Archive for luxury cars

The Continental Life: 1978 Lincoln Town Coupé

Posted in Classic American Marques, Editorials, Extreme Luxury, Lincoln, The Bold and the Beautiful Lincolns, The Continental Life with tags , , , , , , , , , on December 26, 2015 by 99MilesPerHour

“Nil fato relinquemus…”

1978 Lincoln Town Coupe 1

1978 Lincoln Town Coupe 3

The finale to the American luxury car is the 1978 Lincoln Continental. These are the last full-size automobiles that offered pure, unadulterated prestige. The Lincoln Continental Town Coupé is the fancy alternative to the elegant four-door Town Car. These stunning automobiles are large enough to qualify as limousines.

American luxury cars were the purveyors of automotive art no other country could replicate. The limited edition Town Coupé two-door hardtop offers eminent personal luxury with spacious six-passenger roominess. It is for the luxury car connoisseur that prefers a formal look in coupé configuration.

1978 Lincoln Town Coupe 4

A Lincoln was always a highly desirable luxury automobile. With the Town Car option available for the Continental, it made the brand even more desirable. The Lincoln Continental two-door was built at a highly restricted pace which makes them highly attractive to collectors world-wide.

The Town Coupé option escalated luxury to an even higher level of distinction. It is Lincoln’s answer to Cadillac’s Coupe deVille. The 1978 Lincoln Town Coupé is especially appealing to the ladies with its two-door elegance.

1978 Lincoln Town Coupe 28

1978 Lincoln Town Coupe 25

1978 Lincoln Town Coupe 8

The sumptuous interior makes the difference. The 1978 Lincoln Town Coupé offers exclusive button-tufted floating pillow-style seating. These luxurious lounge seats are extremely wide and deep-seated for comfort. They make a long distance jaunt enjoyable. It is a private guest room on wheels.

A Lincoln was always large and exquisitely appointed. The 1978 Town Coupé continued the tradition with high style and a distinctive appeal all its own. The front seats are 50/50 twin comfort lounge seats with individual six-way power and separate folding center arm rests for each front seat passenger.

1978 Lincoln Town Coupe 9

1978 Lincoln Town Coupe 12

1978 Lincoln Town Coupe 16

1978 Lincoln Town Coupe 18

The spacious rear seat compartment has a folding center armrest and a bench seat that accommodates three passengers in the lap of luxury comfortably. This elegant interior was available in extra-luxurious velour or glove-soft leather.

Handsome fixed rear quarter coach windows carried a Continental star and afforded extra privacy to rear seat passengers.  Deep 17 oz. cut-pile carpet is lavishly under foot. It also lines the deep 22.4 cubic foot trunk. This is two-door personal luxury with four-door virtues…

1978 Lincoln Town Coupe 13

The Lincoln Continental Town Coupé offered many features and accessories as standard equipment; the competition offered as optional equipment. A full vinyl roof with coach lamps was standard. Power windows, power steering and brakes, Cartier Digital Timepiece, courtesy lighting, Select-Shift 3-speed automatic transmission, Automatic Temperature Control, power front disc brakes, whitewall radial ply tires, tinted glass, dual-note horn, and Anti-theft rear deck lid were among the myriad features standard for the Continental.

1978 Lincoln Town Coupe 15

1978 Lincoln Town Coupe 19

The Town Coupé option is an additional $1,440 and includes all Continental features plus: power mini-vent windows. The Town Car option has unique interior door and quarter panel trim and “Town Car – Town Coupé nomenclature affixed to the dash and outside rear sail panels.

1978 Lincoln Town Coupe 10

1978 Lincoln Town Coupe 20

1978 Lincoln Town Coupe 11

The 1978 Lincoln Continentals were engineered for excellence. A triple sandwich of steel beams is built into each door structure. The steering wheel is energy absorbing and is designed to collapse under heavy impact. Available Sure-Track anti-lock braking system controls all four wheels.

New for the 1978 model year was an electronic ignition system, and a maintenance-free battery. Its AM/FM radio system is redesigned using fewer components. Even after the Lincoln Continental Town Coupé is built, it is further scrutinized. Rigorous road simulation is a testing feature using the “Burke-Porter” machine.

1978 Lincoln Town Coupe 6

1939 Lincoln Zephyr

1939 Lincoln Zephyr convertible coupé

1939 Lincoln Zephyr 2

1939 Lincoln Zephyr 3

1939 Lincoln Zephyr 4

1939 Lincoln Zephyr 5

1940 Lincoln Continental 2

1940 Lincoln Continental convertible coupé

1940 Lincoln Continental 1

1940 Lincoln Continental 3

1978 Lincoln Town Coupe 7

This scrutiny goes to the Continental’s exterior as well. Fit and finish examination ensures the exterior sheet metal panels are within tolerances. Exterior lamps and ornamentation are all under the toughest scrutiny. This is why the finished car is absolutely gorgeous. I will always keep my 1979 Town Car, it’s the only car I ever owned besides my DeVille that I loved enough not to trade in when I bought new cars.

1978 Lincoln Town Coupe 5

1946 Lincoln Continental

1946 Lincoln Continental convertible coupé

1947 Lincoln Continental

1947 Lincoln Continental convertible coupé

1948 Lincoln Continental 2

1948 Lincoln Continental convertible coupé

1948 Lincoln Continental

1948 Lincoln Continental 3

1948 Lincoln Continental 4

1948 Lincoln Continental 5

1948 Lincoln Continental 6

1978 Lincoln Town Coupe 21

You could have added distinctive options to your 1978 Town Coupé such as the popular “Illuminated Entry System.” It is activated when either door handle is lifted. This feature lights the interior for night-time safety. The available “Interior Light Group” adds lighted vanity mirrors, and dual beam map lights.

The “Headlamp Convenience Group” option has the “Autolamp” feature which would leave the head lights on up to three minutes to light your path safely. It also includes an automatic headlamp dimmer for night-time driving. A standard “buzzer” alerts the driver if they exit the vehicle with the manual headlamp switch activated.  The “Power Lock Group” includes central locking for doors and deck lid with power release. The 1978 Lincoln Continental Town Coupé pampers its occupants.

1978 Lincoln Town Coupe 22

1978 Lincoln Town Coupe 23

Sumptuous, prestigious, elegant, opulent…I could go on and on about its distinguished exterior styling. The two-door version of the four-door counterpart has the same mission; providing spacious six-passenger luxury. The long knife-blade fenders sweep the length of its prominent silhouette.

