosen, rest assured…it will move over the road with an effortless feeling of mastery that confirms its place as the ultimate statement of Bentley engineering. They are three of the most ambitious four-door luxury saloons the world has to offer –



Mulsanne standard wheelbase is contemporary luxury that methodically repeals the laws governing saloons in its class. This is high performance cloaked in absolute respectability. It cossets its occupants in an exclusive world of supple natural grain leather and rich handcrafted veneers. Most every power assist imaginable is standard fare to augment comfort and convenience.

The Mulsanne received cabin updates for the 2017 model year. Redesigned seats, door trim, armrests, and unique glass switch gear makes it even more opulent. In addition to 24 exquisite hide colors, Mulsanne features an all-new infotainment system and navigation technology. State of the art audio and visual equipment is available to tailor the entertainment system to the owner’s requisites. The Bentley Mulsanne can serve with equal distinction as a high performance touring saloon or the varying roles demanded of a family sedan.






Luxury with an emphasis on the rear passenger compartment is important to those who prefer to be driven about in style. Mulsanne Extended Wheelbase is 9.8” longer than the standard saloon. This means…rear seat passengers have more legroom and room for special appointments.

Limousine-style seating makes use of the extra inches by incorporating power assisted leg rests into the base of the aircraft inspired lounge seats. These extend outward pivoting as recliners. They make the special world of Mulsanne even more so. This extra exclusive cabin is a 2+2 configuration with front and rear center consoles.



The exclusivity is augmented with options to make the Mulsanne EWB saloon a highly bespoke masterpiece. Electric rear seat curtains may be requested with a black or champagne lining for the ultimate in privacy. Both rear seats can be ordered with deployable folding tables. A large glass sun roof over the rear cabin may be operated by passengers or the driver. It tilts and slides with an Alcantara sun blind to control light entering the cabin. The extra special accoutrements focused upon the rear seat passenger compartment sets this personal limousine apart from the standard saloon. Bentley Mulsanne is the quintessential flagship replete with an elegant flair all its own. The Mulsanne EWB saloon is luxury and elegance on the grand Bentley scale…in the grand Bentley manner –


…welcome to elite sophistication



Rear seat passengers benefit from the all-new “Bentley Entertainment Tablet.” A pair of 10.2” Android devices with 4G Wi-Fi and Bluetooth capability are integrated into the front seat backs and deploy at the touch of a button. The Android powered tablets feature Bentley-specific interface with access to over one million Android Apps.

They may also be used away from the car. Each tablet has 32GB on-board storage capability. The system interfaces with the car’s navigation system. Audio/Visual streaming capability is included as part of the Mulsanne’s inter-connectivity along with internet browsing. With a motorcar as highly bespoke as Mulsanne, the client may design their own exclusive suite of infotainment to interface with home or office systems.




Mulsanne EWB is the epitome of executive-class luxury





The famous 1929 “Blue Train” Bentley



Introducing one of the fastest production limos in the world


The formidable Mulsanne Speed


The return of the silent sports car…

Mulsanne nomenclature adorned a new breed of Bentley supercars beginning the 1981 model year. Bentley Mulsanne was marketed as “The return of the silent sports car.” This spectacular motorcar revived the Grand Touring tradition with high style and a prolific presence few cars can compete… 

It targets the driver who demands luxury with extraordinary performance combined with European handling and finesse. This is the ultimate statement of Bentley sporting philosophy. The Mulsanne is named after a portion of the tracks at LeMans where drivers reach their highest speeds known as “The Mulsanne Straight.”


The 2014 Mulsanne Speed blew the doors off its competition





This is the ride for executives who work…quickly – 


The illustrious Mulsanne Speed became the most spirited contemporary Bentley model joining the ranks for the 2014 model year. Mulsanne Speed for 2017 is a pulse-invigorating performance saloon that offers substantially more than performance. Talented artisans handcraft rare veneers, high quality natural grain hides, and plush pile carpets into a cabin of unsurpassed comfort and distinction.

Mulsanne Speed remains true to form being a fast sporting machine built in the classic European tradition. Performance, impressive road capabilities, silence, and superb comfort come together in the newest of a historic and elegant line of motorcars that have made Bentley the definitive choice among enthusiasts for well over half a century.


Mulsanne Speed has its own prominent character


Here’s a grand touring saloon that does 0-60 in 4.8 seconds



Mulsanne Speed is one of the most tastefully appointed sporting saloons in the world. A coined finish to door handles, knurled gear shift lever, and “organ stop” ventilation controls gives the cabin its own unique personality. The drilled alloy foot pedals proves the Mulsanne Speed’s pedigree as the ultimate grand tourer. The cabin is as luxurious as it is sporting –





1929 Bentley 6.5 litre







The heart and soul of this British masterpiece beats the 6.75 litre light alloy 16-valve OHV twin-turbocharged V8 engine. High revs at low rpm is a Bentley hallmark. This legendary powerplant cranks an astounding 530 hp @ 4,000 rpm packing a prolific punch with 1,100 Nm of peak torque @ 1,750 rpm for the Mulsanne Speed. Mulsanne and Mulsanne EWB offers equally impressive performance pumping 505 hp @ 4,000 rpm with an astounding 1,020 Nm of peak torque at 1,750 rpm.

Its chassis is equally aggressive to accommodate this masterful motorcar. Advanced technology delivers one of the world’s most refined rides with effortless comfort via selectable sports suspension to fine tune the ride to the driver’s preference. This luxury brute is highly capable of performance that would shame a sports car. Longitudinal acceleration for the Mulsanne Speed is rated as 0-60 mph in a mere 4.8 seconds with a top speed in the 190 mph range. While Mulsanne and Mulsanne EWB has longitudinal acceleration rated as 0-60 mph in just 5.1 seconds with a top speed in the 184 mph range.



High performance is nothing new to any Bentley. From its humble beginnings with its creator W.O. Bentley who initiated the legend to the notorious Bentley Boys that earned consecutive wins from 1927 to 1930 at the grueling 24 hours of LeMans – Bentley EARNED its respect.

Bentley has always been a tad bit more spirited than its Rolls Royce counterpart. It was considered the sporting version of Rolls Royce for the owner who wished to maintain a low profile. Walter Owen Bentley’s motto was “To build a good car, a fast car, and the best in its class.” His cars raced climbing hills at Brooklands…scorching the tracks at the Indy 500, and those famous wins kickin’ up a little dust at LeMans.



The famous Calais-Méditerranée Express race


1 of 30 Bentley Arnage Blue Train Limited Editions





Aside from Mulsanne’s luxurious appeal, there is also a practical sense. Its powerful V8 engine is geared for today’s world. “Big Ben” is the unexpected economy car. The Mulsanne uses technology to reduce overall fuel economy via cylinder deactivation to allow the car to cruise on four cylinders under light vehicle loads.

Cam phasing is also big news in the auto industry. Cam phasers help to increase fuel efficiency by decreasing the power needed to turn the engine over and keep the camshafts in optimal positions at all times. The engine is mated to the energy-efficient 8-speed ZF automatic transmission as part of Mulsanne’s electronic network aimed at reducing fuel consumption. (ahem…if one can afford the car, obviously fuel economy is insignificant…right?)




Note the styling continuity, the previous Mulsanne saloon remains as tasteful and elegant as the current model. This only proves that good taste is never rendered redundant.






1973 Bentley T saloon



“Big Ben” is a highly intuitive luxury saloon equipped with a thinking suspension. It uses an air cushioned system with Continuous Damping Control (CDC) to refine the ride at lower speeds for comfort. It automatically lowers the car’s ride height at higher speeds to aid stability while enhancing vehicle downforce.

Drive Dynamics Control System allows the driver to program the ride operated by a rotary switch mounted next to the gear shift lever. The driver may choose from Bentley, Sport, or Comfort. And if this isn’t sufficient…there is a 4th selection. Custom mode enables the driver to select bespoke settings through Mulsanne’s multimedia system to further fine tune this luxury limo to suit their individual exigencies.


Mulsanne is a continual source of unparalleled excellence with comfort and convenience beyond the realm of ordinary luxury motorcars. For example…Mulsanne’s “High Beam Assist” automatically dips its high beam headlamps when oncoming vehicles approach to avoid dazzling the eyes of motorists at night.

This electronic system adapts the shape of the light beam according to vehicle speed operating in 4 modes from which to select: Town, Country, Motorway, and High Beam. An ingenious “Blind Spot Warning System” detects vehicles behind the car in its blind spots to predict the possibility of collision. It flashes lights in the door mirrors. Another of Mulsanne’s collision mitigation features is Advanced Automatic Stability Control (ASC) to maintain optimum vehicle poise when needed.




…The opulent Mulliner Touch

Bespoke is a sine qua non for Mulsanne. Each Bentley is handcrafted to reflect the requisites of its owner. The ultra-exclusive world of Mulsanne is further exemplified by Bentley through an extensive personal commissioning program. Mulliner is the in-house coachbuilder to design an automotive masterpiece that is as uniquely individual as one’s own finger prints. The majestic Mulliner personal commissioning service is limited only by one’s imagination…


The Mulliner touch immediately escalates Mulsanne to new heights in exclusivity and supremacy which becomes the pinnacle of Bentley luxury and elegance. One such example has been created for George Bamford of Bamford Watch Department. Bamford specializes in the bespoke customization of elegant timepieces.

