It’s Yesterday Once More: The Incomparable 1968 Cadillac Fleetwood Eldorado
…in the continuing saga of “As the Standard of the World Turns”
Cadillac Style – “The only way to travel…is Cadillac Style.” What is Cadillac Style? A Cadillac Fleetwood is Cadillac Style. This is Cadillac in its most eminent form. Fleetwood used to do all upholstery work for every Cadillac model…but a Cadillac Fleetwood is a very very special version of the epochal “Standard of the World.” Fleetwood crafted the entire car. It was so special during its heyday, it had its own dedicated assembly line. A Fleetwood-bodied Cadillac was crafted by talented artisans to be not only the finest automobile in the world…but it was also the paradigm of all luxury sedans.
The only two-door Fleetwood model ever, is the magnificent Fleetwood Eldorado. (Excluding the mid-1980s Fleetwood Brougham two-door coupé as it is merely a Coupe deVille with a custom padded roof and Brougham-style interior…it was not an exclusive Fleetwood-bodied Cadillac) The most notable are the 1967 – 1970 Fleetwood Eldorado model years. They are the pioneers for Cadillac’s front-wheel drive models. The 1968 Cadillac Fleetwood Eldorado makes a cameo appearance…in the continuing saga of “As the Standard of the World Turns.”
The majestic Fleetwood series catapulted Cadillac to “Standard of the World” status. These ultra-luxurious motorcars were crafted mostly by hand and augmented the Cadillac model hierarchy annually. For the 1968 model year, the fabulous Fleetwood Eldorado was in its second production year as the world’s foremost personal luxury car.
It was the only automobile in its class to offer the impressive traction of front wheel drive…Automatic Level Control to maintain its poise regardless of load or road conditions…and the maneuverability of Variable Ratio Power Steering – all as standard amenities. Model #68-693 Body Style #69347H 1968 Fleetwood Eldorado two-door coupé had a base price of $6,605. It debuted September 21, 1967 and a total of 24,528 were built for the model year. The Fleetwood Eldorado is a unique expression of Cadillac excellence.
Timeless in styling, superb Cadillac engineering, and impeccable craftsmanship…to put it simply – the Fleetwood Eldorado was designed to be one of the finest production automobiles in the world. It introduced a completely new concept which placed it in a class no other motorcar could match. GM is the purveyor of the personal luxury automobile.
GM was the first American automobile manufacturer to offer front-wheel drive since the 1936-1937 Cord 810/812 series. It was the Oldsmobile Toronado that started the dance. It used the GM “E” platform from the 1963 Buick Riviera. The Oldsmobile Toronado was introduced in 1965 as a 1966 model. One year later the 1967 Cadillac Fleetwood Eldorado was introduced. The Eldorado, Toronado, and Riviera all shared the same platform; however, the Buick Riviera didn’t adopt front-wheel drive until the 1979 model year. Cadillac fine-tuned the Eldorado to suit the most demanding connoisseur.
Big news for Cadillac’s 1968 model year is the introduction of an all-new powerplant. Cadillac V8 engines were legendary and this one is no exception. It is the largest engine to power a passenger production automobile for the 1968 model year –
The spirited 7.7 litre 16-valve 472 CID V8 cranks an impressive 375 hp @ 4,400 rpm packing a prolific punch with 712 Nm of peak torque @ 3,000 rpm. Cadillac’s unsurpassed craftsmanship was never more evident. It is equipped with a Rochester 4-bbl downdraft Quadrajet carburetor with equalized manifold, mechanical fuel pump, dry-type air filter, and a new automatic choke. An Air Injection Reactor system was introduced to reduce hydrocarbons in the exhaust. The engine is built with a cast iron block and cylinder heads, overhead valves, and hydraulic lifters.
Cadillac engineers spent many years developing this powerful new V8 engine. It underwent over half a million miles of lab testing to study performance and fatigue life of engine components. This rigorous fatigue testing was far more punishment than would be experienced during the life of the car. Radioactive isotopes determined oil consumption. It was not only lab tested, it was taken out into the real world for over two million miles of road testing on every type of road in all-weather conditions. To date, this was only the fourth time Cadillac designed completely new engine architecture.
The first Cadillac V8 engine was designed in 1914, the second in 1936, and the third is the monumental 1949 version with an overhead valve design that utilized wedge-shaped combustion chambers for higher compression ratios. Cadillac is the first automobile manufacturer in the USA to build a production V-type water-cooled 8 cylinder engine by the way. Cadillac received accolades for the 1914 V8 instantly for its quiet, efficient operation, and notorious dependability. The 472 CID V8 shows the same dedication to quality. For example, every crankshaft in a Cadillac engine was dynamically balanced which means it is balanced while rotating. This is done to cancel vibration for enhanced overall operation.
