“As the Standard of the World Turns”

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DeVille Déjà Vu…

The traditional Cadillac convertible is designed for those who seek the drama of open-air touring, without sacrificing luxury, comfort, or convenience. Cadillac marketed them as “The only luxury convertibles built in the land.” Their youthful vitality called for a nice leafy run on a gorgeous sun lit day. For the 1964 model year, America’s favorite luxury car was now available as a powerful new convertible coupé.

Its splendor remains unmatched in all of motordom. Timeless styling in their beauty and bearing has made every classic Cadillac convertible coupé among the most revered of all American luxury automobiles. There is no more magnificent manner in which to view the world than from behind the wheel of an automotive masterpiece from the Master Craftsmen. The 1964 Cadillac Series 6300 DeVille convertible coupé garners a triumphant standing ovation…in the continuing saga of “As the Standard of the World Turns.”

The classic DeVille convertible coupé for 1964 ushered in a resplendent new era in luxury motoring…Cadillac-Style. Rarely does an automobile become a classic legend in its own time such as this supreme achievement in motoring. The Cadillac DeVille series had become “America’s Favorite Luxury Car” and new for the 1964 model year was this ingénue – which proved its authority in both 4-door hardtop and 2-door hardtop coupé closed-body configurations – now available as a spirited open tourer. The legendary Cadillac DeVille convertible coupé was built from 1964 until 1970.

Their extraordinary grace and unrivaled elegance are complimented by the outstanding ride qualities that made Cadillac the most highly desired luxury car in the entire world. The architecture is a true mastery of symmetry and balance. It’s the opulent 1964 Cadillacs that feature the last of the classic body styles with the iconic tail fins. These cars are long, low, and extremely wide – built at a time when aerodynamic efficiency was for airplanes…and not motorcars. Each and every distinctive inch of its styling exploited the finesse of the formidable “Standard of the World.”

Series 6300 Coupe deVille

The 1964 Series 6300 DeVille sparkles with the pomp and splendor associated with the traditional Cadillac heritage. Bill Mitchell (1912-1988) brilliant Chief Design Engineer for General Motors, was the successor to Harley Earl (1893-1969), an equally talented Chief Design Engineer and founder of the GM Art and Colour Design Studio in 1935…both gave the Cadillac brand a definitive opulence that doesn’t exist in today’s world. Harley Earl and Bill Mitchell are two of the most prolific design engineers in the history of the automobile. The 1959 Cadillac is the last to be associated with Harley Earl.

The flamboyant 1959 Cadillac tail fin

The 1950s through the 1970s were the most illustrious decades for Cadillac further enhancing its “Standard of the World” reputation. The Bill Mitchell Era gave the Cadillac brand what he coined as “The Sheer Look” that encompassed a more contemporary, highly provocative intrigue. Cadillac built such a formidable reputation in the luxury car segment, no other luxury automobile could replicate its grandeur.

The Sheer Look removed the “shoulders” from the bodyshell allowing the roofline and side windows to flow right into each panel seamlessly. Mitchell’s designs included the traditional “Cadillac Sneer”…this could be described as a euphoric front-end design feature which declared a “looking down its nose”aristocracy to chase the competition into subservience…

It was Mitchell’s regime that removed the “excess” the brand had taken on through the years. Humongous body quarter panels, blinding flashes of chrome trim, and tail fins large enough to qualify as aircraft were his targets for radical change. His designs became synonymous with opulence. He refined the Cadillac motorcar with a confluence of luxury and elegance escalating the brand to new heights in exclusivity and supremacy. The 1964 Cadillac models epitomize this forward thinking in the grand Cadillac manner on the grand Cadillac scale. Bill Mitchell promoted classic simplicity with unrivaled magnificence resulting in a remarkably distinctive type of motoring.

Meticulous Cadillac design engineering, and impeccable craftsmanship with an inexhaustible pursuit of exemplary fit & finish remained the mission statement. The 1964 Series 6300 DeVille convertible is a thoroughbred sought by convertible enthusiasts world-wide. That Cadillac drama augments its sweeping silhouette, with the convertible top lowered the car’s architecture seems twice as long. The previous 1963 design was refined further. For 1964, all models received a Cadillac “Beauty Treatment” to give them an even more regal stature.

The Series 6300 DeVille convertible coupé retains the poised dignity which was the hallmark of every classic traditional Cadillac. Its bold front-end ensemble features a massive double-deck grille design. The chiseled stand-up hood and quad headlamp clusters conveys a formal elegance. Distinctive parking/turn signal lamps are cleverly hidden within a design matching the grille work. The same design continues wrapping around the front fenders to conceal the unique-to-Cadillac cornering lamps.

Its rear-end design is celebrated by automobile aficionados of all ages world-wide. Those fabulous fins remain as prominent today as they did when Cadillac led the entire world in luxury car design. The tail fins were trimmed after they reached their summit in 1959. The 1960 model year began tailoring them neatly into the architecture. Each subsequent design refresh continued the trimming until the finale in 1964 when they disappeared forever from the 1965 model year forward.

Handsomely trimmed tail fins for 1964 housed one set of tail lamps above the lower set that are neatly encased within chromed nacelles behind an ingenious clear lens. At night when the head and tail lamps are illuminated, the lower lens glows red gently. When the transmission is shifted to reverse they glow white to light the way while backing up. A massive chrome bumper runs between the bumper end caps with a delicate grille work which compliments front end styling. The 1964 model year tastefully precludes familiar Cadillac signature styling to pave the way for the next generation design.

Model #64-63F body style #6267F 1964 Series 6300 DeVille two-door convertible coupé was base priced at $5,612, had a base shipping weight of 4,545 pounds, and only 17,900 were built for the model year which enhances their desirability. Cadillac built their 3,000,000^th car during this model year posting sales with a record-breaking total production of 165,959 vehicles.

The 1964 DeVille’s silhouette emphatically showcases Cadillac’s design prowess with an eloquence unequalled in the world of fine automobiles. DeVille’s restrained use of ornamentation makes its styling timeless. The DeVille series is one of the longest running and most profitable models in Cadillac history capturing the title of “America’s favorite luxury car.” Cadillac’s preeminence in the luxury car segment reflects the good taste and achievement of its owner.

Any Cadillac convertible coupé is a rare combination of luxury and sheer magnificence. The 1964 DeVille projects the youthful vitality of its owner. It’s the special emphasis on interior elegance that sets it apart from other luxury automobiles. Genuine perforated leather was available in nine color combinations.

The DeVille convertible coupé is equipped as a traditional motorcar of this stature should be. Power windows, power seat, front seat folding center arm rest, remote control outside rearview mirror, electric clock, power fully automatic folding fabric roof, cornering lamps, power steering, and power brakes are just a few of the myriad comfort and convenience amenities featured as standard equipment for the 1964 DeVille convertible coupé.

The handcrafted interiors reflects Cadillac quality

This DeVille convertible is equipped with Cadillac’s optional fully automatic Comfort Control Air Conditioning system. It was new to the industry for the 1964 model year. The owner could set their preferred temperature when they first took delivery of the car…and it never required further intervention as long as they owned the car. This is the forerunner of the contemporary fully automatic Climate Control Air Conditioning system. The entire auto industry has now named their fully automatic systems “Climate Control.” This is the type of innovation the contemporary puddle-jumpers Cadillac pretends to build lack…

Interiors by Fleetwood are a many splendored thing…

Luxury and elegance are paramount with a classic “Standard of the World” creation. A Cadillac was consistently refined to maintain this title. For the 1964 model year the mighty Cadillac V8 was brilliantly enhanced to deliver more hp per pound of engine weight than its competitors. This new engine boasts a larger displacement than the 1963 V8. The engine was bored out to 429 CID which is 39 CID larger to crank 340 hp @ 4,600 rpm packing a prolific punch with 651 Nm of peak torque @ 3,000 rpm.

This astute capability is reflected in its longitudinal acceleration of 0-60 mph in 8.7 seconds, 0-100 mph in 25.8 seconds with a top speed in the 124 mph range…all Cadillac-Style. For kicks, it does the ¼ mile @ 83 mph in just 17.6 seconds. DeVille and Fleetwood models got the refined new Turbo Hydra-Matic 3-speed automatic transmission. Engine power is transmitted to the transmission via oil-filled torque converter which multiplies engine torque during acceleration in any of the three gear ranges.

This lightweight 7.0 litre 16-valve V8 has a cast iron block and cylinder heads with new high tensile strength bolts. It is mounted at three points in rubber. The 429 CID has upgrades which includes wider combustion chambers designed for the most efficient burning of air/fuel mixture. These new combustion chambers have a large cooling area at the vortex of the wedge to prevent power-wasting pre-ignition. The aluminum alloy slipper type pistons reduce friction; contoured larger, lighter piston heads increase turbulence providing maximum combustibility of the air/fuel mixture.

Further refinement includes new con rods/bolts, a longer stroke, a new crankshaft, and camshaft. The engine runs in five main bearings with overhead valves and hydraulic lifters. There were two carburetors available for 1964. One with the Carter Aluminum Four Barrel : AFB3655 “S 4-bbl downdraft for non a/c vehicles or AFB3656 with air conditioning. Also available was a Rochester 4-bbl downdraft: #7024030 for non a/c vehicles and #7024031 for vehicles with a/c. Both with equalized manifolding, mechanical fuel pump, dry-type air filter, and automatic choke. The new high-lift camshaft is designed to hold exhaust valves open longer than intake valves for more efficient engine operation. The wide cams minimize wear on both cams and tappets.

1964 Cadillacs are large front-engine rear-wheel drive luxury cars. The Series 6300 DeVille convertible coupé has the luxury length of 223.5”, is 79.7” wide, and rides upon a long 129.5” wheelbase. It is built as body on frame construction. GM’s rugged tubular X-frame permits lower body mounts for not only aesthetic qualities but also provides a lower center of gravity which is vital to a convertible’s well-being. Other advantages to this type of construction is a surfeit of head and hip room along with increased seat height for the patented Cadillac deep-seated luxury.

Fleetwood Series Sixty-Special hardtop sedan

Cadillac’s refined “Magic Carpet Ride” was re-tuned for 1964. NOTHING rides like a traditional Cadillac. The excellent weight distribution combined with its unique technology placed Cadillac in a league all its own. Exclusive “True Center Drive Line” isolates and cancels road noise and vibration before it reaches the cabin through a network of rubber mounted strut rods and rubber bushings. A one-piece propeller shaft transmits power quietly and resists vibration. Constant velocity joints at each end of the prop shaft cancels out forces that generate noise and vibration.

The traditional front suspension has upper and lower control arms with independent helical coil springs. Cadillac’s 4-link drive with independent helical coil springs makes up the rear suspension. The brand was famous for its boldly original mechanical components, unsurpassed attention to detail, and an inexorable insistence upon quality. This is how Cadillac acquired and maintained “Standard of the World” status.

Out of a tradition of excellence…the DeVille legend continues with style and grace that only the “Standard of the World” could create. For 1964, America’s favorite luxury car introduced the DeVille convertible coupé. This elegant open tourer Is powered by the new Cadillac 429 CID V8 engine. Drop the top…tap the accelerator…and 340 horses are at your command. This is a significant collectible because it is the first DeVille ragtop and it is also the finale for the Cadillac tail fins.

The “Standard of the World” continued Cadillac’s legend of automotive superiority in all its facets: styling that’s as classic as it is contemporary…of infinite care and design of its manufacturer…of greater measures of comfort and convenience…but most important, the higher levels of owner pride, prestige, and lasting value. The 1964 Series 6300 DeVille convertible coupé continued this legacy of automotive greatness.

Many thanks to Jim Hailey for the use of the photos for the 1964 Series 6300 DeVille convertible coupé subject car. Special thanks to Bob Adams Classic Cars, and Daniel Schmitt Classic Cars – the best in the business – for the use of their photos of these beautiful classic Cadillac motorcars.