The Bamford X Bentley Mulliner Mulsanne Speed was designed in an elegant monotone of chic dark hues which is a true reflection of his very own savoir-faire. His signature panache coordinates black and dark tinted elements with a Beluga finish to all interior and exterior bright ware.





Once the Mulliner magic has been cast, the motorcar becomes a highly collectible heirloom. Apart from custom handcrafted four-door saloons and limousines, Mulliner has created two-door fixedhead and drophead coupé models. Only those who know the bona-fide meaning of success can fully comprehend the true nobility of a Mulliner masterwork.

Before the spit between Bentley and Rolls Royce, HJ Mulliner, and Mulliner Park Ward handcrafted all two-door models exclusively. Bentley and Rolls Royce were at the time, built primarily as four-door saloons. The coupé models had to be coachbuilt. The elusive Corniche models became the dernier cri in grand touring coupés.


Mulliner creates exclusivity, pedigree, and élan. Each masterwork becomes a crowning achievement in all of motordom. The pleasure of owning such a magnificent example of automotive art is reveling in the fact that no other motorcar will be exactly the same… 


Mulsanne “L” one of only 2 built between 1984 & 1988



1997 Bentley Turbo R 400 Mulliner Park Ward Newport Edition 




note the impeccable fit and finish




1963 Bentley Continental S3 Flying Spur by Mulliner






1960 Bentley Mulliner coachbuilt coupé






Here’s the world’s only Bentley badged Camargue



1959 Bentley S1 standard saloon





1964 Bentley S3 standard saloon





The eloquent 1977 Bentley T2 standard saloon





…do I give you the business or what?



…The finale – this is the end of a magnificent era in luxury motoring. Here is the last time a body shell would be shared between these two legends. The Bentley Arnage and the Rolls Royce Silver Seraph is the end of the line. After these two icons rolled out of the assembly hall at Crewe…there became a distinct difference. “Just in fun…the fight begun, before long a web of hate was spun! Bentley pretended…same as Rolls Royce – but friends again they’d never be…so they scandalized, and criticized, and then they learned how to despise – “


Bentley Arnage exhibits understated preeminence




Arnage is the summit of unpretentious glamour





Bentley 8 litre








“Big Ben” stands alone today and is no longer foreshadowed by you-know-who! It’s a masterpiece that could only come from the master craftsmen. No car in years has so captured the admiration of the ultra-luxury market segment as the Bentley Mulsanne. Whatever the occasion…there is no more magnificent manner in which to arrive. This is luxury on the grand Bentley scale…unique even among other Bentley models.

The Mulsanne is rich in power assists, conveniences, appointments, and lavishly elegant interiors. The famed 6.75 litre twin-turbocharged V8 engine has one of the largest displacements in the industry. Mulsanne, Mulsanne EWB, and Mulsanne Speed each possess a distinctive character of its own. Whichever sumptuous saloon you select, rest assured…you own the world’s standard of excellence in luxury motoring. Stunning elegance, extraordinary power, and exceptional handling characteristics are just a few of the outstanding attributes one may expect from a Bentley Mulsanne – (applause…applause)


Many thanks to my friends at Bentley Crewe Special thanks to my buddy Rodd Sala at Park Ward Motors Museum Hello to one of the finest Luxury Car dealers in the world Balmoral UK And I can’t thank Daniel Schmitt Classic Cars enough Thanks again for making this special tribute to the 2017 Bentley Mulsanne and Bentley history possible.


…welcome once again to Greg’s World


Greg’s World IS NotoriousLuxury  © 2016–2018

Bentley Mulsanne Grand Limousine by Mulliner

Posted in Bentley, Editorials, Extreme Luxury, Notorious with tags , , , , , , , , , , , , , , , on October 21, 2016 by 99MilesPerHour


The iconic Bentley motorcar needs no dramatic rhetorical preface. It’s the ultra-luxury saloon for the enthusiast or connoisseur who desires to maintain a low profile. Each is a highly bespoke automotive masterpiece. The elite Bentley Mulsanne is the company flagship designed for discerning clientele that demands high-performance without sacrificing luxury. So…what about the aristocrat that wants even more? Enter stage right…Mulsanne Grand Limousine. This contemporary coachbuilt saloon is Bentley’s magnum opus –




Bespoke…is Bentley, the two are synonymous. This is why one will never see two exactly alike. Natural materials and the skill of the coachbuilder yields a superlative among superlatives. Mulliner, Bentley’s in-house personal commissioning division works with the client to create a motorcar of distinction that is as unique as one’s own fingerprints.

The Mulsanne Grand Limousine is handbuilt by Mulliner in the grand tradition of this eminent coachbuilder. Unlike traditional “stretch” conversions, Mulliner designed the Grand Limousine to preserve the Mulsanne’s aesthetic purity. This is the longest manufacturer-built limousine in the world. Here’s another one-up for “Big Ben” against you-know-who…


This resplendent custom crafted limousine retains its beauty as a Mulsanne saloon. Its added dimensions are cleverly built into the architecture. The 39.4” extension to the Mulsanne’s length is discretely added into the bodyshell using a custom crafted panel at the “B” pillars. The rear doors are enlarged to accommodate easier entry and exit to the passenger cabin.

Headroom has been increased by a 3.1” addition into the roof structure. The long, low, sweeping silhouette of the Mulsanne adapted beautifully to the transformation. Nothing appears added-on or out-of-place. The achievement of Mulliner’s coachcrafting makes the Mulsanne Grand Limousine look balanced and well-proportioned with poised dignity from any angle.



Technology unobtrusively makes itself available to the posh rear passenger suite. The elegant inner world of the Mulsanne Grand Limousine spans beyond polished metal, supple hides, and hand finished veneers. There are many bespoke digital features to bring all the amenities of home to this very special saloon. There’s an intercom system to communicate with the driver. A unique electrochromic “Smart Glass” partition separating the rear suite from the driver’s compartment converts from transparent to opaque at the touch of a button.

The HVAC heating, ventilation, and air conditioning system designed and built by Mulliner enables each rear seat occupant to control their own temperature setting. With the highly bespoke nature of this distinguished saloon, there are myriad on-board computer and communication configurations available to fashion a rolling boardroom for the executive who must work while traveling.


As far as comfort and convenience…the rear passenger suite houses four of the most desirable seats in the entire industry. The Mulsanne Grand Limousine rivals the luxury of a guest suite at the Burj Al Arab – the rear suite evokes serenity from the outside world with the richness of materials, contrast of color, and harmony of surfaces to provide tactile and visual stimulation. Ultra-exclusive aviation-inspired seating allows passengers to converse face to face. Each lounge seat is electrically controlled to adjust to each occupant’s desired setting; they are also heated and cooled.

There are crystal flutes and a wine bottle cooler located between the front facing seats. Between the rear facing seats is a soft drink cabinet with bespoke crystal tumblers. Mulliner Coachbuilders offers the exercise of choice. This decadently luxurious new offering is available to suit its owner. In order to create a new benchmark for the brand, Mulliner widened choices to infinity making the process of commissioning a most rewarding experience…just as Henry Jervis Mulliner (1870-1967), founder of the esteemed coachbuilding firm, intended it to be –



The Mulsanne Grand Limousine is powered as no other limousine on the road today. Mulliner re-engineered the powertrain, transmission, chassis, and suspension to accommodate the longest ultra-luxury manufacturer-built saloon in the world. The formidable 6.8 litre aluminium twin-turbocharged V8 engine produces 530 hp with an astounding 1,100 Nm of peak torque to move this magnificent motorcar with aplomb. The chassis and suspension components are refined to withstand the added weight and high torque output of the high performance powerplant.


The Mulliner coachbuilt Mulsanne Grand Limousine is a splendid highly bespoke motorcar. The pleasure of owning such a magnificent example of Mulliner automotive art is reveling in the fact that no other ultra-luxury saloon on the planet will ever be exactly the same…not even another Mulsanne Grand Limousine. For decades, Bentley is renowned for engineering and design excellence, exemplary craftsmanship, and quality led by a visionary approach.

These are the qualities one is entitled to expect of a Bentley motorcar. From the iconic flying “B” mascot engraved with the words “Coachbuilt by Mulliner” through the extraordinary coachcrafted bodywork…the Mulsanne Grand Limousine is the epitome of grandeur and elegance escalating the Bentley brand to new heights in exclusivity and supremacy in ultra-luxury motoring…a new era has begun –


Photos courtesy Bentley Media


2002 Bentley State Limousine for Queen Elizabeth II


Welcome to Greg’s World of NotoriousLuxury…

The Continental Life: 1978 Lincoln Town Coupé

Posted in Classic American Marques, Editorials, Extreme Luxury, Lincoln, The Bold and the Beautiful Lincolns, The Continental Life with tags , , , , , , , , , on December 26, 2015 by 99MilesPerHour

“Nil fato relinquemus…”

1978 Lincoln Town Coupe 1

1978 Lincoln Town Coupe 3

The finale to the American luxury car is the 1978 Lincoln Continental. These are the last full-size automobiles that offered pure, unadulterated prestige. The Lincoln Continental Town Coupé is the fancy alternative to the elegant four-door Town Car. These stunning automobiles are large enough to qualify as limousines.