The luxury of a Lincoln Continental is legendary. Its timeless design will challenge the years gracefully. I will always adore this last big-body Continental, these cars are keepers. I like the sheer size and the car’s road-holding attributes. The 1978 Continental two-door Town Coupé lends an air of aristocracy and elite sophistication adding to its exclusivity and supremacy –

1978 Lincoln Town Coupe 26

1957 Lincoln Premiere

1957 Lincoln Premiere

1958 Lincoln Continental MK III

1958 Lincoln Continental MK III hardtop sedan


1961 Lincoln Continental 1

1961 Lincoln Continental

1961 Lincoln Continental 2

Elwood Engel gave the Continental its identity

1961 Lincoln Continental 3

1962 Lincoln Continental

1962 Lincoln Continental

1978 Lincoln Town Coupe 24

The 1978 Lincoln Continentals are stunning with their elegant front end ensemble augmented by hide-away headlamps and a Rolls-Royce inspired grille. The large wrap around bumper yields a five mph impact with no sheet metal damage. The parking/turn signal lamps are vertically placed for high visibility. Standard cornering lamps affixed to the lower front fenders below the side marker lamps light the way into turns to increase night-time visibility.

1978 Lincoln Town Coupe 35

The rear end styling ensemble is equally as dramatic as the front end design. Extra-large tail lamps are built into the rear fenders and a full-width red reflector that runs beneath the deck lid from fender to fender assures high visibility for night-time safety.

The wide wrap around rear bumper also accepts a five mph impact without damage to the sheet metal. These cars are built to protect themselves eminently. And one must be extra careful driving these luxury behemoths; it is dangerous to run into a smaller vehicle as it would completely destroy it upon impact. This is the last of the real cars.

1978 Lincoln Town Coupe 29

The 1978 Continental Town Coupé is designed to satisfy the most discerning owner in terms of styling, solidity, and overall quality. It’s saddening to realize there will never be another automobile such as this to roll off the assembly lines. The capacious interior and its extra-long wheelbase attributes to the Town Coupés popularity among the world’s finest automobiles.

1978 Lincoln Town Coupe 2

In comparison to other luxury cars, riding comfort and ease of operation, the Lincoln Continental had a more comfortable ride and was easier to drive than its competition. These luxurious automobiles have a ride all their own…they seem to just glide along with an integral integrity impervious to road conditions. This is due in no small part to its solid body on frame construction.

The 1978 Lincoln Continental Town Coupé has the luxury length of 233”, rides upon a long 127.2” wheelbase, and is 79.6” wide. The Town Coupé has a roofline and rear quarter windows that make it more glamorous than ever. It is designed to offer a greater degree of luxury. This is the largest passenger production car ever built in America. It’s even larger than the 1976 Cadillac Fleetwood Series Sixty-Special Brougham sedan. The Brougham has a larger wheelbase at 133”.

1966 Lincoln Continental

1966 Lincoln Continental two-door coupé

1966 Lincoln Continental 3

1966 Lincoln Continental 2

1978 Lincoln Town Coupe 31

The 1978 Lincoln Continental was available with either the 6.5 litre 400 CID 16-valve Cleveland V8 or the “proper” 7.5 litre 16-valve 460 CID V8 engine. The Ford 385 Series 460 CID V8 is equipped with a Motorcraft 4350 4-bbl carburetor. The engine cranks 210 hp @ 4,200 rpm with 484 Nm of peak torque @ 2,200 rpm.  The engine is mated to the Ford C6 Select-Shift 3-speed automatic transmission.

It has a top speed in the 116 mph range.  Longitudinal acceleration is rated as: 0-60 mph in 11.6 seconds, 0-100 mph in 36.9 seconds, and 0-110 mph in 68.9 seconds.  It can do the ¼ mile @ 78 mph in 18.6 seconds. The Select-Shift transmission was improved with a new torque converter which refined the overall operating efficiency. As for the 160 hp 6.5 litre Cleveland V8…we won’t even go there…

1978 Lincoln Town Coupe 33

It looks strange to see a real engine doesn’t it?

1978 Lincoln Town Coupe 34

1968 Continental 1

1968 Lincoln Continental

1968 Continental 2

It is sad to see the classic cars such as the full-size Lincoln Continentals. I grew up driving cars like these. The elegant puddle jumpers we are forced to drive today lack the formal elegance of cars from the 1960s and 1970s. The full size 1978-1979 Lincoln Continentals are the last of the gangster rides. NotoriousLuxury is all about the beautiful gas guzzling land yachts from the illustrious past.

1968 Continental 3

1968 Continental 4

1968 Lehmann-Peterson Limousine

1968 Lehmann-Peterson stretch limousine

1979 Lincoln Continental Williamsburg Town Car

1979 Lincoln Continental Williamsburg Town Car

1979 Lincoln Continental Collector's Series 3

1979 Lincoln Continental Collector’s Series Town Car

1979 Lincoln Continental Collector's Series 4

1979 Lincoln Continental Collector's Series 5

1979 Lincoln Continental Collector's Series 6

1979 Lincoln Continental Collector's Series 2

1979 Lincoln Continental Collector's Series

The 1978 model year celebrated Lincoln’s 75th Anniversary. Its heritage of luxury is illustrious. The advertising slogan was “Lincoln…what a luxury car should be.” “The Lincoln Continental was truly a standard by which American luxury cars were judged.” This was evident in these highly impressive automobiles. The Continental for 1978 offered traditional American luxury with high-style. The sheer size and comfort…the power…the accessories and features all came together in an automobile of grace and dignity…this was the hallmark of one of the greatest luxury automobiles built in America.

The Town Car and Town Coupé options escalated the Lincoln Continental two and four-door sedans into a higher level of sophisticated elegance. The 1978 Town Coupé offers a personal luxury car embodied as a two-door configuration with the sheer size of four-door roominess. The Town Coupé was built at a highly restricted pace…as all two-door Lincolns. NotoriousLuxury pays homage to the 1978 Lincoln Continental Town Coupé…it’s a private paradise…

1978 Lincoln Town Coupe 37

Special Thanks to Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Leftcoast Classics, Wallpaperup, and Lincoln Motor Division Press Club.

Lincoln Continental Concept 4

The Lincoln Continental Concept

Lincoln Continental Concept 1

Lincoln Continental Concept 2

Lincoln Continental Concept 3

1978 Lincoln Town Coupe 36

Welcome to Greg’s World…NotoriousLuxury

1978 Lincoln Town Coupe 27

The 1978 Lincoln Continental Town Coupé


Cadillac: The Standard of Excellence

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury, Grande Marque, Luxury Sedans with tags , , , , , , , , , , , , , , , , on September 27, 2015 by 99MilesPerHour

A tribute to the traditional Cadillac

Lead photo

…in the continuing saga of “As the Standard of the World Turns.”


Cadillac was once a formidable brand in the automotive industry. It was the standard of excellence in every aspect…superb fit & finish, remarkable engineering, absolute power…and prestige beyond belief world-wide. No automobile in the world achieved the admiration and respect as a Cadillac. Whatever one desired in a high-end luxury automobile…Cadillac either offered it or was in the process of building it. Always the innovator…always the epitome of luxury…and always the leader!

Fleetwood-bodied, hand-crafted automobiles catapulted the brand to an even higher standard of automotive excellence. The Cadillac DeVilles were and remain America’s favorite luxury cars. The formidable Eldorado had the entire industry in awe…with its poised dignity which was the hallmark of every Cadillac. Whether one chose the elegant open tourer, a spacious four-door sedan, the personal luxury of a two-door hardtop coupé, or a luxurious limousine…Cadillac designed and built the industry’s finest. NotoriousLuxury rekindles the passion of this lost art… in the continuing saga of “As the Standard of the World Turns.”