Classic Cadillac convertible showcase:

1936 V16 convertible

1947 Cadillac Series 62 convertible

1948 Cadillac Series 62 convertible

1950 Cadillac Series 62 convertible

1953 Series 62 Eldorado convertible

1960 Series 62 convertible

1964 Series 6400 Eldorado convertible

1970 DeVille convertible…the finale

The traditional Cadillac was the most aristocratic of all motorcars. The real Cadillac motorcar has an extremely faithful cult following. The “Standard of the World” still graces the landscape eloquently which has garnered the respect and admiration from connoisseurs of fine automobiles world-wide. Cadillac built the only true luxury convertibles in America. The 1964 Series 6300 DeVille convertible coupé is both dramatically beautiful and remarkably responsive. Any Cadillac convertible is a most avant-garde manner to enhance any occasion where fine automobiles gather. The traditional Cadillac DeVille legend lives…in the continuing saga of “As the Standard of the World Turns…”

“Déjà Vu…could you be the dream that I once knew…is it you? Déjà Vu…could you be the dream that might come true…shining through? I keep remembering me…I keep remembering you – Déjà Vu…”

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It’s Yesterday Once More: The Incomparable 1968 Cadillac Fleetwood Eldorado

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Notorious Retrospect with tags "As the Standard of the World Turns", 1968 Cadillac Fleetwood Eldorado, Cadillac, Cadillac Eldorado, General Motors, Greg's World, It's Yesterday Once More: The Incomparable 1968 Cadillac Fleetwood Eldorado, NotoriousLuxury, Retro Luxury Cars, The Standard of the World on January 26, 2017 by 99MilesPerHour

…in the continuing saga of “As the Standard of the World Turns”

Cadillac Style – “The only way to travel…is Cadillac Style.” What is Cadillac Style? A Cadillac Fleetwood is Cadillac Style. This is Cadillac in its most eminent form. Fleetwood used to do all upholstery work for every Cadillac model…but a Cadillac Fleetwood is a very very special version of the epochal “Standard of the World.” Fleetwood crafted the entire car. It was so special during its heyday, it had its own dedicated assembly line. A Fleetwood-bodied Cadillac was crafted by talented artisans to be not only the finest automobile in the world…but it was also the paradigm of all luxury sedans.

The only two-door Fleetwood model ever, is the magnificent Fleetwood Eldorado. (Excluding the mid-1980s Fleetwood Brougham two-door coupé as it is merely a Coupe deVille with a custom padded roof and Brougham-style interior…it was not an exclusive Fleetwood-bodied Cadillac) The most notable are the 1967 – 1970 Fleetwood Eldorado model years. They are the pioneers for Cadillac’s front-wheel drive models. The 1968 Cadillac Fleetwood Eldorado makes a cameo appearance…in the continuing saga of “As the Standard of the World Turns.”

The majestic Fleetwood series catapulted Cadillac to “Standard of the World” status. These ultra-luxurious motorcars were crafted mostly by hand and augmented the Cadillac model hierarchy annually. For the 1968 model year, the fabulous Fleetwood Eldorado was in its second production year as the world’s foremost personal luxury car.

It was the only automobile in its class to offer the impressive traction of front wheel drive…Automatic Level Control to maintain its poise regardless of load or road conditions…and the maneuverability of Variable Ratio Power Steering – all as standard amenities. Model #68-693 Body Style #69347H 1968 Fleetwood Eldorado two-door coupé had a base price of $6,605. It debuted September 21, 1967 and a total of 24,528 were built for the model year. The Fleetwood Eldorado is a unique expression of Cadillac excellence.

Timeless in styling, superb Cadillac engineering, and impeccable craftsmanship…to put it simply – the Fleetwood Eldorado was designed to be one of the finest production automobiles in the world. It introduced a completely new concept which placed it in a class no other motorcar could match. GM is the purveyor of the personal luxury automobile.

GM was the first American automobile manufacturer to offer front-wheel drive since the 1936-1937 Cord 810/812 series. It was the Oldsmobile Toronado that started the dance. It used the GM “E” platform from the 1963 Buick Riviera. The Oldsmobile Toronado was introduced in 1965 as a 1966 model. One year later the 1967 Cadillac Fleetwood Eldorado was introduced. The Eldorado, Toronado, and Riviera all shared the same platform; however, the Buick Riviera didn’t adopt front-wheel drive until the 1979 model year. Cadillac fine-tuned the Eldorado to suit the most demanding connoisseur.

Big news for Cadillac’s 1968 model year is the introduction of an all-new powerplant. Cadillac V8 engines were legendary and this one is no exception. It is the largest engine to power a passenger production automobile for the 1968 model year –

The spirited 7.7 litre 16-valve 472 CID V8 cranks an impressive 375 hp @ 4,400 rpm packing a prolific punch with 712 Nm of peak torque @ 3,000 rpm. Cadillac’s unsurpassed craftsmanship was never more evident. It is equipped with a Rochester 4-bbl downdraft Quadrajet carburetor with equalized manifold, mechanical fuel pump, dry-type air filter, and a new automatic choke. An Air Injection Reactor system was introduced to reduce hydrocarbons in the exhaust. The engine is built with a cast iron block and cylinder heads, overhead valves, and hydraulic lifters.

Cadillac engineers spent many years developing this powerful new V8 engine. It underwent over half a million miles of lab testing to study performance and fatigue life of engine components. This rigorous fatigue testing was far more punishment than would be experienced during the life of the car. Radioactive isotopes determined oil consumption. It was not only lab tested, it was taken out into the real world for over two million miles of road testing on every type of road in all-weather conditions. To date, this was only the fourth time Cadillac designed completely new engine architecture.

The first Cadillac V8 engine was designed in 1914, the second in 1936, and the third is the monumental 1949 version with an overhead valve design that utilized wedge-shaped combustion chambers for higher compression ratios. Cadillac is the first automobile manufacturer in the USA to build a production V-type water-cooled 8 cylinder engine by the way. Cadillac received accolades for the 1914 V8 instantly for its quiet, efficient operation, and notorious dependability. The 472 CID V8 shows the same dedication to quality. For example, every crankshaft in a Cadillac engine was dynamically balanced which means it is balanced while rotating. This is done to cancel vibration for enhanced overall operation.

The 472 CID V8 aggrandized the 1968 Fleetwood Eldorado’s performance. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds, 0-100 mph in 22.4 seconds with an ungoverned top speed in the 128 mph range. The engine is mated to the GM Turbo Hydra-Matic THM 425 3-speed automatic front-wheel drive transmission. Cadillac adopted the Olds Toronado’s “Unified Powerplant Package”(UPP). This technical engineering was a unique manner of transferring the engine’s power directly to the front wheels. The longitudinal mounted engine/transmission configuration is driven by a silent chain that changed the direction of power by 180 degrees.

Body by Fleetwood

A Fleetwood-bodied Cadillac is unequalled in all of motordom. Uncompromised luxury and elegance with impeccable fit and finish highlighted the majestic Fleetwood series. It’s preeminence in the luxury car segment is without conjecture the finest expression of automotive excellence. The Fleetwood Eldorado’s long, low architecture was like nothing else on the road at the time. Cadillac had once again created an automotive masterpiece.

Its stunning front end ensemble is augmented by hidden headlamps. The outer ends of the wide egg crate grille work opens downward to expose the twin headlamp clusters. The parking lamps are relocated from the bumper to the fenders. Those prominent knife-blade fenders run the entire length of the car’s architecture separate from the body ending at the rear with sharp, angular end caps housing the taillamps. Both hood and rear deck lid are sculpted to compliment the Fleetwood Eldorado’s dramatic design. The rear end styling is equally intriguing. The shark fin design with a deeply contoured bumper gives the car a futuristic flair.

The Fleetwood Eldorado’s avant-garde silhouette retains the poised dignity which was the hallmark of every Cadillac of the genre. The hood is one of the longest in the industry, it had been lengthened to provide a cove to hide the windshield wipers cleverly. Cars from this period are styled with a long nose and short rear deck. The Fleetwood Eldorado sports this design well.

The long low roofline with wide rear sail panels uses small rear quarter windows for privacy. A contoured back glass completed the look of luxury tastefully. The Cadillac Eldorado has always been the styling predictor which showcased designs that would eventually find their way to other Cadillac models. It is the 1967 Fleetwood Eldorado that highly influenced the styling for the 1969-1970 Cadillac Calais, DeVille, and Fleetwood models.

1970 Coupe deVille and the 1968 Fleetwood Eldorado

1967 Fleetwood Eldorado

1970 Cadillac

The comfort zone…

Welcome to the inner world of Fleetwood Eldorado. It’s luxury on the grand Cadillac scale in the gracious Fleetwood manner. This is elegance modern cars cannot replicate. The comfort of the wide notchback front seat rivals that of your living room sofa. Have a seat…pull down the padded standard front seat center armrest. Adjust the optional 6-way power seat. Relax in traditional Cadillac luxury.

One of the benefits of front-wheel drive is the absence of the transmission tunnel hump which equates to more legroom for passengers to stretch out. Activate the optional Automatic Climate Control – set the temperature – no further intervention is necessary. Automatically lock both doors with one touch from the optional power door lock button for added security and peace of mind. The instrument panel has been revised with more padding for safety.

There are two cloth styles for 1968 available for Fleetwood Eldorado. Deauville and Diamond cloth with vinyl bolsters adds character. The optional full leather trim provides not only a regal touch of distinction but also adds longevity to the interior. The optional Strato bucket seats lends a unique sporting appeal to Fleetwood Eldorado’s demeanor. The bucket seat style interior comes with head restraints and a locking center console. The passenger seat has an optional recliner. All interior knobs and switches have been redesigned to be safer to lessen injury.

Structural logistics

The 1968 Fleetwood Eldorado is a large, comfortable automobile unlike the dinky under-embellished puddle jumpers with front-wheel drive made today. It’s built as body on frame construction. The fully boxed perimeter frame has hidden bulkheads for safety and is specially designed for front-wheel drive. These cars float along; boulevard travel is negligible.

Its torsion bar front suspension has upper and lower control arms with rubber bushings to absorb road shock and cancels vibration before it reaches the cabin. The rear suspension is equipped with single-leaf springs, two horizontal and two vertical shock absorbers. Cadillac’s exclusive Automatic level Control was standard on all Fleetwood models to maintain vehicle poise under any load or road conditions. The Fleetwood Eldorado has the luxury length of 221”, is 80” wide, 53” in height, and rides upon a long 120” wheelbase.

The luxury leader – Cadillac Style

Cadillac’s engineering prowess was never more evident. Apart from the all-new V8 engine, the Fleetwood Eldorado for 1968 is bristling with bravado. Cadillac’s triple braking system highlights its safety features. The power braking system is equipped with unique self-adjusting shoes and heat dissipating drums. The brakes automatically calibrate themselves each time the car is driven in reverse and the brakes applied.

The sophisticated hydraulic master cylinder uses two separate reservoirs to provide independent operation of the front and rear brakes. In the event one system fails, the other will bring the car safely to a halt. The parking brake is a true auxiliary brake. Its automatic power vacuum release will not lock in position with the engine running and the vehicle in gear. Front disc brakes were optional. Cadillac led the industry with innovation and technology that took the competition years to catch up.

For the 1968 model year Cadillac further enhanced its reputation as the “Standard of the World.” The 1967-1970 Fleetwood Eldorado is a milestone vehicle. It was created by Bill Mitchell chief designer for General Motors. The Eldorados from this genre were unlike any Cadillac that preceded them. The personal luxury car had been under research and tested as early as 1961. It was designed to be a large and luxurious Cadillac with traditional virtues yet contemporary acclaim…Cadillac Style –

The Fleetwood Eldorado is tomorrow’s classic today. With its Cadillac Style and gracious appointments, the 1968 Fleetwood Eldorado in my opinion is one of the foremost motorcars to bear the charismatic “Standard of the World” title. It retains the poised dignity which was the hallmark of every Cadillac. This is what made the brand the most desired luxury car in the entire world – it’s a shame the brand sank into obscurity. It’s going to take a miracle for the brand to return to its exponential integrity to save it from the mediocrity it currently resides. So, after DTS…CTS…ATS…XTS…and CT6, what’s next – the OMG?

This editorial is dedicated to “That Hartford Guy!” This one’s for you…kid –

Here’s your baby immortalized for prosperity!