American luxury cars were the purveyors of automotive art no other country could replicate. The limited edition Town Coupé two-door hardtop offers eminent personal luxury with spacious six-passenger roominess. It is for the luxury car connoisseur that prefers a formal look in coupé configuration.

1978 Lincoln Town Coupe 4

A Lincoln was always a highly desirable luxury automobile. With the Town Car option available for the Continental, it made the brand even more desirable. The Lincoln Continental two-door was built at a highly restricted pace which makes them highly attractive to collectors world-wide.

The Town Coupé option escalated luxury to an even higher level of distinction. It is Lincoln’s answer to Cadillac’s Coupe deVille. The 1978 Lincoln Town Coupé is especially appealing to the ladies with its two-door elegance.

1978 Lincoln Town Coupe 28

1978 Lincoln Town Coupe 25

1978 Lincoln Town Coupe 8

The sumptuous interior makes the difference. The 1978 Lincoln Town Coupé offers exclusive button-tufted floating pillow-style seating. These luxurious lounge seats are extremely wide and deep-seated for comfort. They make a long distance jaunt enjoyable. It is a private guest room on wheels.

A Lincoln was always large and exquisitely appointed. The 1978 Town Coupé continued the tradition with high style and a distinctive appeal all its own. The front seats are 50/50 twin comfort lounge seats with individual six-way power and separate folding center arm rests for each front seat passenger.

1978 Lincoln Town Coupe 9

1978 Lincoln Town Coupe 12

1978 Lincoln Town Coupe 16

1978 Lincoln Town Coupe 18

The spacious rear seat compartment has a folding center armrest and a bench seat that accommodates three passengers in the lap of luxury comfortably. This elegant interior was available in extra-luxurious velour or glove-soft leather.

Handsome fixed rear quarter coach windows carried a Continental star and afforded extra privacy to rear seat passengers.  Deep 17 oz. cut-pile carpet is lavishly under foot. It also lines the deep 22.4 cubic foot trunk. This is two-door personal luxury with four-door virtues…

1978 Lincoln Town Coupe 13

The Lincoln Continental Town Coupé offered many features and accessories as standard equipment; the competition offered as optional equipment. A full vinyl roof with coach lamps was standard. Power windows, power steering and brakes, Cartier Digital Timepiece, courtesy lighting, Select-Shift 3-speed automatic transmission, Automatic Temperature Control, power front disc brakes, whitewall radial ply tires, tinted glass, dual-note horn, and Anti-theft rear deck lid were among the myriad features standard for the Continental.

1978 Lincoln Town Coupe 15

1978 Lincoln Town Coupe 19

The Town Coupé option is an additional $1,440 and includes all Continental features plus: power mini-vent windows. The Town Car option has unique interior door and quarter panel trim and “Town Car – Town Coupé nomenclature affixed to the dash and outside rear sail panels.

1978 Lincoln Town Coupe 10

1978 Lincoln Town Coupe 20

1978 Lincoln Town Coupe 11

The 1978 Lincoln Continentals were engineered for excellence. A triple sandwich of steel beams is built into each door structure. The steering wheel is energy absorbing and is designed to collapse under heavy impact. Available Sure-Track anti-lock braking system controls all four wheels.

New for the 1978 model year was an electronic ignition system, and a maintenance-free battery. Its AM/FM radio system is redesigned using fewer components. Even after the Lincoln Continental Town Coupé is built, it is further scrutinized. Rigorous road simulation is a testing feature using the “Burke-Porter” machine.

1978 Lincoln Town Coupe 6

1939 Lincoln Zephyr

1939 Lincoln Zephyr convertible coupé

1939 Lincoln Zephyr 2

1939 Lincoln Zephyr 3

1939 Lincoln Zephyr 4

1939 Lincoln Zephyr 5

1940 Lincoln Continental 2

1940 Lincoln Continental convertible coupé

1940 Lincoln Continental 1

1940 Lincoln Continental 3

1978 Lincoln Town Coupe 7

This scrutiny goes to the Continental’s exterior as well. Fit and finish examination ensures the exterior sheet metal panels are within tolerances. Exterior lamps and ornamentation are all under the toughest scrutiny. This is why the finished car is absolutely gorgeous. I will always keep my 1979 Town Car, it’s the only car I ever owned besides my DeVille that I loved enough not to trade in when I bought new cars.

1978 Lincoln Town Coupe 5

1946 Lincoln Continental

1946 Lincoln Continental convertible coupé

1947 Lincoln Continental

1947 Lincoln Continental convertible coupé

1948 Lincoln Continental 2

1948 Lincoln Continental convertible coupé

1948 Lincoln Continental

1948 Lincoln Continental 3

1948 Lincoln Continental 4

1948 Lincoln Continental 5

1948 Lincoln Continental 6

1978 Lincoln Town Coupe 21

You could have added distinctive options to your 1978 Town Coupé such as the popular “Illuminated Entry System.” It is activated when either door handle is lifted. This feature lights the interior for night-time safety. The available “Interior Light Group” adds lighted vanity mirrors, and dual beam map lights.

The “Headlamp Convenience Group” option has the “Autolamp” feature which would leave the head lights on up to three minutes to light your path safely. It also includes an automatic headlamp dimmer for night-time driving. A standard “buzzer” alerts the driver if they exit the vehicle with the manual headlamp switch activated.  The “Power Lock Group” includes central locking for doors and deck lid with power release. The 1978 Lincoln Continental Town Coupé pampers its occupants.

1978 Lincoln Town Coupe 22

1978 Lincoln Town Coupe 23

Sumptuous, prestigious, elegant, opulent…I could go on and on about its distinguished exterior styling. The two-door version of the four-door counterpart has the same mission; providing spacious six-passenger luxury. The long knife-blade fenders sweep the length of its prominent silhouette.

The luxury of a Lincoln Continental is legendary. Its timeless design will challenge the years gracefully. I will always adore this last big-body Continental, these cars are keepers. I like the sheer size and the car’s road-holding attributes. The 1978 Continental two-door Town Coupé lends an air of aristocracy and elite sophistication adding to its exclusivity and supremacy –

1978 Lincoln Town Coupe 26

1957 Lincoln Premiere

1957 Lincoln Premiere

1958 Lincoln Continental MK III

1958 Lincoln Continental MK III hardtop sedan


1961 Lincoln Continental 1

1961 Lincoln Continental

1961 Lincoln Continental 2

Elwood Engel gave the Continental its identity

1961 Lincoln Continental 3

1962 Lincoln Continental

1962 Lincoln Continental

1978 Lincoln Town Coupe 24

The 1978 Lincoln Continentals are stunning with their elegant front end ensemble augmented by hide-away headlamps and a Rolls-Royce inspired grille. The large wrap around bumper yields a five mph impact with no sheet metal damage. The parking/turn signal lamps are vertically placed for high visibility. Standard cornering lamps affixed to the lower front fenders below the side marker lamps light the way into turns to increase night-time visibility.

1978 Lincoln Town Coupe 35

The rear end styling ensemble is equally as dramatic as the front end design. Extra-large tail lamps are built into the rear fenders and a full-width red reflector that runs beneath the deck lid from fender to fender assures high visibility for night-time safety.

The wide wrap around rear bumper also accepts a five mph impact without damage to the sheet metal. These cars are built to protect themselves eminently. And one must be extra careful driving these luxury behemoths; it is dangerous to run into a smaller vehicle as it would completely destroy it upon impact. This is the last of the real cars.

1978 Lincoln Town Coupe 29

The 1978 Continental Town Coupé is designed to satisfy the most discerning owner in terms of styling, solidity, and overall quality. It’s saddening to realize there will never be another automobile such as this to roll off the assembly lines. The capacious interior and its extra-long wheelbase attributes to the Town Coupés popularity among the world’s finest automobiles.

1978 Lincoln Town Coupe 2

In comparison to other luxury cars, riding comfort and ease of operation, the Lincoln Continental had a more comfortable ride and was easier to drive than its competition. These luxurious automobiles have a ride all their own…they seem to just glide along with an integral integrity impervious to road conditions. This is due in no small part to its solid body on frame construction.

The 1978 Lincoln Continental Town Coupé has the luxury length of 233”, rides upon a long 127.2” wheelbase, and is 79.6” wide. The Town Coupé has a roofline and rear quarter windows that make it more glamorous than ever. It is designed to offer a greater degree of luxury. This is the largest passenger production car ever built in America. It’s even larger than the 1976 Cadillac Fleetwood Series Sixty-Special Brougham sedan. The Brougham has a larger wheelbase at 133”.

1966 Lincoln Continental

1966 Lincoln Continental two-door coupé

1966 Lincoln Continental 3

1966 Lincoln Continental 2

1978 Lincoln Town Coupe 31

The 1978 Lincoln Continental was available with either the 6.5 litre 400 CID 16-valve Cleveland V8 or the “proper” 7.5 litre 16-valve 460 CID V8 engine. The Ford 385 Series 460 CID V8 is equipped with a Motorcraft 4350 4-bbl carburetor. The engine cranks 210 hp @ 4,200 rpm with 484 Nm of peak torque @ 2,200 rpm.  The engine is mated to the Ford C6 Select-Shift 3-speed automatic transmission.

