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The Classic Cadillac DeVille Convertibles

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Notorious Retrospect with tags "As the Standard of the World Turns", Cadillac, Cadillac Convertible, Cadillac DeVille, Classic Cadillac, Classic Motorcars, DeVille, Exclusivity, NotoriousLuxury, The Classic Cadillac DeVille Convertibles, The Standard of the World on November 2, 2015 by 99MilesPerHour

Presenting the grandest of all open tourers

…in the continuing saga of “As the Standard of the World Turns.”

1964 Cadillac DeVille convertible

One of the most resplendent automobiles in the luxurious realm of motoring majesty is the Cadillac DeVille convertible coupé. They are the most avant-garde manner in which to travel Cadillac-style. These glamorous open tourers were built from 1964 until 1970.

The Cadillac DeVille was the only true luxury convertible built in the land. With spacious six passenger comfort and legendary Cadillac elegance, the DeVille convertible continued the tradition as America’s favorite luxury car. NotoriousLuxury presents a dramatic DeVille encore performance…in the continuing saga of “As the Standard of the World Turns.”

The DeVille convertible coupé retains the poised dignity that was the hallmark of every Cadillac. This brilliant motorcar in all its majesty exudes a youthful zest in the grand Cadillac manner. An exciting new automotive adventure is just a tap of the accelerator away. Their sheer driving pleasure provides a full range of power that is unsurpassed in fine car motoring. At the touch of a button, the power, fully automatic folding fabric roof stows away neatly for the ultimate in open air touring. In luxury and magnificence, they are in a class all their own.

Cadillac convertibles have always been the glamour cars for General Motors. The 1930s gave us the fabulous Fleetwood Series 452 V16 Phaetons. The 1940s spoiled Americans with the luxurious Series 62 convertibles. The 1950s presented the “Standard of the World” as the magnificent Series 62 Eldorado convertibles…with the introduction of the opulent Eldorado Biarritz convertibles dominating the luxury car arena from the mid 1950s through the 1960s. But…it was the 1964 model year that introduced the formidable DeVille convertible coupé with its decadent Cadillac luxury and elegance…it is the absolute epitome of grandeur in all of motordom –

A Cadillac convertible is more than prestige…they are NOTORIOUS when it comes to performance. The DeVille offers presence, prestige, and performance in the grand Cadillac manner on the grand Cadillac scale. It was introduced as a two-door convertible coupé for the 1964 model year replacing the Series 62 convertible coupé as the standard by which all convertibles were judged.

It shocked the world with a 429 CID V8 engine that produces 340 hp with 651 Nm of peak torque. Longitudinal acceleration is rated as 0-60 mph in a mere 8.8 seconds with a top speed in the 123 mph range. This is impressive for a 4,500+ pound solidly built automobile. Model # 64-63F style code #6267F 1964 DeVille convertible coupé had a base price of $5,612 with a base shipping weight of 4,545 pounds and 17,900 were built.

The 1964 DeVille convertible coupé could take on the competition without even using its entire horsepower…the remarkable fact of the traditional Cadillac is that it always had power in reserve. It can do the ¼ mile @ 85 mph in 16.4 seconds. Unlike today’s superficial power-to-weight ratio and wedge shape…a traditional Cadillac kicked butt with awesome torque-thrust!

They are automobiles that could run with GTOs, Camaros, Hemi-Cudas, etc. I simply loved the expression on the faces of sports car owners who would be an image in my rear view mirror! Just a tap of the accelerator sent a thrill of sheer exhilaration down my spine! I always worked a little magic under my hood…my cousins drove and raced Mopars…I took note from them to “over-power” my Kitty Kats!

The 1964 DeVilles are as luxurious as they are powerful. Glove soft leather upholstery was standard. Power windows and seats, and all of Cadillac’s luxury makes driving them a dream! Cadillac actually surpassed its own great reputation – in beauty…luxury…and performance, craftsmanship was second to none. Every year they became even more exclusive. The 1964 Cadillac DeVille convertible coupé remains extremely popular in today’s harried mass-produced world of make-believe luxury cars.

Cadillac DeVille convertible coupés exhibits a spirited, youthful vitality. Luxury is your constant companion. The joy of Cadillac ownership is exemplified with this legendary ragtop. They are a most eloquent expression of glamour. Back in the day…they would be bumper to bumper on Rodeo Drive. They were the only luxury convertibles on Park Avenue. A DeVille convertible is synonymous with the good life…movie stars, doctors, lawyers, and elite businessmen and business women all drove them. It’s no surprise that they still remain America’s favorite luxury cars.

1965 Cadillac DeVille convertible

The DeVille convertible coupé lost its tail fins for the 1965 model year however; they retained the poised dignity Cadillac made famous. Model #65-683 style code #68367F 1965 DeVille convertible coupé was base priced at $5,639 with a base shipping weight of 4,690 pounds and 19,200 were built. The NOTORIOUS 429 CID 7.0 litre V8 engine still produced 340 hp @ 4,600 rpm with 651 Nm of peak torque @ 3,000 rpm. Longitudinal acceleration is rated as 0-60 mph in just 9 seconds with a top speed in the 124 mph range. It does the ¼ mile @ 85 mph in 16.6 seconds.

For the 1965 model year, Cadillac introduced an all-new body style. The front end ensemble is augmented by vertically stacked headlamps and traditional egg crate grille. The authoritative front end design uses fenders that travel beyond the architecture, a feature that would be repeated through the 1970 model year. It makes the car appear even longer than it is.

The rear end styling uses bumpers that ‘hint’ at the iconic Cadillac tail fin. This new body design is more refined and understated sans unnecessary ornamentation…it left the 1950s far behind. Bill Mitchell designs are tasteful…he gave the Cadillac brand a new elegance with grace – the enthusiasts loved it –

The 1965 DeVille convertible coupé remained as luxurious as the model it replaced. Leather upholstery had a new sew style and eloquence…leather was always standard for Cadillac rag tops. The power, fully automatic folding fabric roof was improved to stow away faster. Cadillac’s ingenious inward folding roof provided a rear seat that could accommodate three passengers…comfortably. All of Cadillac’s traditional luxury is still there from power windows and seats, to power steering, power brakes, and extra touches such as polished stainless-steel trim. The 1965 DeVille convertible coupé is every inch a true Cadillac –

1966 Cadillac DeVille convertible

Model #66-683 style code #68367F 1966 DeVille convertible coupé was base priced at $5,555 with a base shipping weight of 4,445 pounds and 19,200 were built. The DeVille convertible coupé was mildly refined to look even more luxurious. The front end ensemble used less chrome for a more elegant appearance. The bumper is rounder and more prominent. The cornering lamps are now mounted up higher in the front fenders tastefully. The rear end design features a new bumper and tail lamp treatment. The restyling includes a body colored panel beneath the bumper for a custom look. It is still a Cadillac in every respect.

