Archive for Rolls Royce

2018 Rolls-Royce Phantom EWB – Bespoke Couture

Posted in Extreme Luxury, Grande Marque, Rolls-Royce with tags , , , , , , , , , on March 11, 2018 by 99MilesPerHour

“Nil Fato Relinquemus…”

A Rolls-Royce Phantom EWB is the closest thing to nirvana one will ever experience in motorcar form. It’s writing its own legacy one magnificent model at a time. For 2018, Rolls-Royce engineers used a clean sheet approach endowing Phantom with extraordinary new levels of comfort and sophistication resulting in the most technologically advanced motorcar in the history of the brand.

Phantom EWB remains true to its eloquent heritage offering deep-seated luxury, spaciousness, and performance of the highest order. It has maintained an enviable reputation of being the finest handcrafted saloon in a very elite market niche. The 2018 Rolls-Royce Phantom EWB continues the formidable tradition as the pride of the UK…and the envy of the entire world –  

A Rolls-Royce Phantom ferries its passengers along completely oblivious to the world outside the vehicle. Phantom EWB escalates this elite sophistication to a new level of exclusivity… 

The ultimate improved upon…

Phantom’s silhouette has been completely redefined…what didn’t change is the fact it retains the unmistakable hallmarks of the marque with its new poised dignity, sheer opulence, and impeccable handcrafting. The Phantom EWB shares identical coachwork with Phantom SWB. The added length is discretely incorporated into the rear portion of the bodyshell. Elegant forward-opening rear coach doors augment Phantom EWB’s eminence. Modular componentry of “The Architecture of Luxury” is modified refining the SWB into the EWB luxury saloon.

All future Rolls-Royce models will be underpinned with the new all-aluminium spaceframe architecture. New model Research & Development will benefit enhanced functionality from blueprint to production efficiency with greatly reduced timeframes. When the new generation Phantom MK VII was released in 2003, the EWB version didn’t come about until the 2005 model year. The Architecture of Luxury allowed Rolls-Royce engineers to release both Phantom MK VIII SWB and EWB together. Phantom is the perfect synthesis of Rolls-Royce virtues and 21st Century engineering prowess. 

Rolls-Royce Phantom VIII special edition “A moment in time”

Advanced technology unobtrusively makes its contribution. The next generation of the Rolls-Royce motorcar is built upon all-new “Electronic Architecture” the largest and most complex electronic platform ever made by the BMW Group. The entire car networks together optimizing the Rolls-Royce experience.

Electronic engine controls coordinate functions under the bonnet while a GPS aided 8-speed electronic ZF gearbox scans digital maps preparing the car for the road ahead. Phantom’s electronic ‘thinking’ suspension levels itself automatically maintaining its poise under all driving conditions. Phantom EWB ‘floats’ on a cushion of air further enhancing the famous “Magic Carpet Ride.” If you’ve ever driven a Rolls-Royce motorcar, you’ll agree…it’s truly a performance of considerable virtuosity –  

Legendary luxury and eloquence…

1959 Rolls-Royce Phantom V with Park Ward coachwork

Historically, Rolls-Royce Phantom models represent limousines of distinction. Each one has been handcrafted into bespoke resplendence. Once upon a time these eminent saloons exited the assembly hall at the famous Crewe facility in the UK. These luxury icons established pride in perfection with a poised dignity which became the hallmark of every Rolls-Royce motorcar.

The world’s leading luxury item is now in theatre in the UK at the high-tech Goodwood facility continuing the formidable Rolls-Royce legacy. Times have changed but one Rolls-Royce mission statement has not: “The quality will remain long after the price has been forgotten…”  

Rolls-Royce Phantom MK VII

Contemporary limousines are designed with shorter, lower exterior dimensions and more sophisticated upscale cabins. These radical new designs have spacious interiors to repose in luxurious comfort. Phantom EWB redefines luxury travel with “The Suite” a highly bespoke approach in personal commissioning.

Long wheelbase saloons by Rolls-Royce typically focus on the rear passenger compartment. Phantom EWB may be equipped as a rolling boardroom for executives that work as they travel. It may also be configured with premium entertainment and communication systems enhancing the car’s interconnectivity with the world-wide web making each journey as rewarding as its destination. 

Rolls-Royce Phantom VIII EWB special edition”Whispered Muse”

“The Gallery” expresses the patron’s individuality…

The Phantom EWB is the ultimate flagship saloon. Upon initial contact, one’s sense of touch is delighted by the feel of the hand-polished stainless-steel exterior door handles. This car has an elegance no other motorcar can match. Once inside the car, the assistant or valet steps toward the door…a light touch of the sensor in the door handle quietly whisks the door closed.

All four doors may be effortlessly closed at the touch of a button from the inside the cabin by each occupant. “The Embrace” virtually surrounds passengers in the epitome of luxury. A vast array of handcrafted wood veneers, hand-cut/hand-stitched natural grain leather, and deep pile carpet are made available to the client through comprehensive personal commissioning. Clients may log in via internet portal to observe their car’s stage of build. 

Beneath Phantom EWB’s handcrafted aluminium coachwork is an athletic grand touring limousine. The ceremonious entrance of this new generation Rolls-Royce motorcar includes a freshly minted 6.8 litre twin-turbocharged V12 engine. This elegant saloon produces an impressive 563 hp packing a prolific punch with 900 Nm of peak torque.

Luxury not only assumes an entirely new identity but a spirited new attitude as well. Both engine and transmission retain their anonymity during Phantom EWB’s effortless motoring virtues. Why waste this exhilarating limousine on a chauffeur? 

Rolls-Royce is synonymous with bespoke…

Every Rolls-Royce motorcar is handcrafted per owner requisites. You will never see two alike. Limited editions, exclusive one-off creations, and a “sky’s the limit” approach to personal commissioning make Rolls-Royce motorcars uniquely distinctive. There’s one thing all Rolls-Royce patrons share collectively, they appreciate the degree of craft that goes into the build of “The Best Car in the World.” The latest edition is another superlative in the elite continuing saga of The Spirit of Ecstasy – 

The result of Rolls-Royce endeavors once again yields a motorcar of absolutes sharing neither engine, transmission, suspension, brakes, nor coach crafting with its predecessors. A new Rolls-Royce motorcar redefines the attributes that have made the marque famous escalating them to new heights in exclusivity and supremacy. The 2018 Rolls-Royce Phantom continues the eminent heritage. In the making of a Rolls-Royce motorcar, every detail must have its function and the beauty of form must derive from its fitness for purpose.  

Photos/specifications courtesy Rolls-Royce Press Club

The 2018 Rolls-Royce Phantom EWB is NotoriousLuxury © 2018


2018 Rolls-Royce Phantom – A Serendipitous Adventure in Paradise

Posted in Editorials, Extreme Luxury, Grande Marque, Rolls Royce, Symbol with tags , , , , , , , , , , on March 4, 2018 by 99MilesPerHour

A New legend is launched…

The iconic “Spirit of Ecstasy” adorns an all-new interpretation of the Rolls-Royce Phantom for the 2018 model year. Introduction of a Rolls-Royce motorcar never comes as the result of a blinding flash of inspiration. Through evolution, each new model is built upon the laurels of its predecessor adding the latest technology available. Only after inexhaustible research and testing, it is further refined to sheer magnificence.

This total redesign is the second completely new edition under BMW management for the 21st Century. Now that’s progressive, the marque has refined a legend while gaining new acclaim in such a short length of time. Phantom is powered by a newly minted 6.8 litre twin-turbo V12 engine. The new saloon is built upon the Rolls-Royce patented “Architecture of Luxury” a new concept making the car lighter, quieter, more rigid and technologically advanced than the previous model. A new legend is launched…

Automobile journalists world-wide whip out the ruler once again. The Rolls-Royce Phantom is the standard by which ALL other ultra-luxury cars are judged. Any Rolls-Royce motorcar is one class act…and an extremely tough act – which no other luxury car – can follow. The eighth generation Phantom introduces a Luxury Suite approach redefining comfort and convenience escalating opulence to new heights in exclusivity and supremacy.

Thoughtful amenities such as “The Embrace” of its self-closing doors and “The Gallery” imposed into the elegant newly designed dash fascia of the control center, alerts one to the fact this is no ordinary automobile. Phantom’s new look highlights an impressive new interpretation of Rolls-Royce luxury. However; some things will never change:” The loudest sound one will ever hear inside the cabin of a Rolls-Royce motorcar – is the beating of their heart…”

Rolls-Royce Phantom MK VIII

Phantom is graciously designed with 21st Century virtues. The exquisitely handcrafted architecture has been totally restyled to reflect the distinctive character of Phantom’s tasteful heritage. It is also designed so as not to render the previous models redundant out of owner loyalty and respect.

Rolls-Royce Phantom MK VII

An aluminium space frame design ends the love affair between Rolls-Royce and monocoque construction. The big news for the Phantom VIII is the “Architecture of Luxury.” The integrated network further refines the “Magic Carpet Ride” ride into superlatives. This revolutionary new approach for the automotive industry has been designed and engineered from the ground up to adapt to the size and weight requirements for future Rolls-Royce model logistics.

This platform is 30% more rigid than previous applications. Its lightweight design, increased torsional rigidity, and modular componentry can be adapted to the next generation of Rolls-Royce motorcars that will follow. Suspension dynamics are further optimized by innovative new processes which enhance the sensation of soaring – one of the true hallmarks of a Rolls-Royce motorcar.

The Rolls-Royce relentless pursuit of exemplary coachbuilding and engineering par excellence once again yields “The Best Car in the World.” To say Phantom set new benchmarks in the industry is grossly understated. Its Electronic Architecture is the largest and most sophisticated component produced by the BMW Group.

This highly intelligent system networks together coordinating every function of the entire vehicle from its overall operational dynamics to the latest navigation and entertainment systems. The eighth generation of the formidable Phantom series is the preface to a new breed of Rolls-Royce motorcars. Phantom is the very essence of the brand…

The formidable new look of authority…

The Architecture of Luxury is augmented by exquisite coach crafting. Modular symmetry integrated into Phantom’s engineering DNA is adaptable for future applications. Monocoque construction throughout the Rolls-Royce model range will ultimately be replaced by this new technology. Phantom’s poised dignity is embodied within a totally new yet familiar design completely in character with a flagship of its stature.

Phantom’s aluminium bodyshell is crafted using a precision body pre-joining process. A single stamped body panel takes the place of multiple components. This refinement not only reduces visible seams between body panels, but also aids aerodynamics. The result is a radical contemporization of the illustrious Phantom saloon. The new edition through historic evolution, is a visual composition hinting at the classic Silver Cloud borrowing styling cues from the Silver Shadow, Silver Spirit, as well as the Silver Seraph saloons. The 2018 Rolls-Royce Phantom is a tasteful new rendition of a time-honored legend. Its beauty is exceeded only by the prestige of ownership…

The iconic ‘Spirit of Ecstasy’ and signature radiator grille have been refined for the new flagship. We cannot forget the flying lady mascot which has adorned Rolls-Royce motorcars since 1911. “Emily” the silver goddess, was created by Charles Sykes to keep the Rolls-Royce motorcar appearance uniform as a thing of beauty. She has undergone many changes during her tenure.  The new Phantom captures the essence of the original in a stunning contemporary form.