It has a top speed in the 116 mph range.  Longitudinal acceleration is rated as: 0-60 mph in 11.6 seconds, 0-100 mph in 36.9 seconds, and 0-110 mph in 68.9 seconds.  It can do the ¼ mile @ 78 mph in 18.6 seconds. The Select-Shift transmission was improved with a new torque converter which refined the overall operating efficiency. As for the 160 hp 6.5 litre Cleveland V8…we won’t even go there…

1978 Lincoln Town Coupe 33

It looks strange to see a real engine doesn’t it?

1978 Lincoln Town Coupe 34

1968 Continental 1

1968 Lincoln Continental

1968 Continental 2

It is sad to see the classic cars such as the full-size Lincoln Continentals. I grew up driving cars like these. The elegant puddle jumpers we are forced to drive today lack the formal elegance of cars from the 1960s and 1970s. The full size 1978-1979 Lincoln Continentals are the last of the gangster rides. NotoriousLuxury is all about the beautiful gas guzzling land yachts from the illustrious past.

1968 Continental 3

1968 Continental 4

1968 Lehmann-Peterson Limousine

1968 Lehmann-Peterson stretch limousine

1979 Lincoln Continental Williamsburg Town Car

1979 Lincoln Continental Williamsburg Town Car

1979 Lincoln Continental Collector's Series 3

1979 Lincoln Continental Collector’s Series Town Car

1979 Lincoln Continental Collector's Series 4

1979 Lincoln Continental Collector's Series 5

1979 Lincoln Continental Collector's Series 6

1979 Lincoln Continental Collector's Series 2

1979 Lincoln Continental Collector's Series

The 1978 model year celebrated Lincoln’s 75th Anniversary. Its heritage of luxury is illustrious. The advertising slogan was “Lincoln…what a luxury car should be.” “The Lincoln Continental was truly a standard by which American luxury cars were judged.” This was evident in these highly impressive automobiles. The Continental for 1978 offered traditional American luxury with high-style. The sheer size and comfort…the power…the accessories and features all came together in an automobile of grace and dignity…this was the hallmark of one of the greatest luxury automobiles built in America.

The Town Car and Town Coupé options escalated the Lincoln Continental two and four-door sedans into a higher level of sophisticated elegance. The 1978 Town Coupé offers a personal luxury car embodied as a two-door configuration with the sheer size of four-door roominess. The Town Coupé was built at a highly restricted pace…as all two-door Lincolns. NotoriousLuxury pays homage to the 1978 Lincoln Continental Town Coupé…it’s a private paradise…

1978 Lincoln Town Coupe 37

Special Thanks to Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Leftcoast Classics, Wallpaperup, and Lincoln Motor Division Press Club.

Lincoln Continental Concept 4

The Lincoln Continental Concept

Lincoln Continental Concept 1

Lincoln Continental Concept 2

Lincoln Continental Concept 3

1978 Lincoln Town Coupe 36

Welcome to Greg’s World…NotoriousLuxury

1978 Lincoln Town Coupe 27

The 1978 Lincoln Continental Town Coupé

1973 Cadillac Eldorado Custom Cabriolet

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury with tags , , , , , , on November 22, 2015 by 99MilesPerHour

The Eldorado legend continues

1973 Eldorado 1

…in the continuing saga of “As the Standard of the World Turns.”

1973 Eldorado 2

One of the world’s most exciting automobiles is the 1973 Cadillac Eldorado Custom Cabriolet coupé. Only an automobile as unique as the Eldorado combines the largest V8 engine to power a passenger production car, Automatic Level Control to maintain its poise at all times, the assured traction of front-wheel drive, and Variable Ratio Power Steering which changes according to the driving situation to aid in its excellent overall operation. It is as rugged as it is rewarding. The 1973 Eldorado Custom Cabriolet coupé more than exemplifies the great Cadillac heritage. The legend becomes a lifestyle…in the continuing saga of “As the Standard of the World Turns.”

1973 Eldorado 5


For the 1973 model year, the Cadillac Eldorado was available as a coupé, the elegant Custom Cabriolet coupé, and the only luxury convertible built in the land. Cadillac offered the luxury of choice with these totally unique motorcars. The Eldorado has always been Cadillac’s glamour car. The 1971-1976 models were larger, rounder, and more glamorous than ever.

The fabulous fender skirts adorned 1971 through 1974 Eldorados. They lost their rear quarter windows but gained fixed opera windows which makes them even more unique in the luxury car arena. These Eldorados grew 2”+ in length and 6” in their wheelbases when they were re-designed for the 1971-1976 model years. The 1973 Eldorado convertible was chosen as the Official Pace Car for the 1973 Indy 500.

Indy 500 Pace Car

1973 Eldorado 11

Model #693/L style code #L-47-H, 1973 Eldorado coupé was base priced at $7,360. The base shipping weight is 5,094 pounds. Out of a 304,839 1973 production total for the Cadillac Motor Division, 42,136 are built as Eldorado coupés, and an additional 9,315 built as convertibles. This was the first time Eldorado production totals exceeded 50,000 units built. The 1973 production year total was an incredible record-setting year for the “Standard of the World.” Cadillac introduced automobiles during the Spirited Seventies that would forever change the American luxury car segment.

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1973 Schmitt 1

1973 Schmitt 8

1973 Schmitt 3

1973 Schmitt 9

1973 Schmitt 4

1973 Schmitt 10

1973 Schmitt 2

1973 Rag top 4

1973 Eldorado 6

Cadillac gave the Eldorado a discrete “beauty treatment.” It still had the basic design of the 1971-1972 models but was further refined to look completely different. The front end ensemble is augmented by a new, stronger front bumper system capable of withstanding a 5 mph crunch with no damage to sheet metal. The new grill is mounted to the bumper, both of which telescope into the front cavity out of harm’s way.

A new beveled hood adds to its luxurious styling. The stand-up Cadillac wreath and crest hood ornament boldly presents the Eldorado as a senior model in the hierarchy. The rear end design is totally new. A beveled deck lid and new taillamps are immediately noticeable and are completely in character with Cadillac prestige. The new rear bumper can also withstand a 5 mph collision without sheet metal damage.

1973 Eldorado 7

Luxury such as this will never, ever, be built again. Vehicles of this stature offer resplendent elegance and a style that only Cadillac could provide – the 1973 Eldorado Custom Cabriolet coupé has a special half vinyl roof treatment crowned with rich padded elk grain vinyl haloed by a sheer chrome molding. This special limited edition version of the Eldorado was a $360 option. It was available with or without the optional sunroof. The only way to travel…was Cadillac-style.

1973 Eldorado 4

Comfort and elegance abound inside the 1973 Cadillac Eldorado. Appliques with a carved wood look of Spanish filigree and new “soft-pillow” door panels are unique to the model. A wide choice of upholstery fabrics including Manchester, a new houndstooth pattern was available in seven color combinations.

Soft and supple Sierra grain leather was also available in twelve different color combinations. Cadillac always offered bespoke elegance matched by no other luxury automobile in its class…the 1973 edition of the Cadillac Eldorado continued the proud Eldorado legend of being the world’s finest personal luxury automobile –

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1973 Eldorado 8

1973 Eldorado 9

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The 1973 Eldorados are powered by the Cadillac 8.2 litre 16-valve 500 CID V8 engine. The engine’s camshaft is designed with a greater overlap between intake and exhaust valve timing to reduce nitrous oxides in the exhaust. The engine is equipped with a Rochester 4MV 4-bbl downdraft Quadrajet carburetor, automatic choke, intake silencer, and dry-type air filter. A GM Turbo Hydra-Matic THM-425 3-speed automatic front-wheel drive transmission with torque converter/fixed stator is mated to the engine. The converter multiplies engine torque for increased driving thrust to drive wheels in any forward gear.

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The 8.2 litre V8 engine produces 220 hp @ 3,800 rpm with 495 Nm of peak torque @ 2,400 rpm. Longitudinal acceleration is rated as 0-60 mph in 11.1 seconds, 0-100 mph in 35 seconds with a top speed in the 118 mph range. It can do the ¼ mile @ 79 mph in 18 seconds. Cadillac Eldorados were notable for their spirited performance. The integration of pollution controls to satisfy the EPA robbed this powerful engine of its horsepower. The Exhaust Gas Recirculation and Air Injection Reactor systems were the culprits.

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1973 Eldorado 13

The 1973 Eldorados are built as body on frame construction. The perimeter frame has heavier gauge boxed side rails. New front members offer added protection with increased energy absorption. The front suspension has upper and lower control arms with an integral steering knuckle for dependability and longer life. The Cadillac magic carpet ride is further refined by helical coil springs.

Cadillac Eldorados use a torsion bar type suspension with rubber bushings to not only absorb road impact but also isolate road noise before it reaches the passenger cell. Shock absorbers with Teflon pistons fine tune the Cadillac ride. The rear suspension is equipped for automatic (hydraulic) leveling. These are among the last of the traditional Cadillacs. The 1973 Eldorados has the luxury length of 222”, rides upon a long 126.3” wheelbase and is a hefty 79.8” in width. (Get hit by this in your 2015 Cadillac XTS and you are toast)

1973 Cadillac Eldorado

Standard was Cadillac’s triple power braking system with self-adjusting feature. It has discs fitted the front axle and finned composite drums fitted to the rear axle. Brakes automatically adjust themselves when the car is driven in reverse and the brakes are applied.