The trusty 7.0 litre 429 CID V8 engine still kicked out 340 hp @ 4,600 rpm with 651 Nm of peak torque @ 3,000 rpm. Longitudinal acceleration is rated as 0-60 mph in 8.6 seconds with a top speed in the 124 mph range. It does the ¼ mile @ 86 mph in 16.3 seconds. It was all about fierce torque-thrust back in the day.

Those of you that have never driven a V8 with raw power cannot imagine driving a car such as this…with a “hair-trigger” accelerator where the slightest tap threw you back in your seat – the rest of the cars were only a glimpse in your rear view mirror (if you could see that far behind you). Today’s make-believe Cadillacs cannot compare…

All DeVille convertibles feature leather upholstery standard

1967 Cadillac DeVille convertible

It was the 1967 model year’s major redesign that augmented the classic DeVille. Model #67-683 style code #68367F 1967 DeVille convertible coupé was base priced at $5,608 with a base shipping weight of 4,500 pounds and 18,200 were built. The DeVille convertible coupé now has a more stately appearance. The all-new front end design has a look of authority with its slightly canted forward look.

The body lines are chiseled and flowed gracefully from nose to tail. The rear end design is all-new as well with chrome capped tail lamps set into the bumper ends that once again hinted at the Cadillac tail fin. This redesign made the DeVille convertible coupé appear longer, lower, and wider than the model it replaced. These were the most elegant Cadillacs in the history of the brand to date. With the top down….the DeVille’s architecture looked as though it spanned for miles.

The interior for the 1967 model year was completely redesigned. The new Cadillac elegance prevailed leaving the past to history. The leather clad upholstery is more deep-seated and luxurious. The traditional Cadillac legendary manner of exclusivity remained. All of the power assists customers had grown accustomed to was escalated to new heights of supremacy. The 1967 DeVille convertible coupé was more magnificent than ever.

The 7.0 litre 16-valve 429 CID V8 engine received a new valve train and a modified Carter 4-bbl downdraft carburetor. Horsepower was decreased to 308 hp @ 4,400 rpm with 606 Nm of peak torque @ 2,800 rpm. Longitudinal acceleration is rated as 0-60 mph in 9.1 seconds with a top speed in the 119 mph range. It does the ¼ mile @ 83 mph in 16.7 seconds.

1968 Cadillac DeVille convertible

The 1968 model year was big news for Cadillac enthusiasts. Model #68-683 style code #68367F 1968 DeVille convertible coupé had a base price at $5,736 with a base shipping weight of 4,600 pounds and 18,025 were built. Cosmetic wise, Cadillac gave it a mild beauty treatment to refine the exterior design.

It was the all-new 7.7 litre 16-valve 472 CID V8 engine that made the headlines in the automotive industry. It was the largest V8 engine to power a production passenger vehicle. The luxury behemoth now pumped out 375 hp @ 4,400 rpm packing a prolific punch with 712 Nm of peak torque @ 3,000 rpm. It had the competition “nervous.”

This massive V8 engine is capable of racing with the best. Longitudinal acceleration is rated as 0-60 mph in 8.2 seconds with a top speed in the 129 mph range. It could do the ¼ mile @ 88 mph in 16 seconds. Yes…this massive power plant rocked the entire world with its eminent integrity and being a Cadillac superlative made it even more formidable.

This engine was actually GM’s big-block V8 bored out to 472 CID. Cadillac was the master builder of the 8 cylinder engine. Today’s kitschy-faux Cadillacs cannot hold a candle to the traditional “Standard of the World.” I am living proof of this fact. I drove them when they were the finest luxury cars in the world…

The 1968 models received a mild “Cadillac beauty treatment”

1969 Cadillac DeVille convertible

The 1969 Cadillac DeVille convertible coupé is the undisputed masterpiece from the master craftsmen. Model #69-683 style code #68367F 1969 DeVille convertible coupé had a base price of $5,095 with a base shipping weight of 4,590 pounds and 16,445 were built for the model year. These were the most impressive Cadillac creations in the history of the brand to date.

The 1969 and 1970 Cadillacs were the most popular years for the brand because of their style, grace and that poised dignity that was the hallmark of every Cadillac. The 1969 Cadillac Calais, DeVille, and Fleetwood were completely redesigned from the ground up. They were patterned after the 1967 Fleetwood Eldorado. The 1969 and 1970 Cadillacs are still popular among enthusiasts world-wide.

The 1969 DeVille convertible coupé is powered with the highly successful 7.7 litre 16-valve 472 CID V8. It produces 375 hp @ 4,400 rpm with an earth-shattering 712 Nm of peak torque @ 3,000 rpm. This naturally aspirated V8 engine is equipped with the famous Rochester 4-bbl downdraft Quadrajet carburetor. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds with a top speed in the 128 mph range.

If you removed the limiter it was actually capable of 150 mph+ easily. It does the ¼ mile @ 88 mph in just 16 seconds…this engine was sweet before they put the smog crap on it which drastically decreased its horsepower in later model years before its demise. This engine was not designed to run on unleaded regular gasoline which the public found out starting in 1971 thru 1974 when it was discontinued and the 8.2 litre 500 CID Eldorado engine was used beginning the 1975 model year. It was easier to adapt to regular gasoline and the pollution controls.

What I admired most about the traditional Cadillacs is the fact they always retained power in reserve if you knew how to drive them. It is the first two gears you had to get through quickly…it is the third gear that POPPED with the instantaneous power. All of the luxury and performance is what spoiled me. I just cannot get used to the make-believe Cadillacs they pretend to build today.