The formidable 1970 Cadillac Fleetwood Eldorado

The 1967 Eldorado-inspired 1970 Cadillac Coupe deVille

There’s no more deep-seated luxury like this

1968 Fleetwood Eldorado custom convertible

Here’s a dream with a little bit of fantasy from the creative master Casey Art & Colour http://artandcolourcars.blogspot.com/

This is his Eldorado to counter Lincoln’s Continental

Special thanks to Daniel Schmitt Classic Cars http://www.schmitt.com/

“As the Standard of the World Turns” is Greg’s World

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2002 Cadillac DeVille: The Last of the Big Guns

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques with tags "As the Standard of the World Turns", "Standard of the World", 2002 Cadillac DeVille, 2002 Cadillac DeVille: The Last of the Big Guns, Cadillac, Cadillac Motor Division, DeVille, NotoriousLuxury on January 18, 2016 by 99MilesPerHour

The last of the big body Cadillacs

…in the continuing saga of “As the Standard of the World Turns.”

The 2002 Cadillac DeVille is one of the last marques of distinction from the brand. At the time…Cadillac existed for an entire century; the name “DeVille” was attached to some of the most dramatic automobiles for well over half of this prominent existence. The Cadillac DeVilles were and still are America’s favorite luxury cars.

The design and engineering for 2002 is sophisticated and highly advanced among luxury automobiles. From the avant-garde styling…to the powerful Northstar V8 under the hood, the DeVille delivers the poised dignity that was the hallmark of every Cadillac. NotoriousLuxury presents the 2002 Cadillac DeVille’s intransigent eminence…in the continuing saga of “As the Standard of the World Turns.”

As Cadillac so eloquently stated: “Enduring style and sophistication is difficult to define…and even more challenging to achieve. But such élan is unmistakable in the Cadillac DeVille.” For the 2002 model year it was available in three distinctive trim levels.

There is the power and prowess of the DTS (DeVille Touring Sedan) which puts the emphasis on performance as well as presence. The DHS (DeVille High Luxury Sedan) provides luxury and panache with exclusivity…Cadillac-style. And last but not least…the base DeVille which is the quintessential luxury sedan that satisfies the most discerning buyers who seek automobiles of this stature.

The 2002 Cadillac DeVille unifies elegance with high technology in an automobile designed for today’s world. The eighth and final generation DeVille was built from 2000 until 2005.

Yesterday…

Today…

Tomorrow…?

The 2002 DeVilles are equipped with Northstar…it began as a high-performance engine and evolved into a sophisticated electronic network of art. The 32-valve DOHC engine is teamed with an anti-lock 4-wheel braking system, all-speed traction control, speed sensitive steering which adapts to the driver’s style, and a “thinking” suspension with electronic level control.

On-board computers coordinate this ingenious teamwork to result in refined driving dynamics under all driving situations to maintain optimum overall vehicle control. The DTS further refines the network to include as standard equipment, StabiliTrak 2.0 which can detect improper traction and steering issues through an array of sensors located throughout the suspension to instantaneously apply the correct calibration to the front brakes as required. The impressive Northstar system is a quantum leap forward in automotive engineering.

The Northstar V8 is a series of General Motors most technologically advanced 90 degree V-type engine architecture. Cadillac Motor Division offered two types for the 2002 model year. The high-output L37 powers the exclusive DTS and the high-torque LD8 powers the base DeVille and the upscale DHS. These aluminum transverse-mounted V8 engines are the industry’s most complex powerplants. When they are good…they are very, very good…but when they are bad they are horrid! The Northstar V8 was refined for the 2000 model year with updates to improve fuel economy and lower exhaust emissions making them operate on regular grade fuel.

I own a 2002 DeVille and have driven it since 2002 burning 93 octane premium fuel exclusively. Let’s be real…if you drive a high-performance automobile; burn high-octane fuel for optimum performance especially as the engine ages. I like the thrill of dropping the accelerator pedal to GO…like, right-now! You can do this easily with smoother performance on high-octane petrol. If you can afford the car…you should be able to afford the gas – ask any Cadillac owner with the Northstar and they will tell you; high-octane fuel is the way to GO!

The L37 is the original Northstar and is tuned exclusively for high-energy output. The LD8 is the luxury cruisin’ high-torque variant. They both are naturally aspirated and share the basic Northstar logistics. The LD8 uses a different cam profile lowering the hp but boosts torque output in the lower rpm range to improve throttle response for quicker acceleration.

The 2002 Northstar V8 engines have die-cast aluminum blocks built using the “Squeeze Casting” process for the lower crankcase to reduce aluminum porosity. The downside to this design is the fact they may promote oil seeping through and leaking. (Behave) A Nylon 66 thermoplastic intake manifold keeps the intake air cooler by conducting less heat from the engine.

The cylinders have cast-in-place iron liners that are not replaceable. Some think they can rebuild these with modern aftermarket products, but my advice is to just replace them with new heads. Each head has two camshafts; one for the intake and one for the exhaust. Direct-acting hydraulic lash adjusters are positioned over each of the 32 valves. It features roller valve lifters, a low-friction valve train, and coil-fired spark plugs. This coil-on-plug design eliminates spark plug wires which increases spark efficiency.

Each head has its own ignition module in the center of the valve cover. This advanced design ignition system runs in two modes of operation: module mode and ignition control mode. The PCM (Powertrain Control Module) controls ignition timing via sensor inputs.

The PCM controls both engine and transmission operation. Should the PCM fail, the module mode takes over operating the engine with a fixed 10 degrees of advance allowing the engine to continue operation in what the engineers call the “limp home mode” with somewhat reduced performance to protect the engine.

The overhead cams are chain-driven with an intermediate chain sprocket under the front cover that connects to the crankshaft. This design uses three separate hydraulic tensioners to keep the chains lightweight for efficiency. Two crankshaft position sensors and a camshaft position sensor are used to provide timing input. Each crank sensor is located on the rear head in front of the exhaust cam. The Northstar V8 has a knock sensor on the rear head between cylinders one and three to reduce timing if detonation becomes an issue under load.

The beauty of the Northstar engine is the on-board computer diagnostics monitoring the electronic network. The Powertrain Control Input Module monitors the sensor inputs, battery voltage injector pulse width, engine rpm, throttle position switch, brake pedal switch, and transmission gear switches. The PCM output checks the EVAP & EGR systems, torque converter clutch solenoid, A/C compressor relay, and transaxle solenoids.

The Northstar was designed to be a relatively low-maintenance V8 engine. “Out of the box” it comes with platinum-tipped spark plugs that have a 100,000+mile life span. I purposely wanted to see how long the plugs could last. I replaced them at 125,000 miles, not because I had to…I wanted to see the plugs.

She now has 134,000+ miles and “Donnajean” still runs like a scalded cat! (I named her after the Knots Landing vixen Donna Jean Miller aka Donna Mills) Even before the plugs were replaced, she still ran as smooth as silk without either misfiring or rough idling. This car runs at 134,000+ miles…just as it did with only 13 miles – fantastic. With its inexorable demeanor…it’s a keeper!

The Dex-Cool antifreeze is guaranteed for 5 years/150,000 miles. The chain-driven cams eliminate timing belt replacement. Even the oil change schedule is extended to 10,000 miles. For 2002 it is extended to 12,000 mile intervals. Depending upon the use, GM states it should be changed at least once a year. The oil is the life of the engine. I am old-school when it comes to this; I believe it should be changed every 3,000 miles. After all, an oil change is cheaper than replacing a Northstar V8 engine.

Then…add the fact that there are very few engine re-builders doing Northstar restorations because these are complex machines. The heads are cast away if the valve guides are worn, the cylinder heads are simply replaced since the liners cannot be replaced nor over-bored. (why even think about trying to rebuild the heads from an engine like this?)

There isn’t much left to rebuild. Cleaning the throttle body and EGR valve is recommended. The 2000-2001 Northstars have an idiosyncratic nature to build up carbon deposits in the combustion chambers causing cold-knock conditions.

2002 Cadillac DTS ($43,810 – $47,880)

The DTS is the ultimate touring DeVille experience. Its power is derived from the laudable L37 4.6 litre 32-valve 279 CID V8 engine with sequential fuel injection. The engine cranks 300 hp @ 6,000 rpm with a respectable 400 Nm of peak torque @ 4,400 rpm.

The transverse mounted V8 is mated to the GM 4T80-E front-wheel drive “Smart” 4-speed automatic transmission with overdrive and electronic shift control. Longitudinal acceleration is rated as: 0-60 mph in 6.7 seconds, 0-100 mph in 17.6 seconds, and 0-120 mph in 27.1 seconds. It has a top speed in the 147 mph range (ungoverned). It can do the ¼ mile @ 93 mph in 14.9 seconds.

2002 Cadillac DeVille ($39,299 – $42,950)

2002 Cadillac DHS (43,810 – $47,880)

Both DHS and the DeVille base sedans are powered by the venerable LD8 and are geared for an elegant ride with the emphasis on torque-thrust. They are also 4.6 litre 32-valve 279 CID performance behemoths equipped with sequential fuel injection and mated to GM’s 4T80-E 4-speed automatic transmission with overdrive.

This transverse mounted V8 engine is tuned to deliver 275 hp @ 5,600 rpm packing a prolific punch with 407 Nm of peak torque @ 4,000 rpm. Longitudinal acceleration is rated as: 0-60 mph in 7.2 seconds, 0-100 mph in 18.5 seconds, and 0-110 mph in 23.8 seconds with a top speed in the 149 mph range (ungoverned). This version of the formidable Northstar can do the ¼ mile @ 94 mph in just 15.2 seconds.

The 2002 Cadillac DeVille is a contemporary masterpiece from the master craftsmen. The architecture is timeless…elegant, sporty, yet highly sophisticated. The DeVille is a wedge-shaped envelope of aerodynamic efficiency with a mere 0.3 coefficient of drag which adds to its excellent mpg average – it is the unexpected economy car. I have witnessed this first hand. I have a lead-foot and average 18-20 mpg in the city and have obtained 35+ mpg out on long stretches on the highway with speeds averaging between 75-85 mph…but this is burning 93 octane petrol.

Cadillac DeVille Limousine by Miller Meteor

Cadillac DeVille Presidential Limousine

A DeVille has always presented an understated luxury which made it America’s favorite luxury car. This genre Cadillac lacks the meretricious kitsch today’s luxury cars provide at no extra cost. The DeVille has a distinctive front end ensemble. The one-piece composite headlamps aid its aerodynamics and have a jewel-like appearance.

The aluminum hood slopes gracefully into the traditional Cadillac-style egg crate grille. There are no sharp edges or dangerous protuberances to interfere with its superb aerodynamic efficiency. The overall design is clean, tasteful, and stylish…as for its opulence, that’s for lagniappe compliments of Cadillac. The 2002 Cadillac DeVille has strikingly good looks and will challenge the years gracefully.

The rear end design is equally dramatic. The Cadillac DeVille was among the first production automobiles to offer LED tail lamps for the 2000 model year. This unique feature uses a thin light bar with a reflector to create a holographic effect reminiscent of the tail lamps from popular Cadillacs from the past. This creates a spectacular light show at night. Since LED tail lamps illuminate faster than incandescent bulbs it gives motorists behind the vehicle faster response times.

A thin LED light band across the face of the deck lid illuminates each time the brakes are applied for added visibility both day and night. The DeVille’s back-up lamps are neatly placed within the license plate housing. Dual quad chrome-plated stainless-steel exhaust tips augment the lower rear bumper diffuser and are tuned to a deep baritone for the sound of power it delivers…the stainless-steel exhaust system lasts longer than the previous versions.

LED taillamps

The 2002 Cadillac DeVille is built by monocoque construction fusing the body shell to its platform framework. Its excellent ride quality is due in no small part to the independent 4-wheel suspension with electronic ride-height control. The front-wheel drive chassis is quite sophisticated.

It employs all-speed traction control, 4-wheel disc brakes with ABS, and standard on the DTS…StabiliTrak 2.0 for added security. The DTS is exclusively equipped with Continuously Variable Road-Sensing Suspension (CVRSS) which is a computer-controlled active suspension system with adjustable computer-controlled shock absorbers.

This genre DeVille is the last of the big-bodied Cadillacs. They ride upon a 115.3” wheelbase (which is considered long when compared with the present day make-believe Cadillacs), is 207.2” in length, 74.5” wide, with a 56.7” height. I like the size of my 2002 DeVille…this is the smallest car I will ever drive.

