“Standard of the World”

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DeVille Déjà Vu…

The traditional Cadillac convertible is designed for those who seek the drama of open-air touring, without sacrificing luxury, comfort, or convenience. Cadillac marketed them as “The only luxury convertibles built in the land.” Their youthful vitality called for a nice leafy run on a gorgeous sun lit day. For the 1964 model year, America’s favorite luxury car was now available as a powerful new convertible coupé.

Its splendor remains unmatched in all of motordom. Timeless styling in their beauty and bearing has made every classic Cadillac convertible coupé among the most revered of all American luxury automobiles. There is no more magnificent manner in which to view the world than from behind the wheel of an automotive masterpiece from the Master Craftsmen. The 1964 Cadillac Series 6300 DeVille convertible coupé garners a triumphant standing ovation…in the continuing saga of “As the Standard of the World Turns.”

The classic DeVille convertible coupé for 1964 ushered in a resplendent new era in luxury motoring…Cadillac-Style. Rarely does an automobile become a classic legend in its own time such as this supreme achievement in motoring. The Cadillac DeVille series had become “America’s Favorite Luxury Car” and new for the 1964 model year was this ingénue – which proved its authority in both 4-door hardtop and 2-door hardtop coupé closed-body configurations – now available as a spirited open tourer. The legendary Cadillac DeVille convertible coupé was built from 1964 until 1970.

Their extraordinary grace and unrivaled elegance are complimented by the outstanding ride qualities that made Cadillac the most highly desired luxury car in the entire world. The architecture is a true mastery of symmetry and balance. It’s the opulent 1964 Cadillacs that feature the last of the classic body styles with the iconic tail fins. These cars are long, low, and extremely wide – built at a time when aerodynamic efficiency was for airplanes…and not motorcars. Each and every distinctive inch of its styling exploited the finesse of the formidable “Standard of the World.”

Series 6300 Coupe deVille

The 1964 Series 6300 DeVille sparkles with the pomp and splendor associated with the traditional Cadillac heritage. Bill Mitchell (1912-1988) brilliant Chief Design Engineer for General Motors, was the successor to Harley Earl (1893-1969), an equally talented Chief Design Engineer and founder of the GM Art and Colour Design Studio in 1935…both gave the Cadillac brand a definitive opulence that doesn’t exist in today’s world. Harley Earl and Bill Mitchell are two of the most prolific design engineers in the history of the automobile. The 1959 Cadillac is the last to be associated with Harley Earl.

The flamboyant 1959 Cadillac tail fin

The 1950s through the 1970s were the most illustrious decades for Cadillac further enhancing its “Standard of the World” reputation. The Bill Mitchell Era gave the Cadillac brand what he coined as “The Sheer Look” that encompassed a more contemporary, highly provocative intrigue. Cadillac built such a formidable reputation in the luxury car segment, no other luxury automobile could replicate its grandeur.

The Sheer Look removed the “shoulders” from the bodyshell allowing the roofline and side windows to flow right into each panel seamlessly. Mitchell’s designs included the traditional “Cadillac Sneer”…this could be described as a euphoric front-end design feature which declared a “looking down its nose”aristocracy to chase the competition into subservience…

It was Mitchell’s regime that removed the “excess” the brand had taken on through the years. Humongous body quarter panels, blinding flashes of chrome trim, and tail fins large enough to qualify as aircraft were his targets for radical change. His designs became synonymous with opulence. He refined the Cadillac motorcar with a confluence of luxury and elegance escalating the brand to new heights in exclusivity and supremacy. The 1964 Cadillac models epitomize this forward thinking in the grand Cadillac manner on the grand Cadillac scale. Bill Mitchell promoted classic simplicity with unrivaled magnificence resulting in a remarkably distinctive type of motoring.

Meticulous Cadillac design engineering, and impeccable craftsmanship with an inexhaustible pursuit of exemplary fit & finish remained the mission statement. The 1964 Series 6300 DeVille convertible is a thoroughbred sought by convertible enthusiasts world-wide. That Cadillac drama augments its sweeping silhouette, with the convertible top lowered the car’s architecture seems twice as long. The previous 1963 design was refined further. For 1964, all models received a Cadillac “Beauty Treatment” to give them an even more regal stature.

The Series 6300 DeVille convertible coupé retains the poised dignity which was the hallmark of every classic traditional Cadillac. Its bold front-end ensemble features a massive double-deck grille design. The chiseled stand-up hood and quad headlamp clusters conveys a formal elegance. Distinctive parking/turn signal lamps are cleverly hidden within a design matching the grille work. The same design continues wrapping around the front fenders to conceal the unique-to-Cadillac cornering lamps.

Its rear-end design is celebrated by automobile aficionados of all ages world-wide. Those fabulous fins remain as prominent today as they did when Cadillac led the entire world in luxury car design. The tail fins were trimmed after they reached their summit in 1959. The 1960 model year began tailoring them neatly into the architecture. Each subsequent design refresh continued the trimming until the finale in 1964 when they disappeared forever from the 1965 model year forward.

Handsomely trimmed tail fins for 1964 housed one set of tail lamps above the lower set that are neatly encased within chromed nacelles behind an ingenious clear lens. At night when the head and tail lamps are illuminated, the lower lens glows red gently. When the transmission is shifted to reverse they glow white to light the way while backing up. A massive chrome bumper runs between the bumper end caps with a delicate grille work which compliments front end styling. The 1964 model year tastefully precludes familiar Cadillac signature styling to pave the way for the next generation design.

Model #64-63F body style #6267F 1964 Series 6300 DeVille two-door convertible coupé was base priced at $5,612, had a base shipping weight of 4,545 pounds, and only 17,900 were built for the model year which enhances their desirability. Cadillac built their 3,000,000^th car during this model year posting sales with a record-breaking total production of 165,959 vehicles.

The 1964 DeVille’s silhouette emphatically showcases Cadillac’s design prowess with an eloquence unequalled in the world of fine automobiles. DeVille’s restrained use of ornamentation makes its styling timeless. The DeVille series is one of the longest running and most profitable models in Cadillac history capturing the title of “America’s favorite luxury car.” Cadillac’s preeminence in the luxury car segment reflects the good taste and achievement of its owner.

Any Cadillac convertible coupé is a rare combination of luxury and sheer magnificence. The 1964 DeVille projects the youthful vitality of its owner. It’s the special emphasis on interior elegance that sets it apart from other luxury automobiles. Genuine perforated leather was available in nine color combinations.

The DeVille convertible coupé is equipped as a traditional motorcar of this stature should be. Power windows, power seat, front seat folding center arm rest, remote control outside rearview mirror, electric clock, power fully automatic folding fabric roof, cornering lamps, power steering, and power brakes are just a few of the myriad comfort and convenience amenities featured as standard equipment for the 1964 DeVille convertible coupé.

The handcrafted interiors reflects Cadillac quality

This DeVille convertible is equipped with Cadillac’s optional fully automatic Comfort Control Air Conditioning system. It was new to the industry for the 1964 model year. The owner could set their preferred temperature when they first took delivery of the car…and it never required further intervention as long as they owned the car. This is the forerunner of the contemporary fully automatic Climate Control Air Conditioning system. The entire auto industry has now named their fully automatic systems “Climate Control.” This is the type of innovation the contemporary puddle-jumpers Cadillac pretends to build lack…

Interiors by Fleetwood are a many splendored thing…

Luxury and elegance are paramount with a classic “Standard of the World” creation. A Cadillac was consistently refined to maintain this title. For the 1964 model year the mighty Cadillac V8 was brilliantly enhanced to deliver more hp per pound of engine weight than its competitors. This new engine boasts a larger displacement than the 1963 V8. The engine was bored out to 429 CID which is 39 CID larger to crank 340 hp @ 4,600 rpm packing a prolific punch with 651 Nm of peak torque @ 3,000 rpm.