The 1969 DeVille convertible coupé’s interior was completely redesigned for the model year. High-back lounge seats covered in supple ostrich grain leather upholstery with head restraints on the front seats made these cars ride like big ‘ole rollin’ Barco loungers. Elegant touches such as genuine walnut trim to the door panels and a newly designed dash made the 1969 DeVille stand out from the competition.

Power windows and seats, power Variable Ratio power steering and Cadillac’s “Triple Braking” system are just a few of the myriad conveniences. A Cadillac was among the best cars in the world at the time. Innovation was never an afterthought with the “Standard of the World”…why, who do you think invented “Climate Control” completely automatic temperature control? Who do you think invented cornering lamps? Lest we forget…Cadillac pioneered the luxury car…the entire world took notes from its class of technology –

The finale…1970 Cadillac DeVille convertible

The finale for the ultra-luxurious DeVille convertible coupé came with the 1970 model year. Model #70-683 style code #68367F 1970 DeVille convertible coupé had a base price of $6,068 with a base shipping weight of 4,660 pounds and 15,172 were built for the model year. Sadly…the 1970 Cadillacs were the last of the REAL “Standard of the World.”

Oh, they still existed as full-sized automobiles until the 1976 model year for the Calais, DeVille, and Fleetwood…and until 1978 for the Eldorado…but they were not the same. Short cuts and quality control began to disintegrate its integrity and eminence. The 1970 DeVille convertible coupé received a mild Cadillac beauty treatment, but is was basically a 1969.

The 1970 DeVille convertible coupé uses the same famous 7.7 litre 16-valve 472 CID V8 engine that cranked 375 hp @ 4,400 rpm with the awesome 712 Nm of peak torque @ 3,000 rpm. It still uses the Rochester 4-bbl downdraft Quadrajet carburetor. Longitudinal acceleration is rated as 0-60 mph in 8.1 seconds with a top speed in the 128 mph range. It does the ¼ mile @ 88 mph in 15.9 seconds. Beauty is more than skin deep with the 1970 DeVille convertible coupé.

The 1970 DeVille retained the deep-seated lounge seats

The traditional Cadillac DeVilles were all front engine, rear-wheel drive automobiles. They were built solidly as body-on-frame construction. Rubber bushings were used to cushion metal-to-metal confrontation to not only absorb road impact and vibration, but also to isolate road noise before it reached the interior. This is why these cars are so quiet and vibration-free. Convertibles are built differently than a hardtop. The ragtop is built with a lower center of gravity with a stronger body structure. Back in the day, Cadillac convertibles were built specifically as convertibles, not merely snipping off the roof of a hardtop coupé.

Cadillac DeVille convertible coupés are built with solid frames. The 1964 DeVille used Cadillac’s rugged tubular “X-frame.” The 1965 through 1970 DeVille convertibles use Cadillac’s fully-boxed perimeter frame with hidden bulkheads for added torsional rigidity. The front suspensions for 1964 through 1970 DeVilles are built with the traditional upper and lower control arms; independent helical coil springs with rubber mounted strut rods and rubber bushings. All model years used the traditional Cadillac four-link drive rear suspension with helical coil springs and rubber bushings.

The 1964 through 1970 DeVille convertible coupés came standard with GM’s 3-speed automatic Turbo Hydra-Matic transmissions. Cadillac’s exclusive “Triple-Braking” system was equipped with a dual hydraulic master cylinder providing the independent operation of front and rear systems. The parking brake is vacuum released automatically when the transmission is shifted to a drive gear.

It will not lock with the engine running and transmission in gear. It could be used as an emergency brake if needed. The brakes self-adjust each time the car is driven in reverse and the brakes applied. Also standard beginning the 1965 model year is Cadillac’s exclusive Variable Ratio Power Steering system which continually calibrated itself contingent upon the driving situation.

A youthful zest combined with spirited performance made the Cadillac DeVille series America’s favorite luxury cars. The DeVille convertible coupé with its full complement of power assists and the sheer opulence of its style made Cadillac the primary choice in open tourers. The interior appointments set it apart from the competition…it was the only luxury convertible built in the land.

Elegance, excitement, and excellence with that poised dignity which was the hallmark of every Cadillac makes the magnificent DeVille convertible coupé a motorcar with a highly individual flair. The glamorous DeVille creates a measure of motoring excellence entirely unique in all of motordom. It leaves an indelible impression in automotive history. The pleasure of owning a Cadillac DeVille convertible coupé is exceeded only by that of driving it. The 1964 through the 1970 DeVille convertibles are just another highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

Special thanks to Daniel Schmitt Classic Cars & Bob Adams Classic Cars…two exemplary caretakers and retailers of the finest in special interest and collectible automobiles in the industry…

Greg’s World IS NotoriousLuxury….

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Cadillac: The Standard of Excellence

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans with tags "As the Standard of the World Turns", Brougham, Cadillac, Cadillac Brougham, Cadillac Convertible, Cadillac Style, Classic Cadillac, Coupe deVille, DeVille, Eldorado, Fleetwood, Fleetwood Brougham, Limousine, luxury cars, Luxury Sedans, NotoriousLuxury, Sedan deVille on September 27, 2015 by 99MilesPerHour

A tribute to the traditional Cadillac

…in the continuing saga of “As the Standard of the World Turns.”

Cadillac was once a formidable brand in the automotive industry. It was the standard of excellence in every aspect…superb fit & finish, remarkable engineering, absolute power…and prestige beyond belief world-wide. No automobile in the world achieved the admiration and respect as a Cadillac. Whatever one desired in a high-end luxury automobile…Cadillac either offered it or was in the process of building it. Always the innovator…always the epitome of luxury…and always the leader!

Fleetwood-bodied, hand-crafted automobiles catapulted the brand to an even higher standard of automotive excellence. The Cadillac DeVilles were and remain America’s favorite luxury cars. The formidable Eldorado had the entire industry in awe…with its poised dignity which was the hallmark of every Cadillac. Whether one chose the elegant open tourer, a spacious four-door sedan, the personal luxury of a two-door hardtop coupé, or a luxurious limousine…Cadillac designed and built the industry’s finest. NotoriousLuxury rekindles the passion of this lost art… in the continuing saga of “As the Standard of the World Turns.”