It uses a dual hydraulic master cylinder to facilitate independent operation of front and rear braking systems. The parking brake is vacuum operated and releases automatically when the car is shifted into a drive gear. This is a true auxiliary brake since it will not lock with the engine running and car in gear.

1953 Cadillac Eldorado

The 1973 model year marks the 20th Anniversary of the original Cadillac Eldorado of 1953…no one even mentioned it in sales brochures and campaigns. The ultra-exclusive Cadillac Series 62 Eldorado was an exclusive trim option that became its own series in 1954. The 1953 Eldorado was driven January 1953 at the Inaugural parade for Dwight D. Eisenhower.

Yes, the 1953 Eldorado had the spotlight! Each subsequent Eldorado became even more luxurious than the model it replaced. Cadillac’s Flagship model was a winner. Between the Eldorado and the Fleetwood Series Sixty-Special…life was good at Cadillac. The “Gilded One” was one of the world’s most desired automobiles.

Presenting 30 Years of the Cadillac Eldorado

1954 1

1954 Cadillac Series 62 Eldorado convertible

1954 2

1954 3

1954 4

1964 1

1964 Cadillac Eldorado Biarritz convertible

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1964 4

The 1964 Eldorado has genuine walnut trim

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1964 2

1974 1

1974 Cadillac Eldorado Custom Cabriolet

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1974 4

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1974 2

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Can you remember the imposing stature of a Cadillac Eldorado from the Spirited Seventies? You opened the door and got into what resembled a summer home in the South of France. The self-closing door shut with a vault-like click. Then you looked out through the windshield over a hood that resembled a billiard table.

You turn the key and the engine responds so quiet and vibration-free that you had to check the gauges to make sure it was running. It is completely oblivious to the outside world…the interior is very quiet; it is just you and your Cadillac Eldorado. The engine shifts into gear without resistance…now; savor the ride that’s the envy of the entire world. It drives straight as an arrow, it steers effortlessly. It has gear changes that are totally imperceptible.

1973 Eldorado 18

Boulevard travel intrusion is negligible. These cars smash any road flat for a ride that would shame today’s limousines. A 1973 Cadillac Eldorado is one of the few automobiles that one can drive from The Hamptons to Boca Raton and still be refreshed at journey’s end…try this today in Cadillac’s cramped puddle-jumpers and the other assorted death traps we are FORCED BY THE OIL COMPANIES TO DRIVE.

The back seat riders in today’s cars must either be contortionists or have their limbs amputated for ease of entry/exit and the ride. Do you remember the nick-name for a traditional Cadillac? It was called a “Hog” because of its imposing stature and the way it took up most of the road just to maneuver it…welcome to Greg’s World…in the continuing saga of “As the Standard of the World Turns.”

1973 Rag top 1

Special thanks to Bob Adams Classic Cars, Daniel Schmitt Classic Cars, Matt Garrett/GM Classics, and Jim Hailey for the photos of these rare automobiles…

1960 Eldorado Brougham 1

1960 Cadillac Series 6900 Eldorado Brougham

1960 Eldorado Brougham 2

1960 Eldorado Brougham 3

1960 Eldorado Brougham 4

1960 Eldorado Brougham 5

1960 Eldorado Brougham 6


1967 Cadillac Fleetwood Eldorado

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1967 3


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Cadillac Elmiraj Concept

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Elmiraj 5

Elmiraj 4

Eldorado 1

1973 Eldorado 17

“As the Standard of the World Turns”

The Magnificent Series 70 Eldorado Brougham by Cadillac

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Uncategorized with tags , , , , , , , , on November 18, 2015 by 99MilesPerHour

A Rhapsody in motion

Series 70 1

…in the continuing saga of “As the Standard of the World Turns.”

Series 70 2

Cadillac is the most famous luxury brand of all the classic American Grand Marques. The brand is underrated because there are so many on the highways all over the world. Cadillac introduced so much throughout its tenure that it has been taken for granted by the entire automotive industry. Cadillac has built luxury cars in such high numbers; it makes the competition green with envy. The brand is currently undergoing an existential identity crisis – it is trying to be too many things in too many classes where it should not belong. Cadillac should realize its commercial importance in the luxury car class – and leave it as such.

The brand is an ultra-luxury icon that became a legend…unfortunately; its contemporary plebian approach has diluted its illustrious image tarnishing the heritage its magnificent predecessors set into place. The absolute last word in Cadillac luxury, elegance, and pre-eminence was the fabulous Series 70 Eldorado Brougham. This highly coveted classic was the most expensive domestic automobile during its tenure from 1957 until 1958. NotoriousLuxury takes you down memory lane with the Series 70 Eldorado Brougham…in the continuing saga of “As the Standard of the World Turns.”

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The Series 70 Eldorado Brougham introduced a new realm in motoring majesty. These resplendent automobiles are the logical successors to the illustrious Cadillacs that preceded them.  The fabulous Eldorado Brougham has all the virtues that made Cadillac the “Standard of the World.” They satisfied the most discerning luxury car buyers. And…who would have thought such awesome jaw-dropping power would come from a luxury sedan?

The Cadillac…the TRADITIONAL Cadillac didn’t stint on luxury or performance. It is truly a masterpiece from the master craftsmen – a masterpiece that could only come from the undisputed “Standard of the World.” Whatever the occasion, there was no more gracious manner to arrive…than in a Fleetwood crafted Cadillac. The Series 70 Eldorado Brougham is NotoriousLuxury in every respect.

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1957 Series 70 14

These elegant ultra-luxury four-door hardtop sedans remain popular with fine automobile connoisseurs world-wide. The 1957-1958 Detroit-built versions have become the most desired of all post-war Cadillacs. Prices for these classics demand six figures and there is always a long line of enthusiasts waiting to purchase them.

The Series 70 Eldorado Brougham was built at a highly restricted pace which makes the survivors command top dollar on the auction block. A Cadillac Brougham has always retained the attribute of being the most luxurious owner-driven luxury sedan throughout the different model series configurations; with the ultimate versions built as the Fleetwood Series Sixty-Special Brougham.

1965 Fleetwood Brougham

1965 Fleetwood Series Sixty-Special Brougham

1970 Fleetwood Brougham

1970 Fleetwood Series Sixty-Special Brougham

1972 Fleetwood Brougham

1972 Fleetwood Series Sixty-Special Brougham

1976 Fleetwood Brougham

1976 Fleetwood Series Sixty-Special Brougham

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1957 Series 70 1

Model #57-70 style code #7059X 1957 Series 70 Eldorado Brougham four-door hardtop sedan had a base price of $13,074 with a base shipping weight of 5,315 pounds and only 400 were built. Model #58P-70 style code #7059X 1958 Series 70 Eldorado Brougham four-door hardtop sedan had a base price of $13,074 with a base shipping weight of 5,315 pounds and only 304 were built.

With a total production of only 704; the Series 70 Eldorado Brougham is a highly coveted collectible automobile. Cadillac opulence made the other luxury brands blush from sheer embarrassment. The Series 70 Eldorado Brougham gangster-slapped the automotive industry with power, presence, performance, and prestige – This was the counter to Lincoln’s Continental MK II which had a base price of $10,000 built in 1956-1957.

Continental MK II

1956-1957 Continental MK II

Continental MK II 2

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1957 Series 70 12

Arrogance but not conceit…as luxury cars they are complete – they epitomize the Cadillac brand in its most magnificent form. These limited edition Flagships were modern in every aspect for the day. The Series 70 Eldorado Brougham is highlighted by a sleek pillarless design with elegant forward-opening rear coach doors. The extremely low overall height is just 55.5” high. Its low-slung silhouette is augmented by a brushed stainless-steel roof. They shared sheet metal with no other Cadillac; the design features a customized appearance.

In the Fabulous Fifties…cars were lowered with chopped tops, frenched headlamps, unique tail lamp treatments, and futuristic bumperettes…the 1957-1958 Detroit-built versions had all of these unique styling tricks – and engineering features that were never before incorporated into any automobile at the time. The “Standard of the World” was synonymous with the word “first.” The Series 70 Eldorado Brougham marks one of the most important “firsts” in automotive history. The impeccable custom, hand-crafting by Fleetwood made it the finest luxury automobile in its class. This is one of the last hand-built Fleetwood-bodied Cadillacs. This is the first luxury sedan with virtually every feature and accessory offered as standard equipment.

1957 Series 70 5

The chic brushed stainless-steel roof was a favorite of Harley Earl

1957 Series 70 16

Series 70 7

The Series 70 Eldorado Brougham was described as being symbolic of Cadillac’s leadership in the fine automobile segment. There was nothing else on the road like it. Cadillac engineering prowess is what made it exclusively the “Standard of the World.”

The fabulous Series 70 Eldorado Brougham embodies styling features and accessories that had never been offered before in the automotive industry. The Eldorado Brougham’s customized body is designed specifically for this model. The driver may open and close the trunk lid without leaving the seat by a master switch located in the glove box. All doors can be locked and unlocked by controls in the front passenger compartment.

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The six-way power seat has a memory control; the front seat automatically moves forward to aid access to the spacious rear passenger compartment when either rear door is opened – the front seat automatically positions itself down and back for front seat passengers when either front door is opened…when all doors are closed; the front seat automatically returns to the driver’s pre-set favorite position. The antenna automatically rises when the radio is turned on. Beneath the all-new quad headlamp system is a sound wave opening for the triple note horn. The standard air conditioning system includes two rear under seat heaters that can be operated individually by the rear seat passengers.