This astute capability is reflected in its longitudinal acceleration of 0-60 mph in 8.7 seconds, 0-100 mph in 25.8 seconds with a top speed in the 124 mph range…all Cadillac-Style. For kicks, it does the ¼ mile @ 83 mph in just 17.6 seconds. DeVille and Fleetwood models got the refined new Turbo Hydra-Matic 3-speed automatic transmission. Engine power is transmitted to the transmission via oil-filled torque converter which multiplies engine torque during acceleration in any of the three gear ranges.

This lightweight 7.0 litre 16-valve V8 has a cast iron block and cylinder heads with new high tensile strength bolts. It is mounted at three points in rubber. The 429 CID has upgrades which includes wider combustion chambers designed for the most efficient burning of air/fuel mixture. These new combustion chambers have a large cooling area at the vortex of the wedge to prevent power-wasting pre-ignition. The aluminum alloy slipper type pistons reduce friction; contoured larger, lighter piston heads increase turbulence providing maximum combustibility of the air/fuel mixture.

Further refinement includes new con rods/bolts, a longer stroke, a new crankshaft, and camshaft. The engine runs in five main bearings with overhead valves and hydraulic lifters. There were two carburetors available for 1964. One with the Carter Aluminum Four Barrel : AFB3655 “S 4-bbl downdraft for non a/c vehicles or AFB3656 with air conditioning. Also available was a Rochester 4-bbl downdraft: #7024030 for non a/c vehicles and #7024031 for vehicles with a/c. Both with equalized manifolding, mechanical fuel pump, dry-type air filter, and automatic choke. The new high-lift camshaft is designed to hold exhaust valves open longer than intake valves for more efficient engine operation. The wide cams minimize wear on both cams and tappets.

1964 Cadillacs are large front-engine rear-wheel drive luxury cars. The Series 6300 DeVille convertible coupé has the luxury length of 223.5”, is 79.7” wide, and rides upon a long 129.5” wheelbase. It is built as body on frame construction. GM’s rugged tubular X-frame permits lower body mounts for not only aesthetic qualities but also provides a lower center of gravity which is vital to a convertible’s well-being. Other advantages to this type of construction is a surfeit of head and hip room along with increased seat height for the patented Cadillac deep-seated luxury.

Fleetwood Series Sixty-Special hardtop sedan

Cadillac’s refined “Magic Carpet Ride” was re-tuned for 1964. NOTHING rides like a traditional Cadillac. The excellent weight distribution combined with its unique technology placed Cadillac in a league all its own. Exclusive “True Center Drive Line” isolates and cancels road noise and vibration before it reaches the cabin through a network of rubber mounted strut rods and rubber bushings. A one-piece propeller shaft transmits power quietly and resists vibration. Constant velocity joints at each end of the prop shaft cancels out forces that generate noise and vibration.

The traditional front suspension has upper and lower control arms with independent helical coil springs. Cadillac’s 4-link drive with independent helical coil springs makes up the rear suspension. The brand was famous for its boldly original mechanical components, unsurpassed attention to detail, and an inexorable insistence upon quality. This is how Cadillac acquired and maintained “Standard of the World” status.

Out of a tradition of excellence…the DeVille legend continues with style and grace that only the “Standard of the World” could create. For 1964, America’s favorite luxury car introduced the DeVille convertible coupé. This elegant open tourer Is powered by the new Cadillac 429 CID V8 engine. Drop the top…tap the accelerator…and 340 horses are at your command. This is a significant collectible because it is the first DeVille ragtop and it is also the finale for the Cadillac tail fins.

The “Standard of the World” continued Cadillac’s legend of automotive superiority in all its facets: styling that’s as classic as it is contemporary…of infinite care and design of its manufacturer…of greater measures of comfort and convenience…but most important, the higher levels of owner pride, prestige, and lasting value. The 1964 Series 6300 DeVille convertible coupé continued this legacy of automotive greatness.

Many thanks to Jim Hailey for the use of the photos for the 1964 Series 6300 DeVille convertible coupé subject car. Special thanks to Bob Adams Classic Cars, and Daniel Schmitt Classic Cars – the best in the business – for the use of their photos of these beautiful classic Cadillac motorcars.

Classic Cadillac convertible showcase:

1936 V16 convertible

1947 Cadillac Series 62 convertible

1948 Cadillac Series 62 convertible

1950 Cadillac Series 62 convertible

1953 Series 62 Eldorado convertible

1960 Series 62 convertible

1964 Series 6400 Eldorado convertible

1970 DeVille convertible…the finale

The traditional Cadillac was the most aristocratic of all motorcars. The real Cadillac motorcar has an extremely faithful cult following. The “Standard of the World” still graces the landscape eloquently which has garnered the respect and admiration from connoisseurs of fine automobiles world-wide. Cadillac built the only true luxury convertibles in America. The 1964 Series 6300 DeVille convertible coupé is both dramatically beautiful and remarkably responsive. Any Cadillac convertible is a most avant-garde manner to enhance any occasion where fine automobiles gather. The traditional Cadillac DeVille legend lives…in the continuing saga of “As the Standard of the World Turns…”

“Déjà Vu…could you be the dream that I once knew…is it you? Déjà Vu…could you be the dream that might come true…shining through? I keep remembering me…I keep remembering you – Déjà Vu…”

2002 Cadillac DeVille: The Last of the Big Guns

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques with tags "As the Standard of the World Turns", "Standard of the World", 2002 Cadillac DeVille, 2002 Cadillac DeVille: The Last of the Big Guns, Cadillac, Cadillac Motor Division, DeVille, NotoriousLuxury on January 18, 2016 by 99MilesPerHour

The last of the big body Cadillacs

…in the continuing saga of “As the Standard of the World Turns.”

The 2002 Cadillac DeVille is one of the last marques of distinction from the brand. At the time…Cadillac existed for an entire century; the name “DeVille” was attached to some of the most dramatic automobiles for well over half of this prominent existence. The Cadillac DeVilles were and still are America’s favorite luxury cars.

The design and engineering for 2002 is sophisticated and highly advanced among luxury automobiles. From the avant-garde styling…to the powerful Northstar V8 under the hood, the DeVille delivers the poised dignity that was the hallmark of every Cadillac. NotoriousLuxury presents the 2002 Cadillac DeVille’s intransigent eminence…in the continuing saga of “As the Standard of the World Turns.”

As Cadillac so eloquently stated: “Enduring style and sophistication is difficult to define…and even more challenging to achieve. But such élan is unmistakable in the Cadillac DeVille.” For the 2002 model year it was available in three distinctive trim levels.

There is the power and prowess of the DTS (DeVille Touring Sedan) which puts the emphasis on performance as well as presence. The DHS (DeVille High Luxury Sedan) provides luxury and panache with exclusivity…Cadillac-style. And last but not least…the base DeVille which is the quintessential luxury sedan that satisfies the most discerning buyers who seek automobiles of this stature.

The 2002 Cadillac DeVille unifies elegance with high technology in an automobile designed for today’s world. The eighth and final generation DeVille was built from 2000 until 2005.

Yesterday…

Today…

Tomorrow…?

The 2002 DeVilles are equipped with Northstar…it began as a high-performance engine and evolved into a sophisticated electronic network of art. The 32-valve DOHC engine is teamed with an anti-lock 4-wheel braking system, all-speed traction control, speed sensitive steering which adapts to the driver’s style, and a “thinking” suspension with electronic level control.

On-board computers coordinate this ingenious teamwork to result in refined driving dynamics under all driving situations to maintain optimum overall vehicle control. The DTS further refines the network to include as standard equipment, StabiliTrak 2.0 which can detect improper traction and steering issues through an array of sensors located throughout the suspension to instantaneously apply the correct calibration to the front brakes as required. The impressive Northstar system is a quantum leap forward in automotive engineering.