Here’s a chuckle…I had the hardest time finding whitewall tires for my car last year – I didn’t realize I was one of the few people who still like the look of whitewall tires on a Cadillac. The first tire store I visited, all I got was a hearty laugh from the salesman who thought I was joking…the second tire store I visited, I received a vacant stare when I asked for whitewall tires! This type of tire adds class to a Cadillac…they look like a utility vehicle without them…

2002 Cadillac DTS

The 2002 Cadillac DeVille uses a 21st century approach to cabin luxury. The DTS is the Cadillac of Cadillacs; it’s a five seat ambiance of sheer exhilaration. Two ergonomically designed individual front lounge seats coddle its passengers in elegance and share a center console. The gear shift lever is conveniently placed within the driver’s grasp.

Rich Zebrano wood accents trim the dash, gear shift knob, and door garnish inserts to make the cabin of the DTS the epitome of automotive opulence. Back-lit analog gauges are easy on the eye offering information at a glance. DTS is for the driver/enthusiast who seeks a sporting elegance. The perforated Nuance leather seating areas are unique to this model. The DTS is more dash than flash. It’s designed to compete with the Mercedes S-Klasse and the BMW 7-Series. The 2002 DTS is a luxury sedan like no other luxury saloon; it has Cadillac exclusivity, Cadillac supremacy, and Cadillac character without ambivalence.

DTS is the Cadillac of Cadillacs with a sporting elegance

2002 Cadillac DTS

2002 Cadillac DeVille

2002 Cadillac DHS

The 2002 DeVille also offers traditional Cadillac luxury for the owner who demands elegance without sacrificing Cadillac’s poised dignity. Either DHS or the base DeVille is available for those who wish to travel Cadillac-style with a luxurious flair.

They both are spacious six-passenger luxury sedans with standard front and rear center folding armrests. Supple Nuance leather upholsters the seating areas graciously. The DHS offers standard Zebrano wood trim for the dash and door garnish inserts. This is the fashion which made the Cadillac DeVille America’s favorite luxury cars.

All 2002 Cadillac DeVille models are endowed with myriad comfort and convenience features and accessories as standard equipment. Tri-zone electronic Climate Control with digital settings for front and rear seat passengers; once set…no further intervention is required.

A central locking system has power programmable locks that maintains the doors, boot lid ,and activates the security system for safety and peace of mind. A digital instrument panel is standard on the base DeVille while the DHS and DTS are equipped with analog instrumentation.

The DHS features Cadillac’s Memory Package which automatically recalls settings for two drivers based upon their individual remote keyless entry key fobs. This feature remembers the position of the driver’s seat, exit seating position, exterior rear view mirror preference, Climate Control settings, and radio pre-sets. This feature is optional for the base DeVille and DTS models. The DHS provides a power rear sunshade with manual side shades; this feature is exclusive to this luxurious model.

All models feature power 8-way seat adjustment with reclining function, The DHS furthers the luxury with exclusive rear seat 4-way power lumbar adjustment for out board passengers. DHS and DTS are equipped with 4-way power lumbar adjustment for driver and front passenger with heated front and rear outboard seating. The heated seat is optional for the base DeVille at extra cost. The steering wheel houses controls for the audio system, Climate Control systems, voice commands, and cruise control; therefore the driver need not take their eyes off the road.

The base DeVille and DTS has tilt-wheel adjustment. The DHS furthers the experience with power tilt and telescoping steering wheel; it is optional for the DTS only. All DeVille models are equipped with the exclusive Cadillac Pass-Key III Theft Deterrent system with audible warning. All DeVille models are equipped with power windows with express-down feature; front seat passengers enjoy the express-up feature. Solar-Ray tinted glass is also standard on all DeVille models.

Popular options for the 2002 DeVille were available to personalize and custom tailor the car to the owner’s preferences. Fog lamps, glass sunroof with sunshade, vent, and express open feature; and 7-spoke 16” & 17” cast aluminum wheels were available for the exterior. The OnStar Communication system provides concierge services directing callers to restaurants, ATM’s, and businesses in over 250 categories.

This distinctive option can detect severe automobile accidents when the air-bag systems deploy and automatically summons emergency help to motorists. DVD and Bose sound systems with GPS-based 6.5” touch screen offers both voice activation and text operation. A unique Cellular Phone system integration offers hands-free operation. XM Satellite radio systems offer up to 100 channels of digital sound quality with coast-to-coast coverage. These are just a few of the options available to make one’s DeVille as unique as their own fingerprints.

Optional at extra cost is Cadillac’s Ultrasonic Rear Parking assist. Sensors in the rear bumper “beep” in the cabin starting softly then full crescendo when the vehicle is in within striking range of a rear object or vehicle. There is also a light in the upper rear window trim that is green when you are good to go, and flashes red the closer the car gets to a rear object or vehicle when the transmission is in reverse gear. This is very handy since the car is designed where one cannot see anything below the rear window while driving.

The eighth and final generation of the Cadillac DeVille was built from 2000 until 2005. These elegant luxury sedans are equipped with transverse-mounted Northstar LD8 & L37 V8 engines with front-wheel drive. They are among the last of the big-bodied Cadillacs. The formidable Northstar began as a high-performance, high-tech V8 engine and evolved into a network of advanced automotive technology. In 2002 Cadillac had existed for a century and DeVille nomenclature is attached to some of the most dramatic automobiles for half this time span.

The Cadillac DeVille was and remains America’s favorite luxury car. The 2002 DeVilles are sophisticated and highly distinctive among 21st century luxury automobiles. From their avant-garde styling…to the powerful Northstar V8 under the hood, the 2002 DeVilles deliver the poised dignity which was the hallmark of every Cadillac. NotoriousLuxury presents this encore performance…in the continuing saga of “As the Standard of the World Turns.”

1958 Cadillac Series 62 Coupe deVille

Photos courtesy General Motors

1959 Cadillac Series 6300 Sedan deVille “Flat Top”

1961 Cadillac Series 6300 Coupe deVille

1967 Cadillac DeVille convertible

Photos courtesy Wallpaperup

2006 Cadillac DTS Presidential Limousine

Cadillac DTS-L Coachbuilt sedan with Livery package

2006-2011 Cadillac DTS

Cadillac Sixteen Concept

Here’s the elusive sixteen cylinder V-type architecture

Welcome to Greg’s World

Greg’s World is NotoriousLuxury…

1970 Cadillac DeVille convertible

Special thanks to Daniel Schmitt Classic Cars

“Though nothing can bring back the hour of splendor in the grass, glory in the flower, we will grieve not…rather find strength in what remains behind”… William Wordsworth

“As the Standard of the World Turns”

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1955 Cadillac Series 62 Coupe deVille

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials with tags "As the Standard of the World Turns", "Standard of the World", 1955 Cadillac, 1955 Cadillac Series 62 Coupe deVille, American Luxury Cars, Cadillac, Classic Cadillac, Coupe deVille, Greg's World, NotoriousLuxury, Series 62 Coupe deVille on December 27, 2015 by 99MilesPerHour

An American standard for the world

…in the continuing saga of “As the Standard of the World Turns.”

Superlative reputation in any field of endeavor is historically slow in the making. At the summit of the automaker’s craft was the undisputed “Standard of the World.” Cadillac made the competition appear as a mere “pied-à-terre” in the luxury car arena. Exquisite craftsmanship, attention to detail, elegance second to none…with a poised dignity which was the hallmark of every Cadillac, made it the most desired dream car in the entire world.

Cadillac established its identity within the 1954 through 1956 model years. Introduced in 1949 as an exclusive limited edition trim option for the Series 62…the Coupe deVille made its grand entrance into the world of luxury automobiles creating its own niche. NotoriousLuxury presents an encore performance for the 1955 Series 62 Coupe deVille…in the continuing saga of “As the Standard of the World Turns.”

The luxury car segment for the 1950s was composed of Packard, Lincoln, the Imperial, and of course…Cadillac. The “Standard of the World” dominated the 1950s with style and grace which forced the competition into subservience. Packard disappeared after 1958. Chrysler revised the Imperial in 1957. It wasn’t until the 1961 model year that Lincoln’s Continental established its identity thanks to Elwood Engel. The Cadillac Series 62 Coupe deVille was the luxury leader.

Priced at $3,496 the 1949 Coupe deVille trim option sold 2,150 units which was great for its introductory year. The 1950 model year sold 4,507 units. Luxury car buyers loved it. For the 1951 model year, Series 62 Coupe deVille sales were up to 10,241 units built topping sales for the popular Series 62 Club Coupe. The “Coupe deVille” Tiffany-style script appeared for the first time for the 1951 model year further distinguishing it from the Series 62 Club Coupe.

1949 Series 62 Coupe deVille

Fleetwood Series Sixty-Special Coupe deVille concept

The Coupe deVille was introduced as a prototype for the 1949 Motorama. This was the very first show of its kind known at the time as “The Transportation Unlimited Autorama” and was held at the ultra-exclusive Waldorf Astoria Hotel in January 1949. The Coupe deVille prototype was built on the long wheelbase Fleetwood Series Sixty-Special platform.

Some enthusiasts refer to it as the “Fleetwood Coupe deVille.” This one-off prototype was fitted with a dashing pillarless two-door body shell with a one-piece windscreen and intricate back glass. The two-toned black and grey leather interior was fitted with exclusive trim and features. There was a secretarial set-up in the rear armrest, a telephone in the glove box, a vanity case, and power windows. The Series 62 Coupe deVille was introduced in its production form late in the 1949 model year.

General Motors is the first American automaker to offer a pillarless hardtop coupé. The series 62 Coupe deVille was introduced along with Buick’s Roadmaster Riviera and Oldsmobile’s 98 Holiday coupé all of which are pillarless hardtops. The entire automotive industry was aghast with the unique pillarless design…every automobile back then whether a coupé or sedan had fixed “B” pillars.

The new hardtop coupé styling mocked a convertible with its roof raised. The headlining used chrome bows to simulate the ribs of an authentic ragtop. These resplendent automobiles took the world by storm. Every automaker eventually offered the pillarless hardtop look. The exclusive Cadillac Series 62 Coupe deVille led the pack as the “Standard of the World”…eminently of course –

1949 Series 62 Coupe deVille

The DeVille series ultimately became America’s favorite luxury car. By the 1955 model year it had established itself prominently. Model #55-62 style code #6237DX 1955 Series 62 Coupe deVille had a base price of $4,305 with a base shipping weight of 4,428 pounds, and 33,300 were built for the model year once again beating the Series 62 Club Coupe in sales with 27,879 units built.

Harley Earl’s tail fin had become a Cadillac trademark. The Coupe deVille’s pillarless roofline added a svelte sweeping look and the towering tail fins made the car look longer and more elegant. The 1955 model year yielded 140,777 in total production which set a sales record at the time.

Cadillac declared “Banco” with the introduction of the Coupe deVille. It is one of the longest and most successful production runs in the history of the brand. This model was built from 1949 until 1993. The 1993 Coupe deVille is Cadillac’s last six passenger two-door coupé.

The 1954 through 1956 Cadillacs gave the brand an exclusive identity. From the dazzling chrome “Dagmars” back to the kicked-up tail fins, this genre epitomized the Cadillac brand eminently. The two-door Series 62 Coupe deVille was a luxury ride like no other. It had all the sophistication of an elegant coupé with the spacious six passenger comfort of a luxury sedan.

The 1955 Series 62 Coupe deVille is powered by Cadillac’s 5.4 litre 16-valve 331 CID V8 engine. Among its highlights is a new combustion chamber, a higher 9.0:1 compression ratio, new valve linkage which improves breathing efficiency, and increased torque-thrust. The engine is built with a cast iron block and cylinder heads, and it runs in five main bearings. Two 4-bbl carburetors were available: a Carter WCFB 2185S and a Rochester 4GC 7007970 (7007971 w/air conditioning).

These sophisticated carburetors operate with their two primary barrels under normal driving situations; the secondary barrels kick in when extra power is required such as merging into traffic or when the passing gear is engaged. GM has always synchronized the carburetor with the transmission for optimum performance. The engine is equipped with equalized manifolding, hydraulic valve lifters, a mechanical fuel pump, intake silencer, automatic choke, and a dual exhaust system.

