Rolls-Royce Motor Cars today launched the inaugural China Rally in the picturesque port city of Qingdao, Shandong Province – in the same year the company celebrates 10 years of business success in the region since the brand’s renaissance following the opening of its Goodwood headquarters and manufacturing plant in England on 1 Januuary 2003.
Invited customers and enthusiasts are participating through a series of ride and drive events across the full range of Rolls-Royce cars in addition to the company’s very latest model, Wraith, and two heritage cars – a 1934 Wraith and 1962 Silver Cloud.
The China Rally is a perfect platform for invited customers and prospects to see how the marque has developed through the decades and experience at first hand the British hallmark of hand craftsmanship and cutting-edge technology which has always defined this pinnacle automotive brand.
The China Rally is a continuation of the Concours d’Elegance 2013, held in Beijing at the end of June. Qingdao is one of two routes selected for participants, the other will be around the Qiandao Lake area in Zhejiang Province.
Henrik Wilhelmsmeyer, Director of Rolls-Royce Motor Cars China, said, “This is the first time that Rolls-Royce Motor Cars has showcased its full range products in China at an event of this kind. The momentous nature of the China Rally shows a glimpse of a decade of monumental achievements and acknowledgements from our customers. China has become one of most important markets for Rolls-Royce Motor Cars and we will continue to develop operations and deliver the brand promise for perfection.”