The Northstar V8 is a series of General Motors most technologically advanced 90 degree V-type engine architecture. Cadillac Motor Division offered two types for the 2002 model year. The high-output L37 powers the exclusive DTS and the high-torque LD8 powers the base DeVille and the upscale DHS. These aluminum transverse-mounted V8 engines are the industry’s most complex powerplants. When they are good…they are very, very good…but when they are bad they are horrid! The Northstar V8 was refined for the 2000 model year with updates to improve fuel economy and lower exhaust emissions making them operate on regular grade fuel.

I own a 2002 DeVille and have driven it since 2002 burning 93 octane premium fuel exclusively. Let’s be real…if you drive a high-performance automobile; burn high-octane fuel for optimum performance especially as the engine ages. I like the thrill of dropping the accelerator pedal to GO…like, right-now! You can do this easily with smoother performance on high-octane petrol. If you can afford the car…you should be able to afford the gas – ask any Cadillac owner with the Northstar and they will tell you; high-octane fuel is the way to GO!

The L37 is the original Northstar and is tuned exclusively for high-energy output. The LD8 is the luxury cruisin’ high-torque variant. They both are naturally aspirated and share the basic Northstar logistics. The LD8 uses a different cam profile lowering the hp but boosts torque output in the lower rpm range to improve throttle response for quicker acceleration.

The 2002 Northstar V8 engines have die-cast aluminum blocks built using the “Squeeze Casting” process for the lower crankcase to reduce aluminum porosity. The downside to this design is the fact they may promote oil seeping through and leaking. (Behave) A Nylon 66 thermoplastic intake manifold keeps the intake air cooler by conducting less heat from the engine.

The cylinders have cast-in-place iron liners that are not replaceable. Some think they can rebuild these with modern aftermarket products, but my advice is to just replace them with new heads. Each head has two camshafts; one for the intake and one for the exhaust. Direct-acting hydraulic lash adjusters are positioned over each of the 32 valves. It features roller valve lifters, a low-friction valve train, and coil-fired spark plugs. This coil-on-plug design eliminates spark plug wires which increases spark efficiency.

Each head has its own ignition module in the center of the valve cover. This advanced design ignition system runs in two modes of operation: module mode and ignition control mode. The PCM (Powertrain Control Module) controls ignition timing via sensor inputs.

The PCM controls both engine and transmission operation. Should the PCM fail, the module mode takes over operating the engine with a fixed 10 degrees of advance allowing the engine to continue operation in what the engineers call the “limp home mode” with somewhat reduced performance to protect the engine.

The overhead cams are chain-driven with an intermediate chain sprocket under the front cover that connects to the crankshaft. This design uses three separate hydraulic tensioners to keep the chains lightweight for efficiency. Two crankshaft position sensors and a camshaft position sensor are used to provide timing input. Each crank sensor is located on the rear head in front of the exhaust cam. The Northstar V8 has a knock sensor on the rear head between cylinders one and three to reduce timing if detonation becomes an issue under load.

The beauty of the Northstar engine is the on-board computer diagnostics monitoring the electronic network. The Powertrain Control Input Module monitors the sensor inputs, battery voltage injector pulse width, engine rpm, throttle position switch, brake pedal switch, and transmission gear switches. The PCM output checks the EVAP & EGR systems, torque converter clutch solenoid, A/C compressor relay, and transaxle solenoids.

The Northstar was designed to be a relatively low-maintenance V8 engine. “Out of the box” it comes with platinum-tipped spark plugs that have a 100,000+mile life span. I purposely wanted to see how long the plugs could last. I replaced them at 125,000 miles, not because I had to…I wanted to see the plugs.

She now has 134,000+ miles and “Donnajean” still runs like a scalded cat! (I named her after the Knots Landing vixen Donna Jean Miller aka Donna Mills) Even before the plugs were replaced, she still ran as smooth as silk without either misfiring or rough idling. This car runs at 134,000+ miles…just as it did with only 13 miles – fantastic. With its inexorable demeanor…it’s a keeper!

The Dex-Cool antifreeze is guaranteed for 5 years/150,000 miles. The chain-driven cams eliminate timing belt replacement. Even the oil change schedule is extended to 10,000 miles. For 2002 it is extended to 12,000 mile intervals. Depending upon the use, GM states it should be changed at least once a year. The oil is the life of the engine. I am old-school when it comes to this; I believe it should be changed every 3,000 miles. After all, an oil change is cheaper than replacing a Northstar V8 engine.

Then…add the fact that there are very few engine re-builders doing Northstar restorations because these are complex machines. The heads are cast away if the valve guides are worn, the cylinder heads are simply replaced since the liners cannot be replaced nor over-bored. (why even think about trying to rebuild the heads from an engine like this?)

There isn’t much left to rebuild. Cleaning the throttle body and EGR valve is recommended. The 2000-2001 Northstars have an idiosyncratic nature to build up carbon deposits in the combustion chambers causing cold-knock conditions.

2002 Cadillac DTS ($43,810 – $47,880)

The DTS is the ultimate touring DeVille experience. Its power is derived from the laudable L37 4.6 litre 32-valve 279 CID V8 engine with sequential fuel injection. The engine cranks 300 hp @ 6,000 rpm with a respectable 400 Nm of peak torque @ 4,400 rpm.

The transverse mounted V8 is mated to the GM 4T80-E front-wheel drive “Smart” 4-speed automatic transmission with overdrive and electronic shift control. Longitudinal acceleration is rated as: 0-60 mph in 6.7 seconds, 0-100 mph in 17.6 seconds, and 0-120 mph in 27.1 seconds. It has a top speed in the 147 mph range (ungoverned). It can do the ¼ mile @ 93 mph in 14.9 seconds.

2002 Cadillac DeVille ($39,299 – $42,950)

2002 Cadillac DHS (43,810 – $47,880)

Both DHS and the DeVille base sedans are powered by the venerable LD8 and are geared for an elegant ride with the emphasis on torque-thrust. They are also 4.6 litre 32-valve 279 CID performance behemoths equipped with sequential fuel injection and mated to GM’s 4T80-E 4-speed automatic transmission with overdrive.

This transverse mounted V8 engine is tuned to deliver 275 hp @ 5,600 rpm packing a prolific punch with 407 Nm of peak torque @ 4,000 rpm. Longitudinal acceleration is rated as: 0-60 mph in 7.2 seconds, 0-100 mph in 18.5 seconds, and 0-110 mph in 23.8 seconds with a top speed in the 149 mph range (ungoverned). This version of the formidable Northstar can do the ¼ mile @ 94 mph in just 15.2 seconds.

The 2002 Cadillac DeVille is a contemporary masterpiece from the master craftsmen. The architecture is timeless…elegant, sporty, yet highly sophisticated. The DeVille is a wedge-shaped envelope of aerodynamic efficiency with a mere 0.3 coefficient of drag which adds to its excellent mpg average – it is the unexpected economy car. I have witnessed this first hand. I have a lead-foot and average 18-20 mpg in the city and have obtained 35+ mpg out on long stretches on the highway with speeds averaging between 75-85 mph…but this is burning 93 octane petrol.

Cadillac DeVille Limousine by Miller Meteor

Cadillac DeVille Presidential Limousine

A DeVille has always presented an understated luxury which made it America’s favorite luxury car. This genre Cadillac lacks the meretricious kitsch today’s luxury cars provide at no extra cost. The DeVille has a distinctive front end ensemble. The one-piece composite headlamps aid its aerodynamics and have a jewel-like appearance.

The aluminum hood slopes gracefully into the traditional Cadillac-style egg crate grille. There are no sharp edges or dangerous protuberances to interfere with its superb aerodynamic efficiency. The overall design is clean, tasteful, and stylish…as for its opulence, that’s for lagniappe compliments of Cadillac. The 2002 Cadillac DeVille has strikingly good looks and will challenge the years gracefully.