Crest 1

The Cadillac crest

Crest 4 1963 B

1963 Cadillac crest

Crest 4 1963

The famous insignia that adorns the legend is a coat of arms from the French de la Mothe Cadillac family. It was registered as an American trademark on August 6, 1906. In the language of ancient heraldry it’s described as: “Quarterly, the first and fourth gold…a fess sable between three Merlettes of the same – posed two in chief and one in base. Second and third gules quartering argent…three bars azure.”

What does this mean? Translated, it describes a quartered shield with the uppermost left and lower right corners gold containing black bands with two legless birds above and one below the band. The uppermost right and lower left corners contain two red quarters, and two silver quarters with blue bars. The “couronne” or coronet is for the six counts of France. For symmetry, the original de la Mothe Cadillac family arms and the trademark of 1906 contain seven round pearls. Evolution of the crest through the years has displayed as many as 18 but no less than seven.

Crest 2 1941 B

1941 Cadillac crest

Crest 2 1941

Crest 3 1955 B

1955 Cadillac crest

Crest 3 1955

The first and fourth quarters represent the de la Mothe arms. The Merlettes are ancient heraldic adaptations of the Martin and are shown without beaks and legs. The Merlettes are given for a difference to young brothers to signify, in order to raise themselves they are to look to the wings of virtue and merit; and not to rely on the legs having but little land to set their feet upon. The second and third quarters were added to the de la Mothe arms to signify the favorable marriage which increased their estates. The red stands for prowess and boldness in action…the silver for purity, charity, virtue, and plenty. The azure blue signifies knightly valor – 

Fleetwood crest B

Fleetwood laurel wreath and Cadillac crest

Fleetwood crest

The laurel wreath augmenting the crest was used for Fleetwood…the senior most models in the hierarchy. DeVilles, Calais, and Series 62 models used a prominent “V” under the crest in either gold or silver. Contemporary Cadillac models use an abstract interpretation of this legendary design. Some agree this new design separates the make-believe Cadillacs from the genuine “Standard of the World” editions…

Crest 5 1965 B

1965 Cadillac crest

Crest 5 1965

Crest 6 1974 B

1974 Cadillac DeVille crest

Crest 6 1974

1959B tail fin

The formidable fins – 

1948 tail fin


1949 tail fin


Cadillac’s chief designer Harley Earl “started the dance” of which the entire automotive industry followed suit. This man designed Cadillac masterworks. It was his 1948 Cadillac creation that started it all – he designed the 1948-1949 Cadillacs patterned after the Lockheed P-38 war-time aircraft.

The beautifully tailored fins are artfully integrated into the rear fenders. These are separate bolt-on features which flow gracefully into the doors. Within a few years, tail fins sprouted in every division at GM…not to mention how the rest of the industry emulated but could not replicate the design. Harley Earl and Chrysler’s chief designer Virgil Exner instigated the “Tail Fin Wars” of the 1950s.

1952 tail fin


1953 tail fin


The next tail fin design appeared on the 1950-1953 Cadillacs. They have the same basic style only a bit more elegant and refined. Back-up lamps were moved from below the rear deck lid and repositioned beneath the taillamps for the 1951 model. Cadillac is one of the early pioneers of back-up lamps. The basic theme of the taillamp/back-up lamp combo ran through the 1956 model year designs.

1954 tail fin


1955 tail fin


1956 tail fin


The 1954 model year introduced a higher tail fin to offset the overall lower silhouette. Cadillacs were redesigned to be longer, lower, and wider than previous models. The fins are more “kicked-up.” This is the most remembered style establishing Cadillac as the tail fin leader. This design went basically unchanged from 1954 until 1956. Cadillac didn’t redesign their offerings from a blinding flash of inspiration…change was evolutionary. The 1955 Eldorado sported its own unique shark-fin design which inspired the next model year for the standard Cadillac.

1956 Eldorado tail fin

1955-1956 Eldorado

1957 tail fin


1957-1958 Eldorado tail fin

1957-1958 Eldorado “Chipmunk-Cheeks”

For the 1957 model year the tail fins were completely redesigned for the standard Cadillac models. They are a modified version from the 1955 Eldorado. The fins are lower and tapered into the architecture fashionably. The 1957 Eldorados received their own distinctive tail fin redesign. They are a bit sharper and more prominent than the previous version.

Rounded faired-in fenders received the nickname “Chipmunk-Cheeks” because of the appearance for the rear-end design of the Eldorados. The 1957-1958 Eldorado Seville and Biarritz used their new design; however, this was not inherited by any other Cadillac models. The 1957-1958 Cadillacs sported an even lower silhouette than previous designs. Automobiles were becoming more streamlined…Cadillac led the way in the entire industry with elegant designs, impeccable craftsmanship, and that poised dignity which was the hallmark of every Cadillac.

1958 tail fin


1958 Eldorado Brougham tail fin

1957-1958 Series 70 Eldorado Brougham

1959 tail fin


Tail fin drama continued. The tail fin shocker came with the 1959 redesign. The iconic 1959 Cadillac tail fins are the tallest and the largest in the industry. All Cadillac models shared the same design. They represent American excess to the hilt. Either you love ‘em or you hate ‘em…there is no in-between. Some say they are the summit of gaudiness…some say they are elegant, and then there are some who are undecided. Because of this controversy – 1959 Cadillacs especially Eldorados, fetch six figures easily on the auction block.

1960 tail fin


1961 tail fin


1962 tail fin


Refinement for the mighty tail fin began the 1960 model year. The designers knocked them down a notch planing them into the architecture for a cleaner look. The restrained use of ornamentation also provided an understatement of Cadillac elegance. From 1960 onward, the tail fin began to disappear into oblivion. The 1961 model trimmed the fins tastefully and added lower fins called “Skegs” to the redesign. They were trimmed again for the 1962 model year. The finale for the beloved fins are the 1963-1964 model years. They disappeared completely for the all-new 1965 redesign. Cadillac will always be remembered for luxury, opulence, and tail fins!