Phantom’s classic inspiration is the basis of its timeless beauty, making it the epitome of luxury. The hand polished radiator grille has been integrated into surrounding bodywork. The taller, more upright dominance creates an elegant new look of authority. A new headlamp design gives daylight running lamps a holographic look from a graphic laser light system. Phantom electronically casts light 600 metres down the road to assist driving after dark. This is the most advanced lighting system of any automobile on the road today.

Phantom is synonymous with technology. The entire automobile networks together in electronic harmony and sophistication.  A 4-camera system around the vehicle includes panoramic and helicopter views for optimal all-around visibility and security. Night Vision, Vision Assistant, Active Cruise Control, Collision Warning, and lane departure/lane change notification are just a few of the many features and accessories that contribute to Phantom’s overall operational efficiency. High-resolution head-up display, digital on-board electronics, Wi-Fi hotspots, and state of the art navigation/entertainment systems all aid the car’s interconnectivity into today’s world.

The electronic interface within Phantom is an endless array of technical insight. Electronic Stability Control (ESC), with ABS and driveline traction control systems constantly monitor and calibrate each wheel individually as the transmission scans geographical maps preparing the car for the road ahead.

Phantom’s electronic self-leveling system allows the car to ‘glide’ on a cushion of air enhancing the famous “Magic Carpet Ride.” The system is so sensitive it adjusts the ride height to compensate for fuel used from the tank as well as changes in load. Ingenious 4-wheel steering provides unrivaled steering precision…allowing the car to remain poised minding its manners at all times. A Rolls-Royce does everything a little better than its ultra-luxury competitors. Effortless…totally effortless operation is what one has come to expect from the brand.

Phantom’s highly bespoke nature gives the client limitless possibilities for both comfort and convenience. The all-new Luxury Suite approach redefines the cabin’s exclusivity. Individual lounge-type seating with a fixed center console includes carefully angled seating positions enabling occupants to converse without strain.

An elegant bench-type seat with sofa-like proportions has a wide folding center armrest. A newly designed sleeping-seat arrangement is available for extraordinary comfort on extended journeys. The seats have been refined and handcrafted using the seating ‘bullet’ previously used on the Rolls-Royce Dawn and Wraith models.

In order to fully appreciate today’s Rolls-Royce, one must see how this grand marque evolved…the progression is tasteful, gradual, never outlandish nor shockingly out of sequence.

This is the first contemporary redesign…Phantom VII

Silver Seraph is the last new model of the 20th Century…

Silver Spirit and the EWB version Silver Spur

Silver Shadow and the EWB version Silver Wraith II

Silver Cloud I, II, & III. (Phantom V & VI) This iconic presence is the single most immediately identifiable of all Rolls-Royce model series. It’s classic eminence which endures…

Here’s Rolls-Royce refinement during the early 1950s. These automobiles have become cherished collectibles among connoisseurs all over the world. Rolls-Royce pre-eminence ages gracefully. “A thing of beauty is a joy forever – “

1933 Phantom III is among the purveyors of motoring eloquence

A New legend takes shape…

Phantom’s overall exterior design sports a slightly lower silhouette than its predecessor creating its own signature. Elegant forward-opening rear coach doors remain Phantom’s focal point. For added convenience, all four doors may now be closed automatically at the touch of a button. It’s the most exclusive “Embrace” in the industry.

This is a striking example of contemporary abstract automotive art. Phantom exudes a contemporary understated elegance. Restrained use of ornamentation is tasteful. The makers of “The Best Car in the World” have once again created an automotive masterpiece that doesn’t require pomposity to impress with crude assertions of status and wealth. It is satisfying as a fine Chateau Lafite Rothschild or a Cohiba Behike…rich and rare.

A Rolls-Royce is ride-engineered for outstanding comfort and convenience. Phantom’s independent suspension is equipped with double wishbones up front and a 5-link system at the rear. It rides on large 22 X 9.5” forged aluminium wheels. The tires are developed with Continental and are filled with 2kg of “Silent Seal” foam to eliminate even more road noise and vibration. The 2018 Rolls-Royce Phantom SWB saloon has the luxury length of 226.8” and rides upon a long 140.6” wheelbase. The Phantom EWB has an even longer length at 235.5” riding upon a longer 148.5” wheelbase.

The Silent motorcar returns…

Phantom’s all-new V12 with advanced electronic engine controls produces more low-end output at lower revs to cancel even more noise and vibration than previously achieved. The lightweight aluminium 6.8 litre twin turbocharged engine yields an impressive 563 hp @ 5,000 rpm packing a prolific punch with 900 Nm of peak torque @ 1,700 rpm. The engine is mated to an electronic GPS aided 8-speed ZF automatic gearbox. The 2018 edition of The Best car in the World is configured as front engine rear-wheel drive. (Whisper…tick…soar)

A Rolls-Royce Phantom is “The Rolls-Royce of Rolls-Royces.” These prestigious flagship saloons have always been hand-built at a highly restricted pace from their inception in 1925. It simply upends the theory of the inability to “have it all.” The new Rolls-Royce Phantom by tradition, is a blank canvas for the client to create their very own unique work of automotive art.

Each and every Phantom is a highly bespoke masterpiece. No other ultra-luxury motorcar garners the respect and admiration afforded this supreme achievement in motoring. The next generation of the ultra-luxury saloon will exceed the parameters of bespoke elegance once again raising the bar of success even higher in this exclusive market niche…

The “Gallery” is an area for personalization. Intricately detailed marquetry may also reflect the requisites of the client. The 2018 Phantom’s new fascia makes an elegant new manner in which to express one’s self. All switch gear is rendered luxuriously in metal, glass, or wrapped in leather. Everything is designed to be beautiful with a jewel-like crystal effect.

All controls and gauges are on display behind an expanse of glass…as if they were in an art gallery or in a display case at Tiffany & Co. Leather and wood appointments will always be totally unique from vehicle to vehicle. Technology is hidden until required…screens, keyboards, and the like are stored away behind hidden panels. No two Rolls-Royce Phantoms will ever be alike because of natural materials and the extensive use of hand-finishing throughout the vehicle.

1915 Silver Ghost

“The Best Car in the World” award is bestowed upon superlative endeavors in the industry. Rolls-Royce Silver Ghost is a sparkling example. ‘Autocar’ named it as such in 1907 because of its revolutionary concept…Silver Ghost’s virtual silent operation and its notorious reliability gained world-wide acclaim. Chassis # AX201 is valued at $35,000,000 USD garnering the title of “Most Valuable Car in the World” in 2005.

The Rolls-Royce Phantom was judged “The Best Car in the World” upon its inception in 1925. This eminent automotive series historically is classified as a very, very special automobile reserved for very, very special clientele. The 2018 edition escalates this exclusivity while retaining the poised dignity which is the hallmark of every Rolls-Royce motorcar. Modern day accolades include the prestigious “Luxury Car of the Year” award in the UK  from BBC Top Gear Magazine received just weeks after the Phantom debuted on lovely Lake Lucerne in Vitznau, Switzerland on November 27, 2017.

1929 Rolls-Royce Phantom I Ascot Sport Phaeton

1933 Rolls-Royce Phantom II

Field Marshal Bernard Law Montgomery…

“Monty’s” 1936 Rolls-Royce Phantom III by Freestone & Webb

“A keen believer in the power of the image, Montgomery used his Rolls-Royce Phantom to communicate permanence, solidity and reliability – a signal to his men that he was there to stay.”

Rolls-Royce Phantom IV chassis #4AF6 scrapped in 1959

1963 Rolls-Royce Phantom V coachbuilt by Mulliner Park Ward

1992 Rolls-Royce Phantom VI coachbuilt by HJ Mulliner

Rolls-Royce Phantom VII (Celestial Phantom 1 of only 1)

Phantom’s graciously refined resplendence heralds a dramatic new era in luxury motoring. Its unpretentious opulence doesn’t scream accomplishment it simply whispers success. The 2018 Phantom is the most technologically advanced model in Rolls-Royce history setting new industry benchmarks.

“The Architecture of Luxury” is the basis of an entirely new concept in luxury motorcar manufacturing. This modular platform will be used for future Rolls-Royce models replacing monocoque construction. The revolutionary new approach will adapt to size and weight requirements evolving to meet the corporate mission.

Phantom’s technology includes “Electronic Architecture” rated as the largest and most complex electronic platform ever built by the BMW Group. Advanced electronic intelligence aids Rolls-Royce Phantom’s overall operational logistics, active and passive accident avoidance systems, as well as state of the art navigation and entertainment systems.

This is the company flagship that’s extremely rewarding to own…and fine enough to preclude the restless quest for something finer to replace it. The 2018 Rolls-Royce Phantom EWB is the one thing missing from me right now to achieve total happiness –

Special thanks to Park Ward Motors Museum, and Daniel Schmitt Classic Cars for classic Rolls-Royce photos. Special thanks to the Rolls-Royce Press Club for press releases, specifications, and photos for the 2018 Phantom.

The 2018 Rolls-Royce Phantom is NotoriousLuxury  © 2018


The Crewe Collection: Rolls Royce Corniche V

Posted in Rolls Royce: The Crewe Collection with tags , , , , , , , , , on May 24, 2016 by 99MilesPerHour

Corniche V 1

The Rolls Royce Corniche “breaks the fourth wall” mesmerizing the audience with an eloquence few luxury cars share…           Greg Morgan, NotoriousLuxury – 

Balmoral UK 1

True…money cannot buy happiness…but it can buy an ultra-luxurious convertible like this to cruise right up and park beside it! The finale to the Rolls Royce legend at Crewe is epitomized by the magnificent Corniche coachbuilt drophead coupé. No other open grand touring motorcar in the world shares the panache…and all the savoir-faire as the Rolls Royce Corniche. There is no more impressive manner in which to arrive. It augments the poised dignity which is the hallmark of every Rolls Royce motorcar.  Its power and prestige are exceeded only by its beauty.

The Corniche is the single most immediately identifiable Rolls Royce in the history of the brand. It is also the last Rolls Royce to motor out of the historic Crewe facility in the UK…it’s a true masterpiece from the master craftsmen. The Rolls Royce Corniche established new standards of refinement…elegance…and sophistication, raising the bar of success to a higher level where few motorcars can compete. As a status symbol, there can be no more impressive introduction to your lifestyle. The Corniche is one of the most successful and longest running production series in Rolls Royce history.

Balmoral UK 2

Balmoral UK 4

Balmoral UK 5

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Balmoral UK 8

Balmoral UK 9

Balmoral UK 3

1986 Corniche II 5

1986 Corniche II 1

The elite sophistication of the Corniche makes it the most avant-garde series of all Rolls Royce motorcars. Mulliner Park Ward Silver Shadow fixedhead and drophead two-door coupé models were renamed “Corniche” in 1971. It’s dramatic…it’s distinctive…it’s the definitive luxury coupé built in the European grand touring tradition. The Corniche is luxurious beyond description. This is one of the most significant models in Rolls Royce history. The company was on the brink of financial disaster. The Corniche came to the rescue.