The rear end design is equally dramatic. The Cadillac DeVille was among the first production automobiles to offer LED tail lamps for the 2000 model year. This unique feature uses a thin light bar with a reflector to create a holographic effect reminiscent of the tail lamps from popular Cadillacs from the past. This creates a spectacular light show at night. Since LED tail lamps illuminate faster than incandescent bulbs it gives motorists behind the vehicle faster response times.

A thin LED light band across the face of the deck lid illuminates each time the brakes are applied for added visibility both day and night. The DeVille’s back-up lamps are neatly placed within the license plate housing. Dual quad chrome-plated stainless-steel exhaust tips augment the lower rear bumper diffuser and are tuned to a deep baritone for the sound of power it delivers…the stainless-steel exhaust system lasts longer than the previous versions.

LED taillamps

The 2002 Cadillac DeVille is built by monocoque construction fusing the body shell to its platform framework. Its excellent ride quality is due in no small part to the independent 4-wheel suspension with electronic ride-height control. The front-wheel drive chassis is quite sophisticated.

It employs all-speed traction control, 4-wheel disc brakes with ABS, and standard on the DTS…StabiliTrak 2.0 for added security. The DTS is exclusively equipped with Continuously Variable Road-Sensing Suspension (CVRSS) which is a computer-controlled active suspension system with adjustable computer-controlled shock absorbers.

This genre DeVille is the last of the big-bodied Cadillacs. They ride upon a 115.3” wheelbase (which is considered long when compared with the present day make-believe Cadillacs), is 207.2” in length, 74.5” wide, with a 56.7” height. I like the size of my 2002 DeVille…this is the smallest car I will ever drive.

Here’s a chuckle…I had the hardest time finding whitewall tires for my car last year – I didn’t realize I was one of the few people who still like the look of whitewall tires on a Cadillac. The first tire store I visited, all I got was a hearty laugh from the salesman who thought I was joking…the second tire store I visited, I received a vacant stare when I asked for whitewall tires! This type of tire adds class to a Cadillac…they look like a utility vehicle without them…

2002 Cadillac DTS

The 2002 Cadillac DeVille uses a 21st century approach to cabin luxury. The DTS is the Cadillac of Cadillacs; it’s a five seat ambiance of sheer exhilaration. Two ergonomically designed individual front lounge seats coddle its passengers in elegance and share a center console. The gear shift lever is conveniently placed within the driver’s grasp.

Rich Zebrano wood accents trim the dash, gear shift knob, and door garnish inserts to make the cabin of the DTS the epitome of automotive opulence. Back-lit analog gauges are easy on the eye offering information at a glance. DTS is for the driver/enthusiast who seeks a sporting elegance. The perforated Nuance leather seating areas are unique to this model. The DTS is more dash than flash. It’s designed to compete with the Mercedes S-Klasse and the BMW 7-Series. The 2002 DTS is a luxury sedan like no other luxury saloon; it has Cadillac exclusivity, Cadillac supremacy, and Cadillac character without ambivalence.

DTS is the Cadillac of Cadillacs with a sporting elegance

2002 Cadillac DTS

2002 Cadillac DeVille

2002 Cadillac DHS

The 2002 DeVille also offers traditional Cadillac luxury for the owner who demands elegance without sacrificing Cadillac’s poised dignity. Either DHS or the base DeVille is available for those who wish to travel Cadillac-style with a luxurious flair.

They both are spacious six-passenger luxury sedans with standard front and rear center folding armrests. Supple Nuance leather upholsters the seating areas graciously. The DHS offers standard Zebrano wood trim for the dash and door garnish inserts. This is the fashion which made the Cadillac DeVille America’s favorite luxury cars.

All 2002 Cadillac DeVille models are endowed with myriad comfort and convenience features and accessories as standard equipment. Tri-zone electronic Climate Control with digital settings for front and rear seat passengers; once set…no further intervention is required.

A central locking system has power programmable locks that maintains the doors, boot lid ,and activates the security system for safety and peace of mind. A digital instrument panel is standard on the base DeVille while the DHS and DTS are equipped with analog instrumentation.

The DHS features Cadillac’s Memory Package which automatically recalls settings for two drivers based upon their individual remote keyless entry key fobs. This feature remembers the position of the driver’s seat, exit seating position, exterior rear view mirror preference, Climate Control settings, and radio pre-sets. This feature is optional for the base DeVille and DTS models. The DHS provides a power rear sunshade with manual side shades; this feature is exclusive to this luxurious model.

All models feature power 8-way seat adjustment with reclining function, The DHS furthers the luxury with exclusive rear seat 4-way power lumbar adjustment for out board passengers. DHS and DTS are equipped with 4-way power lumbar adjustment for driver and front passenger with heated front and rear outboard seating. The heated seat is optional for the base DeVille at extra cost. The steering wheel houses controls for the audio system, Climate Control systems, voice commands, and cruise control; therefore the driver need not take their eyes off the road.

The base DeVille and DTS has tilt-wheel adjustment. The DHS furthers the experience with power tilt and telescoping steering wheel; it is optional for the DTS only. All DeVille models are equipped with the exclusive Cadillac Pass-Key III Theft Deterrent system with audible warning. All DeVille models are equipped with power windows with express-down feature; front seat passengers enjoy the express-up feature. Solar-Ray tinted glass is also standard on all DeVille models.

Popular options for the 2002 DeVille were available to personalize and custom tailor the car to the owner’s preferences. Fog lamps, glass sunroof with sunshade, vent, and express open feature; and 7-spoke 16” & 17” cast aluminum wheels were available for the exterior. The OnStar Communication system provides concierge services directing callers to restaurants, ATM’s, and businesses in over 250 categories.

This distinctive option can detect severe automobile accidents when the air-bag systems deploy and automatically summons emergency help to motorists. DVD and Bose sound systems with GPS-based 6.5” touch screen offers both voice activation and text operation. A unique Cellular Phone system integration offers hands-free operation. XM Satellite radio systems offer up to 100 channels of digital sound quality with coast-to-coast coverage. These are just a few of the options available to make one’s DeVille as unique as their own fingerprints.

Optional at extra cost is Cadillac’s Ultrasonic Rear Parking assist. Sensors in the rear bumper “beep” in the cabin starting softly then full crescendo when the vehicle is in within striking range of a rear object or vehicle. There is also a light in the upper rear window trim that is green when you are good to go, and flashes red the closer the car gets to a rear object or vehicle when the transmission is in reverse gear. This is very handy since the car is designed where one cannot see anything below the rear window while driving.

The eighth and final generation of the Cadillac DeVille was built from 2000 until 2005. These elegant luxury sedans are equipped with transverse-mounted Northstar LD8 & L37 V8 engines with front-wheel drive. They are among the last of the big-bodied Cadillacs. The formidable Northstar began as a high-performance, high-tech V8 engine and evolved into a network of advanced automotive technology. In 2002 Cadillac had existed for a century and DeVille nomenclature is attached to some of the most dramatic automobiles for half this time span.

The Cadillac DeVille was and remains America’s favorite luxury car. The 2002 DeVilles are sophisticated and highly distinctive among 21st century luxury automobiles. From their avant-garde styling…to the powerful Northstar V8 under the hood, the 2002 DeVilles deliver the poised dignity which was the hallmark of every Cadillac. NotoriousLuxury presents this encore performance…in the continuing saga of “As the Standard of the World Turns.”