1963 tail fin


1964 tail fin


1965 tail fin

1965…tail fins are banished into history

1966 tail fin


1967 tail fin

1967 Calais, DeVille, and Fleetwood

1967-1969 Eldorado tail fin

1967-1969 Fleetwood Eldorado

1968 tail fin

1968 Calais, DeVille, and Fleetwood

1969 tail fin

1969 Calais, DeVille, and Fleetwood

1970 tail fin

1970 Calais, DeVille, and Fleetwood

1970 Eldorado tail fin

1970 Fleetwood Eldorado

1971 tail fin

1971-1972 Calais, DeVille, and Fleetwood

1971-1972 Eldorado tail fin

1971-1972 Fleetwood Eldorado

1973 tail fin

1973 Calais, DeVille, and Fleetwood

1973 Eldorado tail fin

1973 Eldorado

1974-1976 tail fin

1974-1976 Calais, DeVille, and Fleetwood

1974-1976 Eldorado tail fin

1974-1976 Eldorado

1977-78 Eldorado

1977-1978 Eldorado

Pink Cadillac 3

The luxury of choice

Pink Cadillac 1

The traditional Cadillac offered more body styles than any other luxury car manufacturer. There is no more romantic architecture than a Cadillac convertible. They are the glamour cars of the stars. The elegant open tourers are still the most desired convertibles in the entire world. These elegant Cadillac creations have inspired music by Aretha Franklin and Elvis Presley with “Pink Cadillac.” They have inspired movies such as “The Solid Gold Cadillac” with Judy Holiday in 1954. They were also used in parades such as the very first Cadillac Eldorado of 1953 driven in the inaugural parade for Dwight D. Eisenhower.

And we cannot forget the 1973 Eldorado convertible pace car for the 57th 500 Mile International Sweepstakes held at the Indianapolis Motor Speedway on Wednesday May 30, 1973. There is no more dramatic manner in which to travel Cadillac-style than open air motoring in an elegant Cadillac convertible coupé. Whether it be the classic Series 62…the classic DeVille…or the “Gilded One” it is the ONLY way to travel…Cadillac-style – 

Pink Cadillac 2

1959 Series 62 convertible

Pink Cadillac 4

Pink Cadillac 5

1957 Fleetwood 1

1957 Fleetwood Series Sixty-Special

1957 Fleetwood 2

The most distinguished automobiles in all of motordom are the impeccably hand-crafted Fleetwood-bodied Cadillacs. This is luxury on the grand Cadillac scale…in the grand Cadillac manner. These most revered models are more than austere, ostentatious bling as today’s kitschy-faux make-believe luxury cars. The Fleetwood-bodied Cadillacs are the most luxurious owner and chauffeur-driven models in the history of the brand. All Fleetwood crafted cars were built on their own dedicated assembly lines. Their individually longer wheelbases provide more rear seat passenger room.

The magnificent Fleetwood Series Sixty-Special Broughams are decadently luxurious with ultra-exclusive accommodations that offer limousine-style luxury in an owner-driven sedan. It is the Fleetwood Series Sixty-Special that reinforced the “Standard of the World” title. Unfortunately…there will never, ever, be another hand-crafted Cadillac Fleetwood…they epitomized the brand’s integrity as the finest automobiles on the planet. No car in the luxury automobile arena could have been made more personally yours than a Cadillac Fleetwood. Will there ever be another LUXURIOUS Cadillac to be the pride of the US…and the envy of the world?

1957 Fleetwood 4

1957 Fleetwood 5

1957 Fleetwood 3

1959 Fleetwood Series Seventy-Five 1

1959 Fleetwood Series Seventy-Five 

1959 Fleetwood Series Seventy-Five 2

The most eloquent sedans in the world are the Cadillac Fleetwood Series Seventy-Five nine-passenger sedan and Imperial formal limousine. Executive-style grace with spacious accommodations is expedited in a refined and most dignified manner. This is the ultimate expression of the “Standard of the World.” These opulent sedans are still seen at foreign embassies, palaces, and in the driveways of luxurious estates. Some things are just too good to be forgotten.

These hand-crafted Fleetwood-bodied masterpieces will still be in service…when today’s make-believe luxury cars are rusting in peace at the local scrap yard. Cadillac commercial chassis were popular as ambulances during the 1950s throughout the 1970s because of their notorious reliability and high-speed capabilities. They were also built as hearses of the utmost dignity. Some mortuaries still have them in service just because…there is nothing in today’s market that even comes close to the poised dignity that was the hallmark of every traditional Cadillac Fleetwood –

1959 Fleetwood Series Seventy-Five 4

1959 Fleetwood Series Seventy-Five 5

1959 Fleetwood Series Seventy-Five 7

1959 Fleetwood Series Seventy-Five 6

1959 Fleetwood Series Seventy-Five 3

1976 Fleetwood Series Seventy-Five 1

1976 Fleetwood Series Seventy-Five

1976 Fleetwood Series Seventy-Five 2

1976 Fleetwood Series Seventy-Five 3

Good taste never goes out of style…

1976 Fleetwood Series Seventy-Five 4

1976 Fleetwood Series Seventy-Five 5

1976 Fleetwood Series Seventy-Five 6

1976 Fleetwood Series Seventy-Five 8

1970 Coupe deVille 1

1970 Coupe deVille

1970 Coupe deVille 4

America’s sweethearts –

The Cadillac DeVille remains America’s favorite luxury car. They are available as the Coupe deVille, Sedan deVille, and the DeVille convertible. They enjoyed the highest resale value and repeat ownership of any American-built luxury car. The elegant Coupe deVille and Sedan deVille sold more automobiles than the combined aggregate totals of the competitors.

The Cadillac DeVille ruled the industry from 1949 until the 2004 model year when it became the DTS; maintaining the poised dignity Cadillac invented. The Cadillac DeVilles are among the most successful and longest production runs in the history of the brand. Their preeminence in the luxury car arena is achieved through years of growth and innovation. These elegant motorcars stole the hearts of enthusiasts world-wide in one svelte swoop.

1970 Coupe deVille 5

1970 Coupe deVille 6

1970 Coupe deVille 10

1976 Sedan deVille 1

1976 Sedan deVille

1976 Sedan deVille 5

1976 Sedan deVille 2

1976 Sedan deVille 4

1976 Sedan deVille 3

1976 Sedan deVille 8

Their six-passenger roominess combined with legendary Cadillac comfort and conveniences are what retained their following annually. They are smooth, responsive, and quiet beyond belief. The Coupe deVille is the only two-door luxury car that offers as much interior room as the competitor’s four-door sedan. It was the primary choice among the ladies with its intimate personal luxury and high style. Features and accessories were available to make it as unique as its driver.

The Sedan deVille is the luxury sedan that doubles as a family sedan. With its four-door convenience, it is like your own personal limousine. It was the perennial favorite among luxury car buyers. The Sedan deVille offered more comfort and convenience features and accessories as standard equipment than its competition. Open air touring with a youthful zest makes the DeVille convertible the number one choice among convertible lovers. Its fully automatic, power folding fabric roof disappeared at the touch of a button. The DeVille is the grandest of all open tourers…Cadillac-style. Its luxury has no peer. The Cadillac DeVille was the only luxury convertible built in the land at the time. It is one of the world’s most dramatic automobiles.

1970 DeVille 3

1970 DeVille convertible

1970 DeVille 5

1970 DeVille 6

1970 DeVille 7

1976 Eldo convt 4

1976 Eldorado convertible

1976 Eldo convt 2

No story regarding Cadillac could be complete without mention of “The Gilded One.” The totally avant-garde Eldorado was the Flagship from Cadillac the entire world will never forget. They became the most dramatic models in the history of the brand. Elegance, innovation, and engineering excellence made them one of the world’s most desired dream cars. The Eldorado introduced styling, features, and accessories that eventually found their way to other future models.