The 331 CID V8 engine produces 250 hp @ 4,600 rpm with 468 Nm of peak torque @ 2,800 rpm. Longitudinal acceleration is rated as 0-60 mph in 12.1 seconds, 0-100 mph in 47.1 seconds with a top speed in the 108 mph range. It can do the ¼ mile @ 76 mph in 18.8 seconds.

These figures may not seem to be impressive when compared to today’s make-believe performance cars; but consider the fact that these older Cadillacs are heavier with NO aerodynamics. This 5.4 litre 331 CID V8 got 12.9 mpg, which is impressive. The 270 hp Eldorado engine was available as a $161 option.

The 1955 Cadillacs are built as body on frame construction. A rigid ring of steel surrounds the passenger compartment. The steel floor is reinforced by sturdy ribbed sections and is welded to box-girder rocker panels and vertical body pillars.

The all-steel turret top is reinforced by double-ribbed steel bows and box-girder roof rails. Even its windscreen frame is rugged; it is framed by steel box-type members at each side and by steel box members across the top. The body is married to a rugged I-beam X-member chassis for strength and rigidity.

The 1955 Cadillacs are as rugged as they are rewarding. The front cross member provides exceptional strength and sturdy support for the engine, steering, and front suspension components. All 1955 Cadillacs are built with a lower center of gravity.

The Series 62 Coupe deVille is an extremely large front engine, rear-wheel drive vehicle. It rides upon a long 129” wheelbase, has the luxury length of 223.3”, and is an impressive 79.6” wide. Tubeless tires were introduced for all Cadillac models for the 1955 model year.

Beauty is more than skin deep for the 1955 Series 62 Coupe deVille. Superb Cadillac engineering is the primary factor which catapulted the brand to “Standard of the World” exclusivity. Double-end valving in shock absorbers and air craft-type shock absorber fluid added to its wide range of overall operational efficiency.

The Hotchkiss Drive cushions the driving force thru the rear springs for that famous Cadillac “Magic Carpet” ride. The X-frame design permits lower body mounts for added stability and that Cadillac beauty in its design. The engine mounts are lower into the frame eliminating vibration. The long wheelbase further refines the ride. The excellent 50/50 weight distribution contributes to its amazing handling attributes.

The platform is also a network of automotive excellence. The front suspension uses the traditional upper and lower control arm with independent helical coil springs. The use of longer and wider rear springs with fewer leaves enables the springs to flex easier absorbing road imperfections stabilizing the ride. The springs are mounted in a toe-in design to enhance stability even further. The Hotchkiss Drive transfers the thrust of the rear wheels through the rear springs reducing the car’s unsprung weight making acceleration and braking almost imperceptible.

The 1955 Series 62 Coupe deVille presented a personal luxury realm of motoring majesty. The exclusive world of the DeVille made other luxury cars pale by comparison. The Coupe deVille is a serious luxury sedan sans the rear doors. It is every luxury car…all in one. It cast a magic spell on the American automobile industry, which no other manufacturer could replicate. Its unique design sent the competitors back to the drawing board.

With Harley Earl and Bill Mitchell heading the design division for the “Standard of the World” it was impossible for the rest of the industry to catch up! These men MADE Cadillac. The Series 62 Coupe deVille’s long, low, and distinctive silhouette made it unique in all of motordom. Cadillac’s articulacy in the world of luxury was exemplified by the Coupe deVille…it was the essence of the brand. The Coupe deVille was joined by the introduction of the hardtop Sedan deVille in 1956. They were both so popular; they became their own exclusive series beginning the 1959 model year.

…lest we forget the tallest tail fins in the industry for 1959

The Series 62 Coupe deVille didn’t stint on Cadillac luxury. Standard features includes power windows, power horizontally adjustable front seats, rear seat arm rest, power steering, Hydra-Matic automatic transmission, dual back-up lamps, electric clock, front and rear cigarette lighters, outside rearview mirror, robe cords on front seat backs, glare-proof inside rearview mirror, interior courtesy lighting, and windscreen washers. The list seems primitive…but this was 1955, the automobile was undergoing a startling metamorphosis with the “Standard of the World” leading the industry with engineering innovation and excellence.

Popular options for the Series 62 Coupe deVille include radio and antenna $132, heating and ventilation system $129, power hydraulic braking system $48, 4-way power front seat $70…with vertical adjustment an additional $54, and air conditioning $620. Also available was E-Z Eye tinted glass, fog lamps, Autronic Eye which automatically dips the high beam headlamps when oncoming vehicles approach at night, whitewall tires, and Sabre-Spoke wheels.

The Series 62 Coupe deVille offered a closed car and the spirit of a convertible with its pillarless design. A light airy atmosphere revealed the full scope of Cadillac’s styling artistry which had never been incorporated in automotive design. The glamour is augmented by highly styled metallic nylon fabric with leather bolsters. This dramatic concept made the “Standard of the World” the luxury leader in its class.

Special thanks to Daniel Schmitt Classic Cars, Conceptcarz, and Wallpaperup for the use of the beautiful photographs of these rare automobiles.

The 1955 Cadillac Series 62 Coupe deVille was the luxury leader. It put the entire automotive industry on notice. Harley Earl and Bill Mitchell created automotive works of art. The Cadillac name was synonymous with luxury and elegance all over the world. Cadillac was the purveyor of the luxury automobile. In refinement…in craftsmanship…and overall opulence – the 1955 Series 62 Coupe deVille retained the poised dignity which was the hallmark of every Cadillac.

The 1954 through 1956 Cadillacs advanced the tradition of excellence to an extraordinary degree. Then there was Cadillac’s exemplary fit & finish with attention to the tiniest details which made the brand a legend in its own time. The Cadillac DeVille series is one of the longest and most successful production runs in the history of the brand. Will there ever be another real Cadillac…in stature…in luxury…and in exemplary craftsmanship? The 1955 Cadillac Series 62 Coupe deVille is another highly successful automotive legend…in the continuing saga of “As the Standard of the World Turns.”

Here’s a slammed 1949 Series 62 convertible called “The Golden Empress” and it is absolutely gorgeous!

Welcome to Greg’s World…NotoriousLuxury

Isn’t this drop-dead gorgeous?

It’s Notoriously outrageous

1955 Cadillac Series 62 Coupe deVille

The Magnificent Series 70 Eldorado Brougham by Cadillac

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Uncategorized with tags "As the Standard of the World Turns", Cadillac, Cadillac Series 70 Eldorado Brougham, Classic Cadillac, Eldorado, Eldorado Brougham, NotoriousLuxury, Series 6900 Eldorado Brougham, The Magnificent Series 70 Eldorado Brougham by Cadillac on November 18, 2015 by 99MilesPerHour

A Rhapsody in motion

Series 70 1

…in the continuing saga of “As the Standard of the World Turns.”

Series 70 2

Cadillac is the most famous luxury brand of all the classic American Grand Marques. The brand is underrated because there are so many on the highways all over the world. Cadillac introduced so much throughout its tenure that it has been taken for granted by the entire automotive industry. Cadillac has built luxury cars in such high numbers; it makes the competition green with envy. The brand is currently undergoing an existential identity crisis – it is trying to be too many things in too many classes where it should not belong. Cadillac should realize its commercial importance in the luxury car class – and leave it as such.

The brand is an ultra-luxury icon that became a legend…unfortunately; its contemporary plebian approach has diluted its illustrious image tarnishing the heritage its magnificent predecessors set into place. The absolute last word in Cadillac luxury, elegance, and pre-eminence was the fabulous Series 70 Eldorado Brougham. This highly coveted classic was the most expensive domestic automobile during its tenure from 1957 until 1958. NotoriousLuxury takes you down memory lane with the Series 70 Eldorado Brougham…in the continuing saga of “As the Standard of the World Turns.”

Series 70 3

Series 70 4

Series 70 5

Series 70 6

The Series 70 Eldorado Brougham introduced a new realm in motoring majesty. These resplendent automobiles are the logical successors to the illustrious Cadillacs that preceded them. The fabulous Eldorado Brougham has all the virtues that made Cadillac the “Standard of the World.” They satisfied the most discerning luxury car buyers. And…who would have thought such awesome jaw-dropping power would come from a luxury sedan?

The Cadillac…the TRADITIONAL Cadillac didn’t stint on luxury or performance. It is truly a masterpiece from the master craftsmen – a masterpiece that could only come from the undisputed “Standard of the World.” Whatever the occasion, there was no more gracious manner to arrive…than in a Fleetwood crafted Cadillac. The Series 70 Eldorado Brougham is NotoriousLuxury in every respect.

1957 Series 70 15

1957 Series 70 14

These elegant ultra-luxury four-door hardtop sedans remain popular with fine automobile connoisseurs world-wide. The 1957-1958 Detroit-built versions have become the most desired of all post-war Cadillacs. Prices for these classics demand six figures and there is always a long line of enthusiasts waiting to purchase them.

The Series 70 Eldorado Brougham was built at a highly restricted pace which makes the survivors command top dollar on the auction block. A Cadillac Brougham has always retained the attribute of being the most luxurious owner-driven luxury sedan throughout the different model series configurations; with the ultimate versions built as the Fleetwood Series Sixty-Special Brougham.

1965 Fleetwood Brougham

1965 Fleetwood Series Sixty-Special Brougham

1970 Fleetwood Brougham

1970 Fleetwood Series Sixty-Special Brougham

1972 Fleetwood Brougham

1972 Fleetwood Series Sixty-Special Brougham

1976 Fleetwood Brougham

1976 Fleetwood Series Sixty-Special Brougham

1957 Series 70 3

1957 Series 70 1

Model #57-70 style code #7059X 1957 Series 70 Eldorado Brougham four-door hardtop sedan had a base price of $13,074 with a base shipping weight of 5,315 pounds and only 400 were built. Model #58P-70 style code #7059X 1958 Series 70 Eldorado Brougham four-door hardtop sedan had a base price of $13,074 with a base shipping weight of 5,315 pounds and only 304 were built.

With a total production of only 704; the Series 70 Eldorado Brougham is a highly coveted collectible automobile. Cadillac opulence made the other luxury brands blush from sheer embarrassment. The Series 70 Eldorado Brougham gangster-slapped the automotive industry with power, presence, performance, and prestige – This was the counter to Lincoln’s Continental MK II which had a base price of $10,000 built in 1956-1957.

Continental MK II

1956-1957 Continental MK II

Continental MK II 2

1957 Series 70 2

1957 Series 70 12

Arrogance but not conceit…as luxury cars they are complete – they epitomize the Cadillac brand in its most magnificent form. These limited edition Flagships were modern in every aspect for the day. The Series 70 Eldorado Brougham is highlighted by a sleek pillarless design with elegant forward-opening rear coach doors. The extremely low overall height is just 55.5” high. Its low-slung silhouette is augmented by a brushed stainless-steel roof. They shared sheet metal with no other Cadillac; the design features a customized appearance.

In the Fabulous Fifties…cars were lowered with chopped tops, frenched headlamps, unique tail lamp treatments, and futuristic bumperettes…the 1957-1958 Detroit-built versions had all of these unique styling tricks – and engineering features that were never before incorporated into any automobile at the time. The “Standard of the World” was synonymous with the word “first.” The Series 70 Eldorado Brougham marks one of the most important “firsts” in automotive history. The impeccable custom, hand-crafting by Fleetwood made it the finest luxury automobile in its class. This is one of the last hand-built Fleetwood-bodied Cadillacs. This is the first luxury sedan with virtually every feature and accessory offered as standard equipment.

1957 Series 70 5

The chic brushed stainless-steel roof was a favorite of Harley Earl

1957 Series 70 16

Series 70 7

The Series 70 Eldorado Brougham was described as being symbolic of Cadillac’s leadership in the fine automobile segment. There was nothing else on the road like it. Cadillac engineering prowess is what made it exclusively the “Standard of the World.”

The fabulous Series 70 Eldorado Brougham embodies styling features and accessories that had never been offered before in the automotive industry. The Eldorado Brougham’s customized body is designed specifically for this model. The driver may open and close the trunk lid without leaving the seat by a master switch located in the glove box. All doors can be locked and unlocked by controls in the front passenger compartment.