1958 Cadillac Series 62 Coupe deVille

Photos courtesy General Motors

1959 Cadillac Series 6300 Sedan deVille “Flat Top”

1961 Cadillac Series 6300 Coupe deVille

1967 Cadillac DeVille convertible

Photos courtesy Wallpaperup

2006 Cadillac DTS Presidential Limousine

Cadillac DTS-L Coachbuilt sedan with Livery package

2006-2011 Cadillac DTS

Cadillac Sixteen Concept

Here’s the elusive sixteen cylinder V-type architecture

Welcome to Greg’s World

Greg’s World is NotoriousLuxury…

1970 Cadillac DeVille convertible

Special thanks to Daniel Schmitt Classic Cars

“Though nothing can bring back the hour of splendor in the grass, glory in the flower, we will grieve not…rather find strength in what remains behind”… William Wordsworth

“As the Standard of the World Turns”

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1955 Cadillac Series 62 Coupe deVille

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials with tags "As the Standard of the World Turns", "Standard of the World", 1955 Cadillac, 1955 Cadillac Series 62 Coupe deVille, American Luxury Cars, Cadillac, Classic Cadillac, Coupe deVille, Greg's World, NotoriousLuxury, Series 62 Coupe deVille on December 27, 2015 by 99MilesPerHour

An American standard for the world

…in the continuing saga of “As the Standard of the World Turns.”

Superlative reputation in any field of endeavor is historically slow in the making. At the summit of the automaker’s craft was the undisputed “Standard of the World.” Cadillac made the competition appear as a mere “pied-à-terre” in the luxury car arena. Exquisite craftsmanship, attention to detail, elegance second to none…with a poised dignity which was the hallmark of every Cadillac, made it the most desired dream car in the entire world.

Cadillac established its identity within the 1954 through 1956 model years. Introduced in 1949 as an exclusive limited edition trim option for the Series 62…the Coupe deVille made its grand entrance into the world of luxury automobiles creating its own niche. NotoriousLuxury presents an encore performance for the 1955 Series 62 Coupe deVille…in the continuing saga of “As the Standard of the World Turns.”

The luxury car segment for the 1950s was composed of Packard, Lincoln, the Imperial, and of course…Cadillac. The “Standard of the World” dominated the 1950s with style and grace which forced the competition into subservience. Packard disappeared after 1958. Chrysler revised the Imperial in 1957. It wasn’t until the 1961 model year that Lincoln’s Continental established its identity thanks to Elwood Engel. The Cadillac Series 62 Coupe deVille was the luxury leader.

Priced at $3,496 the 1949 Coupe deVille trim option sold 2,150 units which was great for its introductory year. The 1950 model year sold 4,507 units. Luxury car buyers loved it. For the 1951 model year, Series 62 Coupe deVille sales were up to 10,241 units built topping sales for the popular Series 62 Club Coupe. The “Coupe deVille” Tiffany-style script appeared for the first time for the 1951 model year further distinguishing it from the Series 62 Club Coupe.

1949 Series 62 Coupe deVille

Fleetwood Series Sixty-Special Coupe deVille concept

The Coupe deVille was introduced as a prototype for the 1949 Motorama. This was the very first show of its kind known at the time as “The Transportation Unlimited Autorama” and was held at the ultra-exclusive Waldorf Astoria Hotel in January 1949. The Coupe deVille prototype was built on the long wheelbase Fleetwood Series Sixty-Special platform.

Some enthusiasts refer to it as the “Fleetwood Coupe deVille.” This one-off prototype was fitted with a dashing pillarless two-door body shell with a one-piece windscreen and intricate back glass. The two-toned black and grey leather interior was fitted with exclusive trim and features. There was a secretarial set-up in the rear armrest, a telephone in the glove box, a vanity case, and power windows. The Series 62 Coupe deVille was introduced in its production form late in the 1949 model year.

General Motors is the first American automaker to offer a pillarless hardtop coupé. The series 62 Coupe deVille was introduced along with Buick’s Roadmaster Riviera and Oldsmobile’s 98 Holiday coupé all of which are pillarless hardtops. The entire automotive industry was aghast with the unique pillarless design…every automobile back then whether a coupé or sedan had fixed “B” pillars.

The new hardtop coupé styling mocked a convertible with its roof raised. The headlining used chrome bows to simulate the ribs of an authentic ragtop. These resplendent automobiles took the world by storm. Every automaker eventually offered the pillarless hardtop look. The exclusive Cadillac Series 62 Coupe deVille led the pack as the “Standard of the World”…eminently of course –

1949 Series 62 Coupe deVille

The DeVille series ultimately became America’s favorite luxury car. By the 1955 model year it had established itself prominently. Model #55-62 style code #6237DX 1955 Series 62 Coupe deVille had a base price of $4,305 with a base shipping weight of 4,428 pounds, and 33,300 were built for the model year once again beating the Series 62 Club Coupe in sales with 27,879 units built.

Harley Earl’s tail fin had become a Cadillac trademark. The Coupe deVille’s pillarless roofline added a svelte sweeping look and the towering tail fins made the car look longer and more elegant. The 1955 model year yielded 140,777 in total production which set a sales record at the time.

Cadillac declared “Banco” with the introduction of the Coupe deVille. It is one of the longest and most successful production runs in the history of the brand. This model was built from 1949 until 1993. The 1993 Coupe deVille is Cadillac’s last six passenger two-door coupé.

The 1954 through 1956 Cadillacs gave the brand an exclusive identity. From the dazzling chrome “Dagmars” back to the kicked-up tail fins, this genre epitomized the Cadillac brand eminently. The two-door Series 62 Coupe deVille was a luxury ride like no other. It had all the sophistication of an elegant coupé with the spacious six passenger comfort of a luxury sedan.

The 1955 Series 62 Coupe deVille is powered by Cadillac’s 5.4 litre 16-valve 331 CID V8 engine. Among its highlights is a new combustion chamber, a higher 9.0:1 compression ratio, new valve linkage which improves breathing efficiency, and increased torque-thrust. The engine is built with a cast iron block and cylinder heads, and it runs in five main bearings. Two 4-bbl carburetors were available: a Carter WCFB 2185S and a Rochester 4GC 7007970 (7007971 w/air conditioning).

These sophisticated carburetors operate with their two primary barrels under normal driving situations; the secondary barrels kick in when extra power is required such as merging into traffic or when the passing gear is engaged. GM has always synchronized the carburetor with the transmission for optimum performance. The engine is equipped with equalized manifolding, hydraulic valve lifters, a mechanical fuel pump, intake silencer, automatic choke, and a dual exhaust system.

The 331 CID V8 engine produces 250 hp @ 4,600 rpm with 468 Nm of peak torque @ 2,800 rpm. Longitudinal acceleration is rated as 0-60 mph in 12.1 seconds, 0-100 mph in 47.1 seconds with a top speed in the 108 mph range. It can do the ¼ mile @ 76 mph in 18.8 seconds.

These figures may not seem to be impressive when compared to today’s make-believe performance cars; but consider the fact that these older Cadillacs are heavier with NO aerodynamics. This 5.4 litre 331 CID V8 got 12.9 mpg, which is impressive. The 270 hp Eldorado engine was available as a $161 option.

The 1955 Cadillacs are built as body on frame construction. A rigid ring of steel surrounds the passenger compartment. The steel floor is reinforced by sturdy ribbed sections and is welded to box-girder rocker panels and vertical body pillars.

The all-steel turret top is reinforced by double-ribbed steel bows and box-girder roof rails. Even its windscreen frame is rugged; it is framed by steel box-type members at each side and by steel box members across the top. The body is married to a rugged I-beam X-member chassis for strength and rigidity.

The 1955 Cadillacs are as rugged as they are rewarding. The front cross member provides exceptional strength and sturdy support for the engine, steering, and front suspension components. All 1955 Cadillacs are built with a lower center of gravity.

The Series 62 Coupe deVille is an extremely large front engine, rear-wheel drive vehicle. It rides upon a long 129” wheelbase, has the luxury length of 223.3”, and is an impressive 79.6” wide. Tubeless tires were introduced for all Cadillac models for the 1955 model year.