The superb Cadillac engineering, advanced design and dedication to excellence spawned the formidable 1967 Fleetwood Eldorado. It is the ultimate personal luxury automobile. The Fleetwood Eldorado is the only car in the world to successfully combine the positive traction of front-wheel drive, the agility of Variable Ratio Power Steering, and the perfect balance of Automatic Level Control. During its tenure, the Cadillac Eldorado was available as a convertible coupé, a two-door hardtop coupé, and an ultra-luxurious four-door hardtop sedan. They were the glamour cars of the 1950s through the 1970s…and remain so –

1976 Eldo convt 3

1976 Eldo convt 6

1976 Eldo convt 7

1956 Series 62 convt 1

1956 Series 62 convertible

1956 Series 62 convt 4

The traditional Cadillac was the most desired automobile in the entire world. It was the standard of excellence and second to none in the manufacture of luxury motorcars. It is a legend, and an American institution. A Fleetwood-bodied Cadillac is a hand-crafted masterpiece from the master craftsmen that garnered the title of the “Standard of the World.” The DeVilles remain America’s favorite luxury cars in every respect. The Eldorado began as the Flagship and evolved into the finest personal luxury car in the world. Cadillac had a luxury car for every luxury car buyer…whether coupé, convertible coupé, sedan, or an opulent limousine – the only way to travel…was Cadillac-style. NotoriousLuxury salutes the traditional Cadillac…in the continuing saga of “As the Standard of the World Turns.”

1956 Series 62 convt 3

Special thanks to the finest classic automobile dealers in the business: Daniel Schmitt Classic Cars, Bob Adams Classic Cars, Jim Hailey’s Classic Cars, MJC Classic Cars, Park Ward Motors Museum, and Matt Garrett & GM Classics. You are the best in the industry!

1956 Series 62 convt 5

1956 Series 62 convt 7

1956 Series 62 convt 6

“As the Standard of the World Turns”

Greg's World

NotoriousLuxury IS Greg’s World…

1978 Cadillac DeVille Coupe d’Elegance

Posted in "As the Standard of the World Turns", Cadillac, Cadillac Historical, Classic American Marques, Editorials, Extreme Luxury with tags , , , , , , , , on September 13, 2015 by 99MilesPerHour

The ultimate expression of Cadillac opulence…

1978 DeVille Coupe d'Elegance 1

…in the continuing saga of “As the Standard of the World Turns.”

1978 DeVille Coupe d'Elegance

The Cadillac DeVille has always been America’s favorite luxury car. The Coupe deVille is a luxury car of elegant refinement…roomy, distinctive, and consistently a leader in both resale value and repeat ownership. The 1977-1979 model years are the first totally new redesign and downsizing known as “The next generation of the luxury car.”

The excitement of owning a Coupe deVille is augmented by Cadillac special editions which are a unique manner to express one’s individuality. Rarely does an automobile become a classic in its own time as the DeVille series gaining respect and admiration world-wide. The 1978 Cadillac DeVille Coupe d’Elegance presents a stunning encore performance…in the continuing saga of “As the Standard of the World Turns.”

1978 DeVille Coupe d'Elegance 2

Opulent, sophisticated, and decadently luxurious is Cadillac’s d’Elegance luxury package. It began as a special edition for the Fleetwood Series Sixty-Special Brougham for the 1973 model year and was available for the DeVille series beginning in the 1974 model year. These lavishly equipped luxury cars are the epitome of Cadillac elegance.

The DeVille d’Elegance is trimmed exquisitely in the grand Cadillac tradition. This special edition features subtle refinements that escalates the elegance of the Coupe deVille and Sedan deVille to new heights of luxury and distinction. This stunning luxury package was built at a highly restricted pace to retain exclusivity and stature.

1978 DeVille Coupe d'Elegance 3

1978 DeVille Coupe d'Elegance 4

For the 1978 model year the exclusive limited edition d’Elegance option was $689. It includes contoured pillow-style seating sumptuously upholstered in Random velour and was available in five dramatic colors. Power assisted 50/50 dual comfort front seats and plush deep-pile carpet completes the interior’s refinement.

Signature exterior features include opera lamps, special pin striping, and color-keyed vinyl body side moldings. Exclusive “d’Elegance” nomenclature adorns the rear sail panels and interior glove box door to deftly identify it as a Cadillac special edition. The 1978 DeVille Coupe d’Elegance is the ultimate expression of America’s favorite luxury car.

1978 DeVille Coupe d'Elegance 28

1978 DeVille Coupe d'Elegance 16

1978 DeVille Coupe d'Elegance 27

Seville 1

The first generation Cadillac Seville was built from 1976-1979

Seville 2

The 1977-1979 DeVilles were redesigned in a new precision size based upon the highly successful first generation Cadillac Seville. They retained the legendary Cadillac luxury, security, and roominess. The new size makes them more maneuverable with surprising performance not usually found in a luxury car.

Their advanced engineering is developed with computer technology which also makes them easier to service. Cadillac introduced them as “The next generation of the luxury car.” They ride upon a long 121.5” wheelbase, have the luxury length of 221.2”, and are 76.4” wide. Despite the drastic downsizing from their 1976 counterpart, they dwarf modern-day automobiles by a long shot – 

1978 DeVille Coupe d'Elegance 5

The next generation DeVilles are built as body on frame construction. They have a traditionally mounted engine in front with rear-wheel drive. This type of construction is engineered for structural integrity. Specially hardened friction plates assure strut-to-body joints remain tight and rattle-free. The body is married to a rigid ladder-type frame with welded cross members for extra strength.

1978 DeVille Coupe d'Elegance 8

1978 DeVille Coupe d'Elegance 9

The 1978 Cadillac DeVille was in the second year of the major redesign. It was refined and freshened mildly. The front end design received a new grille. The rear end ensemble received new bumper end caps with slim taillamps. The aerodynamic, wind-cheating design of the 1977-1979 models achieved the greatest fuel economy in the history of the brand at the time. The styling is crisp, timeless, and completely in character with Cadillac.

The totally new restyled Cadillac unites its traditional dignity with a youthful new look. The size is particularly attractive to the ladies. Model # 6C style code # D47 1978 Coupe deVille had a base price of $10,444 with a base shipping weight of 4,163 pounds. There were 117,750 Coupe deVille models built for the model year. Superb luxury and Cadillac elegance made it America’s favorite luxury car annually – 

1978 Taillamps 1

1978 DeVille Coupe d'Elegance 6

425 CID 2

The 1978 Cadillac DeVilles are powered in the traditional Cadillac manner. America’s favorite luxury car offers highly spirited performance with its 7.0 litre 16-valve 425 CID V8 engine. This is one of Cadillac’s last reliable V8 engines. The 425 CID V8 is based upon the old 7.7 litre 472 CID V8 architecture but uses a smaller 4.08” bore and a shorter 4.06” stroke. It is also 100 pounds lighter. The 7.0 litre is the 90 degree V-type running in five main bearings mounted in three points in rubber.