It was so popular, each subsequent model year had a waiting list. As soon as they were out of theatre the buyer could sell it for far more than they paid for it. Production for the fixedhead coupé ran until 1984 while the drophead coupé continued until 1995. The Corniche drophead coupé was revamped in 2000 as Series V and was the last Rolls Royce to motor out of Crewe on August 30, 2002 precluding the illustrious heritage of this esteemed motorcar. The last Rolls Royce Corniche was retained by Crewe for historic purposes. The Rolls Royce Corniche is still the car of the rich and famous…its glamour never tarnished. It will always retain its exclusivity as the undisputed quintessential status symbol.  

1986 Corniche II 9

1986 Corniche II 2

The Corniche is the celebrity among Rolls Royce motorcars. There is a mystique with a two-door Rolls Royce because they are completely hand-built at an extremely restricted pace. The expertise of Mulliner Park Ward was exemplified with the Corniche series I-IV. Mulliner Park Ward closed its doors at their Hythe Road location at Willesden, London UK in 1991. Production was relocated in-house to the Crewe facility.  It took anywhere from six to eight months to hand-build these ultra-exclusive motorcars. Mulliner remained at Crewe as the personal commissioning department for the new Bentley brand. They are no longer a bespoke coachbuilder. Mulliner is an exclusive trim level for Bentley motorcars.

The Rolls Royce Corniche is completely bespoke in every aspect reflecting its owner’s requirements. It became an instant collectible the moment it left the assembly hall. No matter what year…either fixedhead or drophead coupé…the exotic Rolls Royce Corniche will always be the absolute pinnacle of luxury and elegance. The Corniche is the essence of Rolls Royce. “The quality will remain long after the price has been forgotten” is the famous marketing slogan and is never more apparent than with the formidable Rolls Royce Corniche – 

1986 Corniche II 3

1986 Corniche II 4

1986 Corniche II 7

1986 Rolls Royce Corniche II drophead coupé

1986 Corniche II 8

A two-door saloon or convertible coupé is a very special Rolls Royce creation. When the brand comes to mind it’s usually as a four-door saloon. The two-door Rolls Royce is coachbuilt in the classic tradition. It isn’t merely a sedan minus two-doors. The Corniche is designed as a two-door coupé; its architecture is unique and shaped entirely by hand. A two-door Rolls Royce is the ultimate in exclusivity and supremacy in a motorcar. Each Rolls Royce Corniche is a true masterwork…each is a one-of-a-kind treasure of automotive art.

1974 Corniche fixedhead 1

1974 Rolls Royce Corniche fixedhead coupé

1974 Corniche fixedhead 5

1974 Corniche fixedhead 2

1974 Corniche fixedhead 3

1974 Corniche fixedhead 6

1974 Corniche fixedhead 4

1986 Corniche II 6

A Corniche is a unique fusion of coachbuilt elegance and an individual hallmark of Rolls Royce quality with the emphasis on superb distinction. The artisans at Crewe are renowned for extraordinary handcrafting. This is evident in the fit and finish. For example…every body seam is invisible, panels are lined up meticulously…every shut line is as perfect as possible.

No shortcuts are taken – in the production of a Rolls Royce motorcar, there is no room for compromise. Craftsmanship is the operative word that best sums up the ultimate embellishment of British coachcrafting. This is why every Rolls Royce is a virtual masterpiece which grows in loveliness and value – 

Corniche IV

Bentley Azure 7


The Corniche V has a secret…it is the only Rolls Royce built on a Bentley platform. It was usually the other way around…“Big Ben” was always built on a Rolls Royce foundation. Corniche Series I-IV are based upon the highly successful Rolls Royce Silver Shadow. The Corniche V inherits its look from the glamorous Rolls Royce Silver Seraph, but shares very little with it mechanically.

The Bentley Azure provides the basic structure. The body design was ideal to accept the extra torque from the turbocharged V8 engine. The Corniche V, as with all open tourers, is built with a lower center of gravity which is very important to a topless automobile. Integral rigidity is paramount for safety. 

The last dance 1

The last dance 2

Rolls Royce Corniche V drophead coupé

Bentley Azure 1

Bentley Azure drophead coupé

Bentley Azure 2

Bentley Azure 3

“Big Ben” is also utterly luxurious

Bentley Azure 4

Bentley Azure 5

Bentley Azure 6

The last dance 3

Balmoral UK 10

The front engine rear-wheel drive Corniche V delivers spirited performance. This elegant machine is powered by the legendary Rolls Royce 6.75 litre 16-valve 412 CID turbocharged alloy pushrod V8. The engine is mated to a GM 4-speed automatic transmission with electric gear selection. Its silky-smooth operation has completely imperceptible gear changes. It is equipped with a digital engine management system with electronic port fuel injection. Tap the accelerator pedal to discover, this is more than just a pretty car.

The engine cranks out 325 hp @ 4,000 rpm packing a prolific punch with an astounding 738 Nm of peak torque @ 2,300 rpm. Longitudinal acceleration is rated as 0-60 mph in just 8 seconds, 0-100 mph in 22 seconds with a top speed in the 133-135 mph range. These figures are exceptional considering how heavy the Corniche V is…after all, it is built for luxury not drag racing. How could you show off your classy Corniche convertible at speeds exceeding 200 mph anyway? I’ll put it this way…it would take a dangerously high dose of Xanax not to enjoy the exhilarating open air performance of the Corniche V. It is the ultimate European open grand tourer.

6.75 litre V8 1

6.75 litre V8 2

The last dance 4

Corniche V 2

Corniche V 12

Corniche V 13

Corniche V 14

The Corniche V is exquisitely handcrafted in the grand Roll Royce tradition. The sumptuously upholstered cabin is the stuff dreams are made of. A Rolls Royce interior could be compared to a mobile version of a guest suite at the Ritz-Carlton…the Corniche V is no exception. The leather is hand-cut, hand-stitched, and hand-fitted by Connolly Brothers. The Corniche V is one of the last automobiles to benefit the TLC by this eminent leather crafter.  Connolly Brothers were in business from 1878 until the company ceased operations in 2002.

The lounge-style seats are fluted and contoured to cradle the body comfortably. Luxurious handcrafted burr walnut veneers and plush Wilton 100% wool carpets adds an air of exclusivity. Classic luxury touches include organ-stop ventilation controls, chrome plated accents, and analog instrumentation. Everything in the Corniche V is power assisted…all one has to do is steer and operate the pedals.

Corniche V 15

Corniche V 16

Corniche V 17

Corniche V 10

Corniche V 3

The power, fully automatic folding fabric roof stows inward in its own locker to create a trim appearance. The roof in the raised position resembles a hardtop coupé inside. A wool headliner conceals all hardware and insulation. The top opens and closes swiftly at the touch of a button with no intervention required.

The fifth generation Corniche had a hefty base price starting at $359,000 USD. Only 374 were built during its tenure from 2000 until 2002. This luxurious land yacht has a base weight of 6,836 pounds. It has the luxury length of 212.8″, is 80.7″ wide and rides upon a long 120.5″ wheelbase.

Corniche V 6

Corniche V 7

If you have ever driven a Rolls Royce, or just as a passenger…you immediately notice that this is no ordinary automobile. It’s unlike any motorcar you have ever experienced. The Spirit of Ecstasy out in front of you completes the sensation of soaring…gliding effortlessly. Boulevard travel intrusion is negligible. The Corniche V negotiates the pavement with a uniquely regal authority. The road management system includes a four-wheel independent suspension with adaptive ride control.

The “thinking” suspension automatically calibrates itself intuitively. Its electronic self-leveling system is augmented by electronic stability and damping controls. Four-wheel power assisted anti-lock disc brakes are ventilated for rapid heat dissipation to provide safe, fade-free operation. The dual hydraulic master cylinder is designed for independent front and rear braking systems. Should one system fail, each wheel will still be halted individually. This sophisticated network comes together to refine the exclusive Rolls Royce magic carpet ride.

Spirit of Ecstasy 1

Corniche V 9

Corniche V 20

The Rolls Royce Corniche is the most prized motorcar of the 20th and 21st century. It’s an enviable combination of sporting characteristics, notorious luxury, and extraordinary comfort. It remains in the spotlight as the ultimate grand touring automobile. The Corniche is the celebrity among Rolls Royce motorcars. It augments the lifestyles of the rich and the famous. The Corniche began its tenure in 1971 as a coachbuilt motorcar by Mulliner Park Ward available as a two-door fixedhead coupé and a two-door drophead coupé. Its evolution spanned five distinctive series.

The Corniche V is the last Rolls Royce to motor out of the legendary Crewe facility on August 30, 2002. Corniche Series I-IV are based upon the Rolls Royce Silver Shadow. The Corniche Series V inherits its look from the Rolls Royce Silver Seraph. Corniche Series V is the only Rolls Royce model built upon a Bentley platform powered by a turbocharged V8 engine. All two-door Rolls Royce coupé models are handcrafted and built at a highly restricted pace. The elite Corniche models take their place in automotive history as one of the longest and most successful production runs in the history of the brand. The Crewe built Rolls Royce remains the pride of the UK…and the sheer envy of the entire world –

Corniche V 21

Special Thanks to Daniel Schmitt Classic Cars:, Rodd Sala at Park Ward Motors Museum:, and Balmoral UK:, These are three of the most eminent caretakers of the brand in the industry. For all of your special interest automobile needs whether it be sales or service, or even restoration, I highly recommend them. Tell ’em Greg sent you!

Park Ward

1959 Silver Cloud II Mulliner Drophead 7

1959 Rolls Royce HJ Mulliner drophead coupé

1959 Silver Cloud II Mulliner Drophead 1

1959 Silver Cloud II Mulliner Drophead 3

1959 Silver Cloud II Mulliner Drophead 5

1959 Silver Cloud II Mulliner Drophead 8

1959 Silver Cloud II Mulliner Drophead 6

Schmitt 1

1962 Rolls Royce HJ Mulliner drophead coupé

Schmitt 2

Schmitt 3

1963 Rolls-Royce Silver Cloud Drophead coupé III 1

1963 Rolls Royce Mulliner Park Ward drophead coupé

1963 Rolls-Royce Silver Cloud Drophead coupé III 2

1985 Corniche I 4

1985 Rolls Royce Corniche coachbuilt drophead coupé by MPW

1985 Corniche I 7

1985 Corniche I 5

1985 Corniche I

The pride of the UK…and the envy of the entire world

Corniche V

The Rolls Royce Corniche is NotoriousLuxury


Greg’s World is NotoriousLuxury


The Crewe Collection: The Silver Seraph

Posted in Rolls Royce: The Crewe Collection with tags , , , , , , , on April 24, 2016 by 99MilesPerHour

Silver Seraph 1

“Love all, trust a few…do wrong to none”    William Shakespeare –

Silver Seraph 2

Silver Seraph 29

The last Rolls Royce models built at the historic Crewe facility in the UK precludes an illustrious heritage in ultra-luxury motoring. It is the finale to the dedication and the labor of love from the artisans who created automotive masterpieces. These men and women did what machines cannot replicate…by the experienced hand and the skillful eye. The talent and expertise they utilized was inherited through generations. This was knowledge that on the job training programs cannot provide. 