The Cadillac crest

1963 Cadillac crest

The famous insignia that adorns the legend is a coat of arms from the French de la Mothe Cadillac family. It was registered as an American trademark on August 6, 1906. In the language of ancient heraldry it’s described as: “Quarterly, the first and fourth gold…a fess sable between three Merlettes of the same – posed two in chief and one in base. Second and third gules quartering argent…three bars azure.”

What does this mean? Translated, it describes a quartered shield with the uppermost left and lower right corners gold containing black bands with two legless birds above and one below the band. The uppermost right and lower left corners contain two red quarters, and two silver quarters with blue bars. The “couronne” or coronet is for the six counts of France. For symmetry, the original de la Mothe Cadillac family arms and the trademark of 1906 contain seven round pearls. Evolution of the crest through the years has displayed as many as 18 but no less than seven.

1941 Cadillac crest

1955 Cadillac crest

The first and fourth quarters represent the de la Mothe arms. The Merlettes are ancient heraldic adaptations of the Martin and are shown without beaks and legs. The Merlettes are given for a difference to young brothers to signify, in order to raise themselves they are to look to the wings of virtue and merit; and not to rely on the legs having but little land to set their feet upon. The second and third quarters were added to the de la Mothe arms to signify the favorable marriage which increased their estates. The red stands for prowess and boldness in action…the silver for purity, charity, virtue, and plenty. The azure blue signifies knightly valor –

Fleetwood laurel wreath and Cadillac crest

The laurel wreath augmenting the crest was used for Fleetwood…the senior most models in the hierarchy. DeVilles, Calais, and Series 62 models used a prominent “V” under the crest in either gold or silver. Contemporary Cadillac models use an abstract interpretation of this legendary design. Some agree this new design separates the make-believe Cadillacs from the genuine “Standard of the World” editions…

1965 Cadillac crest

1974 Cadillac DeVille crest

The formidable fins –

1948

1949

Cadillac’s chief designer Harley Earl “started the dance” of which the entire automotive industry followed suit. This man designed Cadillac masterworks. It was his 1948 Cadillac creation that started it all – he designed the 1948-1949 Cadillacs patterned after the Lockheed P-38 war-time aircraft.

The beautifully tailored fins are artfully integrated into the rear fenders. These are separate bolt-on features which flow gracefully into the doors. Within a few years, tail fins sprouted in every division at GM…not to mention how the rest of the industry emulated but could not replicate the design. Harley Earl and Chrysler’s chief designer Virgil Exner instigated the “Tail Fin Wars” of the 1950s.

1952

1953

The next tail fin design appeared on the 1950-1953 Cadillacs. They have the same basic style only a bit more elegant and refined. Back-up lamps were moved from below the rear deck lid and repositioned beneath the taillamps for the 1951 model. Cadillac is one of the early pioneers of back-up lamps. The basic theme of the taillamp/back-up lamp combo ran through the 1956 model year designs.

1954

1955

1956

The 1954 model year introduced a higher tail fin to offset the overall lower silhouette. Cadillacs were redesigned to be longer, lower, and wider than previous models. The fins are more “kicked-up.” This is the most remembered style establishing Cadillac as the tail fin leader. This design went basically unchanged from 1954 until 1956. Cadillac didn’t redesign their offerings from a blinding flash of inspiration…change was evolutionary. The 1955 Eldorado sported its own unique shark-fin design which inspired the next model year for the standard Cadillac.

1955-1956 Eldorado

1957

1957-1958 Eldorado “Chipmunk-Cheeks”

For the 1957 model year the tail fins were completely redesigned for the standard Cadillac models. They are a modified version from the 1955 Eldorado. The fins are lower and tapered into the architecture fashionably. The 1957 Eldorados received their own distinctive tail fin redesign. They are a bit sharper and more prominent than the previous version.

Rounded faired-in fenders received the nickname “Chipmunk-Cheeks” because of the appearance for the rear-end design of the Eldorados. The 1957-1958 Eldorado Seville and Biarritz used their new design; however, this was not inherited by any other Cadillac models. The 1957-1958 Cadillacs sported an even lower silhouette than previous designs. Automobiles were becoming more streamlined…Cadillac led the way in the entire industry with elegant designs, impeccable craftsmanship, and that poised dignity which was the hallmark of every Cadillac.

1958

1957-1958 Series 70 Eldorado Brougham

1959

Tail fin drama continued. The tail fin shocker came with the 1959 redesign. The iconic 1959 Cadillac tail fins are the tallest and the largest in the industry. All Cadillac models shared the same design. They represent American excess to the hilt. Either you love ‘em or you hate ‘em…there is no in-between. Some say they are the summit of gaudiness…some say they are elegant, and then there are some who are undecided. Because of this controversy – 1959 Cadillacs especially Eldorados, fetch six figures easily on the auction block.

1960

1961

1962

Refinement for the mighty tail fin began the 1960 model year. The designers knocked them down a notch planing them into the architecture for a cleaner look. The restrained use of ornamentation also provided an understatement of Cadillac elegance. From 1960 onward, the tail fin began to disappear into oblivion. The 1961 model trimmed the fins tastefully and added lower fins called “Skegs” to the redesign. They were trimmed again for the 1962 model year. The finale for the beloved fins are the 1963-1964 model years. They disappeared completely for the all-new 1965 redesign. Cadillac will always be remembered for luxury, opulence, and tail fins!

1963

1964

1965…tail fins are banished into history

1966

1967 Calais, DeVille, and Fleetwood

1967-1969 Fleetwood Eldorado

1968 Calais, DeVille, and Fleetwood

1969 Calais, DeVille, and Fleetwood

1970 Calais, DeVille, and Fleetwood

1970 Fleetwood Eldorado

1971-1972 Calais, DeVille, and Fleetwood

1971-1972 Fleetwood Eldorado

1973 Calais, DeVille, and Fleetwood

1973 Eldorado

1974-1976 Calais, DeVille, and Fleetwood

1974-1976 Eldorado

1977-1978 Eldorado

The luxury of choice

The traditional Cadillac offered more body styles than any other luxury car manufacturer. There is no more romantic architecture than a Cadillac convertible. They are the glamour cars of the stars. The elegant open tourers are still the most desired convertibles in the entire world. These elegant Cadillac creations have inspired music by Aretha Franklin and Elvis Presley with “Pink Cadillac.” They have inspired movies such as “The Solid Gold Cadillac” with Judy Holiday in 1954. They were also used in parades such as the very first Cadillac Eldorado of 1953 driven in the inaugural parade for Dwight D. Eisenhower.