Series 70 10

The six-way power seat has a memory control; the front seat automatically moves forward to aid access to the spacious rear passenger compartment when either rear door is opened – the front seat automatically positions itself down and back for front seat passengers when either front door is opened…when all doors are closed; the front seat automatically returns to the driver’s pre-set favorite position. The antenna automatically rises when the radio is turned on. Beneath the all-new quad headlamp system is a sound wave opening for the triple note horn. The standard air conditioning system includes two rear under seat heaters that can be operated individually by the rear seat passengers.

Series 70 9

Series 70 8

The interior is every inch a Cadillac. The Brougham came equipped with distinctive mouton carpets or deep pile Karakul. There was a choice of over 45 interior trim combinations. Upholstery trim was available as glove soft leather or luxurious high-quality broadcloth. The rear armrest has a storage compartment for a note pad, pen, a portable vanity mirror, and perfume atomizer.

The front compartment’s glove compartment contains gold finished magnetized tumblers, an Arpege or Lanvin perfume atomizer, a vanity mirror, powder puff, cigarette case, and tissue dispenser. The Brougham pampered its occupants with luxury that includes an electric clock and polarized sun visors. Everything was power from the windows, seats, to door locks. Automatic transmission, power steering and brakes added to the Brougham’s long list of standard equipment. Exclusivity and supremacy in a motorcar is exemplified with the 1957-1958 Series 70 Eldorado Brougham.

Series 70 12

1957 Series 70 6

1957 Series 70 7

1957 Series 70 9

1957 Series 70 10

1957 Series 70 4

Another industry first by the “Standard of the World” is the four headlamp lighting system. This headlamp system was pioneered by Cadillac for the Series 70. The low beams provide greater wattage than traditional single beam headlamp systems for the day. The high beams produce an accurately aimed bright spot light. The combined wattage of all four headlamps was greater than the wattage for single high beam headlamps of the traditional incandescent bulbs.

The lights are designed to project light for maximum vision at night without dazzling the eyes of drivers of on-coming vehicles. The four headlamp system was illegal in some states in 1957; they were legalized in 1958. Legislative action passed and it was the last time a law was passed to accommodate an automobile manufacturer. The rest of the automotive industry scrambled to catch up with this ingenious design.

Series 70 13

The most important innovation of the Series 70 is its air suspension leveling system. This is the first time a system such as this was used for automobile adaptation. It uses an individual air spring (air bag) unit at each wheel. This is a primitive version of the independent suspension of later model years. The air is supplied by a compressor through leveling valves to maintain optimum poise under any road or load condition. This not only contributes to a consistently luxurious ride quality but also aids the Brougham’s overall appearance to keep its luxurious poise at all times.

The down side to this technology is the fact that the system was unreliable and the air bags were proned to blow-out at embarrassing moments. This issue led Cadillac engineers to introduce a coil spring override system which most Series 70 owners switched to. Many Eldorado Brougham owners have presently restored their cars’ air suspension regardless of the problems; many of which have been eliminated through modern technology. A Series 70 Eldorado Brougham with an operating air suspension system commands a higher price on the auction block than a converted coil spring version.

Series 70 14

Series 70 15

Series 70 16

Through consistent research and development, this primitive air suspension evolved into Cadillac’s exclusive Automatic Level Control in 1965 standard on all Fleetwood models, optional at extra cost for the other models. Automatic Level Control evolved into Electronic Level Control for later model years as cars became computerized. The electronic systems weighed less than the hydraulic leveling system with their bulky components. (Poor Lincoln never should have adopted this for their contemporary luxurious Town Cars…as they became “unexpected low-riders” at inopportune moments…)

The 1957-1958 Series 70 Eldorado Brougham is built as body on frame construction using Cadillac’s rugged tubular X-frame, one of the results of the car’s extensive research advancements. With this type of construction, the body is married to outrigger mountings as compared to previous designs where the body was mounted to side rails. The X-frame is stronger because its rigid backbone includes “V” type arms fore and aft. The outrigger mounts have brackets that protrude from the box-type beams. This is Cadillac engineering at its finest. The Series 70 rides upon a long 126” wheelbase with the luxury length of 216” and is 78.5” in width…Cadillac-style. It came equipped with an early version of the wide oval low-profile tires with narrow 1” white walls.

Series 70 17

General Motors announced the Series 70 Eldorado Brougham in December of 1956 as a limited edition luxury sedan. It went on sale March 1957. It is based upon the 1953 Orleans and 1954 Park Avenue concept cars introduced at GM’s Motoramas. The Eldorado Brougham concept car was introduced at the 1955 Motorama at the Waldorf Astoria Hotel. It is the first American completely pillarless four-door hardtop sedan.

The brochure that was handed out at the presentation read: “The Eldorado Brougham has been created with the intent of capturing the appeal of those who demand the finest…a compact, personalized automobile, easy to operate, and employing our latest knowledge of styling and engineering. Only 54 inches in height and 210 inches in length, it features low sweeping lines…graceful contours of roof and hood, a unique pillarless design…and great areas of vision. Among its interior innovations are specially designed lounge seats, a distinctive vanity case and a unique instrument panel. Its performance is highlighted by a special high-powered Cadillac engine.”

1953 Orleans at the Waldorf Astoria GM Motorama

1953 Cadillac “Orleans” Show Car with a pillarless hardtop design

1955 Eldorado Brougham concept 1

1955 Cadillac Eldorado Brougham Show Car Concept

Eldorado Brougham 2

Cadillac was the only luxury brand famous for engines that produced prodigious power. Cadillac was also the master builder of the V8 engine. The Series 70 Eldorado Brougham is no exception. Its power is derived from a 5.9 litre 16-valve V8 engine. The engine is equipped with equalized manifolding, mechanical fuel pump, intake silencer, overhead valves, modified intake manifold, and automatic choke. The engine is mated to GM’s Hydra-Matic (Jetaway/Flashaway) 4-speed automatic transmission without torque converter.

For the 1957 model year it was equipped with two Carter (WCFB 2583 & WCFB 2584) 4-bbl carburetors which generates 325 hp @ 4,800 rpm with 542 Nm of peak torque @ 3,300 rpm. Cadillac Eldorados were always the “wild and turbulent ones.” They were renowned for their spirited performance. Longitudinal acceleration is rated as 0-60 mph in 11.3 seconds, 0-100 mph in 32.6 seconds with a top speed in the 121 mph range. It does the ¼ mile @ 80 mph in just 18.3 seconds.

Eldorado Brougham 1

For the 1958 model year the two 4-bbl set-up was replaced by three Rochester #7015801 2-bbl carburetors some refer to as a triple deuce, Pontiac called it Tri-Power. This set-up produced 335 hp @ 4,800 rpm with 542 Nm of peak torque @ 3,200 rpm. Longitudinal acceleration is rated as 0-60 mph in 11.2 seconds, 0-100 mph in 31.8 seconds with a top speed in the 122 mph range.

It does the ¼ mile @ 81 mph in just 18.2 seconds. The triple deuce was a tad bit less fuel thirsty than the dual quad carburetor set-up…but who cared about the cost of petrol when it was far less than a buck per gallon? Cadillac had such a formidable reputation among luxury automobiles that just the mere mention of the “Standard of the World” had the competition limping home on one axle!

Eldorado Brougham 3

1959 Series 6900 Eldorado Brougham 1

1959 Cadillac Series 6900 Eldorado Brougham

1959 Series 6900 Eldorado Brougham 2

The Series 6900 Eldorado Broughams built from 1959 until 1960 were hand-built in Italy by Pininfarina and lacked the Cadillac quality as the Detroit-built Fleetwood hand-crafted 1957-1958 versions. Production was farmed out to Italy to be more cost efficient. This move freed the Fleetwood assembly line. The Series 70 was built completely by hand and slowed the processing of the other Fleetwood models. They could build the Fleetwood Series Sixty-Special a lot faster, it outsold the Series 70.

There were issues with the 1959 & 1960 Series 6900 Eldorado Broughams which required a lot of post-build hand finishing once they arrived back to Detroit from Italy. The lacquer paint cracked in spots where lead was used as a filler. Their overall styling wasn’t as exquisite as the Detroit-built Broughams. The Detroit-built Series 70 Eldorado Broughams are Certified Milestone Vehicles. The Milestone Car Society is dedicated to the distinctive domestic and foreign motorcars built during the first two post-war decades.

1959 Series 6900 Eldorado Brougham 3

1959 Series 6900 Eldorado Brougham 4

1959 Series 6900 Eldorado Brougham 5

The 1959 Series 6900 Eldorado Brougham was really a hodge-podge of remnants from the standard Cadillacs. They were nowhere near as exclusive as the Series 70 Eldorado Broughams. The styling is rather nondescript. It took the eagle-eye to denote the difference between The Broughams and the standard Cadillac models. Only 99 were built for the 1959 model year.

1959 Series 6900 Eldorado Brougham 6

1959 Series 6900 Eldorado Brougham 7

1960 Series 6900 Eldorado Brougham 1

1960 Series 6900 Eldorado Brougham

1960 Series 6900 Eldorado Brougham 2

See how hard it is to tell the difference between the 1960 Series 6900 Eldorado Brougham and the standard models? There were only 101 sold for the 1960 model year. This was the last year for the Eldorado Brougham.

1960 Series 6900 Eldorado Brougham 3

1960 Series 6900 Eldorado Brougham 4

1960 Series 6900 Eldorado Brougham 5

1960 Series 6900 Eldorado Brougham 7

1960 Series 6900 Eldorado Brougham 8

1960 Series 6900 Eldorado Brougham 9

Cadillac Eldorado Broughams are among the rarest of all Cadillac models. Either Series 70 or Series 6900 are excellent collectibles; however, the Series 70 Eldorado Broughams being Certified Milestone Vehicles, command top dollar on the auction block and are highly sought among connoisseurs of fine automobiles world-wide.

1960 Series 6900 Eldorado Brougham 10

1960 Series 6900 Eldorado Brougham 11

1960 Series 6900 Eldorado Brougham 14

1960 Series 6900 Eldorado Brougham 6

1960 Series 6900 Eldorado Brougham 13

1960 Series 6900 Eldorado Brougham 12

Series 70 24

The Series 70 Eldorado Brougham introduced many features and accessories to the industry that had never before been integrated into automobiles. Cadillac was the innovator, the luxury leader in the high-end automobile segment. The competition was not only green with envy but paled by comparison with the “Standard of the World.” The opulent Series 70 Eldorado Brougham was the most expensive domestic automobile for its day at $13,074.

Only 704 were built during its tenure from 1957-1958 which makes it a highly desirable collectible for the Cadillac connoisseur. With all of its “firsts” to the automobile industry, the Series 70 Eldorado Brougham became a Certified Milestone Vehicle. If Cadillac could decide upon a luxury concept; it can shed its existential identity crisis and once again become the pride of the U.S. and the envy of the world. The magnificent Series 70 Eldorado Brougham is another highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

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Series 70 23

1956 Eldorado Brougham Town Car 1

This is the 1956 Eldorado Brougham Town Car. It is a one-off fibre glass bodied concept car that never went into production. Its classic lines and authoritative demeanor epitomized luxury cars from the 1950’s. Will there ever be another “Standard of the World?”

1956 Eldorado Brougham Town Car 2

1956 Eldorado Brougham Town Car 3

1956 Eldorado Brougham Town Car 4

1990-1992 Brougham 2

1990-1992 Brougham 1 The 1990-1992 Cadillac Brougham

1993-1996 Fleetwood Brougham

The 1993-1996 Fleetwood Brougham is the last of the breed…

Cadillac Style

Cadillac Style…

1957 Series 70 13

“As the Standard of the World Turns”

1957 Series 70 11

GM Heritage Center

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finale

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Eldorado Brougham 4

Special thanks to Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Sarasota Classic car Museum, Wikipedia, Fav Cars.com, and the GM Heritage Center for the use of the lovely photographs of these rare and beautiful automobiles.

Eldorado Brougham ad

Series 70 18

The End

NotoriousLuxury is Greg’s World…

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The Classic Cadillac DeVille Convertibles

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Notorious Retrospect with tags "As the Standard of the World Turns", Cadillac, Cadillac Convertible, Cadillac DeVille, Classic Cadillac, Classic Motorcars, DeVille, Exclusivity, NotoriousLuxury, The Classic Cadillac DeVille Convertibles, The Standard of the World on November 2, 2015 by 99MilesPerHour

Presenting the grandest of all open tourers

…in the continuing saga of “As the Standard of the World Turns.”