Classic 2

1929 Rolls Royce Phantom I

Classic 1

The dedicated tinsmiths, cabinet makers, sheet metal workers, seamstresses, and engineers worked in harmony to handcraft motorcars of the highest quality. These artisans would not compromise their craft…nor would they mitigate their talent. The Crewe built Rolls Royce is a legacy to be cherished.

The highly bespoke superlatives created at Crewe will always be remembered for exemplary craftsmanship. The last of the impeccably crafted Rolls Royce models are the Silver Seraph and the Corniche V. Part I of this tribute is dedicated to the Silver Seraph saloon. Part II will follow in a separate tribute as a farewell to the formidable Corniche series.

Silver Seraph 2B

Silver Seraph 4

The Silver Seraph’s presence is quietly authoritative. It is the contemporary rendition of a time-honored classic. The exclusive world of Rolls Royce became even more so…the Silver Seraph, as with all Rolls Royce motorcars presents an elegant understatement. Nothing is designed to render it redundant. In this harried mass-produced world, designs change so fast, many of the competitor’s offerings are outmoded before they reach the end of the assembly line while in theatre.

A Rolls Royce is a thing of beauty which becomes lovelier and more valuable as it ages…like fine art. The Silver Seraph combines technology, new levels of comfort, and dynamic ability with all that has been tried, tested, and true. It’s an exciting and innovative expression of traditional enduring Rolls Royce principles.

Silver Seraph 3

The elegant Silver Seraph saloon was handcrafted at Crewe from 1998 until 2002 and only 1,570 were built. They are one of the most expensive regular production four-door saloons to motor out of Crewe at a hefty $220,695. It continued the Rolls Royce dynasty with an eminent tradition of excellence. The Silver Seraph redefined Rolls Royce virtues building upon its illustrious heritage evolving into a totally new, completely individualized motorcar of distinction.

Silver Seraph 5

Silver Seraph 6

Silver Seraph 28

The Silver Seraph’s clean contemporary architecture remains timeless…yet classic. The aerodynamic construction features an all steel monocoque design with high torsional rigidity. Its all-new design is 65% stiffer than previous models in order to compensate for the increased torque-thrust from the mighty V12 powerplant. The construction incorporates 6,500 spot welds. It has impact-absorbing body sections front and rear. Color keyed front and rear bumpers resist minor impact. It is the second Rolls Royce to incorporate aerodynamics in its design.

Silver Spur 1

Rolls Royce Silver Spur

Silver Spur 2

Silver Spur 3

The Silver Spirit and Silver Spur introduced entirely new body lines designed to cleave the air efficiently as no previous model ever had before. The Silver Seraph built upon these principles to become even more aerodynamically efficient. Its sculpted fluidity of form sweeps from nose to tail in one continuous appraisal.

The lower waistrail of the architecture ends at both extremes with just a hint of the Rolls Royce Silver Cloud. The contoured front wings are reminiscent of the Silver Shadow. There are no dangerous protuberances anywhere around the bodyshell as introduced by the Silver Spirit. A Rolls Royce motorcar is the result of evolution…not just the whim of a stylist’s pencil –

Silver Shadow 1

Rolls Royce Silver Shadow

Silver Shadow 2

Silver Shadow 3

Silver Seraph 7

Silver Cloud 1

The iconic Rolls Royce Silver Cloud III

Silver Cloud 2

Silver Cloud 3

Silver Seraph 5B

The elegant Silver Seraph is the first contemporary Rolls Royce to be powered by a V12 engine since the 1939 Rolls Royce Phantom. BMW hand-built the engine making the Silver Seraph a thoroughbred; it’s highly unique among its predecessors. The potent 5.4 litre 24-valve SOHC V12 engine has a crankshaft running in seven main bearings with 12 counterweights to increase operational smoothness.

This light alloy engine delivers 322 hp @ 5,000 rpm with 490 Nm of peak torque @ 3,900 rpm. Longitudinal acceleration is rated as 0-60 mph in just 6.9 seconds with a top speed in the 140 mph range. The engine is mated to a 5-speed ZF automatic transmission which includes electric gear actuation and adaptive shift management. 

V12 1

Classic 11

1915 Rolls Royce Silver Ghost

V12 3

The Silver Seraph has a sophisticated electronic network masterminded by the Bosch Motronic 5.2.1 engine management system which maintains all functions optimizing overall operational efficiency. The system is equipped with electronic fuel injection and electronic throttle control to ensure effortless transfer of power under all driving conditions. Microprocessors constantly monitor data regarding engine, transmission, steering, brakes, and suspension.

V12 2

Electronic intelligence enables this highly intuitive saloon to identify different driving styles adapting itself accordingly. For examplen; an accelerometer determines if the vehicle is ascending or descending an incline. It sends data to the transmission to hold a lower gear for acceleration or engine braking as required. Engine torque is decreased at the precise point of gear shifting providing imperceptible progression from one gear to the next.

In-city operation at slower speeds, allow softer earlier upshifts to provide greater fuel economy aiding overall operational refinement. Electronics govern the braking system, steering, automatic stability control, adaptive ride control, and the electronic leveling system. Rolls Royce had finally caught up with the rest of the automotive industry in technology. This made the best car in the world even better…

V12 7

Silver Seraph 8

The Rolls Royce Silver Seraph is a large front engine rear-wheel drive saloon. It has the luxury length of 212.2” and is 76” wide riding upon a long 122.7” wheelbase. It has a double wishbone independent front and rear suspension. Its computer controlled adaptive hydraulic damping system recalibrates itself within 1/100th of a second. Electronic level control adjusts to compensate for uneven pavement regardless of load to keep the Silver Seraph at optimum ride height maintaining its poise; it even adjusts the headlamps to be perfectly aimed at all times.

Silver Seraph 12

Silver Seraph 10

Its excellent ride quality is due in no small part to a perfect 50/50 weight distribution. Automatic Stability Control (ASC) reduces engine torque via sensors located at each wheel to keep this luxury saloon on an even keel regardless of road conditions. This system may be disabled by the driver when performance without intervention is desired.

The rear wheels are set-up to brake simultaneously aiding stability when traction becomes an issue. The power boost braking system is equipped with a 4-channel anti-lock feature and hydraulic servo. Its 4-wheel disc brakes are ventilated to dissipate heat rapidly for safe, fade-free operation at all times.

Silver Seraph 11B

Silver Seraph 11C

Silver Seraph 17

Silver Seraph 16

Silver Seraph 18

“A Rolls Royce…is a Rolls Royce.” Luxury is not an afterthought. The Silver Seraph is crafted with a cabin fashioned with the traditional elegance associated with the brand. There’s no bling…no useless bells and whistles…nor anything that would render it redundant in a short time like many so-called luxury cars.

The designer’s mission is to create an ambiance of relaxed control. The Silver Seraph features the formidable Rolls Royce “heads-up” seating. These are the most exclusive seats in the industry. The front seats are placed higher to give an excellent view of the world ahead. The rear seats are also positioned slightly higher than regular luxury cars to provide a greater view.

Silver Seraph 27

Silver Seraph 25

Silver Seraph 26

The cabin is luxuriously embellished continuing the grand Rolls Royce tradition…the meticulous hand-finishing makes the difference. No other ultra-luxury automobile can match the elegance of a Rolls Royce motorcar.

Silver Seraph 23

Silver Seraph 24

Silver Seraph 21

The deeply padded and contoured lounge seats are handcrafted using the finest leather available by Connolly Brothers. These elegant lounge seats are scalloped, curved, and fluted with different degrees of resilience. This provides anatomically correct levels of comfort for the shoulders, back, base of spine and thighs.

The front seats have four-way electrically adjustable operation with four memory positions. The electric rake adjustable steering wheel is equipped with an automatic entry/exit feature. All four seats feature dual stage heating and lumbar support. The aroma of the glove-soft leather, the hand-polished veneers, polished metal, and plush carpets gives an air of exclusivity.

Silver Seraph 20

Silver Seraph 22

interior 2

interior 4

interior 3

interior 1

The experienced artisans at Crewe crafted the wood work for the Silver Seraph slowly and patiently, taking days to create. The beautiful unbleached veneers are cut by hand and matched by sight; therefore, the whorls and patterns are unique to each vehicle. The unbleached method enhances the wood’s natural color and grain. Multiple coats of lacquer are applied by hand…air dried, hand-flatted, then polished by hand to an amber glass-like luster. This is the reason why the wood accents in a Rolls Royce gleams with the look of fine home furnishings.

interior 5

interior 7

interior 8

The Silver Seraph is endowed with myriad amenities for comfort and convenience in the formidable Rolls Royce tradition. Front and rear seats are electrically adjustable. All four doors lock automatically when the engine is running and the transmission is shifted to drive. Headlamps are activated when the windscreen wipers are in the “on” mode. The Rolls Royce navigation system uses global positioning satellites with voice commands and a 6.5″ display screen  located in the top of the instrument panel. It stows away neatly when not in use.

The boot lid has a power feature which includes a button to automatically open it and a special automatic “pull-down” mode to close it. Its cruise control feature is steering wheel mounted for convenience. The six CD auto-changer not only has sound which rivals a concert hall but also includes a remote control for rear seat passengers. The glass is loaded with a ferrous compound to prevent direct sunlight from heating the cabin.

Silver Seraph 30B

The fabulous Silver Seraph is designed to take care of itself. Security is paramount with any Rolls Royce. A programmable alarm system will immobilize the engine management system and the starter motor. The transmission locks automatically when it is shifted to “park” and the key is removed from the ignition.

Perimetric sensors monitors the security of the doors, bonnet, and the boot lid; it also includes a “glass-break” feature. The highly sophisticated security system includes central locking and a “dead-lock” feature. A Rolls Royce is the automobile thief’s worse nightmare…

Silver Seraph 14

With every Rolls Royce…form must derive from its fitness of purpose. Every detail must also have its function. As only fitting for a Rolls Royce motorcar, all systems obey, anticipate, and assist…but never dictate. The electronic intelligence enables the entire car to react as a single entity. Per Crewe: “To cover ground swiftly, but never feel hurried. To be distanced from the outside world…yet not isolated from it. To appreciate the fine details of craftsmanship and design…without being distracted by them. These are the qualities that you are entitled to expect of a Rolls Royce motorcar…”

Silver Seraph 32

Silver Seraph 33

Personal commissioning and Rolls Royce are one in the same. This is the reason why no two Rolls Royce motorcars will ever be alike. The highly bespoke nature of the Silver Seraph was extended to a near infinite degree by Park Ward coachbuilders at Rolls Royce. They helped to create a completely individual motorcar for the client.

The basics started with 22 water-based colors and 23 hide colors. The proverbial sky was the limit. Park Ward also offered unique paint and hide colors tailored to personal requirements. Each Silver Seraph motorcar is a very, very special creation…they are the last Rolls Royce saloons to be hand-built at the historic Crewe facility.