It has overhead valves with a cast iron block and cylinder heads for longevity. The beautifully responsive engine is equipped with a Rochester 4-bbl carburetor, a mechanical fuel pump, and a 25.4 gallon fuel tank. The engine is mated to GM’s versatile THM-400 Turbo Hydra-Matic 3-speed automatic transmission. Emission controls include Positive Crankcase Ventilation (PCV), Air Injection Reactor (AIR), Exhaust Gas Recirculation (EGR), Early Fuel Evaporation, Evaporative Control, and Oxidizing Converter.

The naturally aspirated L33 7.0 litre carbureted version produces 180 hp @ 4,000 rpm with 434 Nm of peak torque @ 2,000 rpm. Longitudinal acceleration is rated as: 0-60 mph in 11.2 seconds, 0-100 mph in 36.8 seconds with a top speed in the 115 mph range. It does the ¼ mile @ 77 mph in 18.7 seconds.

425 CID 1

425 CID 3

1978 DeVille Coupe d'Elegance 21

One could also opt for the Electronic Fuel Injected version for an additional $744. The naturally aspirated L35 EFI 7.0 litre V8 produces 195 hp @ 3,800 rpm with 434 Nm of peak torque @ 2,400 rpm. Longitudinal acceleration is rated as 0-60 mph in 10.9 seconds, 0-100 mph in 33.9 seconds with a top speed in the 117 mph range. It can do the ¼ mile @ 78 mph in 18.5 seconds.

There really isn’t that much of a difference as far as speed, but the EFI version operates a lot smoother and can actually get better mpgs than the carbureted version. Fuel injected versions and cars built for the California market include Air Injection Reactor (AIR) and Exhaust Pressure Transducer for EGR.

1978 DeVille Coupe d'Elegance 13

1978 DeVille Coupe d'Elegance 14

Standard features and accessories for the 1978 DeVilles exceed the competition. Automatic Climate Control heats, cools, and ventilates with one touch of a button without further intervention. Power windows and door locks, power six-way front seat, and AM/FM Signal-Seeking Stereo Radio with power antenna add comfort and convenience to America’s favorite luxury car. These are just a few of the myriad standard amenities. Cadillac also offered more optional features and accessories than the other luxury brands. This is why Cadillac was the leader in the industry for high-end automobiles.

1978 DeVille Coupe d'Elegance 15

1978 DeVille Coupe d'Elegance 17

1978 DeVille Coupe d'Elegance 18 b

1978 DeVille Coupe d'Elegance 24

1978 DeVille Coupe d'Elegance 26

1978 DeVille Coupe d'Elegance 12

1978 DeVille Coupe d'Elegance 23

1978 DeVille Coupe d'Elegance 29

Cadillac special editions are a unique manner to express one’s individuality. The DeVille series remains America’s favorite luxury car. For the 1978 model year, the DeVille Coupe d’Elegance option offered subtle refinements that set it apart from the stock Coupe deVille. This exclusive luxury package is designed to satisfy the most discerning Cadillac buyer. DeVille d’Elegance is the ultimate expression of opulence and exclusivity. The trim, precision size and powerful 7.0 litre V8 engine makes it a spirited performer on the road.

The 1977-1979 DeVilles achieved the greatest mpgs in the history of the brand at the time. Legendary Cadillac luxury, security, and roominess are dramatically evident. The elegant Cadillac Coupe deVille was consistently the leader in repeat ownership and resale value. The 1978 Cadillac DeVille Coupe d’Elegance is another exciting and highly successful chapter…in the continuing saga of “As the Standard of the World Turns.”

1978 DeVille Coupe d'Elegance 11

Special thanks to Rodd Sala at Park Ward Motors Museum

1978 DeVille Coupe d'Elegance 30

Bob Adams 2

1979 Cadillac Phaeton special edition

Bob Adams

Bob Adams 3

Special thanks to Bob Adams Classic Cars

Bob Adams 4

The End II

1978 DeVille Coupe d'Elegance 20

The End

“As the Standard of the World Turns.”

The Dramatic 1973 Continental MK IV

Posted in Classic American Marques, Editorials, Lincoln, The Bold and the Beautiful Lincolns with tags , , , , , , , , , , , , on February 8, 2015 by 99MilesPerHour

The legend in its own time…



The Continental MK IV is perhaps the most beautifully designed automobile of the 20th century. It is the most dramatic personal luxury coupe in the world. It was built form 1972 until 1976. These automobiles ROCK when it comes to luxury, performance, and prestige. The MK IV was an “Image-car” for the 1970s.

The 1973 Continental MK IV is America’s favorite edition from this eminent series. Style code #65D Continental MK IV coupe had a base price of $8,984 and was introduced September 22, 1972 as a 1973 model. Its production totals 69,437 units. Lincoln had finally put Cadillac in second place in the personal luxury car arena. The Eldorado is luxurious…but the Continental MK IV is the most charismatic…the 1973 edition is proof – 


The Lincoln Mark Series is an ultra-exclusive line of personal luxury automobiles from the 20th century. These automobiles were built at a time when splendor in luxury automobiles prevailed. Elegantly proportioned, limited editions, and superb aesthetic qualities made the illustrious Continental Mark Series the personal luxury car by which all others were judged.

The notable models in this series begins with the original Continental built from 1939 until 1948, ending with the Continental MK V built from 1977 until 1979. Marks in this series after the 1979 model year were lackluster not only in performance… but styling, fit & finish suffered as well. After the Continental MK V, the Mark Series became austere and nondescript losing the esteem it once held. 


The original Continental wasn’t marketed as a “Lincoln”


The MK II is built by the Continental Division of Ford Motor Co


After a 12 year hiatus, the Continental MK III was introduced


Continental MK IV is the most beautiful automobile in the world


The ersatz spare tire design is a signature feature


Continental MK V precluded the notable Continental Mark Series


The Continental MK IV started a styling trend in the 1970s. The distinguished opera windows were such a stunning attribute, after market kits were available to install the oval windows on any automobile with a sail panel large enough to accommodate it. The Continental MK IV’s ersatz spare tire design on the rear deck lid was copied in fiberglass and was available for many automobiles at the time.

The MK IV’s distinctive Rolls Royce inspired radiator grille was also copied and offered as an aftermarket item. This trend-setting personal luxury coupe is described in the sales brochure as “The 1973 Continental MK IV quite simply, is the most beautiful automobile in America.” It is indeed…


This is another fine classic from Daniel Schmitt & Co


The 1973 Continentals were sublime. In fact, a survey was conducted by Nationwide Consumer Testing Institute for smoothness, stability, and quietness. The result was astonishing – 60 out of the 100 owners of “the other luxury car” – agreed the Continentals for 1973 had a more comfortable ride. The 1973 Continentals were designed to be even quieter than the 1972 models. These cars were luxurious near the point of perfection – 


The 1973 Continental MK IV successfully combines classic and contemporary styling. Its silhouette is long, low, and wide. The dramatic front end ensemble is augmented by hidden quad headlamps and a unique radiator grille. The federally mandated 5-mph impact bumper is artfully integrated into the architecture.