And we cannot forget the 1973 Eldorado convertible pace car for the 57th 500 Mile International Sweepstakes held at the Indianapolis Motor Speedway on Wednesday May 30, 1973. There is no more dramatic manner in which to travel Cadillac-style than open air motoring in an elegant Cadillac convertible coupé. Whether it be the classic Series 62…the classic DeVille…or the “Gilded One” it is the ONLY way to travel…Cadillac-style –

1959 Series 62 convertible

1957 Fleetwood Series Sixty-Special

The most distinguished automobiles in all of motordom are the impeccably hand-crafted Fleetwood-bodied Cadillacs. This is luxury on the grand Cadillac scale…in the grand Cadillac manner. These most revered models are more than austere, ostentatious bling as today’s kitschy-faux make-believe luxury cars. The Fleetwood-bodied Cadillacs are the most luxurious owner and chauffeur-driven models in the history of the brand. All Fleetwood crafted cars were built on their own dedicated assembly lines. Their individually longer wheelbases provide more rear seat passenger room.

The magnificent Fleetwood Series Sixty-Special Broughams are decadently luxurious with ultra-exclusive accommodations that offer limousine-style luxury in an owner-driven sedan. It is the Fleetwood Series Sixty-Special that reinforced the “Standard of the World” title. Unfortunately…there will never, ever, be another hand-crafted Cadillac Fleetwood…they epitomized the brand’s integrity as the finest automobiles on the planet. No car in the luxury automobile arena could have been made more personally yours than a Cadillac Fleetwood. Will there ever be another LUXURIOUS Cadillac to be the pride of the US…and the envy of the world?

1959 Fleetwood Series Seventy-Five

The most eloquent sedans in the world are the Cadillac Fleetwood Series Seventy-Five nine-passenger sedan and Imperial formal limousine. Executive-style grace with spacious accommodations is expedited in a refined and most dignified manner. This is the ultimate expression of the “Standard of the World.” These opulent sedans are still seen at foreign embassies, palaces, and in the driveways of luxurious estates. Some things are just too good to be forgotten.

These hand-crafted Fleetwood-bodied masterpieces will still be in service…when today’s make-believe luxury cars are rusting in peace at the local scrap yard. Cadillac commercial chassis were popular as ambulances during the 1950s throughout the 1970s because of their notorious reliability and high-speed capabilities. They were also built as hearses of the utmost dignity. Some mortuaries still have them in service just because…there is nothing in today’s market that even comes close to the poised dignity that was the hallmark of every traditional Cadillac Fleetwood –

1976 Fleetwood Series Seventy-Five

Good taste never goes out of style…

1970 Coupe deVille

America’s sweethearts –

The Cadillac DeVille remains America’s favorite luxury car. They are available as the Coupe deVille, Sedan deVille, and the DeVille convertible. They enjoyed the highest resale value and repeat ownership of any American-built luxury car. The elegant Coupe deVille and Sedan deVille sold more automobiles than the combined aggregate totals of the competitors.

The Cadillac DeVille ruled the industry from 1949 until the 2004 model year when it became the DTS; maintaining the poised dignity Cadillac invented. The Cadillac DeVilles are among the most successful and longest production runs in the history of the brand. Their preeminence in the luxury car arena is achieved through years of growth and innovation. These elegant motorcars stole the hearts of enthusiasts world-wide in one svelte swoop.

1976 Sedan deVille

Their six-passenger roominess combined with legendary Cadillac comfort and conveniences are what retained their following annually. They are smooth, responsive, and quiet beyond belief. The Coupe deVille is the only two-door luxury car that offers as much interior room as the competitor’s four-door sedan. It was the primary choice among the ladies with its intimate personal luxury and high style. Features and accessories were available to make it as unique as its driver.

The Sedan deVille is the luxury sedan that doubles as a family sedan. With its four-door convenience, it is like your own personal limousine. It was the perennial favorite among luxury car buyers. The Sedan deVille offered more comfort and convenience features and accessories as standard equipment than its competition. Open air touring with a youthful zest makes the DeVille convertible the number one choice among convertible lovers. Its fully automatic, power folding fabric roof disappeared at the touch of a button. The DeVille is the grandest of all open tourers…Cadillac-style. Its luxury has no peer. The Cadillac DeVille was the only luxury convertible built in the land at the time. It is one of the world’s most dramatic automobiles.

1970 DeVille convertible

1976 Eldorado convertible

No story regarding Cadillac could be complete without mention of “The Gilded One.” The totally avant-garde Eldorado was the Flagship from Cadillac the entire world will never forget. They became the most dramatic models in the history of the brand. Elegance, innovation, and engineering excellence made them one of the world’s most desired dream cars. The Eldorado introduced styling, features, and accessories that eventually found their way to other future models.

The superb Cadillac engineering, advanced design and dedication to excellence spawned the formidable 1967 Fleetwood Eldorado. It is the ultimate personal luxury automobile. The Fleetwood Eldorado is the only car in the world to successfully combine the positive traction of front-wheel drive, the agility of Variable Ratio Power Steering, and the perfect balance of Automatic Level Control. During its tenure, the Cadillac Eldorado was available as a convertible coupé, a two-door hardtop coupé, and an ultra-luxurious four-door hardtop sedan. They were the glamour cars of the 1950s through the 1970s…and remain so –

1956 Series 62 convertible

The traditional Cadillac was the most desired automobile in the entire world. It was the standard of excellence and second to none in the manufacture of luxury motorcars. It is a legend, and an American institution. A Fleetwood-bodied Cadillac is a hand-crafted masterpiece from the master craftsmen that garnered the title of the “Standard of the World.” The DeVilles remain America’s favorite luxury cars in every respect. The Eldorado began as the Flagship and evolved into the finest personal luxury car in the world. Cadillac had a luxury car for every luxury car buyer…whether coupé, convertible coupé, sedan, or an opulent limousine – the only way to travel…was Cadillac-style. NotoriousLuxury salutes the traditional Cadillac…in the continuing saga of “As the Standard of the World Turns.”