The 472 CID V8 aggrandized the 1968 Fleetwood Eldorado’s performance. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds, 0-100 mph in 22.4 seconds with an ungoverned top speed in the 128 mph range. The engine is mated to the GM Turbo Hydra-Matic THM 425 3-speed automatic front-wheel drive transmission. Cadillac adopted the Olds Toronado’s “Unified Powerplant Package”(UPP). This technical engineering was a unique manner of transferring the engine’s power directly to the front wheels. The longitudinal mounted engine/transmission configuration is driven by a silent chain that changed the direction of power by 180 degrees.
Body by Fleetwood
A Fleetwood-bodied Cadillac is unequalled in all of motordom. Uncompromised luxury and elegance with impeccable fit and finish highlighted the majestic Fleetwood series. It’s preeminence in the luxury car segment is without conjecture the finest expression of automotive excellence. The Fleetwood Eldorado’s long, low architecture was like nothing else on the road at the time. Cadillac had once again created an automotive masterpiece.
Its stunning front end ensemble is augmented by hidden headlamps. The outer ends of the wide egg crate grille work opens downward to expose the twin headlamp clusters. The parking lamps are relocated from the bumper to the fenders. Those prominent knife-blade fenders run the entire length of the car’s architecture separate from the body ending at the rear with sharp, angular end caps housing the taillamps. Both hood and rear deck lid are sculpted to compliment the Fleetwood Eldorado’s dramatic design. The rear end styling is equally intriguing. The shark fin design with a deeply contoured bumper gives the car a futuristic flair.
The Fleetwood Eldorado’s avant-garde silhouette retains the poised dignity which was the hallmark of every Cadillac of the genre. The hood is one of the longest in the industry, it had been lengthened to provide a cove to hide the windshield wipers cleverly. Cars from this period are styled with a long nose and short rear deck. The Fleetwood Eldorado sports this design well.
The long low roofline with wide rear sail panels uses small rear quarter windows for privacy. A contoured back glass completed the look of luxury tastefully. The Cadillac Eldorado has always been the styling predictor which showcased designs that would eventually find their way to other Cadillac models. It is the 1967 Fleetwood Eldorado that highly influenced the styling for the 1969-1970 Cadillac Calais, DeVille, and Fleetwood models.
1970 Coupe deVille and the 1968 Fleetwood Eldorado
1967 Fleetwood Eldorado
The comfort zone…
Welcome to the inner world of Fleetwood Eldorado. It’s luxury on the grand Cadillac scale in the gracious Fleetwood manner. This is elegance modern cars cannot replicate. The comfort of the wide notchback front seat rivals that of your living room sofa. Have a seat…pull down the padded standard front seat center armrest. Adjust the optional 6-way power seat. Relax in traditional Cadillac luxury.
One of the benefits of front-wheel drive is the absence of the transmission tunnel hump which equates to more legroom for passengers to stretch out. Activate the optional Automatic Climate Control – set the temperature – no further intervention is necessary. Automatically lock both doors with one touch from the optional power door lock button for added security and peace of mind. The instrument panel has been revised with more padding for safety.
There are two cloth styles for 1968 available for Fleetwood Eldorado. Deauville and Diamond cloth with vinyl bolsters adds character. The optional full leather trim provides not only a regal touch of distinction but also adds longevity to the interior. The optional Strato bucket seats lends a unique sporting appeal to Fleetwood Eldorado’s demeanor. The bucket seat style interior comes with head restraints and a locking center console. The passenger seat has an optional recliner. All interior knobs and switches have been redesigned to be safer to lessen injury.
The 1968 Fleetwood Eldorado is a large, comfortable automobile unlike the dinky under-embellished puddle jumpers with front-wheel drive made today. It’s built as body on frame construction. The fully boxed perimeter frame has hidden bulkheads for safety and is specially designed for front-wheel drive. These cars float along; boulevard travel is negligible.
Its torsion bar front suspension has upper and lower control arms with rubber bushings to absorb road shock and cancels vibration before it reaches the cabin. The rear suspension is equipped with single-leaf springs, two horizontal and two vertical shock absorbers. Cadillac’s exclusive Automatic level Control was standard on all Fleetwood models to maintain vehicle poise under any load or road conditions. The Fleetwood Eldorado has the luxury length of 221”, is 80” wide, 53” in height, and rides upon a long 120” wheelbase.
The luxury leader – Cadillac Style
Cadillac’s engineering prowess was never more evident. Apart from the all-new V8 engine, the Fleetwood Eldorado for 1968 is bristling with bravado. Cadillac’s triple braking system highlights its safety features. The power braking system is equipped with unique self-adjusting shoes and heat dissipating drums. The brakes automatically calibrate themselves each time the car is driven in reverse and the brakes applied.