The traditional Lincoln knife-blade fenders are trimmed to disappear into the body lines. The rear end styling is highlighted by the traditional mock spare tire design. From its bold grille to the elegant sweep of the low-slung roofline, to the rear ersatz spare tire design…there is no mistaking the Continental MK IV. It is the quintessential personal luxury car – 



Standard exterior signature features for the 1973 Continental MK IV includes a Cavalry Twill vinyl roof, opera windows with a hand-ground Continental star, cornering lamps, front bumper guards with rubber impact strips, remote control driver’s outside rear view mirror, and an elegant stand-up Continental star hood ornament. The Continental MK IV for 1973 was available in 15 standard colors and 9 optional Moondust metallic finishes.





The “Triple White” color theme was popular in the Spirited Seventies


The interior of the 1973 Continental MK IV is as exclusively elegant as its exterior. Twin Comfort lounge seats in a 50/50 configuration came standard with 6-way power adjustment for driver and passenger. Soft-textured Westminster cloth was standard; optional glove-soft leather added classic Lincoln luxury. The instrument panel features Kashmir walnut wood grain matina and baby burl walnut appliques.

The clock is a Cartier timepiece and is signed by the famous Fifth Avenue jeweler. Automatic temperature control holds the temperature within a selected comfort range while it reduces pollen and humidity in the air. Power windows, power steering, power brakes, color-keyed 100% nylon long shear cut pile carpet, front & rear folding center arm rests, and a 3-spoke Rim-Blow steering wheel are just a few of the myriad standard features and accessories of the 1973 Continental MK IV.


Cartier Clock




Popular options for the 1973 model year includes; Appearance Protection Group (front & rear carpeted floor mats, door edge guards, horizontal rear bumper impact strip, spare tire cover, and license plate frames), automatic headlamp dimmer, interval windscreen wipers, rear window defroster, power sunroof or Moonroof, power vent windows, Lock Convenience Group (electric door locks, remote control trunk lid release), AM/FM Multiplex radio with stereo tape deck, automatic speed control, tilt steering wheel, and luxury wheel covers.









The 1973 Continental MK IV Is more than just a pretty car…it is a performance car as well. It is powered by the 7.5 litre Ford 385-Series 460 CID 16-valve V8 engine equipped with a 4-bbl carburetor and overhead valves. The engine is designed to operate on regular grade gasoline with an octane rating of at least 91 when the engine is calibrated to factory specifications. It is constructed with a cast iron block and cylinder heads. 


The 460 CID V8 is a work-horse in every respect. The engine produces 208 hp @ 4,400 rpm with 458 Nm of peak torque @ 2,800 rpm. Longitudinal acceleration is rated as 0-60 mph in 11.3 seconds, 0-100 mph in 36.4 seconds, and 0-110 mph in 70.3 seconds. It has an ungoverned top speed of 116 mph and can do the ¼ mile @ 78 mph in 18.7 seconds.

The longitudinal acceleration looks slow compared to today’s cars but remember, this is an extremely heavy automobile, all-steel construction with NO aerodynamics. The engine is mated to Ford’s C6 Select-Shift automatic transmission with 12” hydraulic torque converter and 3-speed planetary gears for smooth response at all speed. Muscle cars from the 1970s produced a different type of power. It was a brute “torque-thrust” as compared to today’s wind-cheating “power-to-weight ratio.”




The 1973 Continental MK IV is a large front-engine rear-wheel drive vehicle. It rides upon a long 120.4” wheelbase, has the luxury length of 223.3” and is 79.8” in width. The front uses an independent dual ball joint suspension with spring-loaded upper joints, helical coil springs, and double-acting hydraulic shock absorbers. The rear suspension is equipped with a four-link design, deep coil springs, double-acting hydraulic shock absorbers, and rear stabilizer bar.

For the 1973 model year, the MK IV comes standard with the “Sure-Track” brake system. It is a computer controlled system which improves braking stability by preventing rear-wheel lock up on ice, snow, or wet pavement. This is a primitive form of today’s ABS. This sophisticated system senses the driver braking hard, electronic monitors take over automatically pumping/releasing the brakes at 4-cycles per second. It ceases operation when the car slows to 4 mph or when the driver releases the brakes.








Silver Louxury Group 1

For the ultimate in prestige, the 1973 Continental MK IV was available with the Silver Luxury Group. This posh luxury edition was finished in Silver Moondust metallic with a matching Levant grain vinyl roof. If the optional Moonroof was requested it was a silver one-way tinted glass with an interior shade to close out light.

 It’s the inside story that made this option popular. The choice of glove-soft leather or opulent Victoria Velour all-cloth for the upholstery made a definite statement in elegance. Matching 100% nylon long shear cut pile carpet was luxuriously under foot. The interior was available in silver or cranberry. This is the first year for Lincoln’s Luxury Group option. New color choices and Designer Series were added for each subsequent model year. The Continental MK IV with the Luxury Group option was the epitome of Lincoln luxury, elegance, and prestige…they were another luxuriously elegant obstacle for Cadillac to overcome –

Silver Louxury Group 3

Silver Louxury Group 4

Silver Louxury Group 5

Silver Louxury Group 2







MK III end 3


 MK III end 2

MK III end


After setting a banner sales year for 1972, the 1973 Continental MK IV continued at an unprecedented pace racking up another sales record at 69,437 vehicles built. This is the best-selling model year from 1972 until the last MK IV rolled off the assembly line in 1976. It is the classy Continental MK IV that placed the Cadillac Eldorado in second place in the personal luxury niche. The MK IV beat the Eldorado in almost every category in the testing conducted by Nationwide Consumer Testing Institute.

The result was startling – 60 out of 100 owners of “the other luxury car” chose the MK IV as being quieter, more comfortable, and more aesthetically pleasing. Powered by the 460 CID V8 made the MK IV a luxury performance car. There was nothing else on the road at the time such as this highly spirited personal luxury coupe. The 1973 Continental MK IV quite simply…is the most beautiful automobile in the world –



The 1973 Continental MK IV


The Continental MK IV is NotoriousLuxury at its finest

Retrospect: 1967 Chrysler Imperial Crown

Posted in Chrysler, Editorials, Luxury Sedans, Notorious Retrospect with tags , , , , , , , on January 17, 2015 by 99MilesPerHour

This was the quintessential luxury car


Ward & June Cleaver…Ozzie & Harriet Nelson…for those of you old enough to remember these TV icons, can also remember a REAL automobile. The name “Imperial” was a revered luxury sedan from one of the formidable big three US automakers. Ford had the Lincoln…GM had the Cadillac…and Chrysler had the Imperial. Life was good. These automobiles were a city block long and half a city block wide.