Silver Seraph 35

Silver Seraph 34

Silver Seraph 15B

The Silver Seraph is a captivating manifestation of Rolls Royce art. It’s an incomparable blend of exemplary craftsmanship, advanced technology, and elegant refinement. From a long line of distinguished predecessors, the Silver Seraph combined the latest technical thinking with legendary Rolls Royce principles resulting in a strikingly individual motorcar of distinction. The Silver Seraph inherits the traditional painstaking attention to the tiniest details continuing the relentless pursuit for perfection by the dedicated artisans at Crewe.  Its timeless beauty will challenge the years gracefully…as with all Rolls Royce motorcars.

The magnificence of this elite Flagship is augmented by its V12 engine which moves it with aplomb. The Silver Seraph is the last four-door saloon to motor out of Crewe ending an illustrious heritage of the traditional handcrafted Roll Royce motorcar. Only 1,570 were built…170 of which are dubbed “The last of the line” with exclusive red Rolls Royce badging to commemorate this historic end of a legend. The exclusivity and supremacy of the Rolls Royce motorcars built at Crewe can never…ever… be replicated. They take their place in automotive history among famous Rolls Royce superlatives –

Silver Seraph 15

Special thanks go out to Rodd Sala at Park Ward Motors Museum: and Daniel Schmitt Classic Cars: for the use of these beautiful photographs. For all of your classic car needs whether it be sales or service, I highly recommend these two. They are among the finest caretakers in the industry. Tell them Greg Morgan sent you!

Park Ward Motors Museum

Here’s a photo tribute to the Crewe-built Rolls Royce

Finale 8

Rolls Royce Silver Cloud III, the epitome of elegance

Classic 10

Rolls Royce Silver Cloud III Mulliner Park Ward drophead coupé

Classic 4

1973 Rolls-Royce Phantom VI drophead coupé by Pietro Frua 

Classic 14

The opulent Rolls Royce Silver Wraith II saloon

Finale 4

The rare Bentley Mulsanne “L” long wheelbase saloon

Finale 1

The rare 1967 Rolls Royce Silver Shadow long wheelbase saloon

Finale 9

Welcome to Greg’s World…

The End

The Rolls Royce Silver Seraph saloon is NotoriousLuxury


The Crewe Collection: Park Ward Superlatives

Posted in Rolls Royce: The Crewe Collection with tags , , , , , , , , on April 23, 2016 by 99MilesPerHour

Park Ward 1

“We know what we are, but know not what we may be”                    William Shakespeare –  

1963 Phantom V Park Ward 1

1963 Rolls Royce Phantom V by Park Ward

1938 Rolls Royce Phantom III Sedanca deVille Park Ward 5

1938 Rolls Royce Phantom III Sedanca deVille by Park Ward

Park Ward is among the world’s most eminent coachbuilders. They were established in 1919 and were located in Willesden of North London. William MacDonald Park and Charles Ward built automobile bodies for a variety of manufacturers. Park Ward partnered with W.O. Bentley during the 1920s. They also did work custom-crafting bodies for Rolls Royce. Eventually, the company focused exclusively on Bentley and Rolls Royce motorcars.

1938 Rolls Royce Phantom III Sedanca deVille Park Ward 2

1938 Rolls Royce Phantom III Sedanca deVille Park Ward 3

Park Ward introduced technological advancements to the industry. Their “Silentbloc” rubber bushings absorbed engine noise and vibration as well as road shock. This was especially attractive to luxury brands with their quest for refinement. Park Ward developed patented all-steel body technology that became superlative to the industry.

Rolls Royce purchased interest in Park Ward after taking over Bentley in 1931. By 1933, Rolls Royce obtained patents for a special Park Ward all-steel body for their standard saloons. By 1939 Rolls Royce had acquired the coachbuilding firm in its entirety. In addition to the standard steel saloons, Park Ward created special bespoke coachbuilt bodies.

1938 Rolls Royce Phantom III Sedanca deVille Park Ward 4

1938 Rolls Royce Phantom III Sedanca deVille Park Ward 6

In 1961 Park Ward was merged with another Rolls Royce acquisition, HJ Mulliner & Company to become Mulliner Park Ward. This formidable partnership created some of the world’s most beautiful and luxurious bespoke coachcrafting in the entire industry. Most of these automotive masterpieces now reside in personal collections and museums throughout the world.

1955 Bentley Continental Park Ward 3

Park Ward is synonymous with quality. Each is a masterwork of distinction. The coachbuilder’s reputation in on the line with every vehicle that is created. Not only right after it is out of theatre…but every subsequent year it exists.  And of course, fit & finish is paramount. This principle wasn’t forsaken with Park Ward.

Every custom-crafted vehicle was built as if it were their very own. These artisans would never mitigate their craft nor would they compromise their mission to meet production schedules or sales quotas. Most important…to be associated with Rolls Royce, you must be beyond reproach – you have to be the very best. This is Park Ward…

1955 Bentley Continental Park Ward 1

1955 Bentley Continental fixedhead coupé by Park Ward

Park Ward had an extensive portfolio of custom-bodied designs for Bentley and Rolls Royce. Two-door fixedhead and drophead coupé models are always coachbuilt with the brand. Rolls Royce motorcars are built primarily as a four-door saloon.

Extra work is involved in such a transformation such as lowering the vehicle’s center of gravity and overall structural reinforcement. Then…there are the aesthetics. Only an experienced coachbuilder can work such a feat of magic successfully. Park Ward’s coachbuilding expertise was infinite. Whatever the client wanted in an ultra-luxury motorcar…Park Ward could provide.

1955 Bentley Continental Park Ward 3D

1955 Bentley Continental fixedhead UK version cabin

1955 Bentley Continental Park Ward 4

1955 Bentley SI Park Ward 1

1955 Bentley Continental drophead coupé by Park Ward

1955 Bentley SI Park Ward 2

1955 Bentley SI Park Ward 3

1955 Bentley SI Park Ward 4

1955 Bentley SI Park Ward 6

1955 Silver Wraith Park Ward 9

1955 Rolls Royce Silver Wraith drophead coupé by Park Ward

1955 Silver Wraith Park Ward 2

1955 Silver Wraith Park Ward 5

1955 Silver Wraith Park Ward 4

1955 Silver Wraith Park Ward 6

1955 Silver Wraith Park Ward 8

1955 Silver Wraith Park Ward 7

1963 Phantom V Park Ward 3

1963 Rolls Royce Phantom V by Park Ward

1963 Phantom V Park Ward 2

The notorious Rolls Royce Phantom formal limousines were available in Phantom V and Phantom VI series as the last of the coachbuilt breed. Mulliner Park Ward, James Young, and Park Ward versions will always remain the epitome of luxury and elegance, coachbuilt in the grand Rolls Royce tradition. These formal limousines are not a mere stretch or a double-cut; they are designed and crafted as limousines of distinction.

Many of these limousines are still in service…any properly maintained Rolls Royce motorcar will outlast its owner. Her Royal Majesty Queen Elizabeth has a special fleet augmented by these revered motorcars. A Rolls Royce limousine enhances any special occasion…the respect and admiration afforded this supreme achievement in motoring is astounding. No other formal saloon in the world is held in such esteem as the Rolls Royce Phantom V and Phantom VI series.

1963 Phantom V Park Ward 2B

1963 Phantom V Park Ward 3B

1959-1963 Phantom V Park Ward 1

1959-1963 Rolls Royce Phantom V by Park Ward

1959-1963 Phantom V Park Ward 3

Distinctive forward opening rear coach doors are a hallmark of Park Ward for the Phantom series.

1959-1963 Phantom V Park Ward 2

Limousine 4

Limousine 6

Limousine 5

The Rolls Royce Park Ward Limousine and the Rolls Royce Silver Spur Park Ward Limousines are elegant hand-built motorcars that not only offer a 24” extended wheelbase but also a raised roofline by 2” adding more headroom. There are also Park Ward Touring Limousines based upon the Silver Spur saloon. These are very rare and very expensive Rolls Royce formal saloons.

These highly bespoke motorcars were built to the exacting requirements of the client. The official Touring Limousines were built from 1991 through 1999. Two body-styles were available. One version was lengthened at the rear “C” pillars with fixed opera windows. Another style was lengthened at the “B” pillars between the front and rear doors. Both versions have altered rooflines for increased headroom.

Limousine 1

Limousine 2

Limousine 3

Park Ward 2

A Rolls Royce limited edition is a dream…with a little bit of fantasy. These dramatic motorcars all take their illustrious positions in automotive history. Each highly bespoke creation is built at a highly restricted pace to retain its exclusivity. One such eminent motorcar is the magnificent Rolls Royce Silver Seraph Park Ward Touring Saloon.

It has all the panache and exclusivity of a true masterpiece…and is built out of a tradition of excellence. The Silver Seraph Park Ward is the ultimate expression of contemporary coachbuilding and personal commissioning for its day. Rolls Royce engineers have always preferred Park Ward bodies on their prototype cars which is due in no small part to their superior build quality. 

Park Ward 5

Sophistication augments the Park Ward in its relentless quest for sheer elegance, luxury, and distinction. The cabin seats four in the epitome of splendor. All four exclusively hand-tailored lounge seats are heated, cooled, and are electrically adjustable providing prodigious assuagement from mundane routines. An extended central console conveniently houses a control panel for rear seat passengers to operate special features and to interpose the seating. The additional legroom allows the installation of special audio, visual, and communication equipment including a hard drive for computer and peripherals to interface with the home or office for the executive who must work while traveling.

Park Ward 4

The Park Ward is created following the protocol of the eminent Touring Saloons which proceeded it. These eloquent road-going extended wheelbase saloons provide refined handling characteristics with the notorious ride quality and comfort long associated with the brand. The Silver Seraph Park Ward synthesizes the better of two worlds: all the attributes of a world-class touring saloon with the legendary opulence of a Rolls Royce motorcar. This fabulous motorcar is among the last hand-built Rolls Royce models to motor out of Crewe. Rolls Royce saloons have always been augmented by an extended wheelbase model to compliment the standard saloon.

The long wheelbase versions emphasize rear seat comfort with extra legroom. Usually, these formidable saloons provide 4” of extra room where it counts…the Park Ward adds an ample 10” in overall cabin space. Both front and rear doors are increased in size to anonymously incorporate the extra inches to superbly balance and blend the addition into the architecture gracefully. The discreet refinement isn’t immediately apparent to the untrained eye. A Rolls Royce never screams its existence…it merely whispers its presence. There are only 127 Park Ward Touring Saloons built from 2001 until 2002 when Rolls Royce production ceased at Crewe.

Park Ward 3

Spirit of Ecstasy

Whatever one desired in an ultra-luxury motorcar…Park Ward could provide. Exemplary fit and finish are hallmarks of this eminent coachbuilder. Each custom-crafted vehicle was hand-built as if it were their very own. These automotive masterworks were built out of a tradition of excellence at a highly restricted pace to retain exclusivity. No two Rolls Royce motorcars will ever be alike…coachbuilt versions are the ultimate expressions of the best car in the world.