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Series 70 8

The interior is every inch a Cadillac. The Brougham came equipped with distinctive mouton carpets or deep pile Karakul. There was a choice of over 45 interior trim combinations. Upholstery trim was available as glove soft leather or luxurious high-quality broadcloth. The rear armrest has a storage compartment for a note pad, pen, a portable vanity mirror, and perfume atomizer.

The front compartment’s glove compartment contains gold finished magnetized tumblers, an Arpege or Lanvin perfume atomizer, a vanity mirror, powder puff, cigarette case, and tissue dispenser. The Brougham pampered its occupants with luxury that includes an electric clock and polarized sun visors. Everything was power from the windows, seats, to door locks. Automatic transmission, power steering and brakes added to the Brougham’s long list of standard equipment. Exclusivity and supremacy in a motorcar is exemplified with the 1957-1958 Series 70 Eldorado Brougham.

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1957 Series 70 6

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1957 Series 70 4

Another industry first by the “Standard of the World” is the four headlamp lighting system. This headlamp system was pioneered by Cadillac for the Series 70. The low beams provide greater wattage than traditional single beam headlamp systems for the day. The high beams produce an accurately aimed bright spot light. The combined wattage of all four headlamps was greater than the wattage for single high beam headlamps of the traditional incandescent bulbs.

The lights are designed to project light for maximum vision at night without dazzling the eyes of drivers of on-coming vehicles. The four headlamp system was illegal in some states in 1957; they were legalized in 1958. Legislative action passed and it was the last time a law was passed to accommodate an automobile manufacturer. The rest of the automotive industry scrambled to catch up with this ingenious design.

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The most important innovation of the Series 70 is its air suspension leveling system. This is the first time a system such as this was used for automobile adaptation. It uses an individual air spring (air bag) unit at each wheel. This is a primitive version of the independent suspension of later model years. The air is supplied by a compressor through leveling valves to maintain optimum poise under any road or load condition. This not only contributes to a consistently luxurious ride quality but also aids the Brougham’s overall appearance to keep its luxurious poise at all times.

The down side to this technology is the fact that the system was unreliable and the air bags were proned to blow-out at embarrassing moments. This issue led Cadillac engineers to introduce a coil spring override system which most Series 70 owners switched to. Many Eldorado Brougham owners have presently restored their cars’ air suspension regardless of the problems; many of which have been eliminated through modern technology. A Series 70 Eldorado Brougham with an operating air suspension system commands a higher price on the auction block than a converted coil spring version.

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Through consistent research and development, this primitive air suspension evolved into Cadillac’s exclusive Automatic Level Control in 1965 standard on all Fleetwood models, optional at extra cost for the other models. Automatic Level Control evolved into Electronic Level Control for later model years as cars became computerized. The electronic systems weighed less than the hydraulic leveling system with their bulky components. (Poor Lincoln never should have adopted this for their contemporary luxurious Town Cars…as they became “unexpected low-riders” at inopportune moments…)

The 1957-1958 Series 70 Eldorado Brougham is built as body on frame construction using Cadillac’s rugged tubular X-frame, one of the results of the car’s extensive research advancements. With this type of construction, the body is married to outrigger mountings as compared to previous designs where the body was mounted to side rails. The X-frame is stronger because its rigid backbone includes “V” type arms fore and aft. The outrigger mounts have brackets that protrude from the box-type beams. This is Cadillac engineering at its finest. The Series 70 rides upon a long 126” wheelbase with the luxury length of 216” and is 78.5” in width…Cadillac-style. It came equipped with an early version of the wide oval low-profile tires with narrow 1” white walls.

Series 70 17

General Motors announced the Series 70 Eldorado Brougham in December of 1956 as a limited edition luxury sedan. It went on sale March 1957. It is based upon the 1953 Orleans and 1954 Park Avenue concept cars introduced at GM’s Motoramas. The Eldorado Brougham concept car was introduced at the 1955 Motorama at the Waldorf Astoria Hotel. It is the first American completely pillarless four-door hardtop sedan.

The brochure that was handed out at the presentation read: “The Eldorado Brougham has been created with the intent of capturing the appeal of those who demand the finest…a compact, personalized automobile, easy to operate, and employing our latest knowledge of styling and engineering. Only 54 inches in height and 210 inches in length, it features low sweeping lines…graceful contours of roof and hood, a unique pillarless design…and great areas of vision. Among its interior innovations are specially designed lounge seats, a distinctive vanity case and a unique instrument panel. Its performance is highlighted by a special high-powered Cadillac engine.”

1953 Orleans at the Waldorf Astoria GM Motorama

1953 Cadillac “Orleans” Show Car with a pillarless hardtop design

1955 Eldorado Brougham concept 1

1955 Cadillac Eldorado Brougham Show Car Concept

Eldorado Brougham 2

Cadillac was the only luxury brand famous for engines that produced prodigious power. Cadillac was also the master builder of the V8 engine. The Series 70 Eldorado Brougham is no exception.  Its power is derived from a 5.9 litre 16-valve V8 engine. The engine is equipped with equalized manifolding, mechanical fuel pump, intake silencer, overhead valves, modified intake manifold, and automatic choke. The engine is mated to GM’s Hydra-Matic (Jetaway/Flashaway) 4-speed automatic transmission without torque converter.

For the 1957 model year it was equipped with two Carter (WCFB 2583 & WCFB 2584) 4-bbl carburetors which generates 325 hp @ 4,800 rpm with 542 Nm of peak torque @ 3,300 rpm. Cadillac Eldorados were always the “wild and turbulent ones.” They were renowned for their spirited performance. Longitudinal acceleration is rated as 0-60 mph in 11.3 seconds, 0-100 mph in 32.6 seconds with a top speed in the 121 mph range. It does the ¼ mile @ 80 mph in just 18.3 seconds.

Eldorado Brougham 1

For the 1958 model year the two 4-bbl set-up was replaced by three Rochester #7015801 2-bbl carburetors some refer to as a triple deuce, Pontiac called it Tri-Power. This set-up produced 335 hp @ 4,800 rpm with 542 Nm of peak torque @ 3,200 rpm. Longitudinal acceleration is rated as 0-60 mph in 11.2 seconds, 0-100 mph in 31.8 seconds with a top speed in the 122 mph range.

It does the ¼ mile @ 81 mph in just 18.2 seconds. The triple deuce was a tad bit less fuel thirsty than the dual quad carburetor set-up…but who cared about the cost of petrol when it was far less than a buck per gallon? Cadillac had such a formidable reputation among luxury automobiles that just the mere mention of the “Standard of the World” had the competition limping home on one axle!

Eldorado Brougham 3

1959 Series 6900 Eldorado Brougham 1

1959 Cadillac Series 6900 Eldorado Brougham

1959 Series 6900 Eldorado Brougham 2

The Series 6900 Eldorado Broughams built from 1959 until 1960 were hand-built in Italy by Pininfarina and lacked the Cadillac quality as the Detroit-built Fleetwood hand-crafted 1957-1958 versions. Production was farmed out to Italy to be more cost efficient. This move freed the Fleetwood assembly line. The Series 70 was built completely by hand and slowed the processing of the other Fleetwood models. They could build the Fleetwood Series Sixty-Special a lot faster, it outsold the Series 70.

There were issues with the 1959 & 1960 Series 6900 Eldorado Broughams which required a lot of post-build hand finishing once they arrived back to Detroit from Italy. The lacquer paint cracked in spots where lead was used as a filler. Their overall styling wasn’t as exquisite as the Detroit-built Broughams. The Detroit-built Series 70 Eldorado Broughams are Certified Milestone Vehicles. The Milestone Car Society is dedicated to the distinctive domestic and foreign motorcars built during the first two post-war decades.

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1959 Series 6900 Eldorado Brougham 4

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The 1959 Series 6900 Eldorado Brougham was really a hodge-podge of remnants from the standard Cadillacs. They were nowhere near as exclusive as the Series 70 Eldorado Broughams. The styling is rather nondescript. It took the eagle-eye to denote the difference between The Broughams and the standard Cadillac models. Only 99 were built for the 1959 model year.

1959 Series 6900 Eldorado Brougham 6

1959 Series 6900 Eldorado Brougham 7

1960 Series 6900 Eldorado Brougham 1

1960 Series 6900 Eldorado Brougham

1960 Series 6900 Eldorado Brougham 2

See how hard it is to tell the difference between the 1960 Series 6900 Eldorado Brougham and the standard models? There were only 101 sold for the 1960 model year. This was the last year for the Eldorado Brougham.

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Cadillac Eldorado Broughams are among the rarest of all Cadillac models. Either Series 70 or Series 6900 are excellent collectibles; however, the Series 70 Eldorado Broughams being Certified Milestone Vehicles, command top dollar on the auction block and are highly sought among connoisseurs of fine automobiles world-wide.

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1960 Series 6900 Eldorado Brougham 11

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1960 Series 6900 Eldorado Brougham 12

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The Series 70 Eldorado Brougham introduced many features and accessories to the industry that had never before been integrated into automobiles. Cadillac was the innovator, the luxury leader in the high-end automobile segment. The competition was not only green with envy but paled by comparison with the “Standard of the World.” The opulent Series 70 Eldorado Brougham was the most expensive domestic automobile for its day at $13,074.