Beauty is more than skin deep for the 1955 Series 62 Coupe deVille. Superb Cadillac engineering is the primary factor which catapulted the brand to “Standard of the World” exclusivity. Double-end valving in shock absorbers and air craft-type shock absorber fluid added to its wide range of overall operational efficiency.

The Hotchkiss Drive cushions the driving force thru the rear springs for that famous Cadillac “Magic Carpet” ride. The X-frame design permits lower body mounts for added stability and that Cadillac beauty in its design. The engine mounts are lower into the frame eliminating vibration. The long wheelbase further refines the ride. The excellent 50/50 weight distribution contributes to its amazing handling attributes.

The platform is also a network of automotive excellence. The front suspension uses the traditional upper and lower control arm with independent helical coil springs. The use of longer and wider rear springs with fewer leaves enables the springs to flex easier absorbing road imperfections stabilizing the ride. The springs are mounted in a toe-in design to enhance stability even further. The Hotchkiss Drive transfers the thrust of the rear wheels through the rear springs reducing the car’s unsprung weight making acceleration and braking almost imperceptible.

The 1955 Series 62 Coupe deVille presented a personal luxury realm of motoring majesty. The exclusive world of the DeVille made other luxury cars pale by comparison. The Coupe deVille is a serious luxury sedan sans the rear doors. It is every luxury car…all in one. It cast a magic spell on the American automobile industry, which no other manufacturer could replicate. Its unique design sent the competitors back to the drawing board.

With Harley Earl and Bill Mitchell heading the design division for the “Standard of the World” it was impossible for the rest of the industry to catch up! These men MADE Cadillac. The Series 62 Coupe deVille’s long, low, and distinctive silhouette made it unique in all of motordom. Cadillac’s articulacy in the world of luxury was exemplified by the Coupe deVille…it was the essence of the brand. The Coupe deVille was joined by the introduction of the hardtop Sedan deVille in 1956. They were both so popular; they became their own exclusive series beginning the 1959 model year.

…lest we forget the tallest tail fins in the industry for 1959

The Series 62 Coupe deVille didn’t stint on Cadillac luxury. Standard features includes power windows, power horizontally adjustable front seats, rear seat arm rest, power steering, Hydra-Matic automatic transmission, dual back-up lamps, electric clock, front and rear cigarette lighters, outside rearview mirror, robe cords on front seat backs, glare-proof inside rearview mirror, interior courtesy lighting, and windscreen washers. The list seems primitive…but this was 1955, the automobile was undergoing a startling metamorphosis with the “Standard of the World” leading the industry with engineering innovation and excellence.

Popular options for the Series 62 Coupe deVille include radio and antenna $132, heating and ventilation system $129, power hydraulic braking system $48, 4-way power front seat $70…with vertical adjustment an additional $54, and air conditioning $620. Also available was E-Z Eye tinted glass, fog lamps, Autronic Eye which automatically dips the high beam headlamps when oncoming vehicles approach at night, whitewall tires, and Sabre-Spoke wheels.

The Series 62 Coupe deVille offered a closed car and the spirit of a convertible with its pillarless design. A light airy atmosphere revealed the full scope of Cadillac’s styling artistry which had never been incorporated in automotive design. The glamour is augmented by highly styled metallic nylon fabric with leather bolsters. This dramatic concept made the “Standard of the World” the luxury leader in its class.

Special thanks to Daniel Schmitt Classic Cars, Conceptcarz, and Wallpaperup for the use of the beautiful photographs of these rare automobiles.

The 1955 Cadillac Series 62 Coupe deVille was the luxury leader. It put the entire automotive industry on notice. Harley Earl and Bill Mitchell created automotive works of art. The Cadillac name was synonymous with luxury and elegance all over the world. Cadillac was the purveyor of the luxury automobile. In refinement…in craftsmanship…and overall opulence – the 1955 Series 62 Coupe deVille retained the poised dignity which was the hallmark of every Cadillac.

The 1954 through 1956 Cadillacs advanced the tradition of excellence to an extraordinary degree. Then there was Cadillac’s exemplary fit & finish with attention to the tiniest details which made the brand a legend in its own time. The Cadillac DeVille series is one of the longest and most successful production runs in the history of the brand. Will there ever be another real Cadillac…in stature…in luxury…and in exemplary craftsmanship? The 1955 Cadillac Series 62 Coupe deVille is another highly successful automotive legend…in the continuing saga of “As the Standard of the World Turns.”

Here’s a slammed 1949 Series 62 convertible called “The Golden Empress” and it is absolutely gorgeous!

Welcome to Greg’s World…NotoriousLuxury

Isn’t this drop-dead gorgeous?

It’s Notoriously outrageous

1955 Cadillac Series 62 Coupe deVille

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1976 Cadillac Seville: The Penalty of Leadership

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans, Notorious Retrospect with tags "As the Standard of the World Turns", "Standard of the World", 1973 Arab Oil Embargo, 1976 Cadillac Seville, Cadillac, Cadillac Luxury Sedans, Cadillac Seville, NotoriousLuxury on September 5, 2015 by 99MilesPerHour

“As the Standard of the World Turns” presents…

…An American standard for the world.

The Arab Oil Embargo of 1973 raised the price of crude 70 percent. This act created quite a raucous knocking the wind out of the sails of the global economy. In the USA…double lines formed at gasoline stations as drivers scrambled to re-fuel. Some stations posted “NO-GAS” signs because of depleted supplies. It threw a serious curve in the US economy. It forced Americans to re-think the size of their luxury automobiles. Cadillac had to do a complete reassessment regarding the future of their offerings.

The answer came as “The next generation of the luxury car.” In less than two years, Cadillac engineers worked feverishly for the solution: this was the birth of the Cadillac Seville. It is a luxury car like nothing ever offered before. The Seville refuted the traditional American automotive paradigm of bigger being better. This major event in history changed the way America thought about luxury cars…forever. The 1976 Cadillac Seville makes a grand entrance…in the continuing saga of “As the Standard of the World Turns.”

“When a man’s work becomes a standard for the entire world…it also becomes a target for the shafts of the envious few…”

American automobiles would never be the same. This all stems from US intervention into the Arab-Israeli War. The reprisal by Arab members of the Organization of Petroleum Exporting Countries (OPEC) extended to other countries that supported Israel as well. This action destabilized a decades-old pricing system. It put a strain on the US economy that had become dependent on foreign crude oil. Prices doubled…then quadrupled placing economic challenges on the national economy. It placed the US in an extremely awkward position…most everything here was contingent upon petroleum and petroleum distillates for production – America had to think…FAST!

Cadillac was the leader in luxury automobile production world-wide. As Americans tightened their financial position, there became a shift of interest to smaller, more fuel-efficient automobiles. Cadillac was the purveyor of land yachts – PERIOD. The brand had to seriously focus on the future…it had no experience building smaller vehicles, and had to move quickly. The answer was the eventual down-sizing to remain solvent. But how? Cadillac knew nothing about dinky little toy cars –

“Whatsoever you write, or paint, or sing, or build…no one will strive to surpass or to slander you, unless your work be stamped with the seal of genius.”

Ingenuity is an American forte – we know how to survive. Cadillac engineers solved the situation by creating an entirely new luxury sedan – 10 years prior to the crisis in the Middle East, America scoffed at the idea of a smaller luxury car…we were “Fantasy Island” livin’ large. The US faced a growing dependence on oil consumption and with dwindling domestic reserves – found itself more reliant upon imported crude than ever before. Enter the first generation Cadillac Seville, a luxury automobile advertised by the brand as “International-sized luxury for a changing world.”