Rolls Royce engineers have always preferred Park Ward bodies on their prototype vehicles because of their superior build quality. These dramatic one of a kind motorcars all take their illustrious positions in automotive history as part of the legendary heritage of the Crewe facility in the UK. Park Ward and Crewe left an indelible impression upon the automotive industry and will live on in the hearts of connoisseurs world-wide. These are two essential factors that made these special Rolls Royce motorcars…the pride of the UK, and the envy of the entire world –

The End

1955 Bentley SI Park Ward 5

Limousine 7

Limousine 10

1963 Phantom V Park Ward 3D


…Welcome to Greg’s World


Greg’s World is NotoriousLuxury…


The Crewe Collection: Rolls Royce Silver Spirit & The Silver Spur

Posted in Rolls Royce: The Crewe Collection with tags , , , , , , , , on March 30, 2016 by 99MilesPerHour

1987 Silver Spur 1

“Neither a borrower nor a lender be; For loan oft loses both itself and friend, and borrowing dulls the edge of husbandry…”             William Shakespeare – 

1987 Silver Spur 2

1987 Silver Spirit 1

1987 Silver Spirit 2

Hand crafting and Rolls Royce are synonymous with the Crewe legend. Artisans did what machines could not replicate…slowly, patiently, by the gifted hand and the talented eye. These dedicated men and women inherited skills that were handed down through the generations. This is the reason why the eloquent Rolls Royces that motored out of Crewe were the finest handcrafted motorcars in the world. These artisans kept the vision of Sir Charles Stewart Rolls and Sir Frederick Henry Royce as impetus to their mission.

The Crewe built Rolls Royce is a strikingly individual motorcar…modern yet timeless. There is no more avant-garde manner in which to travel in an ultra-luxury motorcar than a Rolls Royce. Two such masterpieces are the Rolls Royce Silver Spirit and its long wheelbase variant Silver Spur. They are the first Rolls Royce motorcars to bear aerodynamic architecture. From their classic radiator grilles with the iconic Spirit of Ecstasy mascot to their sleek body lines designed for the new world…the Silver Spirit and Silver Spur introduced an exciting new genre of luxury motoring.

1981 Silver Spirit 1

The Silver Spirit with USA specification headlamps

1981 Silver Spirit 3

The handcrafted Silver Spirit and Silver Spur were built to the highest standards in the true tradition of excellence as their illustrious predecessors. Sir Frederick Henry Royce stated: “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”

The artisans  at the legendary Crewe facility in the UK lived by this famous credo creating automotive works of art such as the world-famous Rolls Royce Silver Cloud…the notorious Rolls Royce Phantom limousines…and of course, the elegant Silver Shadow. The Rolls Royce Silver Spirit and Silver Spur built upon the principles set forth by these stunning, luxurious motorcars of esteem. After all, it wasn’t easy to improve upon the best motorcar in the world – 

Silver Cloud III 1

Silver Cloud III 2

Silver Cloud III 3

Silver Wraith II 3

Silver Wraith II 2

Silver Wraith II 1

Phantom 1

Phantom 3

Phantom 2


1987 Rolls Royce Silver Spur saloon


Long…low-slung, and distinguished…the Silver Spirit and the Silver Spur are every inch a Rolls Royce. They continued the reputation for fine hand crafting and reliability that has become known and accepted world-wide. They are the new breed Rolls Royce…the Rolls Royce for today’s world.

It may appear to be all-new but some things never change with a Rolls Royce built at Crewe. Every square inch of these illustrious new motorcars reflect the dedication and painstaking attention to detail – not to mention the pride each craftsman took in their craft. 


1987 Silver Spirit 2B

1987 Rolls Royce Silver Spirit saloon

1987 Silver Spirit 18

The Rolls Royce Silver Spirit and Silver Spur were handcrafted at Crewe from 1981 until 1999. The design, as with all Rolls Royce motorcars took planning, research and testing. Eight years combined with lessons learned from previous models brought about the all-new model.

Rolls Royce motorcars are derived from evolution: measures that are tried, tested, and only those with proven results. The four-door five seat saloon is built of integral steel construction with aluminium alloy doors, bonnet, and boot lid. It is fitted with impact absorbing front and rear bumpers capped with polyurethane inserts to resist minor scuffing.

1987 Silver Spirit 15

1987 Silver Spirit 3

1987 Silver Spirit 5

1987 Silver Spirit 4

1987 Silver Spirit 10

1987 Silver Spirit 11


1987 Silver Spirit 9

1987 Silver Spirit 15B

The architecture is contemporary yet classic. The larger expanse of glass makes the vehicle appear larger. Its modular lamp clusters for head and tail lamps wrap around giving the car a modern look to challenge the years gracefully. It has a lower waist rail with a lithe athletic design. The sleek aerodynamic architecture battles crosswinds to manage stability more efficiently. The Silver Spirit is the first Rolls Royce motorcar to have an aerodynamic design.

It’s also the first Rolls Royce to use a retractable Spirit of Ecstasy mascot; it disappears into the radiator grille when it is tampered with. The Silver Spirit retains the legendary fit and finish continuing the exemplary craftsmanship and attention to detail that made the brand famous. Its fresh new design hints at its heritage; the front wings reflect those of the Silver Cloud, and the long low silhouette is reminiscent of the Silver Shadow. The Spirit of Ecstasy once again adorns an all-new Rolls Royce creation of excellence. The brand’s relentless pursuit of perfection is evident.

1990 Silver Spirit II 7

1987 Silver Spirit 13A

1987 Silver Spirit 6

1987 Silver Spirit 13C

1987 Silver Spirit 7

1987 Silver Spirit 7B

1987 Silver Spirit 8

The Silver Spirit and Silver Spur has sumptuous leather trim handcrafted by Connolly Brothers in the grand Rolls Royce tradition. Connolly Brothers is a distinguished British company founded in 1878.They did leather crafting for high-end automobile manufacturers such as Jaguar, Aston Martin, Maserati, and Ferrari. Connolly Brothers did all leather work for Rolls Royce and Bentley motorcars built at Crewe.

Only one out of 500 hides were good enough for Rolls Royce. Eight perfectly matched hides were hand-cut and hand-stitched to absolute perfection. The same high quality leather was used to trim the plush Wilton carpets. With proper care these fine leather upholstered interiors look as good today as they did when they motored out of Crewe. It’s a shame that all good things must come to an end – 2002 was the swan song for Connolly Leather…and the last hand-built Rolls Royce left the assembly line at Crewe on August 30, 2002.

1987 Silver Spur 3

1987 Silver Spur 11

1987 Silver Spur 4

1987 Silver Spur 5

Note the luxurious expanded veneer trim in the Silver Spur

1987 Silver Spur 15

1987 Silver Spur 14

Beautiful burr walnut veneers were built with the expertise that isn’t learned overnight by apprenticeship programs – but through experience gained from the knowledge handed down by craftsmen who were purveyors of the craft. It takes up to eight slivers of wood patiently crafted to make these exquisite veneer panels.  The artisans create a design for each Silver Spirit and Silver Spur; no two cars will ever share an identical pattern.

1987 Silver Spur 6

Each piece is mirror-matched to reflect the opposite side as in fine European furniture. The veneers are hand-lacquered and hand-polished to an amber luster that shines like glass and is that strong; a careless guest could stub out a cigarette on it without damage. The quality, fit and finish demonstrates the dedication to quality. This is what sets the Crewe built Rolls Royce apart from other fine luxury motorcars.

That plush Wilton carpet under foot rivals that of fine homes. It too is crafted for excellence. The Wilton is a style of carpet. This fine 100% wool carpet is created on the Brussels Jacquard loom. These exclusive face-to-face looms weave two carpet textures at a time achieving a plush velvet end result. Only the finest virgin wool is selected for this intricate process. This is another design feature that sets Rolls Royce motorcars in another league…the Crewe built Rolls Royce is handcrafted like no other.

1987 Silver Spur 12B

1987 Silver Spur 12

1987 Silver Spur 12C

1987 Silver Spur 8

1987 Silver Spur 7

1987 Silver Spur 10


1987 Silver Spur 17

The Silver Spur is the formal saloon. It is slightly larger than the Silver Spirit which is 207.8″ long, 74″ wide, and rides upon a long 120.5″ wheelbase. The Silver Spur is 211.8″ long, 74″ wide, and rides upon a longer 124″ wheelbase. The extra 4″ are incorporated into the rear passenger compartment providing more legroom.

It enables communication equipment to be installed to turn the Silver Spur into a rolling boardroom. Being the longer of the two saloons, the Silver Spur may be chauffeur driven for special occasions. It can be your personal limousine. Smooth, silent, and responsive, the Rolls Royce Silver Spur continued the grand tradition the brand made famous.

1987 Silver Spur 16


1991 Silver Spur II 1

1991 Rolls Royce Silver Spur II UK version

1991 Silver Spur II 3

1991 Silver Spur II 2

1991 Silver Spur II 4

1991 Silver Spur II 5

1991 Silver Spur II 6

1991 Silver Spur II 8

1991 Silver Spur II 7

1991 Silver Spur II 9

6.75 litre V8 1

The prodigious power expected of the Spirit of Ecstasy is exemplified with the Silver Spirit and Silver Spur saloons. Under the hood is the potent 6.75 litre 16-valve 412 CID naturally aspirated V8 engine. Its redesigned hardened steel crankshaft runs in five larger main bearings. The engine is constructed with a high silicon content aluminium alloy cylinder block, its aluminium alloy cylinder heads have cast iron wet liners for durability.

New engine mounts provide even quieter operation. It’s equipped with electronic ignition and the US versions have a Bosch K Jetronic continuous fuel injection system with a single Pierburg electric fuel pump. It has a stainless-steel exhaust system and catalytic converter. Fuel injection gives the cars more spirited performance with increased fuel economy. The engine cranks 245 hp @ 4,500 rpm with 540 Nm of peak torque @ 2,500 rpm.

6.75 litre V8 2

The engine is mated to the GM THM 400 3-speed automatic transmission with torque converter and an electric gear range selector. Beginning the 1992 model year the GM 4L80E 4-speed automatic transmission with overdrive replaced the 3-speed version. Overdrive makes the engine more economical; a clutch which locks out the torque converter allows the engine to run at a lower rpm rate.

Take these ultra-luxurious saloons out on the road. They are remarkably smooth, responsive…and silent. Their four-wheel independent suspension offers a superb ride impervious to road conditions. An ultra-sensitive ride height control is designed to keep the cars at the perfect level regardless of load or road imperfections. Power assisted rotary valve rack and pinion steering is light and positive. This highly sophisticated network is designed to guarantee predictable behavior under all driving conditions and is completely imperceptible to noise and vibration.

6.75 litre V8 4

6.75 litre V8 3

Four-wheel power assisted disc brakes provide safe, fade-free operation. A dual hydraulic master cylinder is designed to operate as two independent front and rear braking systems. Should one system fail each wheel will still be halted individually. All four wheels have large 11″ diameter discs. The front discs are ventilated for rapid heat dissipation.

The ride was further enhanced beginning the 1990 model year for the Series II saloons. Adaptive damping was introduced. This computer controlled network automatically adjusts the shock absorbers as soft, normal, and firm within 1/100th of a second. The computer monitors speed, throttle position, braking, and acceleration adjusting each shock absorber as necessary.