1964 Cadillac DeVille convertible

One of the most resplendent automobiles in the luxurious realm of motoring majesty is the Cadillac DeVille convertible coupé. They are the most avant-garde manner in which to travel Cadillac-style. These glamorous open tourers were built from 1964 until 1970.

The Cadillac DeVille was the only true luxury convertible built in the land. With spacious six passenger comfort and legendary Cadillac elegance, the DeVille convertible continued the tradition as America’s favorite luxury car. NotoriousLuxury presents a dramatic DeVille encore performance…in the continuing saga of “As the Standard of the World Turns.”

The DeVille convertible coupé retains the poised dignity that was the hallmark of every Cadillac. This brilliant motorcar in all its majesty exudes a youthful zest in the grand Cadillac manner. An exciting new automotive adventure is just a tap of the accelerator away. Their sheer driving pleasure provides a full range of power that is unsurpassed in fine car motoring. At the touch of a button, the power, fully automatic folding fabric roof stows away neatly for the ultimate in open air touring. In luxury and magnificence, they are in a class all their own.

Cadillac convertibles have always been the glamour cars for General Motors. The 1930s gave us the fabulous Fleetwood Series 452 V16 Phaetons. The 1940s spoiled Americans with the luxurious Series 62 convertibles. The 1950s presented the “Standard of the World” as the magnificent Series 62 Eldorado convertibles…with the introduction of the opulent Eldorado Biarritz convertibles dominating the luxury car arena from the mid 1950s through the 1960s. But…it was the 1964 model year that introduced the formidable DeVille convertible coupé with its decadent Cadillac luxury and elegance…it is the absolute epitome of grandeur in all of motordom –

A Cadillac convertible is more than prestige…they are NOTORIOUS when it comes to performance. The DeVille offers presence, prestige, and performance in the grand Cadillac manner on the grand Cadillac scale. It was introduced as a two-door convertible coupé for the 1964 model year replacing the Series 62 convertible coupé as the standard by which all convertibles were judged.

It shocked the world with a 429 CID V8 engine that produces 340 hp with 651 Nm of peak torque. Longitudinal acceleration is rated as 0-60 mph in a mere 8.8 seconds with a top speed in the 123 mph range. This is impressive for a 4,500+ pound solidly built automobile. Model # 64-63F style code #6267F 1964 DeVille convertible coupé had a base price of $5,612 with a base shipping weight of 4,545 pounds and 17,900 were built.

The 1964 DeVille convertible coupé could take on the competition without even using its entire horsepower…the remarkable fact of the traditional Cadillac is that it always had power in reserve. It can do the ¼ mile @ 85 mph in 16.4 seconds. Unlike today’s superficial power-to-weight ratio and wedge shape…a traditional Cadillac kicked butt with awesome torque-thrust!

They are automobiles that could run with GTOs, Camaros, Hemi-Cudas, etc. I simply loved the expression on the faces of sports car owners who would be an image in my rear view mirror! Just a tap of the accelerator sent a thrill of sheer exhilaration down my spine! I always worked a little magic under my hood…my cousins drove and raced Mopars…I took note from them to “over-power” my Kitty Kats!

The 1964 DeVilles are as luxurious as they are powerful. Glove soft leather upholstery was standard. Power windows and seats, and all of Cadillac’s luxury makes driving them a dream! Cadillac actually surpassed its own great reputation – in beauty…luxury…and performance, craftsmanship was second to none. Every year they became even more exclusive. The 1964 Cadillac DeVille convertible coupé remains extremely popular in today’s harried mass-produced world of make-believe luxury cars.

Cadillac DeVille convertible coupés exhibits a spirited, youthful vitality. Luxury is your constant companion. The joy of Cadillac ownership is exemplified with this legendary ragtop. They are a most eloquent expression of glamour. Back in the day…they would be bumper to bumper on Rodeo Drive. They were the only luxury convertibles on Park Avenue. A DeVille convertible is synonymous with the good life…movie stars, doctors, lawyers, and elite businessmen and business women all drove them. It’s no surprise that they still remain America’s favorite luxury cars.

1965 Cadillac DeVille convertible

The DeVille convertible coupé lost its tail fins for the 1965 model year however; they retained the poised dignity Cadillac made famous. Model #65-683 style code #68367F 1965 DeVille convertible coupé was base priced at $5,639 with a base shipping weight of 4,690 pounds and 19,200 were built. The NOTORIOUS 429 CID 7.0 litre V8 engine still produced 340 hp @ 4,600 rpm with 651 Nm of peak torque @ 3,000 rpm. Longitudinal acceleration is rated as 0-60 mph in just 9 seconds with a top speed in the 124 mph range. It does the ¼ mile @ 85 mph in 16.6 seconds.

For the 1965 model year, Cadillac introduced an all-new body style. The front end ensemble is augmented by vertically stacked headlamps and traditional egg crate grille. The authoritative front end design uses fenders that travel beyond the architecture, a feature that would be repeated through the 1970 model year. It makes the car appear even longer than it is.

The rear end styling uses bumpers that ‘hint’ at the iconic Cadillac tail fin. This new body design is more refined and understated sans unnecessary ornamentation…it left the 1950s far behind. Bill Mitchell designs are tasteful…he gave the Cadillac brand a new elegance with grace – the enthusiasts loved it –

The 1965 DeVille convertible coupé remained as luxurious as the model it replaced. Leather upholstery had a new sew style and eloquence…leather was always standard for Cadillac rag tops. The power, fully automatic folding fabric roof was improved to stow away faster. Cadillac’s ingenious inward folding roof provided a rear seat that could accommodate three passengers…comfortably. All of Cadillac’s traditional luxury is still there from power windows and seats, to power steering, power brakes, and extra touches such as polished stainless-steel trim. The 1965 DeVille convertible coupé is every inch a true Cadillac –

1966 Cadillac DeVille convertible

Model #66-683 style code #68367F 1966 DeVille convertible coupé was base priced at $5,555 with a base shipping weight of 4,445 pounds and 19,200 were built. The DeVille convertible coupé was mildly refined to look even more luxurious. The front end ensemble used less chrome for a more elegant appearance. The bumper is rounder and more prominent. The cornering lamps are now mounted up higher in the front fenders tastefully. The rear end design features a new bumper and tail lamp treatment. The restyling includes a body colored panel beneath the bumper for a custom look. It is still a Cadillac in every respect.

The trusty 7.0 litre 429 CID V8 engine still kicked out 340 hp @ 4,600 rpm with 651 Nm of peak torque @ 3,000 rpm. Longitudinal acceleration is rated as 0-60 mph in 8.6 seconds with a top speed in the 124 mph range. It does the ¼ mile @ 86 mph in 16.3 seconds. It was all about fierce torque-thrust back in the day.

Those of you that have never driven a V8 with raw power cannot imagine driving a car such as this…with a “hair-trigger” accelerator where the slightest tap threw you back in your seat – the rest of the cars were only a glimpse in your rear view mirror (if you could see that far behind you). Today’s make-believe Cadillacs cannot compare…

All DeVille convertibles feature leather upholstery standard

1967 Cadillac DeVille convertible

It was the 1967 model year’s major redesign that augmented the classic DeVille. Model #67-683 style code #68367F 1967 DeVille convertible coupé was base priced at $5,608 with a base shipping weight of 4,500 pounds and 18,200 were built. The DeVille convertible coupé now has a more stately appearance. The all-new front end design has a look of authority with its slightly canted forward look.

The body lines are chiseled and flowed gracefully from nose to tail. The rear end design is all-new as well with chrome capped tail lamps set into the bumper ends that once again hinted at the Cadillac tail fin. This redesign made the DeVille convertible coupé appear longer, lower, and wider than the model it replaced. These were the most elegant Cadillacs in the history of the brand to date. With the top down….the DeVille’s architecture looked as though it spanned for miles.

The interior for the 1967 model year was completely redesigned. The new Cadillac elegance prevailed leaving the past to history. The leather clad upholstery is more deep-seated and luxurious. The traditional Cadillac legendary manner of exclusivity remained. All of the power assists customers had grown accustomed to was escalated to new heights of supremacy. The 1967 DeVille convertible coupé was more magnificent than ever.

The 7.0 litre 16-valve 429 CID V8 engine received a new valve train and a modified Carter 4-bbl downdraft carburetor. Horsepower was decreased to 308 hp @ 4,400 rpm with 606 Nm of peak torque @ 2,800 rpm. Longitudinal acceleration is rated as 0-60 mph in 9.1 seconds with a top speed in the 119 mph range. It does the ¼ mile @ 83 mph in 16.7 seconds.

1968 Cadillac DeVille convertible

The 1968 model year was big news for Cadillac enthusiasts. Model #68-683 style code #68367F 1968 DeVille convertible coupé had a base price at $5,736 with a base shipping weight of 4,600 pounds and 18,025 were built. Cosmetic wise, Cadillac gave it a mild beauty treatment to refine the exterior design.

It was the all-new 7.7 litre 16-valve 472 CID V8 engine that made the headlines in the automotive industry. It was the largest V8 engine to power a production passenger vehicle. The luxury behemoth now pumped out 375 hp @ 4,400 rpm packing a prolific punch with 712 Nm of peak torque @ 3,000 rpm. It had the competition “nervous.”

This massive V8 engine is capable of racing with the best. Longitudinal acceleration is rated as 0-60 mph in 8.2 seconds with a top speed in the 129 mph range. It could do the ¼ mile @ 88 mph in 16 seconds. Yes…this massive power plant rocked the entire world with its eminent integrity and being a Cadillac superlative made it even more formidable.

This engine was actually GM’s big-block V8 bored out to 472 CID. Cadillac was the master builder of the 8 cylinder engine. Today’s kitschy-faux Cadillacs cannot hold a candle to the traditional “Standard of the World.” I am living proof of this fact. I drove them when they were the finest luxury cars in the world…

The 1968 models received a mild “Cadillac beauty treatment”

1969 Cadillac DeVille convertible

The 1969 Cadillac DeVille convertible coupé is the undisputed masterpiece from the master craftsmen. Model #69-683 style code #68367F 1969 DeVille convertible coupé had a base price of $5,095 with a base shipping weight of 4,590 pounds and 16,445 were built for the model year. These were the most impressive Cadillac creations in the history of the brand to date.

The 1969 and 1970 Cadillacs were the most popular years for the brand because of their style, grace and that poised dignity that was the hallmark of every Cadillac. The 1969 Cadillac Calais, DeVille, and Fleetwood were completely redesigned from the ground up. They were patterned after the 1967 Fleetwood Eldorado. The 1969 and 1970 Cadillacs are still popular among enthusiasts world-wide.

The 1969 DeVille convertible coupé is powered with the highly successful 7.7 litre 16-valve 472 CID V8. It produces 375 hp @ 4,400 rpm with an earth-shattering 712 Nm of peak torque @ 3,000 rpm. This naturally aspirated V8 engine is equipped with the famous Rochester 4-bbl downdraft Quadrajet carburetor. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds with a top speed in the 128 mph range.

If you removed the limiter it was actually capable of 150 mph+ easily. It does the ¼ mile @ 88 mph in just 16 seconds…this engine was sweet before they put the smog crap on it which drastically decreased its horsepower in later model years before its demise. This engine was not designed to run on unleaded regular gasoline which the public found out starting in 1971 thru 1974 when it was discontinued and the 8.2 litre 500 CID Eldorado engine was used beginning the 1975 model year. It was easier to adapt to regular gasoline and the pollution controls.

What I admired most about the traditional Cadillacs is the fact they always retained power in reserve if you knew how to drive them. It is the first two gears you had to get through quickly…it is the third gear that POPPED with the instantaneous power. All of the luxury and performance is what spoiled me. I just cannot get used to the make-believe Cadillacs they pretend to build today.

The 1969 DeVille convertible coupé’s interior was completely redesigned for the model year. High-back lounge seats covered in supple ostrich grain leather upholstery with head restraints on the front seats made these cars ride like big ‘ole rollin’ Barco loungers. Elegant touches such as genuine walnut trim to the door panels and a newly designed dash made the 1969 DeVille stand out from the competition.