How did Cadillac manage such a feat in such a short time? The engineers used an existing platform giving it all-new architecture. The Cadillac Seville is based upon a modified Chevrolet Nova “X-body” platform. With it being an ultra-luxury automobile, it could bear no resemblance to its humble beginnings. The entire process had lower start-up costs since existing components were used and extensive re-tooling wasn’t needed. Fisher body designed the architecture. The engine was outsourced to Oldsmobile and built to exacting standards for Cadillac.

Ford did a similar magic act with the Continental MK III using the aging Thunderbird platform and underpinnings, installing luxurious architecture…which yielded an unbelievable profit margin. The first generation Cadillac Seville has a timeless beauty and elegance that created a style that would be emulated but never replicated throughout the entire automotive industry. The Cadillac Seville presented a new “standard” for the world – proving the fact: Americans are resilient AND we bounce back without fear!

The 1980-1984 Cadillac Sedan deVille is Seville-inspired

“The leader is assailed because he is a leader, and effort to equal him is merely added proof of that leadership…”

“In every field of endeavor, he that is first must perpetually live in the white light of publicity. Whether the leadership be vested in man or in a manufactured product…emulation and envy are ever at work…the reward and the punishment are always the same – the reward is wide-spread recognition; the punishment is fierce denial and detraction. This is the Cadillac penalty of leadership – that which deserves to live…lives.” This captures the essence of Cadillac’s dedication written by Theodore MacManus (1872-1940) in 1914. He was an advertising mogul that revolutionized the industry with his advertisements for GM luxury cars…mainly the Cadillac brand.

The Cadillac Seville is living proof that Cadillac can be flexible and ready with new ideas for luxury cars that were right for their day. The Seville was introduced in April 1975 as a 1976 model building 16,355 before the end of the model year. Model #6K style code #S69 1976 Cadillac Seville sedan was base priced at $12,479 with a base shipping weight of 4,232 pounds, 4,675 pounds with options.

It rides upon a tight 114.3” wheelbase with an overall length of 204”. It is 71.8” in width. The first generation Cadillac Seville was built from 1975 until 1979. Here are the production totals for all years: 1975 (16,355), 1976 (43,772), 1977 (45,060), 1978 (56,985), and 1979 (53,487). The first generation Seville has a larger production total than the competitor’s combined aggregate totals.

The 1976 Cadillac Seville is powered by GM’s Rocket 350 V8 engine by Oldsmobile. The 5.7 litre 16-valve 350 CID V8 engine has a cast iron block and cylinder heads. The engine is equipped with speed-density port-injected Electronic Fuel Injection and is the first domestic automobile to use this type of fuel delivery system. It has two electric fuel pumps, one inline and the other in the fuel tank.

The engine is designed to run on unleaded fuel with an octane rating of at least 83. Its emission controls include Positive Crankcase Ventilation (PCV), Air Injection Reactor (AIR), Exhaust Pressure Transducer, and Exhaust Gas Recirculation (EGR). The engine is mated to GM’s THM-400 Turbo Hydra-Matic 3-speed automatic transmission. The first generation Cadillac Seville has a traditionally mounted front engine and is rear-wheel drive.

The naturally aspirated 5.7 litre V8 engine produces 180 hp @ 4,400 rpm with 373 Nm of peak torque @ 2,000 rpm. Longitudinal acceleration is rated as: 0-60 mph in 11.5 seconds, 0-100 mph in 36.9 seconds with a top speed in the 116-118 mph range. It can do the ¼ mile @ 76 mph in 18.8 seconds. The 1976 Cadillac Seville was not built to be fast…just luxurious –

“If the leader truly leads…he remains the leader…”

The first generation Cadillac Seville is built as body on frame construction. GM had originally planned for the Seville to be badge engineered with the Opel Diplomat from Germany. Due to financial concerns, Cadillac went with the modified “X-body” platform from the Chevy Nova. The Seville is built as the “K-body.”

The ride quality is engineered exclusively for the Seville. To absorb vibration and isolate road noise a steering linkage damper (hydraulic shock absorber), and sheet metal dampers (also hydraulic shock absorbers) are used in conjunction with patented Isoflex body mounts. The transmission’s rear support uses a lateral strut rod. The rear leaf springs also use dampers. European automobiles were already using similar systems.

This is Cadillac’s first use of Chevrolet components for production. The standard vinyl roof covering is there for a reason. The roof is tooled in two parts. The rear “C-pillar” section was stamped exclusively for Cadillac but the forward portion was from the “X-body” Chevy Nova. The painted metal roof became available for the 1977 model year when Cadillac began stamping the entire roof for the Seville. It’s an interesting hodge-podge of GM parts –

The first generation Cadillac Seville uses traditional suspension components. The front is fitted with unequal length upper and lower control arms, coil springs, spherical ball joints with wear indicators on lower joints, and hydraulic double-acting shock absorbers. The rear is fitted with a Salisbury-type axle, multiple leaf springs, a 5/8” diameter rod & link stabilizer bar, and hydraulic double-acting shock absorbers.

Automatic Level Control automatically calibrates the ride height for optimum appearance and performance. The hydraulic power braking system is equipped with ventilated discs on the front axle and duo-servo drums to the rear axle. The brakes self-adjust each time the car is driven in reverse and the brakes applied.

“That which is good or great makes itself known, no matter how loud the clamor of denial…”

The all-new Seville was built on the former Eldorado assembly line in Detroit. To ensure the strictest quality control, the first 2,000 Sevilles were only available in Georgian Silver all with the same equipment. It was built with the highest quality control standards in the automotive industry. What happened to this manner of production during the 1980s and 1990s?

“Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting…”

The first generation Cadillac Seville uses an international-inspired interior. No Cadillac in the history of the brand used this format. The taller roof not only gives it more headroom but also makes it appear more spacious than it is. The impeccably tailored trim is extremely tasteful.

Americans had to get used to the more upright and ergonomically designed seating. We were used to big ole’ rollin’ Barco loungers but had to make concessions to conserve energy. Handsome Mansion knit was standard and available in seven colors. Supple sierra grain leather was available in eight color selections. Folding front and rear center armrests added the traditional Cadillac luxury.

The Cadillac Seville is a comprehensively equipped luxury sedan. Automatic Climate Control keeps the interior comfortable at a single setting. The AM/FM Signal-Seeking Stereo Radio has an automatic power antenna and four diagonally opposed speakers.

Power windows and door locks, Tilt & Telescopic Steering Wheel, remote control trunk lock, Soft-Ray glass, one-piece deep pile carpeting, adjustable rear seat reading lamps, automatic parking brake release, power assisted 50/50 dual comfort front seats, and Variable Ratio Power Steering are just a few of the many standard comfort and convenience features. The Seville is a car complete…

“If his work be merely mediocre it will be severely left alone…if he achieves a masterpiece, it will set a million tongues a-wagging…”

The first generation Cadillac Seville is international-sized for a changing world. It is every inch a Cadillac. The efficient new size and elegance makes it appealing. It is equipped with traditional V8 power which Americans had taken for granted for so many decades. It is a shrunken version of a traditional luxury sedan.

The timeless design remains popular. Had it not been for the 1973-1974 Arab Oil Embargo, we probably would never have even considered such a tiny Cadillac…America scoffed at the idea of a small car in the 1950s and 1960s…we were “Fantasy Island” and we were livin’ quite large. The first generation Cadillac Seville was built from 1975 until 1979.

Unfortunately…the Seville’s charisma wore off during the re-design for the 1980 model year and continually declined thereafter. Oddly…we laughed at the first generation Seville when it came out. I turned my nose up at it opting for the 1976 Fleetwood Brougham. If the 1976 Seville is placed beside today’s Cadillac, it is larger than anything they build…and more reliable. Will Cadillac ever return to such a formidable position in the automotive industry world-wide?