Special thanks to the finest classic automobile dealers in the business: Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Jim Hailey’s Classic Cars, MJC Classic Cars, Park Ward Motors Museum, and Matt Garrett & GM Classics. You are the best in the industry!

“As the Standard of the World Turns”

NotoriousLuxury IS Greg’s World…

Requiem For A Ragtop: 1970 Cadillac DeVille

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Requiem For A Legend with tags 1970 Cadillac DeVille Convertible, Cadillac, Cadillac Convertible, Cadillac DeVille, Classic Cadillac, NotoriousLuxury, Requiem For A Ragtop: 1970 Cadillac DeVille on February 16, 2014 by 99MilesPerHour

The 1970 model year was the finale for the DeVille convertible

They were the proverbial good old days. Can you imagine being at the wheel of a masterful motorcar like the 1970 DeVille convertible in today’s world? It was an experience that had to be savored. The traditional Cadillac was unlike anything today. It was a quality crafted prestige symbol….the formidable “Standard of the World.” Well, once upon a time….there was a land called America. And in this land were luxury cars, and luxury cars, and luxury cars. And there were luxury cars. Get it? Fantasy Island…America was the purveyor of the land-yacht, Cadillac was the leader. These luxury cars were a city-block long and half a city-block wide. Powerful too….able to leap long parking lots in a single bound….more powerful than a locomotive…and would actually huff & puff & blow your house down if you got in their way on the highway!

One such luxury convertible was the 1970 Cadillac DeVille. Lower the standard power fully automatic folding fabric roof, attach the boot and off we went….Cadillac style! There was no more splendid way to enjoy an open tourer in its most elegant form than that of the DeVille convertible. The 1970 model year was the final curtain call for the DeVille convertible. It was the only true luxury convertible built in the land. Now….the DeVille legend continues….in the continuing saga of “As the Standard of the World Turns.”

The 1970 Cadillac DeVille was a spacious six passenger convertible. Its interior was upholstered in Sierra grain leather by Fleetwood. There were 10 color combinations available with the most popular being white. The DeVille convertible featured the rich look of Oriental Tamo wood on the door panels and dash. The deep-seated notchback lounge seats came standard with two-way power and six-way available at extra cost. The 60/40 Dual Comfort front seat was a popular DeVille option for 1970. Power windows, Variable Ratio power steering, and power brakes were among the many standard features and accessories. Cadillac offered more features both standard and optional than any other luxury brand.

The 1970 DeVille convertible was powered by Cadillac’s 7.7 litre 472 CID 16-valve OHV V8. It was equipped with a Rochester 4MV 4-bbl downdraft Quadrajet with equalized manifold, mechanical fuel pump, dry-type air filter, intake silencer, and automatic choke. Don’t scoff, fuel injection was still in the making. It was around, just in mechanical form not the sophisticated electronic (expensive too) fuel injected systems of today. This spirited open tourer produced 375 hp @ 4,400 rpm with 712 Nm of peak torque @ 3,000 rpm. Its performance was rated as 0-60 mph in 8.1 seconds, 0-100 mph in 22.4 seconds with a top speed of 127 mph. It did the ¼ mile @ 88 mph in 15.8 seconds.

The engine was mated to GM’s Turbo Hydra-Matic THM-400 3-speed automatic transmission. Cadillac was in the middle of their performance heyday. The urge to drive this elegant machine as a sports car was irresistible! With its whopping 712 Nm of peak torque, and you pounced on the accelerator, the car leaped into action and back you went in your seat….awesome, not the power-to-weight ratio hp of today, this was raw power. But by the end of the Spirited Seventies between the avarice of OPEC and the EPA suffocating the hp out of cars we were forced into these elegant new puddle-jumpers which are merely death-traps with their disguise as a luxury sedan. I really expect to see one day soon, the duality of the twenty-first century automobile that becomes your coffin in a fatal accident, they just merely remove the Michelins and put it on a Church cart….

There was just something charismatic about a red Cadillac convertible. San Mateo red was a very popular color for the 1970 model year combined with either a red or white leather interior. A Cadillac convertible had a youthful spirit of adventure yet it maintained a poised dignity that was the hallmark of every Cadillac. Panache with a little Razza-ma-tazz was the 1970 DeVille convertible. It was the end of an elegant Cadillac era. The 1970 model year was really the last ‘traditional” Cadillac. From 1970-1976 they became a hodge-podge of GM parts, and could be dis-assembled with a ‘standard’ ratchet set. The 1970 was the last true masterpiece from the master craftsmen. I am pleased to bring a second debut to these Cadillac greats. Many had forgotten what the “Standard of the World” really was….

The 1970 DeVille was a spacious six passenger convertible, however, we managed to seat eight comfortably. A friend’s mom allowed my friend to drive the DeVille when we were in high school. Eight managed to go to the beach with room to spare. I usually always drove because she was afraid of its size, I was used to them because my dad drove the Sedan deVille. There was a feeling about cars from that genre…you were soaring, like riding in a big ole’ floatin’ Barco lounger. It was quite a treat to be sixteen years old and allowed to drive the family Cadillac alone. That’s why we were “very very good kids!” The “Standard of the World” was held in esteem.

The DeVille convertible was produced from the 1964 model year through the 1970 finale. It was everything that was Cadillac, topless, totally elegant….totally Cadillac. A powerful Cadillac V8 powered this elegant open tourer with such aplomb, it was as though it had the legs of a sports car. Power such as 375 hp was astonishing for a motorcar of such magnificence. With a luxuriously leather upholstered interior by Fleetwood and its svelte body by Fisher, the 1970 DeVille convertible was youthful in spirit yet unmistakably Cadillac in poised dignity. This is the “Forget-Me-Not” episode…. in the continuing saga of “As the Standard of the World Turns.”

The 1970 Cadillac DeVille convertible was the last of a breed….

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1963 Cadillac Series Sixty-Two Convertible

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical with tags 1963 Cadillac Series Sixty-Two Convertible, Cadillac, Cadillac Convertible, Classic Cadillac, NotoriousLuxury on February 7, 2014 by 99MilesPerHour

Nothing was more elegant than a Cadillac convertible….