The Imperial was a Flagship positioned as a car of eminent prestige. By the 1967 model year, the Imperial was refined to excellence offering two distinctive trim levels. Imperial Crown was the ultra-luxurious “base” model that was equal in stature to the Lincoln Continental and the Cadillac Fleetwood. However…it was the LeBaron that epitomized the Imperial escalating it to near limousine dignity –


The Imperial Crown was a motorcar of distinction. It was available as a two-door hardtop coupe, an elegant convertible, a four-door pillared sedan, and a four-door hardtop sedan. The 1967 Imperial Crown hardtop sedan synthesized elegance with a contemporary sporting appeal. From its massive front end styling to the custom tailored rear end design, it was totally unique setting the stage for a dramatic entrance on any occasion.


The Imperial by Chrysler was an independent make in 1955 when it was introduced and registered as a separate brand from the Chrysler brand name. The Imperial was the quintessential luxury car built from 1955 until 1975. It was revamped in 1981 and built until 1983.


In 1967, the Chrysler Corporation began using Unibody construction. The 1967 Imperial maintained the styling cues Elwood Engel used to create the 1964-1966 Imperials. It was built on the Unibody “C” platform used by other full-size Mopars. The switch to Unibody construction was a more cost efficient measure than tooling an assembly line dedicated to the Imperial brand solely. This replaced the platform the Imperial had been using since 1957. The new Unibody platform had a significant weight reduction as well as interior and exterior dimensions. The wheelbase was reduced to 127” but the 1967 Imperial was still luxury-length at 224.7”.


The 1967 Imperial’s silhouette was long and authoritative which was a Chrysler hallmark. The Imperial four-door hardtop sedan appeared even longer than it was. Elwood Engle had flair with large luxury cars, as witnessed by his 1964-1966 Imperials with their stunning design. The 1960s TV show “The Green Hornet” used a car called “The Black Beauty” which was based on the 1966 Chrysler Imperial.

The 1967 Imperial was equally impressive bumper to bumper; the design was sweeping without a lot of gaudy trim. Style code #YM43 Imperial Crown hardtop sedan had a base price of $5,836…well, if you think this is obscenely expensive, the Flagship version called the LeBaron had a base price of $6,661…naughty! The 1967 Chrysler Imperial was available in 22 colors, 16 of which were metallic.


The styling retained the sharp knife-blade fenders running the entire length of the architecture. The Imperial now used cornering lamps; they were prominently placed into each front fender giving it a more distinguished air. The ersatz spare tire bulge on the rear deck lid was gone forever. Full width taillamps spanned the rear of this land yacht tastefully. And the finishing touch – fender skirts – added to the car’s poised dignity.




The Imperial shared the Unibody platform with other full-size Chrysler products but retained a unique bodyshell. The design refresh was intended to make the Imperial look more like a Chrysler than a Lincoln. The Imperial was the absolute superlative in luxury sedans. It was made for the aristocratic clientele. There were only 9,415 Imperial Crown hardtop sedans built for the 1967 model year.



The 1967 Imperial Crown four-door hardtop sedan had an interior as elegant and sophisticated as its exterior. Genuine wood accents throughout complimented the opulent fabric and leather selections. It came standard with all of the luxury amenities of the period. An Imperial was so posh and effortlessly automatic that all one had to do was steer and operate the pedals…the car did almost everything else for the driver. Ample head and leg room made long journeys enjoyable allowing the passengers to arrive refreshed. The Imperial’s interior was sumptuously appointed. It was like driving your living room…but then, that was typical of every American car back then – they were all huge!





The elegantly trimmed walnut accents on the dash have doors to conceal radio controls and the ash receptacle. If you have ever been in an Imperial you appreciate the little things such as all of the cigar lighters in the car being canted slightly towards the user to make each more convenient. The deeply cushioned 50/50 twin comfort lounge seats were just that – the foam padding had foam padding on top of it…now, add more foam to that! The front seats reminded me of a sectional (modular) sofa; with them being triple-padded…and the car moving with such imperceptible operation…you gracefully “float” over any road surface…this tank smashed road surfaces flat giving its passengers one of the most luxurious rides ever offered by a full-size traditional automobile.


The front seats could be adjusted into twin armchairs with individual folding armrests. The “sofa” could also be positioned as a recliner for the front seat passenger. Each door has a hinged armrest that concealed a deep storage compartment.

The Imperial Crown four-door hardtop sedan came standard with a luxurious Jacquard cloth with leather interior. An all-leather trim version was available in nine shades. The seats have vinyl bolsters with an engraved Imperial eagle. With either selection…Chrysler remembered why one purchases a luxury car: luxury –


Standard equipment for the 1967 Imperial Crown hardtop sedan includes: power steering & brakes (disc front, drum rear), power windows, heater (remember, this is 1967), automatic transmission, electric clock, 3-speed windshield wipers, genuine walnut trim, and remote control outside rearview mirror.



Popular options for the 1967 model year includes: Tilt-A-Scope steering wheel, vinyl roof treatment, power vent windows, Auto-Pilot Speed Control, AM/FM Stereo radio w/power antenna, floor tuning switch for radio, new front or front and rear air conditioning, automatic headlamp control, rear window defogger, and 3-ribbon white wall tires.





The 1967 Imperials are powered by the formidable 7.2 litre 440 CID 16-valve Wedge-Head OHV V8 engine that cranked 350 hp @ 4,400 rpm with 651 Nm of peak torque @ 2,800 rpm. It is equipped with a Holley R-3667A 4-bbl carburetor; the 2nd barrels were mechanically controlled, automatic choke, and mechanical fuel pump. This normally aspirated engine is mated to a 3-speed TorqueFlite A727 automatic transmission with planetary gearset and torque converter. As you may see, the Imperial is a luxury sedan with the heart of a true MOPAR – 

Longitudinal acceleration is rated as 0-60 mph in 9.4 seconds, 0-100 mph in 27.5 seconds, and 0-110 mph in 41 seconds. It can do the ¼ mile @ 84 mph in 16.9 seconds. Its top speed without governor is 121 mph.






Special Thanks to Rodd Sala at Park Ward Motors Museum


A Chrysler at one time was a high-end luxury car. The Imperial was the Flagship model. Available as a coupe, convertible coupe, sedan, and hardtop sedan, the Crown was the base model that was just as elegant as the competition. Its luxury rivaled that of the Lincoln Continental and Cadillac Fleetwood. The Chrysler Imperial was a revered luxury sedan with a poised dignity. Powered by the ferocious 440 CID V8 turned it into an “executive hotrod.”

It had the grace of a luxury sedan with the brute-force of a performance car. The interior offered an elegantly spacious ambience of luxury. The bold & beautiful 1967 Chrysler Imperial was quite impressive from its authoritative front end styling to its custom tailored rear end design. An Imperial reeked dignity; it was a superlative among the world’s finest automobiles. The Chrysler Imperial is highly sought among collectors world-wide.


1967 Chrysler Imperial Crown 4-door hardtop sedan