Power windows and seats, power Variable Ratio power steering and Cadillac’s “Triple Braking” system are just a few of the myriad conveniences. A Cadillac was among the best cars in the world at the time. Innovation was never an afterthought with the “Standard of the World”…why, who do you think invented “Climate Control” completely automatic temperature control? Who do you think invented cornering lamps? Lest we forget…Cadillac pioneered the luxury car…the entire world took notes from its class of technology –

The finale…1970 Cadillac DeVille convertible

The finale for the ultra-luxurious DeVille convertible coupé came with the 1970 model year. Model #70-683 style code #68367F 1970 DeVille convertible coupé had a base price of $6,068 with a base shipping weight of 4,660 pounds and 15,172 were built for the model year. Sadly…the 1970 Cadillacs were the last of the REAL “Standard of the World.”

Oh, they still existed as full-sized automobiles until the 1976 model year for the Calais, DeVille, and Fleetwood…and until 1978 for the Eldorado…but they were not the same. Short cuts and quality control began to disintegrate its integrity and eminence. The 1970 DeVille convertible coupé received a mild Cadillac beauty treatment, but is was basically a 1969.

The 1970 DeVille convertible coupé uses the same famous 7.7 litre 16-valve 472 CID V8 engine that cranked 375 hp @ 4,400 rpm with the awesome 712 Nm of peak torque @ 3,000 rpm. It still uses the Rochester 4-bbl downdraft Quadrajet carburetor. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds with a top speed in the 128 mph range. It does the ¼ mile @ 88 mph in 15.9 seconds. Beauty is more than skin deep with the 1970 DeVille convertible coupé.

The 1970 DeVille retained the deep-seated lounge seats

The traditional Cadillac DeVilles were all front engine, rear-wheel drive automobiles. They were built solidly as body-on-frame construction. Rubber bushings were used to cushion metal-to-metal confrontation to not only absorb road impact and vibration, but also to isolate road noise before it reached the interior. This is why these cars are so quiet and vibration-free. Convertibles are built differently than a hardtop. The ragtop is built with a lower center of gravity with a stronger body structure. Back in the day, Cadillac convertibles were built specifically as convertibles, not merely snipping off the roof of a hardtop coupé.

Cadillac DeVille convertible coupés are built with solid frames. The 1964 DeVille used Cadillac’s rugged tubular “X-frame.” The 1965 through 1970 DeVille convertibles use Cadillac’s fully-boxed perimeter frame with hidden bulkheads for added torsional rigidity. The front suspensions for 1964 through 1970 DeVilles are built with the traditional upper and lower control arms; independent helical coil springs with rubber mounted strut rods and rubber bushings. All model years used the traditional Cadillac four-link drive rear suspension with helical coil springs and rubber bushings.

The 1964 through 1970 DeVille convertible coupés came standard with GM’s 3-speed automatic Turbo Hydra-Matic transmissions. Cadillac’s exclusive “Triple-Braking” system was equipped with a dual hydraulic master cylinder providing the independent operation of front and rear systems. The parking brake is vacuum released automatically when the transmission is shifted to a drive gear.

It will not lock with the engine running and transmission in gear. It could be used as an emergency brake if needed. The brakes self-adjust each time the car is driven in reverse and the brakes applied. Also standard beginning the 1965 model year is Cadillac’s exclusive Variable Ratio Power Steering system which continually calibrated itself contingent upon the driving situation.

A youthful zest combined with spirited performance made the Cadillac DeVille series America’s favorite luxury cars. The DeVille convertible coupé with its full complement of power assists and the sheer opulence of its style made Cadillac the primary choice in open tourers. The interior appointments set it apart from the competition…it was the only luxury convertible built in the land.

Elegance, excitement, and excellence with that poised dignity which was the hallmark of every Cadillac makes the magnificent DeVille convertible coupé a motorcar with a highly individual flair. The glamorous DeVille creates a measure of motoring excellence entirely unique in all of motordom. It leaves an indelible impression in automotive history. The pleasure of owning a Cadillac DeVille convertible coupé is exceeded only by that of driving it. The 1964 through the 1970 DeVille convertibles are just another highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

Special thanks to Daniel Schmitt Classic Cars & Bob Adams Classic Cars…two exemplary caretakers and retailers of the finest in special interest and collectible automobiles in the industry…

Greg’s World IS NotoriousLuxury….

3 Comments »

Cadillac: The Standard of the Entire World

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Notorious Retrospect, Requiem For A Legend with tags "As the Standard of the World Turns", American Luxury Cars, Bill Mitchell, Cadillac, Cadillac Historical, Cadillac: The Standard of the Entire World, Classic Cadillac, DeVille, Eldorado, Extreme Luxury, Fisher Body, Fleetwood, Fleetwood Brougham, Fleetwood Metal Body Co, Fleetwood Series Seventy-Five, Fleetwood Series Sixty-Special, General Motors, Harley Earl, NotoriousLuxury, Series 62 Coupe deVille, Series 62 Sedan deVille, Series 70 Eldorado Brougham on October 18, 2015 by 99MilesPerHour

…Automotive milestones

…in the continuing saga of “As the Standard of the World Turns.”

Theodore MacManus wrote in his famous “The Penalty of Leadership” advertisement: “That which is good or great makes itself known, no matter how loud the clamor of denial.” Cadillac prowess in the luxury car arena made headlines all over the world. From the massive V16 and V12 powerplants to the modern V8 engines…Cadillac was the master builder of the luxury automobile.

Fisher Body, Harley Earl, Bill Mitchell, and a host of other talent made the brand the undisputed “Standard of the World”…in the entire world. Will the brand ever stop chasing everything that moves in Europe…and return to being the pride of the USA and the envy of the world? NotoriousLuxury retros back to the days when Cadillac reigned supreme…in the continuing saga of “As the Standard of the World Turns.”

There was a time when Cadillac had no product recalls…they even sold without advertising. Cadillac was recognized as the luxury leader world-wide. The mere mention of “Cadillac” had the competition in a nervous frenzy. The brand had absolutely no interest comparing itself to European brands simply because the European brands were taking notes from Cadillac success!

The “Standard of the World” was the innovator displaying engineering prowess with outstanding fit & finish. Cadillac couldn’t have cared less about achieving 0-60 mph in a nanosecond, nor was it trying to compete in every automotive class – a Cadillac was a luxury car…period. Cadillac has since forgotten all of its loyal following that made it the “Standard of the World.”

1976 Cadillac Coupe deVille

The Cadillac name was synonymous with luxury, prestige, and quality. The association was that of superlative status such as the Cadillac of appliances…the Cadillac of electronics; this meant the product or service was the best in its industry. And of course…the Cadillac of automobiles was the one and only “Standard of the World.” It was everyone’s dream car…the envy of the driveway.

The mere sight of a big, shiny, classy Cadillac sent shock waves throughout the entire automotive industry. The exclusivity and supremacy made quite a statement about its owner. A Cadillac was a supreme achievement in motoring…I used to polish mine for hours upon end to a glassy mirror-like reflection that was so shiny, my girlfriends used to apply their make-up using my Cadillacs as a mirror! Those were the good old days.

Once seated behind the wheel…a turn of the ignition key brought the powerful V8 engine to life…it didn’t roar its existence – it whispered its presence. The transmission engaged imperceptibly…the steering was light as a feather…I could turn the steering wheel with one finger action.

Once the ride was under way, boulevard travel intrusion was negligible…a Cadillac managed the roughest pavement with ease. There was nothing else on the road quite like it. In fact, there was no more magnificent manner in which to view the world than from behind the wheel of the “Standard of the World.” Its presence enhanced any occasion…its eminence never went unnoticed –

Not many truly understand this automobile’s illustrious heritage. Let’s take a look into the history of the “Standard of the World.” The brand was established in 1899 as The Detroit Auto Company. It was the first venture of its type in Detroit. It was struggling to survive; the company floundered and was dissolved in January 1901 after only 20 vehicles were built.

The company was reorganized on November 20, 1901 as The Henry Ford Company. Henry ran the company for three weeks then resigned to move on to other endeavors. Henry Martyn Leland, a reserved traditional entrepreneur, reorganized the venture and the company was renamed after Antoine de la Mothe Cadillac, the founder of the city of Detroit. The Cadillac Model A was introduced in 1903.

The brand did not spring forth as the “Standard of the World.” This formidable title was garnered through evolution and dedication to quality. It’s an American success story that unfortunately has a not so happy ending. To regain the illustrious title the brand must cease and desist with the kitschy-faux, make-believe unreasonable facsimiles and build real luxury automobiles once again –

1904 Cadillac Model B Touring

1908 Cadillac Model S

1913 Cadillac Model 30

1918 Cadillac Model 57 Raceabout

Fisher Body, the coachbuilder for GM was founded in 1908 by Fred and Charles Fisher of the famous Fisher brothers in Detroit, Michigan. It all began here in Ohio in the beautiful area of Norwalk in the late 1800s building horse-drawn carriages. The transition became necessary because the internal combustion engine and its torque created way too much vibration and the bodies of the horse-drawn units couldn’t withstand the forces.

Before Fisher Body became a company, the Fisher brothers built bodies for Cadillac. By 1910, Fisher Body became the supplier of all closed bodies for Cadillac. They also built bodies for Buick, Abbot, Chevrolet, Oldsmobile, Packard, Studebaker…even Ford. By 1913 Fisher Body had the capacity to build 100,000 bodies per year. This success caused the company to expand into Canada right across the lake from Detroit. By 1914 they grew becoming the world’s largest manufacturer of automobile bodies.

In 1916 Larry Fisher joined the company placing emphasis on the Cadillac brand. He wanted exclusivity for the brand. Fisher Body developed the art of interchangeability of wood body parts. They created precision wood working tools, thus, increasing production output. The company became The Fisher Body Corporation in 1916 with the capacity to build 370,000 bodies per year. Larry Fisher became general manager from 1925 until 1934. He oversaw the purchase of The Fleetwood Metal Body Company of Fleetwood, Pennsylvania in 1925.

Cadillac was the first American car in 1914 to introduce a V-type water-cooled 8 cylinder engine and was also the first to use a thermostatic controlled cooling system. In 1920 the Clark Avenue plant was built in Detroit, Michigan and was the most modern facility in the entire industry. In 1922 Cadillac introduced a thermostatic carburetor control for efficiency. For the 1923 model year Cadillac was the first in the industry to build the inherently balanced V8 engine with a compensated crankshaft…and a four-wheel braking system.

Cadillac was the first in the industry in 1926 to offer a comprehensive service policy on a nationwide basis. In 1928 Cadillac developed the clashless synchromesh transmission that eliminated the chafing noise and friction of gear shifting, thus, laying the foundation for the first fully automatic transmission called the Hydra-Matic in 1941 which eliminated the clutch and manual shifting. In 1929 chrome plated accessories were standard.

1930 Cadillac Model 452 V16

1930 V16 Roadsters were the world’s most luxurious cars

1930 Cadillac V16 Phaeton

After the stock market crash in the 1920s with The Great Depression, GM never lost money due to its diversity under the leadership of Larry Fisher. Fisher Body was an innovator in the industry. They introduced car window regulators to raise and lower windows, closed bodies offering year round comfort wet or dry…rain or snow, and many other features automakers take for granted today. The Fishers turned a $1,000 investment from Fred’s sister into a multi-million dollar company a few years later. In 1919 General Motors paid $27.6 Million USD for 60 percent of Fisher Body, and in 1926 GM paid another $208 Million USD for the remaining 40 percent of Fisher Body.

And in case you didn’t know…Cadillac was a pioneer in the automotive industry. Cadillac luxury and elegance are prominent attributes but innovation and engineering prowess were paramount. Cadillac introduced many firsts to the automotive industry. It is the only ‘foreign’ automobile to win the coveted Dewar Trophy from the Royal Automobile Club of Great Britain…not once…but twice. In 1908 Cadillac won for introducing standardization and interchangeability of parts. In 1912 it won for introducing the Delco electric lighting and ignition system. In 1905 Cadillac was the first to offer a multi-cylinder engine. In 1910 it was the first auto manufacturer to offer closed bodies as standard equipment. For the 1911 model year the illustrious Fleetwood hand-crafted coachwork made its grand entrance.

This is one of Cadillac’s coupé body designs from 1930-1932