THE SPIRIT OF THE SEVENTIES
“Cadillac proudly introduces eleven magnificent choices of motoring pleasure for the spirited seventies. Each brilliant new 1970 Cadillac heralds the beginning of a motoring life-style anticipated for a great new era. The clean, contemporary styling clearly looks to the future and distinguishes Cadillac from all other fine cars. The richly appointed interiors are a new measure of taste and elegance.”
“The engine performs smoothly and quietly with a plentiful reserve of power for all the advanced accessories and conveniences. And there are new luxuries, new features, new innovations in all Cadillacs for 1970. But nothing expresses the spirit of the seventies more vividly than the new and exciting 1970 Eldorado. Its exclusive new V-8 engine, with a displacement of 8.2 litres (500 cubic inches) offers a responsiveness that leaves the sixties far behind, yet speaks quietly about its remarkable performance.”
The majestic Fleetwood Sixty-Special Brougham
The spirit of the seventies is nowhere more magnificently stated than in the majestic Fleetwood Brougham. Distinctive even among Fleetwood models, the Brougham’s padded vinyl roof and its commanding 133-inch wheelbase give it a uniquely regal stature. The spacious interior, so lavishly appointed, surrounds you with plush fabrics and Sierra grain leathers accented by the rich look of oriental tamo wood.
Additionally, there’s an abundance of luxuries that make the Brougham the most elegant expression of the spirited seventies. Dual Comfort front seat, Automatic Level Control and a host of other thoughtful considerations cater to your quest for comfort. Wherever you drive the 1970 Fleetwood Brougham, you’ll enjoy luxury on the grand Cadillac scale and the excellence of your taste will be rewarded by the admiration accorded this supreme achievement in motoring.
Fleetwood Brougham in Lucerne Aqua Firemist with White padded vinyl roof
Brougham interior shown in Medium Turquoise Dumbarton cloth with leather
Sierra grain leather in Medium Beige
Brougham signature feature, rear seat reading light
Brougham signature feature, carpeted footrests
Fleetwood Sixty-Special Sedan in Spartacus Blue Firemist
The Sixty-Special Sedan, long respected among connoisseurs of fine motor cars, again in 1970 makes its mark for splendor and graciousness. The distinctive beauty of its long sweeping lines expresses the spirit of the seventies with eloquence and style. The tasteful appointments of the Sixty-Special’s interiors in any of its choice fabrics and colors, create a mood of incomparable elegance and restfulness.
In addition to its long wheelbase, the deeply cushioned seats, Automatic Level Control (standard on all Fleetwoods), improved ventilation system and a wide array of power equipment permit you to enjoy the smoothest, most relaxing ride in the motoring world. Wherever you go in the new Sixty-Special, you’ll experience a new measure of pride and pleasure. Its arrival enhances any occasion, and its grandeur sets it apart immediately in any gathering of fine automobiles.
70-680 68069M Fleetwood Sixty Special Sedan $6,953 1,738 were built
Fleetwood Series Seventy-Five nine passenger sedan and limousine
In luxury, and dignity, the Cadillac Fleetwood Seventy-Five nine passenger sedan and Limousine offer splendor that is unmatched in all of motordom. No other motor cars are so luxuriously appointed for comfort, convenience and privacy. The only limousines built in the land designed specifically as limousines, the Seventy-Fives offer remarkable roominess in the passenger compartment. Separate Automatic Climate Control systems, standard on Seventy-Fives keep passengers and driver comfortable in any kind of weather.
Automatic Level Control helps to keep you level even with a heavy load. In addition, a glass partition in the Limousine encloses the leather-upholstered chauffeur’s compartment, affording an unusual degree of privacy for rear seat passengers. With all this luxury, comfort and convenience, it’s completely understandable why the Seventy-Fives are regarded the world over in the social sphere and in the business community as the most impressive of motor cars.
Fleetwood Seventy-Five shown above in Condor Blue with Black padded roof, interior shown in elegant Medium Blue Divan cloth. The same finely textured material was available in light grey and beige. Two other interiors were also available in Decordo cloth and Dumbarton cloth with leather.
Fleetwood Eldorado in Nottingham Green Firemist
Purposefully built to be the world’s finest personal car, the Fleetwood Eldorado is that unique automotive creation: One designed for the motorist who desires unusually spirited performance, individual styling and all the elegance and comfort for which Cadillac is renowned. Eldorado’s exclusive new 8.2 litre V-8 engine (500 cubic inch displacement) is by far the largest engine to power a production passenger car and makes the spirit of the seventies come alive with rare excitement.
Performing in concert with steady-traction front-wheel drive, precise variable ratio power steering and Automatic Level Control, Eldorado will captivate you with a kind of driving pleasure unmatched anywhere in the world. Its boldly sculptured beauty gives it a poise and distinction that mark it for greatness. The luxury of its interior appointments tells you that Eldorado is unmistakably Cadillac in every detail. Truly, to drive the 1970 Eldorado is to enjoy a brilliant new dimension in personal motoring.
Cadillac 8.2 litre 500 CID 16-valve OHV V8
Coupe DeVille in Corinthian Blue with White vinyl roof
The youthful beauty of its design, complete with all its Cadillac elegance and dignity gives the Coupe DeVille wide appeal. There are many exciting new ways in which the DeVille for 1970 captures the spirit of a whole new era of luxury motoring….in the grace and style of its lines, the spaciousness of its interior, the relaxing comfort of its ride, the responsiveness and smoothness of its 472 V-8 engine, the deftness and agility of its handling.