The 1963 model year for Cadillac witnessed innovation with a dramatic new silhouette. The 1963 Cadillacs were the most glamorous ever built. This iconic model year was featured in countless movie and TV appearances when opulence and stature was key. The most glamorous of all Cadillacs was the elegant convertible. The 1963 Series Sixty-Two convertible was the pinnacle of luxury with its stunning new bodywork.

The bold front end styling complete with the trademark Cadillac “sneer” was authoritative with its massive grille work. The bodylines were striking with their chiseled trail leading back to the Cadillac tail fins which were re-styled once again. The legendary 390 CID V8 was completely re-designed with smoother and even quieter performance. This new powerplant was 82 lbs. lighter through the use of aluminum parts. Neither displacement nor output were compromised. The Series Sixty-Two convertible was another dramatic episode….in the continuing saga of “As the Standard of the World Turns.”

A Cadillac open tourer was motoring on the grand Cadillac scale. The 1963 Series Sixty-Two convertible had a unique demeanor all its own. It retained that poised dignity that was the hallmark of every Cadillac but added a superlative with refinement. No tribute to Cadillac could be complete without mention of the extremely popular 1963 model year.

The new bodywork was longer, lower, with a statelier chiseled look. The architecture was only 1” longer than the 1962, however with its lower more sweeping bodylines it appeared a lot larger than it really was. The front end styling theme used separate hood and fender design. Cadillac architecture always ran past the car making it longer still, the 1963 front and rear fenders both ran the gamut Cadillac-style of course.

The door handles were tastefully re-designed with a slim grip and rectangular push button….the rest of the auto industry copied this feature, remember, Cadillac had it first! The 1963 Cadillacs displayed an organized symmetry of design. They had more substance with their refined new silhouette.

The traditional trademark tail fins were neatly tailored into the architecture once more. Cadillac was most glamorous for both 1963 and 1964 model years, they had a world-wide appeal then and are still extremely popular among collectors all over the world. The 1963 Cadillac will always be a prized collectible as will the 1964.

Cadillac re-designed the 390 CID V8 for the 1963 model year. The legendary 390 was smoother and quieter and its dependability and long life were further exemplified. Its highly advanced engineering used new engine sealing methods providing a tighter sealed and cleaner performing engine. The new design shed 82 lbs. from the former 390 CID V8. It used a lighter, shorter crankshaft, pistons, and connecting rods.

This reduction in overall weight reduced starting inertia from reciprocating parts which contributed to faster starting and greater response during acceleration. For the 1963 model year Cadillac improved the waterproof ignition system and added a new crankcase ventilation valve to redirect unburned air/fuel mixture from the crankcase to intake manifold for re-burning.

The 390 CID V8 16-valve OHV V8 engine was equipped with a Rochester 4-bbl downdraft Quadrajet with equalized manifold. This unit utilized two smaller barrels during idle and cruising speeds, then engaged the two larger barrels when sudden acceleration was required. The engine was fitted with a mechanical fuel pump, polyurethane air filter, and automatic choke. The engine had a cast iron block and heads, hydraulic valve lifters, and five main bearings, with larger bearings for increased durability.

Performance was rated as 0-60 mph in 10.2 seconds, 0-100 mph in 28.3 seconds with a top speed of 125 mph. It did the ¼ mile @ 85 mph in 17.4 seconds. The engine produced 325 hp @ 4,800 rpm with 583 Nm of peak torque @ 3,100 rpm. This highly refined V8 engine was mated to GM’s Hydra-Matic (Jet-away) 4-speed automatic transmission.

The 1963 Cadillacs were built as body on frame construction upon the rugged tubular center X-frame. This type of construction provided a lower front interior floor contributing to increased seat height and headroom. The front suspension used upper and lower control arms, spherical joint, independent helical coil springs and front stabilizer torsion rod. New for the 1963 model year were rubber mounted strut rods with thick rubber bushings to absorb impact and isolate road noise.

These rods hold the wheels in position in a firm fore/aft alignment during normal driving, when uneven pavement is encountered they allow a rear-ward deflection of the wheel thus cushioning the impact. Wedge shaped rubber limit bumpers permitted increased vertical travel and an extra cushion when bottoming out situations occurred. Cadillac’s exceptional riding comfort was achieved through the exclusive design of its suspension system.

The rear suspension held the axle in alignment with two lower control arms and an upper yoke to prevent side horizontal motion. The way this yoke was mounted at high points of the frame and top of rear axle housing resulted in more weight below these points contributing to a more level ride with less ‘lean’ on curves. The rear suspension also included the four-link drive, 2-piece Saginaw prop shaft, helical coil springs, and large rubber bushings to isolate road noise and absorb impact between suspension members and frame.

New rubber wedge-shaped limit bumpers increased vertical wheel travel and cushioned bottoming out situations. New for the 1963 model year was a lower rear spring rate which contributed to a softer ride. Cadillac’s exclusive gas-filled shock absorbers assured consistent ride quality on any surface. The 1963 Series Sixty-Two convertible rode on a long 129.5” wheelbase, had the luxury length of 223” with a wide 79.7” stance.

Standard was a fully leather upholstered interior by Fleetwood

Power windows and seat were standard equipment

Cadillac power steering was so effortless that only the lightest touch was required to steer the car. It provided a smooth self-recovery to the straight ahead position. A flexible rubber coupling was installed into the steering shaft to absorb the transmission of vibration or road shocks to the steering wheel. Power steering was a standard feature on all 1963 Cadillac models.

Also standard was Cadillac’s triple braking system. A dual hydraulic reservoir used separate pistons and lines for front and rear providing independent operation. The parking brake had an automatic release and could be used as a true auxiliary brake since it would not lock with the engine running and in gear.

New for the 1963 model year were new long-life pistons in the wheel brake cylinders made of iron alloy. The brakes were finned drum type with the self-adjusting feature front and rear. Also new, were the front brake splash guards with a flange that was designed to keep water away from the brake linings. Cadillac’s hydraulic power brake system provided smooth fade-free operation every time with less effort on the brake pedal.

Another fine collectible from Bob Adams Classic Cars

The 1963 Cadillacs were one the most glamorous models ever built. Their completely re-designed 390 CID V8 was lighter, smoother, and quieter. The 1963 Series Sixty-Two convertible wore the stunning new bodywork well. The new design was longer and lower completely different in character yet unmistakably Cadillac. Its aesthetic qualities combined with refined engineering was out of the Cadillac tradition of excellence. After 61 years the leader was still out front.