Only 704 were built during its tenure from 1957-1958 which makes it a highly desirable collectible for the Cadillac connoisseur. With all of its “firsts” to the automobile industry, the Series 70 Eldorado Brougham became a Certified Milestone Vehicle. If Cadillac could decide upon a luxury concept; it can shed its existential identity crisis and once again become the pride of the U.S. and the envy of the world. The magnificent Series 70 Eldorado Brougham is another highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

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1956 Eldorado Brougham Town Car 1

This is the 1956 Eldorado Brougham Town Car. It is a one-off fibre glass bodied concept car that never went into production. Its classic lines and authoritative demeanor epitomized luxury cars from the 1950’s. Will there ever be another “Standard of the World?”

1956 Eldorado Brougham Town Car 2

1956 Eldorado Brougham Town Car 3

1956 Eldorado Brougham Town Car 4

1990-1992 Brougham 2

1990-1992 Brougham 1The 1990-1992 Cadillac Brougham

1993-1996 Fleetwood Brougham

The 1993-1996 Fleetwood Brougham is the last of the breed…

Cadillac Style

Cadillac Style…

1957 Series 70 13

“As the Standard of the World Turns”

1957 Series 70 11

GM Heritage Center

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Eldorado Brougham 4

Special thanks to Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Sarasota Classic car Museum, Wikipedia, Fav, and the GM Heritage Center for the use of the lovely photographs of these rare and beautiful automobiles.

Eldorado Brougham ad

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The End

NotoriousLuxury is Greg’s World…


The Classic Cadillac DeVille Convertibles

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Notorious Retrospect with tags , , , , , , , , , , on November 2, 2015 by 99MilesPerHour

Presenting the grandest of all open tourers


…in the continuing saga of “As the Standard of the World Turns.”





1964 Cadillac DeVille convertible


One of the most resplendent automobiles in the luxurious realm of motoring majesty is the Cadillac DeVille convertible coupé. They are the most avant-garde manner in which to travel Cadillac-style. These glamorous open tourers were built from 1964 until 1970.

The Cadillac DeVille was the only true luxury convertible built in the land. With spacious six passenger comfort and legendary Cadillac elegance, the DeVille convertible continued the tradition as America’s favorite luxury car. NotoriousLuxury presents a dramatic DeVille encore performance…in the continuing saga of “As the Standard of the World Turns.”

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The DeVille convertible coupé retains the poised dignity that was the hallmark of every Cadillac. This brilliant motorcar in all its majesty exudes a youthful zest in the grand Cadillac manner. An exciting new automotive adventure is just a tap of the accelerator away. Their sheer driving pleasure provides a full range of power that is unsurpassed in fine car motoring. At the touch of a button, the power, fully automatic folding fabric roof stows away neatly for the ultimate in open air touring. In luxury and magnificence, they are in a class all their own.

Cadillac convertibles have always been the glamour cars for General Motors. The 1930s gave us the fabulous Fleetwood Series 452 V16 Phaetons. The 1940s spoiled Americans with the luxurious Series 62 convertibles. The 1950s presented the “Standard of the World” as the magnificent Series 62 Eldorado convertibles…with the introduction of the opulent Eldorado Biarritz convertibles dominating the luxury car arena from the mid 1950s through the 1960s. But…it was the 1964 model year that introduced the formidable DeVille convertible coupé with its decadent Cadillac luxury and elegance…it is the absolute epitome of grandeur in all of motordom –

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A Cadillac convertible is more than prestige…they are NOTORIOUS when it comes to performance. The DeVille offers presence, prestige, and performance in the grand Cadillac manner on the grand Cadillac scale. It was introduced as a two-door convertible coupé for the 1964 model year replacing the Series 62 convertible coupé as the standard by which all convertibles were judged.

It shocked the world with a 429 CID V8 engine that produces 340 hp with 651 Nm of peak torque. Longitudinal acceleration is rated as 0-60 mph in a mere 8.8 seconds with a top speed in the 123 mph range. This is impressive for a 4,500+ pound solidly built automobile. Model # 64-63F style code #6267F 1964 DeVille convertible coupé had a base price of $5,612 with a base shipping weight of 4,545 pounds and 17,900 were built.

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The 1964 DeVille convertible coupé could take on the competition without even using its entire horsepower…the remarkable fact of the traditional Cadillac is that it always had power in reserve. It can do the ¼ mile @ 85 mph in 16.4 seconds. Unlike today’s superficial power-to-weight ratio and wedge shape…a traditional Cadillac kicked butt with awesome torque-thrust!

They are automobiles that could run with GTOs, Camaros, Hemi-Cudas, etc. I simply loved the expression on the faces of sports car owners who would be an image in my rear view mirror! Just a tap of the accelerator sent a thrill of sheer exhilaration down my spine! I always worked a little magic under my hood…my cousins drove and raced Mopars…I took note from them to “over-power” my Kitty Kats!

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The 1964 DeVilles are as luxurious as they are powerful. Glove soft leather upholstery was standard. Power windows and seats, and all of Cadillac’s luxury makes driving them a dream! Cadillac actually surpassed its own great reputation – in beauty…luxury…and performance, craftsmanship was second to none. Every year they became even more exclusive. The 1964 Cadillac DeVille convertible coupé remains extremely popular in today’s harried mass-produced world of make-believe luxury cars.

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Cadillac DeVille convertible coupés exhibits a spirited, youthful vitality. Luxury is your constant companion. The joy of Cadillac ownership is exemplified with this legendary ragtop. They are a most eloquent expression of glamour. Back in the day…they would be bumper to bumper on Rodeo Drive. They were the only luxury convertibles on Park Avenue. A DeVille convertible is synonymous with the good life…movie stars, doctors, lawyers, and elite businessmen and business women all drove them. It’s no surprise that they still remain America’s favorite luxury cars.

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1965 Cadillac DeVille convertible

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The DeVille convertible coupé lost its tail fins for the 1965 model year however; they retained the poised dignity Cadillac made famous. Model #65-683 style code #68367F 1965 DeVille convertible coupé was base priced at $5,639 with a base shipping weight of 4,690 pounds and 19,200 were built. The NOTORIOUS 429 CID 7.0 litre V8 engine still produced 340 hp @ 4,600 rpm with 651 Nm of peak torque @ 3,000 rpm. Longitudinal acceleration is rated as 0-60 mph in just 9 seconds with a top speed in the 124 mph range. It does the ¼ mile @ 85 mph in 16.6 seconds.

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For the 1965 model year, Cadillac introduced an all-new body style. The front end ensemble is augmented by vertically stacked headlamps and traditional egg crate grille. The authoritative front end design uses fenders that travel beyond the architecture, a feature that would be repeated through the 1970 model year. It makes the car appear even longer than it is.

The rear end styling uses bumpers that ‘hint’ at the iconic Cadillac tail fin. This new body design is more refined and understated sans unnecessary ornamentation…it left the 1950s far behind. Bill Mitchell designs are tasteful…he gave the Cadillac brand a new elegance with grace – the enthusiasts loved it –

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The 1965 DeVille convertible coupé remained as luxurious as the model it replaced. Leather upholstery had a new sew style and eloquence…leather was always standard for Cadillac rag tops. The power, fully automatic folding fabric roof was improved to stow away faster. Cadillac’s ingenious inward folding roof provided a rear seat that could accommodate three passengers…comfortably. All of Cadillac’s traditional luxury is still there from power windows and seats, to power steering, power brakes, and extra touches such as polished stainless-steel trim. The 1965 DeVille convertible coupé is every inch a true Cadillac –

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Model #66-683 style code #68367F 1966 DeVille convertible coupé was base priced at $5,555 with a base shipping weight of 4,445 pounds and 19,200 were built. The DeVille convertible coupé was mildly refined to look even more luxurious. The front end ensemble used less chrome for a more elegant appearance. The bumper is rounder and more prominent. The cornering lamps are now mounted up higher in the front fenders tastefully. The rear end design features a new bumper and tail lamp treatment. The restyling includes a body colored panel beneath the bumper for a custom look. It is still a Cadillac in every respect.

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The trusty 7.0 litre 429 CID V8 engine still kicked out 340 hp @ 4,600 rpm with 651 Nm of peak torque @ 3,000 rpm. Longitudinal acceleration is rated as 0-60 mph in 8.6 seconds with a top speed in the 124 mph range. It does the ¼ mile @ 86 mph in 16.3 seconds. It was all about fierce torque-thrust back in the day.

Those of you that have never driven a V8 with raw power cannot imagine driving a car such as this…with a “hair-trigger” accelerator where the slightest tap threw you back in your seat – the rest of the cars were only a glimpse in your rear view mirror (if you could see that far behind you). Today’s make-believe Cadillacs cannot compare…

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All DeVille convertibles feature leather upholstery standard

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It was the 1967 model year’s major redesign that augmented the classic DeVille. Model #67-683 style code #68367F 1967 DeVille convertible coupé was base priced at $5,608 with a base shipping weight of 4,500 pounds and 18,200 were built. The DeVille convertible coupé now has a more stately appearance. The all-new front end design has a look of authority with its slightly canted forward look.