In addition to a broad choice of colors, a wide array of power assists and accessories such as Cruise Control, Tilt and Telescopic steering wheel and six-way power seat adjustment, offer an unusual opportunity to personalize your DeVille for your motoring pleasure. With all its eye-filling beauty, deep seated luxury and built-in comfort, the Coupe deVille will unquestionably retain its popularity among discriminating motorists in the spirited seventies.
Coupe deVille interior shown in Antique Medium Blue Sierra grain leather
70-683 68347J Coupe deVille $5,884 4,650 were built
Hardtop Sedan deVille shown in Bayberry with Dark Bayberry vinyl roof
Medium Gold Dynasty cloth with leather
In all the world, the Hardtop Sedan deVille stands preeminent in popularity among luxury car motorists. Its sweeping beauty combines the look of open-hearted roominess with the poised dignity that’s the hallmark of every Cadillac. The elegance and comfort of its interior appointments are an invitation to experience the pleasures of motoring on the grand Cadillac scale. Its spirited performance is astonishing for a motor car of such magnificence.
It can be equipped with Automatic Climate Control for all-weather driving comfort, power door locks for convenience and protection, and a host of other Cadillac power assists and accessories for your pleasure. Like all Cadillacs, the 1970 Hardtop Sedan deVille is available in your choice of 21 tasteful exterior colors. This popular model typifies the spirited elegance that has made the Cadillac owner the most loyal of all year after year.
70-683 68349B Hardtop Sedan deVille $6,118 83,274 were built
Cadillac DeVille convertible in San Mateo Red
Freedom of spirit and a taste for luxury are combined magnificently in the 1970 DeVille Convertible. This long, low, brilliant motor car calls for a bright day, refreshing breezes and the open road as no other convertible does. Youthful styling so expressive of the spirit of the seventies is smartly complemented by rich Sierra grain leather in ten color and carpet combinations. And the convertible’s appearance reflects the vitality of its performance on the road. The anti-theft steering column lock (a feature of all Cadillacs) is especially important to convertible lovers. Stereo radio, Dual Comfort seat and now available on the convertible, the rear window De-fogger, all add immeasurably to the pleasure of driving the only luxury convertible built in America. Without a doubt, it’s the most exciting way to enter the spirited seventies.
White Sierra grain leather
70-683 68367F DeVille Convertible $6,068 15,172 were built
Sedan deVille shown in Adriatic Turquoise with Black vinyl roof
The distinctiveness of its bearing, its solid riding comfort and the respect that it inspires have earned wide esteem for the Sedan deVille. Its pleasing proportions are complimented by its six-passenger spaciousness and plentiful headroom. Elegance and luxury abound inside, in the fine fabrics and leathers, and in numerous conveniences, such as a power operated front seat. Behind the wheel, you immediately sense that you have a masterful motor car at your command. The spirited responsiveness of its big engine and the easy handling that Cadillac’s variable ratio power steering affords make any kind of driving a most relaxing experience. Truly a distinguished motor car with fine taste, meticulous craftsmanship and refinements apparent everywhere the Sedan deVille expresses the spirit of the seventies as only Cadillac can, and reflects beautifully the discernment of its owner.
Sedan deVille interior in Medium Turquoise Dynasty cloth with leather
70-683 68369L Sedan deVille $6,118 4,690 were built
Cadillac 7.7 litre 472 CID 16-valve OHV V8 engine
Calais Coupe in Adriatic Turquoise
The most practical way to discover Cadillac luxury and distinction is with the Calais Coupe. It possess all of Cadillac’s uncompromising excellence, yet competes in price with cars of lesser stature that do not come equipped with many of the Calais standard features. The striking beauty of its styling, its long wheelbase, its elegant interior, and its numerous conveniences mark the Calais unmistakably as a Cadillac.
All this, together with the smooth and spirited power of the great 472 V-8 engine, Turbo Hydramatic transmission, variable ratio power steering, and power front disc brakes give you the driving pleasure for which Cadillac has long been famous. You can enjoy this Cadillac luxury in a color to suit your taste, and to personalize your 1970 Calais with a wide variety of Cadillac options and accessories. What a wise and wonderful way to get into the spirit of the seventies!
70-682 68247G Calais Coupe $5,637 4,724 were built
Calais Coupe interior in Black Sierra grain vinyl
Calais Hardtop Sedan in Byzantine Gold
Though the investment required for the Calais is the most modest of any Cadillac series, it returns a full quota of Cadillac pleasure and value. The fine fabrics and many luxurious appointments such as center armrests and tailored door panels display the same high regard for craftsmanship as in the most sumptuous Cadillac models. Its performance, because it comes from the same great 472 V-8 engine, is uniquely Cadillac.
Numerous convenience features, customarily at extra cost on lesser cars, are standard on Calais, features such as the electric clock, remote controlled outside mirror and the automatic parking brake release. In original cost, in economy of operation, in long-lasting value, you’ll find that the 1970 Calais is an extraordinary investment in motoring pleasure. And because it is a Cadillac, it returns a larger proportion of that investment than any other car built in the land.
70-682 68249N Calais Sedan $5,813 5,187 were built
Calais Hardtop Sedan in Bayberry
Special Thanks to Rik Gruwez at Liberty Oldtimers for photos