Cadillac was a legend of automotive superiority. And, there was nothing more elegant than a Cadillac convertible. The 1963 Series Sixty-Two convertible was the quintessential symbol of prestige and the epitome of Cadillac luxury. Its youthful silhouette exuded a legacy of automotive greatness.

It was both dramatically beautiful and remarkably responsive. One look tells you that it was the world’s most elegant open tourer. The 1963 Series Sixty-Two convertible was motoring on the grand Cadillac scale…it was another dramatically spirited performance in the continuing saga of “As the Standard of the World Turns.”

The 1963 Cadillac Series Sixty-Two convertible

There was nothing quite like a Cadillac convertible….

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1960 Cadillac Series Sixty-Two Convertible

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical with tags 1960 Cadillac Series Sixty-Two Convertible, Cadillac, Cadillac Convertible, Cadillac Fins, Classic Cadillac, NotoriousLuxury, Series Sixty-Two Convertible on February 3, 2014 by 99MilesPerHour

The fabulous fins were tastefully tapered

The dramatic elegance and majesty of Cadillac’s new design were eloquently portrayed in the spirited 1960 Series Sixty-Two convertible. It was the ultimate open grand tourer. Its tasteful restyling was boldly contemporary yet unmistakably Cadillac. There was no more resplendent way to drive a convertible than behind the wheel of the 1960 Series Sixty-Two convertible. They featured a more refined eloquence.

Powered by a high performance V8 engine and trimmed Cadillac-style, the Series Sixty-Two convertible was a superb example of Cadillac’s superlative reputation. The tail fins were neatly and tastefully tapered into the architecture. The beauty and youthful spirit of the 1960 Series Sixty-Two convertible called for a sunny day and the open road ahead. As the owner of a Cadillac, one enjoyed convenience and appointments like no other car in its class….best of all it was a Cadillac. The 1960 Cadillacs were one of the more dramatic episodes in the continuing saga of….”As the Standard of the World Turns.”

The 1960 Cadillac Series Sixty-Two convertible was a brilliant new interpretation of a traditional body style. The 1960 Cadillacs set new standards for dramatic styling and elegance. Cadillac made the most beautiful convertibles in the world as witnessed by this pristine example finished in Beaumont Beige. This was another fine classic from Daniel Schmitt & Co the Classic Car purveyor.

A Cadillac convertible was a superbly crafted motorcar that made every journey pleasurable….a Cadillac convertible was the most desirable of all luxury cars. The 1960 Cadillac Series Sixty-Two convertible maintained that poised dignity which was the hallmark of every Cadillac. The 1960 Series Sixty-Two convertible had a highly refined Cadillac V8 engine that delivered brilliant performance and proven dependability. Its spirited new styling was totally committed to elegance and comfort. Cadillac was the legend and a lifestyle.

Beauty and luxury achieved perfection in the 1960 Cadillac Series Sixty-Two convertible. With its standard power fully automatic folding fabric roof down, it gave the visual effect of a single sweep from nose to tail. Long, low-slung, and beautiful was this masterful motorcar. This was the type of decadent luxury that spoiled premium automobile buyers all over the world…..Cadillac style!

The spacious interior was upholstered in luxurious Florentine leather crafted by Fleetwood. Six solid colors and a red/white or black/white trim combination was available. There was nothing as elegant as a Cadillac convertible, the 1960 Series Sixty-Two is proof. It was merely another exemplary exercise in impeccable craftsmanship and attention to detail. Power windows and seat, power steering, power brakes, and automatic transmission were standard features. Cadillac offered an array of features and accessories to add further distinction to the 1960 Series Sixty-Two convertible.

The 1960 Series Sixty-Two convertible was powered by Cadillac’s 390 CID 16-valve OHV V8. It was equipped with a carter AFB 2814S 4-bbl downdraft carburetor with equalized manifold, mechanical fuel pump, dry-pack type air cleaner, intake silencer, and automatic choke. The engine had a cast iron block and heads, five main bearings, and hydraulic valve lifters.

It produced 325 hp @ 4,800 rpm with 583 Nm of peak torque @ 3,100 rpm. Performance was rated as 0-60 mph in 10.7 seconds, 0-100 mph in 29.5 seconds with a top speed of 126 mph. It did the ¼ mile @ 83 mph in 17.8 seconds. The engine was mated to GM’s Hydra-Matic (Jet-away) 4-speed automatic transmission. The 390 was available as four barrel or triple deuce (three 2-bbl) carburetion.

The 1960 Cadillacs were large front engine rear-drive vehicles. They were built as body on frame construction on Cadillac’s rugged tubular center X-frame. It provided lower body mounting for greater stability, lower wind resistance, not to mention improved appearance. The front suspension used the traditional upper and lower control arms, spherical joints, and independent helical coil springs.

The rear suspension used a four-link drive, helical coil springs, and a hypoid rear axle with off-set differential housing to facilitate Straight-Line Drive. All cars at this point in the 1960s were shedding their fins and yards of chrome trim while being built lower. Cars became progressively lower every decade. Cadillac led the way with advanced design and engineering….

A Cadillac was more than a motorcar, it was an institution. Legendary quality, fit, and finish were impeccably expedited through generations of dedicated artisans at the Clark Street plant. Cadillac led the world with luxury, presence, and distinction. The Cadillac convertible was an institution in itself….it was synonymous with a dramatic elegance no other motorcar could replicate. A Cadillac convertible epitomized luxury with a youthful attitude.

The 1960 Cadillac Series Sixty-Two convertible was a motorcar of inspiring beauty. It was an excellent example of Cadillac skill and craftsmanship. More glamorous than ever, the 1960 Cadillacs exhibited a dramatically incomparable elegance and magnificence. The Series Sixty-Two convertible for 1960 provided a brilliant and original interpretation of the “Standard of the World.”

The youthful spirit of its silhouette, the V8 power under the hood, and the peace of mind knowing it was a Cadillac, made the 1960 Series Sixty-Two convertible a motoring dream come true. Cadillac offered more features and accessories as standard equipment than any other luxury brand. The 1960 Series Sixty-Two convertible was a dramatic presentation in the continuing saga of….”As the Standard of the World turns.”