1996 Silver Dawn 1

Rolls Royce Silver Dawn

The Silver Spirit and Silver Spur are also available as the Rolls Royce Flying Spur, Silver Dawn, Silver Spur Park Ward limousine, as well as the Bentley Eight and Bentley Mulsanne. These contemporary classics are modestly priced in today’s market offering attractive opportunities for the Rolls Royce enthusiast. Remember…a Rolls Royce never becomes a used car – it becomes a classic.

Take into consideration the appreciation potential. The Silver Cloud II was around $15,000 new in the 1960s…and they are priced in today’s market into five and six figures! And…lest we forget the Silver Clouds fashioned into the fabulous Mulliner Park Ward drophead coupés…and the magnificent Rolls Royce Phantom V and VI handcrafted limousines by James Young, HJ Mulliner and Park Ward.

1996 Silver Dawn 3

The Rolls Royce Silver Dawn is a special edition of the Silver Spur Series IV. It was built from 1994 until 1998. It was available first in the US markets in 1994, then the UK and the rest of the world. Only 237 Silver Dawns were built making it a potential collector’s piece.

The Silver Dawn is based upon the long wheelbase variant of the Silver Spirit. The Silver Seraph wasn’t selling in North American markets very well. Rolls Royce built a number of Silver Spur Series IV models especially for this market. This was the final revision for the Silver Spirit/Silver Spur production series with the last Silver Spirit built for the 1997 model year. The long wheelbase platform was retained through 1998.

1996 Silver Dawn 2

1996 Silver Dawn 7

The Silver Dawn has the same rugged stressed-steel monocoque construction with aluminium alloy bonnet, doors, and boot lid as its Silver Spur sister model. It also shares the same underpinnings and running gear. The Silver Dawn rides upon a long 124.5” wheelbase. It is 211.8” in length and 74.3” in width. The Silver Dawn also shared the Silver Spur Series IV body colored integrated front and rear bumpers. It took the eagle-eye to detect the exterior difference between the two models. The only exterior variation was the rear trunk badge.

1996 Silver Dawn 4

1996 Silver Dawn 6

1996 Silver Dawn 8

Electronic Traction Assistance provides stability and optimum traction for the Silver Dawn. Heated rear seats are standard. The Silver Dawn’s cabin uses the same natural grained leather by Connolly Brothers and hand-polished veneers as in all Rolls Royce saloons. Hand tufted wool carpets with mouton rugs are standard as well for this highly bespoke luxury saloon. All of Silver Spur’s standard equipment is also included on the Silver Dawn.

1996 Silver Dawn 16

The Rolls Royce Silver Dawn is suited for both formal business use with a chauffeur or for the owner/driver who prefers to savor this masterful motorcar for himself. The Silver Dawn combined the latest technology and the luxurious appointments traditionally associated with the brand. Excellence is the norm…integrity is the guiding principle. This supreme achievement in motoring cossets its passengers within an elegance no other motorcar in its league could offer…

1996 Silver Dawn 12

1996 Silver Dawn 10

1996 Silver Dawn 15

The styling of the Silver Dawn is contemporary and aerodynamically efficient. It retains the traditional elegance and poised dignity associated with all Rolls Royce motorcars. The Rolls Royce Silver Dawn was positioned to not only continue the undaunted reputation established by its predecessors but to set even higher standards of motoring excellence to be the epitome of luxury.

Effortless V8 power, imperceptible gear changes, and the patented Rolls Royce ride are combined with exemplary fit & finish to create the Silver Dawn luxury saloon. With a mere 237 built, its exclusivity will result in positive appreciation in its value during the coming years. The Silver Dawn is every inch a Rolls Royce-

1996 Silver Dawn 14

1996 Silver Dawn 11

1996 Silver Dawn 13

1996 Silver Dawn 9

A hydraulic self-leveling system keeps the Silver Dawn at optimum ride height regardless of load. Gas springs supplement the rear coil springs and are sensitive to load. It automatically adjusts the suspension to maintain the superb Rolls Royce ride quality…as with all Rolls Royce motorcars. Luxury and elegance are never an after thought with the Spirit of Ecstasy regardless of the model. This is what keeps the Rolls Royce motorcar pre-eminent in the world of ultra luxury automobiles.

1996 Springfield Edition Silver Spur 1

The Silver Spur was also available as the Springfield Edition for the 1996 model year. It was built exclusively for the US markets as a 75th Anniversary tribute to the Springfield, Massachusetts factory when the first Rolls Royce was hand-built there in 1921; the plant was in operation until 1931.

These exclusive saloons were available in five tu-tone color coordinated combinations. They represent the coachbuilt body styles that were available at the Springfield factory. These reflect the days gone by when a Rolls Royce motorcar was completely bespoke…the motorized chassis was the only entity delivered to the coachbuilders. A completely customized vehicle reflecting the requisites of its owner was the result. 

1996 Springfield Edition Silver Spur 2

1996 Springfield Edition Silver Spur 23

Only 27 were built making them highly collectible…in fact, only 360 Silver Spur long wheelbase saloons were built for the entire production run in 1996. The Buckingham (black/grey), The Pickwick (black/green), The Canterbury (black/blue), The Mayfair (black/maroon), and the Stratford (cream/white) were the choices for this exclusive 75th Anniversary limited edition.

Signature features apart from the opulent tu-tone exterior finish includes a very special Chesterfield sew-style with hand button tufting for the upholstery, headlining, door armrests and individual leather throw pillows. Heated seats, power adjustable rear seats, and custom handcrafted Madrona wood with cherry cross-banded veneers have patterns unique to each motorcar. 

1996 Springfield Edition Silver Spur 6

1996 Springfield Edition Silver Spur 7

1996 Springfield Edition Silver Spur 9

Elegant button tufting unlike any other model…

1996 Springfield Edition Silver Spur 12

1996 Springfield Edition Silver Spur 10

1996 Springfield Edition Silver Spur 4

1996 Springfield Edition Silver Spur 5

1996 Springfield Edition Silver Spur 11

A 75th Anniversary Madrona wood veneer plaque with inscription is affixed to the front center console. Special Mulliner Park Ward door sill tread plates with “Springfield Edition” alert passengers to the fact this isn’t an “ordinary” Rolls Royce by all means. The client received an artist’s rendering of the car signed by one of its designers with an inscription which includes the owner’s name, town, city, or state and the car’s delivery date. It came unframed, however; it could have been framed with the same Madrona wood veneer with cherry cross-banding as the interior trim. A Rolls Royce limited edition makes the special world of Rolls Royce…even more so – 

1996 Springfield Edition Silver Spur 3

1996 Springfield Edition Silver Spur 13

1996 Springfield Edition Silver Spur 15

1996 Springfield Edition Silver Spur 16

1996 Springfield Edition Silver Spur 21

A distinctive closed-in limousine style rear window treatment affords more privacy to rear seat passengers and lends a sophisticated elegance to its refined luxury.

1996 Springfield Edition Silver Spur 14

1996 Springfield Edition Silver Spur 18

1996 Springfield Edition Silver Spur 19

1996 Springfield Edition Silver Spur 20

1996 Springfield Edition Silver Spur 24

1996 Springfield Edition Silver Spur 22


1981 Silver Spirit 2

1981 Silver Spirit 4

Rolls Royce is the only true ultra-luxury super saloon that never went through an existential identity crisis. The Spirit of Ecstasy has always been the quintessential status symbol…the absolute pinnacle of opulence…the best motorcar in the world became a legend it its own time. The Silver Spirit and Silver Spur were the latest chapter in success continuing the eloquent Rolls Royce tradition. 

The standard saloon is the Silver Spirit, the Silver Spur is the limited edition long wheelbase saloon suitable to be chauffeured for special occasions. They are both powered by the Rolls Royce 6.75 litre V8 engine giving each the type of spirited performance that isn’t usually associated with luxury saloons in its class. Their precise fit and finish is due in no small part to the painstaking measures of their exemplary handcrafting at the historic Crewe facility in the UK.

1981 Silver Spirit 5

1981 Silver Spirit 6

1981 Silver Spirit 7

The Silver Spirit and the Silver Spur are contemporary classics within realistic limits. Remember the Silver Cloud started out in the $15,000 to $20,000+ neighborhood for their day…and now they command six figures on the auction block. The Rolls Royce Silver Spirit and Silver Spur await their turn as coveted classics…don’t miss out on the opportunity to own tomorrow’s classics today.

The Rolls Royce Silver Spirit replaced the highly successful Silver Shadow series. It is designed for the contemporary world in a trim, new style. The Silver Spirit heralds a new era in the history of Rolls Royce. It’s a modern motorcar with enhanced comfort and convenience and is immediately recognized as a classic design in the Rolls Royce tradition.

1989 Silver Spirit 1

The Rolls Royce Silver Spirit UK version

1989 Silver Spirit 8

1989 Silver Spirit 2

1989 Silver Spirit 3

The Silver Spirit MK I was built from 1980 to 1989. MK II was built from 1989 until 1993, MK III built from 1994 until 1995, and the MK IV built from 1996 until 1997. The 1997 model year was the finale for the Silver Spirit. The more popular Silver Spur was built until 1999. The clean new look is meant to attract younger buyers. The legend becomes a lifestyle…

1989 Silver Spirit 4

1989 Silver Spirit 7

1989 Silver Spirit 5

Special thanks to Balmoral UK, Daniel Schmitt Classic Cars, and Rodd Sala at Park Ward Motors Museum, all class acts in the business – cheers from NotoriousLuxury!

1989 Silver Spirit 9

The legendary Crewe facility in the UK handcrafted the finest motorcars in the world…it will live on in the hearts of connoisseurs forever. They built the pride of the UK that became the envy of the entire world…

Park Ward Motors Museum

1972 Silver Shadow LWB Saloon 23

1972 Silver Shadow LWB Saloon 23B

Finale 1

Silver Cloud II 1

…welcome to Greg’s World

Greg's World 2

Greg's World

Greg’s World is NotoriousLuxury…

1997 Silver Spur 1

NotoriousLuxury is Rolls Royce


The Crewe Collection: Rolls Royce Silver Spirit Limited Editions

Posted in Rolls Royce: The Crewe Collection with tags , , , , , , , , , , on March 28, 2016 by 99MilesPerHour

Silver Spirit and Silver Spur Inttro

“Nil fato relinquemus…”

Silver Spirit and Silver Spur 2

Silver Spirit and Silver Spur 3

UK version Rolls Royce Silver Spirit 

In all of motordom…there is no more avant-garde manner to arrive than in a Rolls Royce limited edition motorcar. These superb special creations are built at a highly restricted pace to retain their exclusivity and supremacy, each becomes an instant collectible. Each is highly sought among connoisseurs of fine automobiles.

Rolls Royce has always had a notorious fashion in which to discharge special edition motorcars that leaves an indelible impression upon the industry. After its auspicious debut, the Silver Spirit redefined the classification for the ultra-luxury saloon segment. Its long wheelbase variant, the Silver Spur introduced contemporary eloquence for today’s changing world…formal enough for chauffeured use for special black-tie affairs.