The body lines are chiseled and flowed gracefully from nose to tail. The rear end design is all-new as well with chrome capped tail lamps set into the bumper ends that once again hinted at the Cadillac tail fin. This redesign made the DeVille convertible coupé appear longer, lower, and wider than the model it replaced. These were the most elegant Cadillacs in the history of the brand to date. With the top down….the DeVille’s architecture looked as though it spanned for miles.

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The interior for the 1967 model year was completely redesigned. The new Cadillac elegance prevailed leaving the past to history. The leather clad upholstery is more deep-seated and luxurious. The traditional Cadillac legendary manner of exclusivity remained. All of the power assists customers had grown accustomed to was escalated to new heights of supremacy. The 1967 DeVille convertible coupé was more magnificent than ever.

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The 7.0 litre 16-valve 429 CID V8 engine received a new valve train and a modified Carter 4-bbl downdraft carburetor. Horsepower was decreased to 308 hp @ 4,400 rpm with 606 Nm of peak torque @ 2,800 rpm. Longitudinal acceleration is rated as 0-60 mph in 9.1 seconds with a top speed in the 119 mph range. It does the ¼ mile @ 83 mph in 16.7 seconds.

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1968 Cadillac DeVille convertible

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The 1968 model year was big news for Cadillac enthusiasts. Model #68-683 style code #68367F 1968 DeVille convertible coupé had a base price at $5,736 with a base shipping weight of 4,600 pounds and 18,025 were built. Cosmetic wise, Cadillac gave it a mild beauty treatment to refine the exterior design.

It was the all-new 7.7 litre 16-valve 472 CID V8 engine that made the headlines in the automotive industry. It was the largest V8 engine to power a production passenger vehicle. The luxury behemoth now pumped out 375 hp @ 4,400 rpm packing a prolific punch with 712 Nm of peak torque @ 3,000 rpm. It had the competition “nervous.”

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This massive V8 engine is capable of racing with the best. Longitudinal acceleration is rated as 0-60 mph in 8.2 seconds with a top speed in the 129 mph range. It could do the ¼ mile @ 88 mph in 16 seconds. Yes…this massive power plant rocked the entire world with its eminent integrity and being a Cadillac superlative made it even more formidable.

This engine was actually GM’s big-block V8 bored out to 472 CID. Cadillac was the master builder of the 8 cylinder engine. Today’s kitschy-faux Cadillacs cannot hold a candle to the traditional “Standard of the World.” I am living proof of this fact. I drove them when they were the finest luxury cars in the world…

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The 1968 models received a mild “Cadillac beauty treatment”

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1969 Cadillac DeVille convertible

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The 1969 Cadillac DeVille convertible coupé is the undisputed masterpiece from the master craftsmen. Model #69-683 style code #68367F 1969 DeVille convertible coupé had a base price of $5,095 with a base shipping weight of 4,590 pounds and 16,445 were built for the model year. These were the most impressive Cadillac creations in the history of the brand to date.

The 1969 and 1970 Cadillacs were the most popular years for the brand because of their style, grace and that poised dignity that was the hallmark of every Cadillac. The 1969 Cadillac Calais, DeVille, and Fleetwood were completely redesigned from the ground up. They were patterned after the 1967 Fleetwood Eldorado. The 1969 and 1970 Cadillacs are still popular among enthusiasts world-wide.

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The 1969 DeVille convertible coupé is powered with the highly successful 7.7 litre 16-valve 472 CID V8. It produces 375 hp @ 4,400 rpm with an earth-shattering 712 Nm of peak torque @ 3,000 rpm. This naturally aspirated V8 engine is equipped with the famous Rochester 4-bbl downdraft Quadrajet carburetor. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds with a top speed in the 128 mph range.

If you removed the limiter it was actually capable of 150 mph+ easily. It does the ¼ mile @ 88 mph in just 16 seconds…this engine was sweet before they put the smog crap on it which drastically decreased its horsepower in later model years before its demise. This engine was not designed to run on unleaded regular gasoline which the public found out starting in 1971 thru 1974 when it was discontinued and the 8.2 litre 500 CID Eldorado engine was used beginning the 1975 model year. It was easier to adapt to regular gasoline and the pollution controls.

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What I admired most about the traditional Cadillacs is the fact they always retained power in reserve if you knew how to drive them. It is the first two gears you had to get through quickly…it is the third gear that POPPED with the instantaneous power. All of the luxury and performance is what spoiled me. I just cannot get used to the make-believe Cadillacs they pretend to build today.

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The 1969 DeVille convertible coupé’s interior was completely redesigned for the model year. High-back lounge seats covered in supple ostrich grain leather upholstery with head restraints on the front seats made these cars ride like big ‘ole rollin’ Barco loungers. Elegant touches such as genuine walnut trim to the door panels and a newly designed dash made the 1969 DeVille stand out from the competition.

Power windows and seats, power Variable Ratio power steering and Cadillac’s “Triple Braking” system are just a few of the myriad conveniences. A Cadillac was among the best cars in the world at the time. Innovation was never an afterthought with the “Standard of the World”…why, who do you think invented “Climate Control” completely automatic temperature control? Who do you think invented cornering lamps? Lest we forget…Cadillac pioneered the luxury car…the entire world took notes from its class of technology – 

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The finale…1970 Cadillac DeVille convertible

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The finale for the ultra-luxurious DeVille convertible coupé came with the 1970 model year. Model #70-683 style code #68367F 1970 DeVille convertible coupé had a base price of $6,068 with a base shipping weight of 4,660 pounds and 15,172 were built for the model year. Sadly…the 1970 Cadillacs were the last of the REAL “Standard of the World.”

Oh, they still existed as full-sized automobiles until the 1976 model year for the Calais, DeVille, and Fleetwood…and until 1978 for the Eldorado…but they were not the same. Short cuts and quality control began to disintegrate its integrity and eminence. The 1970 DeVille convertible coupé received a mild Cadillac beauty treatment, but is was basically a 1969.

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The 1970 DeVille convertible coupé uses the same famous 7.7 litre 16-valve 472 CID V8 engine that cranked 375 hp @ 4,400 rpm with the awesome 712 Nm of peak torque @ 3,000 rpm. It still uses the Rochester 4-bbl downdraft Quadrajet carburetor. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds with a top speed in the 128 mph range. It does the ¼ mile @ 88 mph in 15.9 seconds. Beauty is more than skin deep with the 1970 DeVille convertible coupé.

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The 1970 DeVille retained the deep-seated lounge seats

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The traditional Cadillac DeVilles were all front engine, rear-wheel drive automobiles. They were built solidly as body-on-frame construction. Rubber bushings were used to cushion metal-to-metal confrontation to not only absorb road impact and vibration, but also to isolate road noise before it reached the interior. This is why these cars are so quiet and vibration-free. Convertibles are built differently than a hardtop. The ragtop is built with a lower center of gravity with a stronger body structure. Back in the day, Cadillac convertibles were built specifically as convertibles, not merely snipping off the roof of a hardtop coupé.

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Cadillac DeVille convertible coupés are built with solid frames. The 1964 DeVille used Cadillac’s rugged tubular “X-frame.” The 1965 through 1970 DeVille convertibles use Cadillac’s fully-boxed perimeter frame with hidden bulkheads for added torsional rigidity. The front suspensions for 1964 through 1970 DeVilles are built with the traditional upper and lower control arms; independent helical coil springs with rubber mounted strut rods and rubber bushings. All model years used the traditional Cadillac four-link drive rear suspension with helical coil springs and rubber bushings.

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The 1964 through 1970 DeVille convertible coupés came standard with GM’s 3-speed automatic Turbo Hydra-Matic transmissions. Cadillac’s exclusive “Triple-Braking” system was equipped with a dual hydraulic master cylinder providing the independent operation of front and rear systems. The parking brake is vacuum released automatically when the transmission is shifted to a drive gear.

It will not lock with the engine running and transmission in gear. It could be used as an emergency brake if needed. The brakes self-adjust each time the car is driven in reverse and the brakes applied. Also standard beginning the 1965 model year is Cadillac’s exclusive Variable Ratio Power Steering system which continually calibrated itself contingent upon the driving situation.

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A youthful zest combined with spirited performance made the Cadillac DeVille series America’s favorite luxury cars. The DeVille convertible coupé with its full complement of power assists and the sheer opulence of its style made Cadillac the primary choice in open tourers. The interior appointments set it apart from the competition…it was the only luxury convertible built in the land.

Elegance, excitement, and excellence with that poised dignity which was the hallmark of every Cadillac makes the magnificent DeVille convertible coupé a motorcar with a highly individual flair. The glamorous DeVille creates a measure of motoring excellence entirely unique in all of motordom. It leaves an indelible impression in automotive history. The pleasure of owning a Cadillac DeVille convertible coupé is exceeded only by that of driving it. The 1964 through the 1970 DeVille convertibles are just another highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

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Special thanks to Daniel Schmitt Classic Cars & Bob Adams Classic Cars…two exemplary caretakers and retailers of the finest in special interest and collectible automobiles in the industry…

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Greg’s World IS NotoriousLuxury….

Cadillac: The Standard of the Entire World

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Notorious Retrospect, Requiem For A Legend with tags , , , , , , , , , , , , , , , , , , , , , on October 18, 2015 by 99MilesPerHour

…Automotive milestones


…in the continuing saga of “As the Standard of the World Turns.”