The DeVille legend continues…..
Cadillac celebrated its Golden Anniversary in 1952 commemorating 50 years of automotive engineering excellence in a luxury brand. Cadillac began their second 50 years with the 1953 model year line-up offering some of the greatest achievements in automotive history. Cadillac was always the leader in automotive technology and engineering excellence…the “Standard of the World” in uncompromising luxury. The series 62 Coupe deVille was in its fifth year of splendor on the American highways.
The Coupe deVille was an exclusive trim option for the Series 62. Its revolutionary new pillarless hardtop design created a different class of automotive luxury that would be soon adopted by the entire automotive industry. The infamous hardtop coupe and hardtop sedan initiated the popular DeVille series. The DeVille was America’s favorite luxury car. Cadillac’s ability to create motor cars of unsurpassed luxury and elegance was no better way demonstrated than the Cadillac DeVille series which ran successfully from 1949 until 2005.
The DeVille legend continued…..The distinctive Series 62 Coupe deVille was one of the most dramatic silhouettes on the American highway. The ingenious design combined the comfort and safety of a closed coupe with the panache and savoir-faire of a convertible. Cadillac always featured a “special vehicle” in their annual model line-up. A car that stood out from the others….the proverbial taste of honey, that summed up Coupe deVille.
The youthful sophistication of this car was surpassed only by its magnificent engineering. The 1953 Series 62 Coupe deVille flaunted its fifty-first year as “Standard of the World” most elegantly, eloquently, in the grand Cadillac manner on the grand Cadillac scale. After the 1956 introduction of the hardtop Sedan deVille, the series became so popular that it became its own series for the 1959 model year…….Cadillac style!
Eight interior combinations in nylon and luxurious leathers of contrasting tones were available for the 1953 Series 62 Coupe deVille. The interior design was augmented with the use of bright chrome roof bows in the headlining mocking the appearance of a convertible. Deep wool-pile carpet was luxuriously under foot. The Series 62 Coupe deVille was a dramatic departure from the past…..
The Coupe deVille was one of Cadillac’s top selling models. Introduced as a deluxe trip option for the Series 62, it was intended as a prestige model. A Coupe deVille mocked a convertible with its pillarless hardtop styling. The Cadillac Coupe deVille had a long and successful production run from 1949 until 1993. The 1953 Cadillac Coupe deVille had a youthful spirit but maintained that poised dignity that was the hallmark of every Cadillac.
The 1953 Coupe deVille freshened the 1950 redesign with a larger front bumper and bumper guards, a redesigned grille that the rest of the industry tried to imitate, hooded headlamp housings, and re-positioned parking lamps under the head lamps. Inside, the interior was upholstered convertible-style with chrome bows in the headlining to simulate a convertible’s roof structure.
The pillarless hardtop styling made the 1953 Coupe deVille look even longer and sleeker. The Cadillac Series 62 was always a top-selling model, the Coupe deVille option added more appeal. The iconic tail fin went through its first re-design with the 1950-1953 model years. Model #53-62 6237DX Coupe deVille had a production run totaling 14,500 units for 1953.
The lightweight, high-compression over-head valve 5.4 litre 16-valve 331 CID V8 engine made the 1953 Coupe deVille one of the fastest cars of its time. High styling and performance is what sold cars in the 1950s & 1960s. The 331 Cid V8 used a Carter WCFB2005S or Rochester 4GC 4-bbl carburetor. The engine had a cast iron block and heads with five main bearings and hydraulic lifters. A dual exhaust was standard. The engine was mated to GM’s Hydra-Matic (Flashaway) 4-speed automatic transmission.
The engine produced 210 hp @ 4,150 rpm with 447 Nm of peak torque @ 2,700 rpm. Performance was rated as 0-60 mph in 12.7 seconds, 0-100 mph in 14.8 seconds, and had a top speed of 109 mph. It could do the ¼ mile @ 77 mph in 19.1 seconds. On August 12, 1953 a fire at the Hydra-Matic transmission factory in Livonia, Michigan halted production for a week. Around 19,000+ 1953 Cadillacs were fitted with Buick Dynaflow transmissions.
The Cadillac Coupe deVille became one of the company’s most popular models. By the 1961 model year, the Coupe deVille had annual sales exceeding 20,000 units per year. It began in 1949 as a prestige trim option for the Series 62. It was the hardtop coupe styling which mocked a convertible that won admirers world-wide. High style and performance was the Cadillac credo.
The 1953 Cadillac Series 62 Coupe deVille was a sparkling example of the “Standard of the World.” Cadillac was a leader in automotive design and technology. The 1953 Coupe deVille with its sleek pillarless design had set the stage for future Cadillac styling. Its long wheelbase and V8 power made it a winner with luxury car enthusiasts. The “Standard of the World” stood alone. Will there ever be another “Cadillac of Cadillacs?”
The Coupe deVille was one of America’s favorite luxury cars