Silver Spirit and Silver Spur 5

Silver Spirit and Silver Spur 4

Silver Spur Saloon 2

USA version Rolls Royce Silver Spur

Silver Spur Saloon 2C

Silver Spur Saloon 3

Silver Spur Saloon 2D

Silver Spur Saloon 2B

1987 Silver Spur 18

The versatile beauty of the Silver Spirit and Silver Spur inspired coachbuilders to create automotive masterpieces. The artisans of Crewe partnered with eminent coachbuilders such as Hooper & Company, HJ Mulliner, Park Ward, James Young…even Pininfarina of Italy. Before undertaking such a task, approval from Rolls Royce was required. The car’s character could not reflect anything other than keeping them as the ultimate in luxurious road-going vehicles.

The modifications had to be not only aesthetically satisfying but tasteful as well… Rolls Royce has prospered and maintained its pre-eminence in the world of ultra-luxury cars. They build vehicles that are beyond reproach. A challenging task such as the modification of these magnificent motorcars requires craftsmen with skills and the ability to expedite them successfully. This is why Hooper & Company had such a long and rewarding tenure with Rolls Royce. Hooper & Company was an eminent British coachcrafter established in 1896.

1988 Silver Spirit coupe 4

1988 Hooper coachbuilt Silver Spirit two-door saloon

1988 Silver Spirit coupe 1

The first time Rolls Royce buyer is intrigued by it in its production form. After that, the client wants something more elaborate. This is where Hooper & Company provided the personalization. They would modify the vehicle into a work of art. Hooper did a lot of post-build custom work for Rolls Royce.

As a manufacturer, this type of individual personalization is time-consuming; therefore, Rolls Royce could not perform many of the detailed tasks involved. Hooper & Company brought a substantially different appearance to standard production vehicles. They satisfied the client’s desire for individuality and personalization of their luxury car.

1988 Silver Spirit coupe 2

1988 Silver Spirit coupe 3

The coachbuilt Silver Spirit two-door saloon is crafted as one of their superlatives. These are extremely rare and highly collectible. It is built on the standard Silver Spirit platform. Hooper handcrafted the saloon re-working the architecture. Larger front doors are used in addition to the rear quarter panels and re-worked “C” pillars. The rear window is frenched-in making it smaller more on the order of a limousine.

The bumpers are re-designed to give an elegant formal appearance. The rocker panels and lower sills have stainless-steel moldings adding more chrome than the standard Silver Spirit. The cost was a hefty 50% over the original base price. This type of conversion is an intricate engineering effort requiring advanced handcrafting by experienced craftsmen.

1988 Silver Spirit coupe 5

1988 Silver Spirit coupe 6

Hooper St. James 24

The Rolls Royce Silver Spirit and Silver Spur were built in various other limited editions. These custom crafted masterpieces are highly bespoke in every manner epitomizing Rolls Royce to an even higher level of exclusivity and prestige. One such magnificent creation is the Hooper St. James saloon. 

Hooper & Company was acquired by Rolls Royce in 1970 to be an in-house division for bespoke coachbuilding. The St. James edition is a tribute to Hooper & Company’s establishment located on prestigious St. James Street in London. The 1984 Rolls Royce Silver Spur saloon is the basis. It’s a one-off creation for Mr. Angelo Markoulis which required almost a year to complete with its build commencing in late 1983.

Hooper St. James 6

The elegant and formal Hooper St. James is the ultimate in exclusivity and supremacy in a motorcar. It’s truly unique in the world of luxury motoring. Rolls Royce splendor is exemplified with this lavish creation. The Hooper St. James has an exterior finish in tu-tone Georgian Silver and Ocean Blue.

Signature exterior features includes a closed-in limousine-style rear window treatment, hand painted accent striping, and a sterling silver oversized Spirit of Ecstasy mascot. The body shell has stainless-steel front and rear valances and lower body side rocker moldings. The Hooper St. James has color-keyed front and rear bumpers. “Hooper” and “St. James” nomenclature affixed to the boot lid identifies this as a Rolls Royce special edition.

Hooper St. James 1

Hooper St. James 9


Hooper St. James 29

Hooper St. James 3

Hooper St. James 27

Hooper St. James 12

Interior opulence is befitting such a prodigious motorcar. Special light blue Luxor leather trimmed with grey Luxor piping makes a bold fashion statement. Mountain Blue carpet edged with grey Luxor leather is a striking visual contrast to the upholstery. Exclusive mirror-matched veneers handcrafted in the Rolls Royce tradition adds character to this custom motorcar.

Hooper St. James 11

Hooper St. James 11B

Mirror-matched veneers are a Rolls Royce signature feature

Hooper St. James 13

Hooper St. James 15

Hooper St. James 14

Hooper St. James 10

Hooper St. James 18

The rear passenger compartment suite is appointed only as a highly bespoke saloon should. It’s equipped with a Panasonic Video/TV display, a rear center storage unit with integrated VCR controls, a Magnavox VCR, a Harris phone system, an Alpine 7146 AM/FM stereo cassette player with an Alpine 3015 equalizer and an Alphasonik Autosub AS-2001.

Hooper St. James 19

Hooper St. James 8

Rear seat passengers enjoy a power moonroof. Additional amenities includes an Escort Radar Detector, folding rear tray tables with drawers, and crystal ware with a storage unit. The Hooper St. James is the epitome of luxury and elegance transforming the Silver Spur long wheelbase saloon into a personal limousine.

Hooper St. James 11A

Hooper St. James 20

Hooper St. James 16

The rear passenger suite includes all the comfort of home

Hooper St. James 17

Hooper St. James 21

Hooper St. James 22

The Hooper St. James is the pinnacle of exclusivity

Hooper St. James 5

Hooper St. James 25

Hooper St. James 5B

Hooper St. James 28

Hooper St. James 7

Hooper Silver Spirit 4

The Hooper Corniche coachbuilt fixedhead coupé

Corniche coachbuilt 3

Hooper also modified the Rolls Royce Corniche in 1980. They grafted the nose and tail from the Silver Spirit onto Corniche architecture for a completely unique appearance. It is from the “Hooper Corporate Collection.” This Rolls Royce coupé conversion was delivered in 1979 as a 1980 model.

It’s an exclusive one-off creation. The work took 18 months clocking thousands of hours of work with many major and minor alterations. The highly bespoke saloon is equipped with a $30,000 stereo system by Howard Becker. The Hooper Corniche is fitted with Bailey Sport suspension components to enhance its overall driving dynamics.

Corniche coachbuilt 1

Mulliner Park Ward Corniche coachbuilt fixedhead coupé

Hooper Silver Spirit 1

Exterior enhancements are bold. Take the front end styling for example, it combines the look of the Silver Spirit and the Corniche. The rear is equally as dramatic. The stainless-steel rocker moldings, “RR” wire wheels, and stainless-steel dual exhaust ports augment the architecture. The total cost of the custom coachwork far exceeded the original cost of the car. 

Hooper Silver Spirit 6

Corniche coachbuilt 4

Hooper Silver Spirit 3

Hooper Corniche cabin

Hooper Silver Spirit 8

Hooper Silver Spirit 2

Hooper Silver Spirit 5

Corniche coachbuilt 2

A Rolls Royce two-door coupé has always been a highly bespoke coachbuilt motorcar. Rolls Royce makes  four-door luxury saloons primarily. The coachbuilder designs and builds the two-door fixedhead and drophead coupé per the client’s requisites which makes them highly collectible among connoisseur’s of fine automobiles word-wide.

Hooper Silver Spirit 7

Corniche coachbuilt 5

1989 Rolls-Royce Silver Spirit Emperor State Landaulet by Hooper 3

1989 Rolls-Royce Silver Spirit Emperor State Landaulet

1989 Rolls-Royce Silver Spirit Emperor State Landaulet by Hooper 1

Another ultra-exclusive one-off creation was built for an Australian client at a cost of over $1 Million USD. The 1989 Rolls Royce Emperor State Landaulette from the “Hooper Corporate Collection” is an impressive sight. Work for this magnificent vehicle began in 1988 and continued until 1991. George Moseley was retained by Hooper & Co for this project. He has also worked with the industry’s finest coachbuilders including HJ Mulliner, Park Ward, and Vanden Plas.

1989 Rolls-Royce Silver Spirit Emperor State Landaulet by Hooper 5

The Emperor State Landaulette is built upon the Sliver Spirit platform. The wheelbase extends the stock Silver Spirit’s 120.5” to 143”. The longer wheelbase ensures a smoother ride. The bodyshell was re-worked with new rear quarter panels, new doors, and new glass. The roof was raised for more headroom and a formal appearance. The roof has a removable targa panel and a collapsible rear hood.

1989 Rolls-Royce Silver Spirit Emperor State Landaulet by Hooper 2

Emperor State A

The passenger compartment seats four in the lap of Rolls Royce luxury. It features a power division for privacy. The upholstery in the passenger compartment is grey velour. The driver’s compartment is upholstered in grey Connolly leather. Red carpet lines both compartments with contrasting grey mouton rugs in the passenger compartment. Book-matched walnut burl veneers grace the dash, door garnish rails and trim, even the cocktail cabinet. A separate entertainment system is provided for the passenger compartment.

1989 Rolls-Royce Silver Spirit Emperor State Landaulet by Hooper 4

The bespoke modern coachwork is painted Anvil Black with Regency Red lower body sides. The collapsible rear hood is made of mohair. The roof is covered in matching Everflex. Its elegant architecture cleverly disguises its massive dimensions. This Hooper masterpiece is a collector’s dream…

1986 Silver Spur factory limousine 1

1986 Rolls Royce Silver Spur factory limousine

1986 Silver Spur factory limousine 2

Stately and dignified in all their majesty, Rolls Royce limousines are luxury in the grand Rolls Royce manner. As a true superlative in the ultra-luxury automobile class, these handcrafted limousines were always built at a highly restricted pace to retain their exclusivity. These are the most revered saloons in all of motordom. No other formal limousine garners more admiration and respect than a Rolls Royce…

A Rolls Royce factory limousine is the quintessential Flagship. The Rolls Royce Silver Spur is transformed into the ultimate in chauffeur-driven limousines. Mulliner Park Ward  handcrafted these automotive masterworks. They are some of the last handcrafted limousines of this type. The Silver Spur Long Wheelbase platform was the perfect base for limousines of distinction.

1986 Silver Spur factory limousine 3

1986 Silver Spur factory limousine 5

1986 Silver Spur factory limousine 6

1986 Silver Spur factory limousine 7

These formal saloons are built in the grand tradition of coach building. Being the longest of the Rolls Royce saloons, they offer an exceptionally spacious passenger compartment. These are highly bespoke saloons with no two ever alike which is a Rolls Royce hallmark. Each reflects the personal requirements of the client while retaining the craftsmanship and quality expected of a Rolls Royce motorcar. From the hand-sculpted radiator grille to the mirror-matched walnut veneers, a Rolls Royce leaves no room for compromise –

1986 Silver Spur factory limousine 8

1986 Silver Spur factory limousine 9

The luxurious Rolls Royce factory limousines precludes the finest handcrafted motorcars of this type to motor out of the legendary Crewe facility in the UK. These highly bespoke limousines could be configured as a sophisticated rolling boardroom for the executive who must work while traveling. They could also be configured as an elite entertainment suite with all amenities tailored specifically to the client’s requisites.

1986 Silver Spur factory limousine 10

1986 Silver Spur factory limousine 11