The sophisticated hydraulic master cylinder uses two separate reservoirs to provide independent operation of the front and rear brakes. In the event one system fails, the other will bring the car safely to a halt. The parking brake is a true auxiliary brake. Its automatic power vacuum release will not lock in position with the engine running and the vehicle in gear. Front disc brakes were optional. Cadillac led the industry with innovation and technology that took the competition years to catch up.
For the 1968 model year Cadillac further enhanced its reputation as the “Standard of the World.” The 1967-1970 Fleetwood Eldorado is a milestone vehicle. It was created by Bill Mitchell chief designer for General Motors. The Eldorados from this genre were unlike any Cadillac that preceded them. The personal luxury car had been under research and tested as early as 1961. It was designed to be a large and luxurious Cadillac with traditional virtues yet contemporary acclaim…Cadillac Style –
The Fleetwood Eldorado is tomorrow’s classic today. With its Cadillac Style and gracious appointments, the 1968 Fleetwood Eldorado in my opinion is one of the foremost motorcars to bear the charismatic “Standard of the World” title. It retains the poised dignity which was the hallmark of every Cadillac. This is what made the brand the most desired luxury car in the entire world – it’s a shame the brand sank into obscurity. It’s going to take a miracle for the brand to return to its exponential integrity to save it from the mediocrity it currently resides. So, after DTS…CTS…ATS…XTS…and CT6, what’s next – the OMG?
This editorial is dedicated to “That Hartford Guy!” This one’s for you…kid –
Here’s your baby immortalized for prosperity!
The formidable 1970 Cadillac Fleetwood Eldorado
The 1967 Eldorado-inspired 1970 Cadillac Coupe deVille
There’s no more deep-seated luxury like this
1968 Fleetwood Eldorado custom convertible
Here’s a dream with a little bit of fantasy from the creative master Casey Art & Colour http://artandcolourcars.blogspot.com/
This is his Eldorado to counter Lincoln’s Continental
Special thanks to Daniel Schmitt Classic Cars http://www.schmitt.com/
“As the Standard of the World Turns” is Greg’s World
"As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Notorious Retrospect
>what’s next – the OMG?
That hits it very well.
Thank you for this excellent contribution !
So you LOVE the traditional Cadillac too I see!!! Glad you enjoyed the story! If you LOVED this…wait until you see what’s coming in the following weeks! Make sure to come back, I’ll give you a hint: THEY ARE ALL GONNA BE CLASSIC CADILLAC STORIES!! See you for the next story!!
ANOTHER ARTICLE THAT IS ‘ON TARGET’! TODAY’S CADILLACS ARE NOT WORTHY OF THE NAME…JUST ‘PUDDLE JUMPERS’ THAT ARE BEING BUILT AND DESIGNED FOR CHINA AND THE ‘GLOBAL MARKET’. LONG LIVE THE REAL CADILLACS!
Hello Charles! I am busy with more articles on the 1994 Fleetwood Brougham and a few other traditional Cadillac stories so stay tuned! You are one of the reasons I write traditional Cadillac stories along with others around the world who feel the same way. Nobody else seems to care about the traditional Cadillac anymore. They want to write about the CTS-V, XTS-V and that new CT6…all of which are contemporary junk. Puddle-jumpers! I see you like that coined phrase too!
STUNNING CAR. MY FAVORITE YEAR IS 1970.
THE WRITING IS WAY OVER THE TOPE WITH THE NON-STOP SUPERLATIVES. A LITTLE TOO SYRUPY FOR MY TASTE.
Once again MJU YOUR view of the world seems to be ” I, Me, I, Me, Me, I” what about the other elements in life? Should time cease and desist because you feel it should be precluded? SYRUPY? This is what I chose to write, tis a free country. Just as you have your views, I have my own. Can’t you just appreciate anything – just because? Sorry if YOU feel it’s “WAY OVER THE TOPE” I think you mean ‘over the top’ maybe?
That’s what a Cadillac was, the epitome of excess, the American dream car supreme. If you read any ad from classic Cadillacs…they used verbiage to attract a certain target audience. It was all about sheer pomp and splendor. When I write about classic Cadillacs YES I am going to be gregariously superlative in descriptions because 21st century verbiage would be out of context for real cars. I cannot write about their aerodynamics because there weren’t any at the time. I can’t boast of the car’s electronics because there weren’t many at the time of real cars. I cannot boast gasoline mileage because they got NO miles to the gallon, but then, they weren’t designed for such because America didn’t care back then when gas was $.50 per gallon (premium leaded).
It’s a matter of taste – the other readers enjoy the classic Cadillac break from contemporary drama. If you contrast the time zones you’ll see ALL American auto makers used fancy words to sell their products ESPECIALLY if it was a luxury make. If you check out those days of advertising versus today’s you can clearly see – “Over the top” was status-quo…especially Cadillac! (1959 is sheer proof!) So…it would be a blank page with nothing to augment the photos – without ‘SYRUPY’ verbiage!