If the brand would focus on A LUXURY AUTOMOBILE instead of trying to wear so many hats…being so many things in so many classes…and concentrate on AMERICAN-style luxury, it could develop an identity. If it would cease and desist from riding the coattails of BMW and Mercedes-Benz…it would once again become the envy of the world. The 1976 Cadillac Seville is another dramatic chapter…in the continuing saga of “As the Standard of the World Turns.”

Special thanks to Rodd Sala at Park Ward Motors Museum

“That which deserves to live…lives”

1959 Cadillac Series 6400 Eldorado Seville

Special thanks to Bob Adams Classic Cars

The 1976 Cadillac Seville is NotoriousLuxury

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1970 Cadillac Coupe deVille

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical with tags "Standard of the World", 1970 Cadillac Coupe deVille, 1970 Coupe deVille, Cadillac, Classic Cadillac, Coupe deVille, DeVille, NotoriousLuxury on February 12, 2014 by 99MilesPerHour

There was no more resplendent way to travel….

The continuing saga of “As the Standard of the World Turns”

This was America’s favorite Coupe deVille

The pleasure of owning a Cadillac was exceeded only by that of driving it…….ask anyone that drove “The real McCoy!”

The DeVille series was America’s favorite luxury car

The Spirited Seventies were exciting new adventures in motoring. They were a startling departure from the Sensational Sixties with a style all their own. There was no more resplendent way to travel than viewing the world from behind the wheel of a 1970 Cadillac. Their style won the world instantly when the body style was introduced. The 1969 & 1970 model years were banner years for Cadillac Motor Division.

The 1970 Coupe deVille was a perennial favorite among luxury car buyers. Cadillac had a winner with the DeVille series. It had one of the longest and most successful production runs in the history of the brand. With its impeccably tailored interior by Fleetwood and its body by Fisher, the Coupe deVille for 1970 was a worthy heir to be adorned the “Standard of the World.” Here is another superlative with an encore performance….in the continuing saga of “As the Standard of the World Turns.”

The 1970 Cadillac Coupe deVille was another masterpiece from the master craftsmen. Its clean crisp 1967 Fleetwood Eldorado inspired, chiseled and most contemporary lines were dramatic yet refined. The youthful beauty of its design complete with all its Cadillac elegance gave the 1970 Coupe deVille wide appeal. It was no mystery why the Cadillac DeVille series was America’s favorite luxury car.

Its intimate two-door styling and spacious six passenger comfort made the Coupe deVille one of the world’s two leading luxury automobiles….the other was the Sedan deVille. The 1970 Cadillacs captured the Spirit of the Seventies with grace and eloquence. The Coupe deVille maintained a poised dignity that was the hallmark of every Cadillac. Model code # 68347 J Coupe deVille had a base price of $5,884, and 76,043 were built. The 1970 Cadillacs were brilliant performers. Cadillac was preeminent in the luxury car arena world-wide.

The 1970 Coupe deVille had an interior as luxurious as its exterior. Supple Sierra grain leather was available in nine colors. Dynasty cloth with leather was available in three colors, and Dubonnet cloth was available in four colors. There were a total of sixteen choices to make the Coupe deVille as individual as its owner. These sumptuous interiors were crafted by Fleetwood in the Cadillac tradition. A notchback front seat with separate backrest with folding center armrests front and rear were standard.

When the power door lock option was ordered, an automatic seatback release for entry to the rear compartment was included. Power windows, power two-way seat, Variable Ratio power steering, power brakes, automatic transmission, power outside driver’s rearview mirror, courtesy lighting, head restraints, anti-theft steering column lock, and electric clock were among the many standard features and accessories for the 1970 Cadillac Coupe deVille. With its deep-seated luxury, effortless performance, and eye filling beauty, the 1970 Coupe deVille was an intimate personal edition of the “Standard of the World.”

Leather trimmed interiors featured the look of Oriental Tamo wood

All Cadillac engine and transmission new builds were inspected and tested before installation into a vehicle. The engine was run at approximately 1,700 rpm. It was checked for proper carburetion setting, timing, and general engine operation. The engines that passed were continued on a conveyor belt towards final assembly. Those that did not were returned for correction and re-inspected before being installed into a vehicle. This was part of the Cadillac dedication to quality that was unseen. It was quality control and the strive for perfection that earned Cadillac the formidable reputation of “Standard of the World.”

The powerful 7.7 litre 472 CID 16-valve OHV V8 powered the 1970 Cadillacs with aplomb. The massive 472 packed a prolific punch with 375 hp @ 4,400 rpm and 712 Nm of peak torque @ 3,000 rpm. The engine was equipped with a Rochester 4MV 4-bbl downdraft Quadrajet with equalized manifold, mechanical fuel pump, dry-type air cleaner, intake silencer, and automatic choke. Performance was rated as 0-60 mph in 8 seconds, 0-100 mph in 22.3 seconds with a top speed of 127 mph. It did the ¼ mile @ 88 mph in 15.8 seconds. The engine was mated to GM’s Turbo Hydra-Matic THM-400 3-speed automatic transmission.

The 1970 Coupe deVille had the luxury length of 225”, rode upon a long 129.5” wheelbase and a 79.8” stance. They were built as body on frame construction using Cadillac’s fully boxed perimeter frame. The front suspension used upper and lower control arms with spherical joints, independent helical coil springs, rubber mounted strut rods and rubber bushings to isolate road noise and absorb impact. The rear suspension included a four-link drive, helical coil springs, and rubber bushings to improve ride quality. The 1970 Cadillacs got a new heavier, stronger rear axle and differential. An optional controlled differential directed power to the rear wheel with the best traction.

Is it obvious that I am in love with the 1970 Cadillacs?

If you ever drove this, you would see why today’s Cadillac is…well…

The 1970 Coupe deVille came standard with a dual power braking system. The hydraulic master cylinder had two separate chambers providing independent front and rear brake operation. The brake shoes were self-adjusting every time the car was shifted to reverse and the brakes applied. The system used front disc and finned composite rear brake drums. The parking brake could be used as a true auxiliary brake. With the unit’s automatic disengage, it wouldn’t lock with the engine running and in gear.

Cadillac offered eleven models in three series for the 1970 model year. The Coupe deVille and its clean contemporary lines looked to the future distinguishing it from all other luxury brands. Nothing expressed the Spirit of the Seventies more magnificently than the 1970 Coupe deVille. It was truly a unique experience of motoring on the grand Cadillac scale. It offered performance that left the 1960s behind.

Cadillac engineers and stylists had once again met the challenge and succeeded. Superlative reputation in any field of endeavor is historically slow in the making. Cadillac maneuvered through the ranks with grace and dignity starting in 1902. Once at the top, one must strive relentlessly to maintain that leadership. The 1970 Cadillacs were exemplary in the manner in which they discharged the legendary epitome of luxury. The formidable “Standard of the World” RULED!

There was nothing quite like a Cadillac as “Standard of the World”

“I’m livin’ in the middle of a dream….a dream with a little bit of fantasy”……..

The 1970 Coupe deVille with its youthful beauty and inherent Cadillac elegance captured the spirit of an entirely new era of luxury motoring. With its deep-seated luxury and sweeping beauty, the 1970 Cadillac Coupe deVille stood preeminent in popularity in the luxury car segment. Its performance was astonishing for a motorcar of such magnificence. The 1970 Cadillac Coupe deVille took center stage in this encore performance….in the continuing saga of “As the Standard of the World Turns.”

Still more superlative-superlatives………in the continuing saga of “As the Standard of the World Turns.”

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DeVille Déjà Vu…

Classic Cadillac convertible showcase:

2002 Cadillac DeVille: The Last of the Big Guns

1955 Cadillac Series 62 Coupe deVille

1976 Cadillac Seville: The Penalty of Leadership

1970 Cadillac Coupe deVille

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